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Social Media Tips
Everybody is on social media today and we all strive to use it to our advantage but many don’t really know what to do and what not to do. Here are 6 social media behaviors that you should aim to avoid in order to make sure you’re successful.
In order to make this easier to understand and remember we’ve created a nice infographic for you. Here you go :
- Having too many promotional messages
- Posting irrelevant information
- Tweeting too much
- Using Slang/Jargo Awkwardly
- Beeing too quiet
- Not replying to messages
Social media is not as easy as it might seem, that’s if you want to do it right. Stay clear of the above mistakes, keep engaging with your followers and posting great content and you’ll soon get the hang of it. Good luck!
Infographic usage rights
If you find this infographic useful you are free to share it anywhere else you want as long as you maintain a link back to this post. This is where it first appeared and we are the creators and owners of its rights. Posting it without mentioning that you got it from here is considered copyright infringement and will be treated as such.
To be successful on Instagram, you really need to up your graphic design game and create professional looking images. You might get away with some clumsy or even funny looking pictures on Instagram stories, but the images on your profile must be inspiring, creative and should stand out to be able to capture your customers’ attention. After all, you want followers that are actual human beings, not bots.
If you don’t have a designer’s degree don’t worry, here’s a quick guide on how to use Canva for free and create posts that will hopefully gain a bunch of new followers, likes, and comments.
With Canva you can do a lot of marketing materials, from blog graphics to ebooks, flyers, brochures, banners and so on. But we will focus on how to create Instagram posts.
First, you need to create a Canva account for free. Next, choose the Instagram post from the templates in the Dashboard.
You’ll notice there are a lot of free templates and layouts to choose from. They also have free backgrounds or some at the cost of $1. They also offer free high-quality photos you can use in the “Elements” tab, “Free Photos” section.
So, go to uploads and upload your own images.
How to choose your images:
- try choosing high-quality images that are relevant to the text you want to add on top of it. This will make you look more professional and thoughtful.
- choose images that are similar and go well with each other. Try creating a theme or a story on your Instagram account. You don’t want to confuse your followers with too different concepts or too busy backgrounds.
- if your purpose is to create quoted images choose photos with a lot of space where the text will be placed. You want it to be easy to read, so try avoiding too busy backgrounds with too many elements or colors.
Once you found your images and uploaded to Canva, you can then add them to the white canvas and start creating your Instagram post template. You’ll notice that you can apply filters and edit the image if you want. Or, simply just add some blur to create more contrast with the text that will be added next.
If you want to create quoted Instagram posts you’ll need some good resources for the quotes. Here is a list of websites where you can find interesting quotes and inspirational content to use in your posts:
We all know that quotes work really well on Instagram. Of course, it depends on your niche and the type of Instagram account that you have. But even so, you can add one quote that is relevant to your niche every once in a while to mix things up a bit.
Keep a cheat sheet with all the quotes you want to use on your Instagram posts. Now go to your Instagram post template and add the quote you want to your previously chosen background.
You can use the templates they offer if that makes sense to your image and text, or you can edit it. You can change the font, the size, and the color. You can choose different sizes or different fonts to make it stand out more. Just use your creativity. If you need inspiration for this go to Pinterest and search for quotes. You’ll see that with just some typography tricks you can create more visual interest in your images and they’ll look more professional at the same time.
You can also create photo collages with Canva. For this, go to Elements, choose “Grids” and select the layout you want.
Next, go to “Free Photos” and choose photos for your collage. You can use these free photos for your backgrounds as well.
You can also create templates and save them to be used later for similar posts.
Bonus Tip: You can invest some time and create 50 or 100 Instagram posts like these, save them in a Dropbox folder and choose this folder in your JARVEE campaigns as a source with the “Monitor Folder” feature. This way when you will have new Instagram posts added to this folder, they will be automatically added to your campaign and shared on your Instagram account.
Getting more followers on your social media accounts takes a lot of investment, but what if there are growth hacks you could use instead?
We will be giving you 7 growth hacks to help you achieve your goal. These work with the content you already have, so it is more of an enhancement of your content marketing. We will be guiding you on what points to focus on.
#1 Use Infographics
Making use of infographics helps you not only in your brand marketing but also as a growth hack in garnering more followers as well. It is a fun, creative, and interesting way of communicating information to your followers. It is easy to understand since information is brief and concise. It is also very easy to save and share to other social media platforms.
There are tools available online to help you create infographics to gain more followers. There are flexible packages which you can use according to your needs. Most of these are created by professionals for you to design your infographic quick and easy. Most of these tools are free of cost while some offer more features when you choose to pay for their subscription.
