There are a lot of published articles regarding what one can do to grow their social media accounts. And while it appears that most online marketers have these best practices at heart, some still … [Read More...] about Top Social Media Marketing Mistakes You Should Avoid
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Content curation is all the rage these days. It is vital in content marketing because it can help you to attain various goals and complete your overall marketing strategy.
But what exactly is curated content?
It’s simply correlated content that is amassed from a myriad of sources and presented in an organized manner. When it’s published, credit is given to the original source.
As a content curator, your job is to find related content in a certain category and present it to your followers in a mash-up style. Content curation makes a blog a one-stop shop for quality content. You build your authority on a subject, create an incredible resource for your readers, form a good relationship with sites whose content you distribute, and avoid creating content from scratch.
Types of Curated Content
People love social proof, period. Before they make a purchase, they will look for product testimonials, reviews, videos, and anything else they can find. Prospects want to know the experiences others have had with a product or service before they make a purchase. What better way to showcase your products and their benefits than using success stories and case studies.
Ask your customers if they want to share their story and some of the ways they’re successfully using your product. Or better yet, test the most common usage scenarios and publish the results.
If you want to refute or emphasize a point or idea, use case studies.
When done well, these keep on giving. A roundup post is comprised of input collected from different people – mostly experts in your niche, thought leaders recognized and admired by your audience. The information collected is used exclusively in the article. As the author of the post, you look for content and edit the final draft. You can add a brief introduction and analysis. Some roundup posts merge original and curated content.
Webinars and Presentations
Popular marketers and speakers make their webinar archives and presentation slides available online through sites like SlideShare. Use keywords to search for the best presentations on industry-related topics. Afterward, create a curated post comprising the best presentations or webinars on a specific topic. This will draw a lot of attention and will also help you connect with other prominent voices in the industry.
People love quotes. They are widely shared on social media and garner a lot of attention. You can create a compilation of quotes from industry experts and present them in a visually captivating way. But do not overdo it. Don’t create a blog post listing 100 quotes because readers will get bored. Add value with visual elements. You will make your curated content more interesting.
Another all-time favorite of readers from all kinds of niches are the infographics. Publish a curated post with infographics and see how popular it becomes. You can search for infographics on Google or Pinterest. Choose a few great ones then write a brief introduction about their content. But remember to credit the original source before publishing your post.
With so much content available online, you don’t have a reason not to create step-by-step guides. Select a topic your audience is interested in and create a guide on it. Don’t waste your time creating a guide that no one will ever read. A guide enthralls readers, attracts traffic, social shares, and links.
Graphs, Charts, and Statistics
If you write blog posts regularly, you know how hard it can be to find statistics to back up points or ideas. A statistic is a valuable commodity that fascinates readers. Merge top statistics in your niche into one large post. You can also create a list of the most interesting graphs or charts.
In every industry, there are must-read books and eBooks. Create a reading list for your audience by selecting the best books they have to read to better understand the industry. You will prevent them from reading those that add no value and introduce them to books they will love.
How Curated Content Can Help Your Brand
If you are a marketer or an entrepreneur, you’re probably asking yourself “can curated content help my brand to grow? The answer is a resounding “Yes!” Here are some ways content curation can benefit your business.
Websites with curated content attract a lot of traffic. Sites like BuzzFeed and BrainPickings draw millions of visitors every month. Content curation helps you to provide a wide range of content formats, types, and topics. You can offer a mix of short and long content to give readers what they want. They will visit your site to find specific content. But always remember to add your own insight to curated posts. Don’t simply throw some subpar pieces together. In this way, you will position yourself as a thought leader.
Help You to Create Content Quickly
One of the most difficult tasks for bloggers is producing great content on a regular basis. This is why you must include curation in your content strategy. It can fill the gap between creating and marketing original content. You only need to find great content and piece it together. While content curation is not an easy task, it sure trumps churning out multiple posts each week.
Create an Identity for Your Brand
By curating certain types of content, you can emphasize and broadcast your brand values. When you define your brand, you reduce prospects’ purchase risk. If a prospective customer is unfamiliar with your brand, they will hesitate to buy from you. But if they know and trust your brand, they will easily make a purchase. Use curated content to clearly define what you do. You will decrease the perceived risk linked to buying your products.
Help You to Build a Community
When you curate a specific type of content, you attract readers that love that type of content. For example, when you curate marketing and entrepreneurial content, you attract marketers and entrepreneurs. When you publish technical guides and programming tutorials, geeks and programmers will become your diehard fans. Readers will start gathering on your blog, making it a platform to invent and discuss fresh ideas.
Why is curated content so popular? Because it solves one of the biggest dilemmas that exist today: discovery. While there is a vast amount of content online, most of it remains unseen. Sure, thousands of articles are shared on social media every day, but some valuable pieces go unnoticed.
Automated discovery tools are the best option for any successful marketer.