Users are more attracted with infographics compared with long posts, which is why it is an excellent method to get more followers. Make sure that your infographics include a watermark of your brand’s name and logo. Your infographics may be shared through social media links, so make sure that you include your social media accounts too.
#2 Feature Reviews
Another interesting growth hack you could use to get more social media followers is featuring reviews about your brand, your product, your customer service, or your blog or website. Bright Local conducted a Local Consumer Review Survey in 2015 revealing that a star rating is a prime factor used by consumers to evaluate a business. 92% of them read online reviews and 40% of consumers read 1-3 reviews before making an opinion. 68% state that positive reviews enable them to trust a local business more.
Having these reviews is one thing, posting them on your social accounts is another thing. There are sharing tools you can use for this, like Zuberance or Social Toaster. Share your Yelp reviews on your social media accounts as well. Most product and service review sites have easy sharing features nowadays, and it only takes a few clicks for you to do it.
As mentioned earlier, customer service is something that people can make a review of and incidentally one of the most effective sources of positive reviews as well. It helps build your trust and credibility with your customers. It also allows those who are still deciding to avail your product to make a decision.
#3 Post Account Milestones
Letting people know about important milestones in your social media accounts is another growth hack you could try. Use online tools that measure different aspects of your account. There are different metrics available to keep track of significant data worth posting online. Some of these measures the number of followers, and posts with the most number of engagements among other things.
You can announce achieving a specific number of followers. Acknowledgement shows that you value your followers who gave value to your account. Make it a big deal for them to have contributed to that milestone. You can even express your gratitude by giving out promo codes when they avail your product or service.
This growth hack can enable you to enhance the posts you have identified with the most number of engagements. Let your followers know that you know which topics interest them, and come up with content to supplement or complement popular posts. Your followers will appreciate that you understand what they want and will help you be more popular among their colleagues for the expansion of your network.
#4 Collaborate with other Brands
Collaboration is another social media growth hack you can do to get more followers. It enables your brand to gain more attention to users even beyond your niche. It also helps both of you to get access to each other’s followers and address to their needs according to your brands offering. It also helps you expand your market to those who you may not have identified previously to be your consumers.
Think of good negotiation points you can offer to the other party when you apply this growth hack. You propose to work with them because you see something that they are offering that you want to incorporate into your marketing for a specific period of time. Offer a win-win situation for you and your potential business partner to provide equitable solutions to your business concerns, especially in your mutual follower growth.
#5 Link Your Content in Your Posts
When others share your links, it increases your search rankings online. Providing a link to your posts from your own content gets a healthy circulation around your social media account, and your brand as well. In line with the consistency of your brand, it enables your current and potential followers to refresh and learn about you.
This growth hack is not merely a repetition of the way you present your content. If you do this, people may think that you are impersonal with the way you handle your account. It also makes them feel that you don’t give that much value to them as your followers. When new visitors go through your social media account, they may also hesitate as you don’t have that much interesting content to offer.
Select key phrases in your new post that can be cross-linked to another post in your account. You can also do this on your blog or website, and cross-link it with exclusive content in your social media accounts. Keep track of your posts and the keywords you use in your posts so you could refer to this information when you make your future posts.
#6 Create Social Campaigns
Coming up with a social campaign is another growth hack you can consider in getting more social media followers. This is different from instances when you give calls to action. In this case, you leverage on the curiosity and vanity of your users to provide content specific to them. This gives them a sense of ownership with the information you provided.
Customization is the key in this growth hack. You can be creative by getting third parties to provide quizzes and predictions for example. Maintain the consistency with this promotional tool with your brand identity. Upon receiving the results, you can encourage them to share it by providing share buttons for different social media platforms.
Sharing the result from this growth hack opens doors for your brand to networks of the users who made use of your campaign. These users will hear and learn something about your brand. Again, make sure that your campaigns are consistent with your brand so it will be easy even for those who heard your brand for the first time to remember it.
#7 Use a Scheduling and Automation Tool
Using a scheduling and automation tool is one of the most effective growth hack for you to get more social media followers. You get to select the type of features you want to avail suited to your brand’s needs. It helps you manage your content updates on various social media platforms. It also helps you expand your network and interactions with your followers and fans.
JARVEE is one of the growth hacking tools you can use to get more followers on your social media accounts. They have been in the industry of serving various brands and businesses for years. They work with a global team of highly competent developers to help you achieve your social media goals. They cater to major social media platforms which currently have the most engagements.