On social media, you can use all-in-one tools like JARVEE that not only can help you schedule your posts and automate all your social media tasks on multiple networks, but also helps you find new content to share with your followers.
Another option would be to use content discovery tools, free or paid, but that will need your 100% attention because you will have to manually search and find new content each day.
The bottom line is that content curation helps people to find new content that suits their needs and tastes. So if you want to distinguish yourself as an influencer in your business, you must incorporate it into your content strategy.
Social media automation means using tools to automate the procedure of posting content to social networks and social bookmarking sites. It helps social media marketers and entrepreneurs who are strapped for time. However, it also has its downsides. You can easily get carried away and stop engaging with your audience. Here are some reasons why you should embrace automation, how to use it, and its pros and cons.
Why Use Social Media Automation?
It Helps You to Manage Your Marketing Strategy Effectively
If you have many social media accounts, it can be hard to focus on all of them at once. Automation helps you to gain more control over your social media accounts. You can control the content you share, the time you post, and the frequency of posting. You can also keep track of engagement and adjust your strategy in order to get more shares, likes, and retweets.
Automation tools help you to gain a deeper insight into the nature and personality of your readers so you can share content in a targeted manner. They help you to post more content on multiple platforms and easily deal with the volume.
Social media can take up a lot of time, time you can’t afford to waste. The best thing about automation is that it frees up your time. You don’t have to spend hours sharing content your readers might like and prospects might be interested in; all you have to do is use tools to share relevant content. You can schedule content on a centralized dashboard in advance and avoid the hassle of logging in to each account individually to post your content.
But automation doesn’t give you an excuse not to spend time on your social media accounts. You have to monitor each one and answer comments and mentions. How will you increase brand visibility if you never take the time to engage with clients and prospects? You must communicate properly with your target audience if you want your marketing strategies to succeed.
Helps Maintain Consistency
The key to building a strong social media presence is consistency. Lack of it can spell doom for a business. When you are consistent, you get more fans as they know what to expect from you. They know you won’t share great content one day and disappear the next. Automation helps you to create a balance: you neither clutter your fans’ feeds with content nor neglect them. Your social accounts remain active even when you are offline.
How to Use Social Media Automation
Know When to Automate
Automation helps you to post social updates when your audience is most active, whether you are online or not. Know when your audience is active and post content within that time window to increase engagement. If your followers are in different geographical locations, study their demographic information. Timing necessitates a trial and error approach, but you can research data on audience behavior on different social networks.
When scheduling posts, always leave room for important updates. You may need to make an announcement concerning your business, share viral content, or post some interesting news. Sometimes, events occur and disrupt your schedule. Be sure it allows for unplanned posts. However, don’t post ad-hoc posts all the time as they make automation ineffective.
After establishing a strong presence on social networks, take time to see how you are performing. Use analytics tools to gauge the performance of your tweets, posts, and pictures. They should take you closer to your business goals. Don’t focus on the views your posts get when your goal is more sales. Focus on the metrics that will help you to attain your goals.
Pros of Social Media Automation
#1 Boosts Reach
When you automate posts, you are able to connect with all your fans, including those in different time zones. You can use analytics tools to see the best time to share your content for maximum reach. You can also schedule posts for weekends or when you are away.
#2 Helps You to Become More Productive
There are times when you are so busy you can’t afford to log into your social media accounts. You may be in a meeting or working on a project that requires undivided attention. Automation can help increase your productivity. You will feel like you have more hours in a day as you are able to do more in less time. You can schedule posts in advance and rest assured that they will be posted.
#3 Helps You to Manage Content
Automation can help you to balance different types of content for the best results. You can share text, videos, images, and links to guide people down the sales funnel without leaving anything to chance. You can create a strategy that incorporates various forms of content which resonate with your audience.
#4 Enhances Your Strategy
When you control what you share with your followers (and when you share it), you can track your performance and compare various approaches. Even after scheduling posts, you can change them depending on their performance. You can check how your audience responds to each post, test different approaches, and easily tweak your strategy.
#5 Improves Visibility
The more you tweet or post, the more exposure you get. When your fans share and like your posts, they can help you to reach people who never knew you existed. The more you post interesting and helpful content, the greater your chances of increasing your social media influence.
Cons of Social Media Automation
#1 Lacks Personality
The biggest downside of social media automation is that it lacks personality. When you automate too many posts, tweets, and pictures, your followers may lose interest. When connecting with people in real time, you are able to continue conversations or react to comments. This is hard to do when you automate posts.
That’s why the best strategy is to have a balance between automated and manually posted content. You don’t just “set it and forget it”. You need to check your activity, answer to questions, reply to comments and show your personality through spontaneous posts.
#2 It’s Easy to Miss Opportunities
When you schedule posts all the time, you can easily miss opportunities. You may be unaware of major industry events or news as they unfold and fail to publicize them. As a result, your audience may start seeing you as an unreliable source.
A way to prevent this is to always stay on top of the industry news. You can easily accomplish this by using social listening tools that will also help you identify and assess what people are saying about your products or brand.
Wrapping It Up
When it comes to social media automation, marketers are divided. Some say that it’s anti-social while others say that it’s efficient. But there are many great reasons why you should integrate automation into your strategy. The key is to mix real engagements with automated updates.
Deliver a consistent presence and you’ll be a success!
What once was just a platform for connecting with family and friends has turned into an effective tool for your brand. More than 320 million users are active worldwide, thus making this a powerful online marketing tool. A research conducted by Edelman also revealed that 67% of marketing professionals rated this as the most effective social media platform for marketing.
Twitter is being utilized by marketers to turn leads into sales, and Twitter conversions are vital for your brand. You would want to capture your target market, at the same time be open to reaching out to your potential followers and consumers.
Here are 5 tips that will help you double, even triple your Twitter conversions.
#1 Connect with Influencers
A great way to increase your Twitter conversions is connecting with highly influential users. Their power to affect their respective industries is undeniable. This makes them on top of your priority list.
Industry influencers usually have a large social media following. They are active in responding to interactions in social media. You can also see they are also actively engaged in their own sites via the replies they give to comments and shares they post.
They help you with your Twitter conversions by sending traffic to your account. This eventually influences the decisions of your target audience. This influence also expands to your potential consumers, those who you have not reached before but are tapped by the influencers.
When they retweet your tweets or mention you in a tweet, this could help increase your Twitter conversions. In order to achieve that, you must first find the right ones to connect with. There are several apps that will help you find power users on Twitter. Regardless of the tool you use, you need to check for those who update their profile regularly and connect with their followers.
Next, build rapport with your identified influencers. Engage in conversation with them by mentioning them in a tweet. You can make recommendations for updates they might find interesting. You can also retweet their updates or write about something that the influencers tweeted. If they asked a question or solicited a suggestion, you can give your best response. If it takes more than 140 characters to give your response, create a blog post. Remember to embed their tweet and mention them in your post.
Share your blog posts with them. Make sure that you are up-to-date with the latest news and trends in your industry. You may also offer to guest post on their blog. Remember to mention your Twitter handle to get Twitter conversions.
#2 Recycle Tweets
Recycling your tweets is also a great way to increase your Twitter conversions. This isn’t a corny tactic. You have spent time and effort to make the tweet as informative as content-rich as possible. Let your followers enjoy the information they can benefit from it, while you experience an increase in conversions.
There are hundreds, even thousands of tweets that appear on a user’s timeline in a sitting. They may not be able to keep up with the influx of all these. Recycling can help them stay informed and updated.
Your followers have affairs other than social media to attend to, and being away can make them miss out on your tweets. 90% of them may not be active on Twitter at the time you are discussing topics on your tweets. Recycling supplements the exposure your original tweets receive.
As you recycle tweets to increase your Twitter conversions, you also reap search engine optimization (SEO) benefits. Using SEO brilliant keywords can help get Google’s attention. They will be able to associate the keywords you use with the URL you are discussing. The more reposts and retweets your post gets, you’ll also rank higher on your targeted keyword.
According to statistics, similar tweets get almost the same level of attention. On average, 140 clicks on the original to 132 on the recycled one. There are several ways you can modify your original tweet, but still maintain your message.
You can paraphrase the text on your tweet. You can also add other relevant hashtags to your latest post. You may want to strategically repeat important tweets at certain times of the day.
#3 Schedule Your Tweets
Schedule your tweets to increase your Twitter conversions. You plan and compose your tweets ahead of time. A scheduling tool then publishes it for you at your specified time and date.
Scheduling helps you with your Twitter conversions to set more time for other equally vital social media activities. Once you have set your tweets, you are free to respond to comments and inquiries about your product or service. You will also be able to address positive and negative feedback promptly. This makes your followers feel important to your brand.
Your Twitter conversions increase because scheduling makes your presence consistent. This is an indicator that you are worth following and because you stay updated with your brand and your followers. Your followers get a regular feeling of you being there, and can even result to anticipating for your updates.
There are scheduling tools available online for your convenience. One of these tools is JARVEE . This assists you for future publication in Twitter, and also with the rest of your social media accounts. This is also an automation tool, so you can also check on other automation features you can apply for your Twitter account along with scheduling your tweets.
#4 Use Hashtags
Chris Messina proposed its usage for Twitter in August 2007. Formerly known as the pound sign, the hashtag has been popularized by Twitter soon after that. Almost all major social media platforms have then adopted its usage and have reaped numerous benefits from it, including an increase in Twitter conversions.
Hashtags connect a tweet to a particular topic. This expands your reach beyond those who follow you directly, thus showcasing your content to potential followers. Hashtags even connect you to a Twitter chat that other followers may find interesting as well. You can engage in discussions for relevant topics in your industry.