This growth hack expands your network since it has features to help you be part of groups in your niche. It also helps you to find people to follow, contact members easily as well. Aside from the aforementioned services, you can also read on tips to help you manage your social media accounts and blogs.
Wrapping it up
These 7 actionable growth hacks will help you to start getting more followers in your social media accounts. It’s great that you recognize that your number of followers is important to achieve your brand’s goals. Now, check on what resources you have in your account and develop them to garner more followers to actively engage with your accounts.
Tools to help you create infographics for your social media marketing are essential to private individuals, to private and public enterprises, and to multinational companies. Numerous options for the customization of presentation are available online, most of which were created by professional graphic designers. Flexible packages for access to the options available for infographic usage are presented by most tools- ranging from free membership to annual subscriptions. These factors are important to any party who wants to communicate information to the public since it saves much time, effort, and money essential to allocate to other tasks at hand.
Enumerated below are five options you would like to consider in selecting your tool to help you create infographics for your social media marketing. Presented in each selection is a short background of the tool. People who established the software, their inspirations behind the brand, locations, and other information on the company which might help you pick the best to suit your needs. Short descriptions of the features of the software are also given, and also price ranges for access to the features you might need for your work.
One of the tools to help you create infographics for your social media marketing is Piktochart. This is the brainchild of Ai Ching and Andrea based in Penang, Malaysia in July 2011. The four employees who were working in a warehouse worked round the clock to have finally launched the first beta version of Piktochart in January 2012. From its 3 paying customers on the first day, the company is now serving 3 million users and increasing daily.
As Piktochart grows, it is important to understand the core values of this tool to help you create infographics for your social media marketing. HOPEFUL stands for Humble, Open Up, Passionate, Effective, Fun, User-Focused, and Love. To have these core values helps the entire team be focused on achieving their goals. This firm guide aids the company with their behavior and actions within the workplace, and towards the people, they cater to.
The cost of this tool to help you create infographics for your social media marketing is flexible. Upon registration, the user has the option to use the tool for free or at a cost. Premium packages start at $29 per month, to an annual payment of $290.
Piktochart is proud to say that their tool will empower the user to make the infographic within seconds. The drag-and-drop, point-and-click feature is a convenience, along with the 400 professionally-designed templates, 4000 icons and images, ready-to-use text frames and photo frames, and the easy import of charts and maps from your file.
After you have used this tool to help you create your infographic for your social media marketing, you have the option to share it on the Internet through its built-in social media options. This makes it convenient for the user since it saves time in downloading and uploading. It is also beneficial to the audience since they will also be able to have fast access to your finished product.
Another tool to help you create infographics for your social media marketing is Canva. Melanie Perkins was studying in 2007 at the University of Western Australia, wherein she also taught students graphic design. She and co-founder Cliff Obrecht launched Fusion Books, which is now the largest school yearbook publisher in Australia, to help students design and create their own yearbooks. Canva came about eventually as the pair realized that their creation could be used in a broader market.
The live statistic counter of this tool is quite impressive. It already has 54,000,000 designs created, 7.5 million users, and 59 million images and counting. It also has a global network of 42 team members from 12 countries in 3 offices worldwide.
Canva is an expert in the simplification of infographic design creation. It houses millions of stock photos, vectors, and illustrations. Users have the option to use preset filters or acquire advanced photo filters for editing. Shapes, icons, and elements are also available by the thousand, as well as a wide array of fonts.
To help you create infographics for your social media marketing, Canva is readily available for use via a web browser or iPad. The mobility allows the user to create infographics at their convenience. This tool is available for free but offers $1 premium images.
Easel.ly is also an option as one of the most popular tools to create beautiful infographics for your marketing campaigns. This tool was launched in 2012, with its mission “to allow users to create and share visual ideas online, easel.ly”. In 2013, it received the Best Website for Teaching and Learning Award from the American Association of School Librarians (AASL). The recommendation was given for its simplicity, friendliness, and intuitiveness, as a 6th grader could successfully create their own infographic without the assistance of an adult.
This tool has an easy step-by-step guide to infographic creation. It starts with a selection of a theme, followed by the addition of objects, from icons to shapes to text, which can be selected or uploaded by the user. For reference, the homepage of the website itself features numerous infographics which redirect to a pre-set layout for the user’s ease. The software is available for free, and for $3 a month for the Pro version.
Another option for tools to help you create infographics is Venngage. They humbly state their story as a daily endeavor to create an awesome design experience to users. They believe that everyone can make data visualization, hence the creation and continuous operations of the site.