Select the appropriate number of hashtags for your tweets. The use of 1 or 2 of these increases your engagement by 21%. Beyond 2 hashtags, engagement decreases by 17%. Almost 40% of tweets with hashtags get retweeted.
You can measure the relevance of your hashtags by using a measuring tool. Rite Tag has this feature called “Associated Hashtags” that collect data about your hashtag’s performance. It shows related hashtags along with tweet density measurement results. It also compares the hashtag you key in with other hashtags, the tweets where these can be found, and influencers using those.
Trendsmap can also help you find trending hashtags by location. You get to have information for geo-target your message. You can see how users in various locations are discussing hashtagged events.
#tagdef, which stands for hashtag definition, can also help you identify the best hashtags to use for an increase in Twitter conversions. This lists popular hashtags by time frame. It also gives the definition for each hashtag, making it easier for familiarization of trending topics.
#5 Use Images
Use relevant images to increase your Twitter conversions. These get 18% more click-throughs than those without images. These also get 94% more views and 89% more favorites. There are also reports that indicate 150% retweets for tweets with images.
The importance of visual content has been recognized by social media marketers in 2015. 55% of content creators prioritize this and plan to create more in 2016. This ranks third among their top priorities, next to creating more engaging content and a better understanding of effective and ineffective content.
An image of high quality stands out of the thousands of tweets in the timeline. A picture does say a thousand words because of the number of elements found in an image. The layout is a vital part of this.
Your subject should be clear at one glance. Colors should be coordinated as well. Placement of the elements in the image should be strategic. You may want to consult a professional for this, or you can do it yourself and see what works best for your conversions.
Use the image to supplement your tweet for an increase in Twitter conversions. If you are promoting a product, use the best image which captures highlights of the product. If you are launching a campaign, your image can be a representation of the message you are conveying.
Aside from being relevant, images that you use should be of high quality. You can check out sites online offering free stock photos for your disposal. Better yet, take photos yourself to make it original. It also gives a personal touch that your followers will feel comfortable interacting with.
Remember the following standards for posting images to make the most for all your Twitter elements to get more conversions. Your profile picture should be 400 x 400 pixels. The header image should be 1500 x 500 pixels. In-stream images should be 440 x 220 pixels.
Wrapping it up
Hopefully, these tips will bring about a big increase in your Twitter conversion. Continue improving your presentation and content to get the best results. As a marketer, always be updated and open to trends to capture the interests of your followers to convert those leads into sales.
In this tutorial, you will learn how to schedule your Twitter content in a few minutes and how to apply the best growth hacking techniques to grow your accounts ten times faster than usual.
According to the latest stats, there are about 500 million Tweets posted each day.
In our previous tutorial, where we learned how to prepare and schedule your Facebook content in under 10 minutes with JARVEE, I mentioned how you need to start posting about 2 posts per day on Facebook. Anything more, or less will cause you less engagement rated which is not ideal if you want to grow your accounts and pages faster.
Well, unlike Facebook on Twitter you can post as much as 20 tweets per day. Actually, if you tweet less than that, your fans might never see your content, considering how many tweets are posts by the minute, each and every day.
But of course, like for any other marketing strategy, you need to find out the post frequency that works for your followers. You don’t want to lose them with not enough content or annoy them with too many tweets. You need to find the right balance. So, you can start by predicting an optimal number of posts per day based on statistical data in your niche for example, or general best practices. Measure your results and repeat.
Being such a crowded place, your best bet to succeed on Twitter is consistency. And the best way to ensure consistency and quality of your Twitter feed is to use advanced automation tools like JARVEE. With JARVEE you can schedule an entire month worth of engaging content in under 10 minutes. Let’s see how.
Create a 100% Automated Twitter Marketing Campaign with JARVEE
So, you need to post around 20 tweets per day to get in your followers feeds. Of course, the exact number of tweets will depend on your brand, your niche or even your followers’ behaviors and online habits. But as a best practice, you can start with 20 tweets per day and AB test until you get the magic formula.
You might think, where do I get all these tweets from? And who has all the time required to put together that many tweets?
First of all, it doesn’t have to be just your own content. You can curate other high-quality content. In fact, it is recommended to do so, if you want to be seen as more approachable and a true authority amongst your peers. Second, with JARVEE you can schedule all your content weeks ahead, so you don’t have to stay up all night to make your 30 tweets daily quota.
So, to make sure you get at least 20 tweets per day you should include curated content and retweets from high-quality and authoritative sources in your niche, along with your own original content. You can start with a plan like this:
- out of 20 tweets, 8 should be your own content: could be new or old blog posts, infographics, marketing promotions, motivational quotes and so on.
- another 8 tweets could be a bunch of curated content from other bloggers in your niche, that you admire and you want to share their work. Or it could be news or any other information you know your followers would appreciate.
- the rest of about 4 tweets could come from retweets from other influencers in your niche. This will not only help you grow your accounts with interesting, knowledgeable content, but will help you get their attention and start future collaborations.
Of course, this is just a starting point. You can play around with the numbers and come up with your own plan. Measure your fans’ response to your content and improve.
Now let’s see how we can schedule all these tweets, so you don’t have to stay all day to post them. Instead, JARVEE will post them for you, but you’ll still need to make sure you interact with your fans and answer their questions.
#1 Create your first JARVEE marketing campaign for your original content
The first thing you need to make sure you post regularly on Twitter is your blog content. This will increase your blog’s traffic and improve your SEO ranking, through social signals.
You can automatically post your blog content on Twitter with JARVEE. You just have to add your blog’s RSS to a standard scheduling campaign. Don’t forget though that one of the Twitter marketing best practices is to re-share the same post several times, to get more eyes on it. With JARVEE that’s very easy to do, we’ll just set up the campaign to re-add your posts to be shared again int he future.
This is a step-by-step guide on how to create your first JARVEE campaign to schedule your own content for Twitter:
Step 1 – First, add all your Twitter accounts you want to use to a Destination List
To do this, go to the Destination Lists tab, click on “ADD”, choose a name for your list and choose the Twitter accounts you want to use from the list of all your social accounts that you previously added to JARVEE.
Step 2 – Create a Standard Campaign
This campaign will be dedicated to your original content. We will create a different campaign for the curated content.
With a Standard Campaign you can set up how many posts you want in a day, and JARVEE will choose optimized timers based on a custom interval. There is no need in choosing the exact date and time for each post, especially on Twitter. But if you do need to post something on an exact date and time, you can do a different Scheduled Campaign. Find out how to set up a Standard Campaign here.
Step 3 – Add content to the campaign
JARVEE offers a myriad of options when it comes to adding content to the campaign. You can either add each post one by one to the campaign, or in bulk, or through RSS feeds and so on. However, when it comes to blog posts, the fastest way to add them is by using the RSS import feature. But of course, you can explore the other options by watching our video tutorials or our knowledge base.
With the RSS POSTS feature, you can add the RSS feed of your blog and JARVEE will extract all your latest blog posts and share them on Twitter. So, go to the What To Publish tab, click on RSS POSTS and add your feed’s URL in the first field.
Next, create a template for your posts. I usually keep it short, like this: [TITLE] [URL] because there is a limit on the number of characters we can use in a tweet. You can add a few hashtags to your template. Let’s say 2 or 3 hashtags that will be added to each post.
You can use a branded hashtag, or a niche one, or both. So the final template for the RSS posts would look something like this: [TITLE] [URL] #jarvee #socialmedia . But don’t forget to keep it short.
I usually Check “Create Image Post (where possible)” to also extract pictures from the post, and then click ADD FEED.
If you want to make sure everything looks nice, you can extract 5 posts to Drafts before starting your template. This way you can double check your results and make adjustments to your template, if needed.
Next, choose how many posts you want to extract initially, and click START. This will add the latest posts from your blog to the Posts List. After that, whenever you publish a new blog post it will automatically be added to the Post List.
Also, check “Add posts at the top of the Posts List” so you can always have your latest post shared on Twitter as soon as possible.
Step 4 – Add your destination list
Now you need to add the list of Twitter accounts where you want to publish to. Go to the “Where To Publish” tab and choose the list you created in the previous steps.
Step 5 – Set up when you want to post your content
Go to When To Publish and choose the time interval you want to publish on Twitter. According to several studies, the best time to tweet is 12 – 3 pm, with a peak best time around 5 pm. You can experiment with several intervals, but you can start with 12 – 5 or 6 pm and measure your results.
Step 6 – Review your posts
Go to the Posts List tab to see the posts extracted from your blog. Make sure everything is ok and check the option “Re-add published posts to the end of the Posts List”.
Step 7 – Start the campaign
If everything is ok, head over to the Overview tab and click “START CAMPAIGN”.
#2 Create a different Campaign for curated content
There are two types of curated content that you can use to grow your accounts. One is from blogs, news or websites that you find useful and want to share with your followers. The second type of curated content is on Twitter already. You can search for great tweets and retweet them. This way you will keep a consistent flow of posts on Twitter, and you will get the people you’re retweeting to notice you and return the favor by sharing your content with their own followers.
So, first, you need to research and find the best blogs or websites that your audience would enjoy – around 3 or 4 blogs should be enough. Then, create a Standard Campaign in JARVEE and follow the exact steps we already described. For this campaign don’t check the option to “Re-add published posts to the end of the Posts List” from the Posts List tab.
#3 Use Auto-Retweet tool to grow your accounts
By now you automated the posting of 8 tweets from your own blog, about 8 more tweets from other blogs in your niche. That’s pretty impressing already, but let’s get the most out of it and add a few more tweets from other people’s posts.
Retweeting is an amazing growth hacking technique because you have multiple benefits: you get more content to your accounts which translates to more likes, followers, and so on. And you also get the original authors to notice you and follow you or retweet some of your posts. Humans tend to return good deeds, usually in the same form. That’s why following, liking or retweeting other people’s posts will result in more follows, likes or retweets for you.
Let’s see how to get started with JARVEE’s Auto-Retweet tool:
- go to Tools
- click on the Twitter account that you want to use
- click on the Retweet tab.
Now, here are the settings that I usually use for the Retweet tool, but you can customize depending on your own needs. However, don’t over do it. It’s best to start with a few retweets and add more in time if you notice great results.
- first we’ll retweet 4 times between 12 – 6 PM (you can adjust this later)
- select “Randomize publishing timers each day”, “Skip tweets with @” and “Skip retweets”
- also you can use “skip tweets containing keywords separated by a comma” to avoid retweeting something you don’t want, like your competitors’ tweets for example.
- retweet only tweets less than 15 days old for more relevancy
- you can choose tweets that already have some engagement – likes and retweets. This implies that they are high-quality tweets
- you can add a comment to a certain percent of the retweets if you want
You can start with these settings for now and improve later on based on the results you get.
Before starting the tool, you need to add your sources. Click on the Sources sub-tab, and you will notice that you have a lot of options. The easiest way would be to use keywords in your niche and search for tweets that match your filters. You can also use a list of favorite Twitter accounts as sources, or you can add Twitter Lists with people you want to retweet.
For better results use a combination of the 3 methods.
When everything is set up, go back to the Settings tab and start the tool. Every 2 weeks or so you can come back and review your results and adjust the settings.
#4 Grow Your Twitter Accounts Faster With The Auto-Follow Tool
Based on the reciprocity principle we discussed above, if you follow other people in your niche, a significant percentage will follow you back in return. So, the strategy goes like this: search for potential customers, follow them and in a few days unfollow those that did not follow you back.
This sounds and is very time-consuming. But with JARVEE you just need to set up the search filters for your potential customers and start the Auto-Follow tool. JARVEE will do everything else.
First, go to the Tools tab and select the Twitter account you want to grow using this method. Next, click on Auto-Follow. You will see 3 sub-tabs: Settings, Sources and Results.
- to use this tool properly you need to set up some delays between the “follow” operations. You can start with the default settings and tweak them later.
- next, you need to choose how many people to follow each operation. You can start with about 10 – 20 people and you can increase this number in time.
- now you need to choose the filters for the search: if you want them to have a profile picture, how many tweets to have, characters in their bio, keywords to avoid, and so on.
#2 The Sources
Just like for the Retweet tool, you have several search options:
- by keywords
- followers of selected Twitter accounts. You can target competitors this way
- followers of your followers
- or you can add people you want to follow one by one.
After you figure out all the settings and sources for the tool, you can go ahead and start it. Next, you may want to set up the Unfollow tool, to unfollow the people that did not follow you back after a few days. You just need to choose the number of days you want to wait before unfollowing them.
Of course, like for any other tool, you need a few delays between each unfollow operation. But you can safely use the default settings. Start by unfollowing just a few people per operation and slowly increase the number in time.
Another great tool you can use on the same principle is the Favorite tool: you set it up to search for tweets in your niche and like them. People will get notifications from your likes and like your content in return, or even follow you if they find it interesting. Learn more about this tool here.
In this guide, you’ll learn how easy it is to schedule all your Facebook Marketing for months in advance if you have the right tools at your disposal. And you need only about 10 minutes of your time. No more late nights or lost weekends.
I’ll show you how to keep your Facebook Pages and Profiles active with relevant and high-quality content, how to attract potential clients and how to save up to 90% of your time and put it to better use, like further growing your business.
Another important thing that you’ll learn in this guide is how important the Facebook reach is for your social growth, and how to use JARVEE to optimize your organic reach with minimum effort and no costs.
But first, let’s see what the Facebook organic reach is and why it is so important for your accounts’ and pages’ growth?
How to Improve Your Facebook Organic Reach
The Facebook Organic reach is the number of unique Facebook users you can reach with your Facebook content for free and not as a result of ads.
When you post something on Facebook, your content will be displayed only to some of your followers (people that liked your Facebook Page) or friends. It will not be visible to all your fanbase, but to a certain percentage, depending on your organic reach.
Your organic reach is calculated based on the engagement you get on your posts. As well on the amount of other competitive content that tries to win the attention of your fans at the same time.
Think of it this way: your followers like hundreds of other Facebook pages as well. All these pages compete with each other for a spot on your followers’ feeds. When there is too much content, there must be an algorithm in place to sort and prioritize what will eventually end up in the users’ News Feeds.
So you have a lot of competition (think of all those kittens pages!), which means you need to think strategically when posting your content. And of course, when crafting it.
First, you need to make sure your engagement rates are as high as possible. Lots of engagement translates into great content, and great content is highly appreciated by Facebook’s algorithm.
And second, you need to schedule your posts and try to avoid the “peak hours” – when everybody else is posting their own content. But of course, you also need to take into consideration your followers’ time zone and their online habits (when they actually show up to read their feeds).
So when to post your content on Facebook to optimize your reach?
The best way to find out is to check your Facebook analytics and see when your fans are on Facebook. The second best way is to start with a general guideline based on several studies and do a lot of AB testing until you find the winning formula.
According to the most recent studies about the best practices when it comes to posting on social media, the best time to post on Facebook would be anywhere between 9 a.m. and 7 p.m. with the most clicks and shares around 9 a.m., 3 to 4 p.m. and a little after 7 p.m.
This is where JARVEE comes in. Using the latest and most performant technology, with JARVEE you can schedule your content to be posted between the most optimal time interval. You don’t need to stay up all night to share your updates. You can do this during your regular working hours, and just let JARVEE do the overtime.
Here is a step by step guide on how to schedule your updates to be posted during 9 a.m. – 7 p.m., or any other interval for that matter:
Step 1 – Create a Destination List for all your Facebook Accounts and Pages where you want to post your content (your destinations)
Yes, you can work with more accounts and Pages at the same time. You can even add groups that you joined and can share updates with.
The destination list must contain all the accounts, pages or groups where you want to publish your content. It is external from a campaign, to make it easier for you to add other accounts, pages or any social places where you want to post something, without changing the campaigns. This is extremely productive especially if you work with lots of pages or groups.
To create a destination list for your Facebook accounts, you need to
- go to the Destination Lists tab
- click on ADD DESTINATION LIST
- name your list, to make it easily recognizable
- check the option “Auto Select new Groups for the chosen Account” – in case you plan to join niche groups over time, where you want to share your posts, and you don’t want to come back every time to add each newly joined group
- for the Facebook accounts you want to work with, select the groups and pages you want by clicking the links in the GROUPS and PAGES/BOARDS columns. You will see a list with all the groups you belong to and the pages you own.
- if you want to also post on your wall, check the checkbox in the WALL/PROFILE column
- don’t forget to check the checkbox in the SELECTED column, for the accounts you want to use with your Facebook Marketing. When you want to stop using an account – even for a brief period – you just come back here and uncheck this checkbox.
Step 2 – Create A Standard Campaign
If you want a consistent social media activity to promote your business, products or even your personal brand, a standard campaign is your best bet.
Let me explain why.
A volume campaign is for the marketers with too much content, too many accounts and too little patience. Actually, it’s like this: if you want to schedule a large amount of content, with more than ten destinations to get faster results, you will have to use volume campaigns.
With a scheduled campaign you get to choose the specific hours for each and every post you want to share on Facebook. This can be very time consuming with little benefits. If you have content that absolutely needs to be posted at the exact hour and minute of a certain day, then you can, and I encourage you to, create an additional campaign, this time scheduled, for these posts only.
But for the most of your content, you can safely choose a standard campaign. You can set up an interval for your updates and the number of posts you want to make during this period. Then, depending on the number you choose, JARVEE will automatically assign optimized timers for each Facebook update. One trick here is to select the option to change these timers each day. But I’m getting ahead of myself here. Let’s proceed to step 3!
Step 3 – Add Your Content
There’s much more to talk about content. That’s why I’ll talk about it more in a future blog post. But for now, let’s see the basics.
First, we will see how to get started with the basic amount of (high-quality) content for your campaign, and then we will build on that until you have a completely automated strategy in place.
To add your content you must go to the What To Publish tab of your campaign. Here you will see several options:
- Add Post – use this if you want to add your content, one by one, to craft it using the editor, add pictures and so on. You can also add multiple posts with just one click.
- Flickr/Pinterest Post – here you can search and extract photos from Flickr or Pinterest based on keywords. Really helpful if you have a “creator’s block” and you’re in need of original content.
- RSS Post – this one will be the most useful feature for you if you want a consistent stream of content for your social channels. First of all, you can (I mean, you must!) add the RSS feed of your blog so that each new post will be automatically added to the campaign. Then, you can add the RSS feeds of other high-quality blogs or news outlets in your industry, to diversify your content and attract more followers.
- Monitor Folder – this feature is a life saver for your creative content. Set up folders to add your images once you finish creating and editing them and JARVEE will automatically add them to the campaign.
- Clickable Image Post – this is one of the most engaging type of posts on Facebook. Basically, you will add an enticing image to your post, to convince people to click on your links. But it’s more of an advanced option.
- Share Post – the already posted Facebook updates will be shared on your destinations for increased engagement and reach. You can even set up a Facebook page that will act as an RSS feed, and JARVEE will automatically share all the new posts from that page to your destinations.
Now let’s see how to make a minimum posts list for your destinations, which will ensure a constant flow of Facebook updates.
The first thing to do is to add your blog’s RSS feed. If you have a podcast, add that RSS feed, too:
- click on the WHAT TO PUBLISH tab, then on RSS POST
- add each Feed URL in the first field. Each on a new line like this:
- Feed Template – I usually use only the title of a blog post and its URL, so my template would look something like this: [TITLE] [URL]. This is because I want to avoid having too much text (studies shows that posts with short texts are performing much better on Facebook).
- check Create Image Post, so JARVEE will extract the largest image and create a nice looking image post (posts with images are performing much better than other types of Facebook posts).
- Click on ADD FEED and your feeds will be added to the table below
- To test out your template, click on GET 5 TO DRAFTS. This will extract the last 5 posts and add them to the Drafts.
- Check your posts in the Drafts tab. If you need to adjust your template you can come back and do that. If everything is ok, then return to the RSS Post sub-tab and choose how many posts you want to extract (for example 30) and click START
- for your own blog’s RSS feed you should also check out the option to “Add posts at the top of the Post list” – this will ensure that your blog posts will be shared on Facebook as soon as they are released
Next, add some other blogs in your niche, blogs that you like to read and want to share with your audience, or blogs that you know your audience will enjoy. Choose the best 2 or 3 blogs in your niche and add their RSS feeds as you did with your own blog. Extract the latest 30 posts from each blog, which will give you about 90 posts in your Post list. 120 posts if you count the 30 blog posts from your own blog.
Step 4 – Add The Destination List
Remember the list we created in the first step? Well, now it’s time to use it.
Go to Where To Publish and select your destination list. This will tell JARVEE that your campaign will publish on the accounts, pages, and groups on this list.
If you wish to add a new account or to remove an old one, you can do this in the Destination Lists area, without interfering with the campaign. If you add a new account or page, the campaign will start posting your content on that account too. If on the contrary, you remove an old account from your destination list, the campaign will simply stop posting on that account.
Step5 – Set Up The Timers
Go to When To Publish and
- set up the number of daily posts. I suggest starting with about 2 or 3 posts per day. According to several studies in the business (from companies like Hubspot or SocialBakers), the sweet spot of Facebook sharing is at 2 posts per day for most of the online brands. Too many or too few and you have a significant decrease in engagement. (We don’t want that!)
- set up the time interval for your posts. Like I said before this should be between 8 PM and midnight for your target audience. (JARVEE will use the time zone of the operating system it’s installed on)
- I usually check the option “Randomize timers each day” to make it look more genuine
- check the option “Publish on all selected destinations” and leave the default settings for the rest of the options
Step 6 – Review Your Campaign
Time to review your Post list. If you go to the Post List tab, you can see all the posts extracted from the RSS feeds, which should be about 120. Don’t worry; you don’t have to read them all.
If you used the [TITLE] [URL] template for your RSS posts, as I suggested, it should be pretty simple to scroll through the posts list and figure out if you should remove some of them. There are already high-quality articles (because you selected the top 2 blogs in your niche), so just a look at the title should be enough to figure out if your audience would appreciate the read.
Remove those that don’t match your criteria. By now you should have about 100, or 90 good articles to share with your fans. With three posts per day, this should easily last for a month (not to mention that JARVEE will automatically add all the new blog posts from these feeds)
Step 7 – Start Your Campaign
Now you can go to the Overview tab, make sure you add a recognizable name to your campaign and click on START CAMPAIGN.
That’s it. You just created a fully automated social media campaign for all your Facebook accounts with high-quality content that will last you for a full month! Maybe it didn’t take you just 10 minutes, but it was pretty close, right? This was just the first time you did this though, I am sure the second time it will take you 5!
What are the next steps? Whenever you have new content, like a contest, some inspirational quotes, questions or giveaways, you can come back to the campaign and add them using the What To Publish tab.
Once a month you should check your Posts List to filter out the posts that came from the RSS feeds (this shouldn’t take you more than 2 minutes).
This shouldn’t come as a surprise, but each business and industry behave differently. This means that you could try changing the time intervals for your posts once a month and see when you have maximum reach. But it’s better to start off with something that was tested and proved by other businesses to be effective, as we suggested in this tutorial.
- Schedule your posts to be shared with your fans between 9 a.m. and 7 p.m. to get the most clicks and shares
- You can set up a month’s worth of Facebook posts in 10 minutes using RSS Posts in JARVEE.
- When you get started, limit your posts to 2 per day, as it was shown to be most effective for most online businesses.
- Once you start getting to know Facebook Marketing and JARVEE test out new things, new time intervals, post frequency, and types of content. This will help you come up with a personalized strategy that is the most efficient for your business.