There are hundreds of professional templates in this tool to help you create infographics for your social media. The simple drag and drop infographic creator has three steps: first is choosing a professionally designed template, second is the addition of charts, text, icons and images even from the user’s library, and third is the customization of the design. Upon completion, the publication can be embedded on blogs or websites.
Infographics pricing for this tool has several options which can be upgraded or canceled anytime. The access to themes and templates, charts and icons, and number and branding of infographics depends on the package selected. Free usage has limited access with branded infographics, Premium monthly package has more access to certain features, and privacy controls and export to PDF and PNG, and the Premium Yearly has premium to unlimited access to the site’s features.
SmartDraw could also be considered in selecting a tool to help you create infographics for your social visual content. With its roots back in 1994, it aims for the expansion of people’s effective communication through capturing and presenting information as pictures. SmartDraw Software has over 90,000 unique visitors, and in excess of 3 million installations of its trial version annually.
SmartDraw Software, LCC prides itself as one of the most sophisticated digital marketing organizations globally, therefore making this tool to help you create infographics for your social media marketing trusted worldwide. More than half of the Fortune 500, and over 250,000 private and public enterprises use this software. This is headquartered in San Diego, California.
This tool offers flexible publishing and sharing ways. Your finished product could be integrated with Microsoft Office, sent via email through Microsoft Outlook, and be made into a PDF copy. The share button in ShareDraw allows the user to share their work on social media, make available online to specified people via email, and posted on their website or blog.
Wrapping it up
These five tools for creating great-looking infographics for your social media marketing are just some of those available on the web. It is important that in the selection of the tool you are going to use, you go for the one which gives you the most effective and efficient way to send your message to the public. Social media is a powerful channel to learn and create influence in the society. Infographics make it easier for that knowledge and influence to be acquired and shared globally.
The people behind these tools understand the importance of your purpose in creating your infographic. Your shared value in effective communication makes both parties empowered to make a difference in this world. Whatever it is which you aim to impart to your audience will be taken into consideration for its truthfulness, and their confidence in you. The power to create infographics is such a modern trend, but the essence of imparting information is true for all time.
TED (technology, entertainment, and design) Talks are non-profit conferences where influencers in various fields and industries give discussions in their niche. It used to be just about the acronym, but now has extended to topics on the human experience. These have gained popularity because complex concepts are presented in a way that everyday audiences can easily understand it.
TED Talks provide such valuable knowledge in a very accessible manner. It is important to cope with the latest ideologies of modern times to come up with inspiration for your marketing strategy. Some of the speakers may not be directly related to marketing, but their unconventional take on the matter provides a fresh perspective.
Marketers should take points from the TED Talk speakers precisely because of that. Come up with ways that your brand and your offering can benefit and provide value to your market. Utilize this to develop an inviting and unique narrative. Read on for 5 TED Talks on marketing that you can take notes on.
#1 David Carson: Design, Discovery, and Humor
Graphic designer David Carson is the speaker for this TED Talk. He took a creative and innovative approach into an industry which was slowly becoming a place cultivating dull conventionality. His controversial and aggressive style is home to ideas which could benefit your marketing endeavors. When it comes to individualism, strengthen your approach to see benefits in terms of your revenue.
This TED Talk emphasizes the importance of communication over legibility in the marketing industry. This is a fundamental aspect in the maintenance of a strong brand in this day and age. Sending a message to your potential consumers should be presented in a way which is interesting, distinct, and could open mutual communication between you and them.
In the latter part of this TED Talk, Carson was discussing the future of design. He highlighted that humanity is an integral part amidst the complications of technology. Partner this with marketing and this will make your brand stand out from the rest.
#2 Renny Gleeson: 404, The Story of a Page Not Found
Renny Gleeson centers his talk on Error 404 that we sometimes encounter online. Also known as the ‘Not Found’ page, this appears when the online user was able to communicate with a given server, but the later could not find the request. A disappointing ordeal this may be, but Gleeson translates this scenario as an opportunity for brands. This was presented to guide the viewers in a humorous manner, coupled with well-made artwork.
This TED Talk inspires its viewers to think that setbacks are opportunities that can be taken advantage of or not, like when one comes across the 404 page. You can leverage this to your advantage by incorporating persuasive content and also interesting design to develop your brand. This also allows you to reconnect with your astray market.
The opportunity for brand creativity is what this TED Talk is about. Include content that your social media followers and blog or site visitors find outstanding and entertaining. In the end, it is your choice on how to take on disappointing situations to your advantage.
#3 Malcolm Gladwell: Choice, Happiness, and Spaghetti Sauce
This TED Talk was delivered in 2006 by Malcolm Gladwell, the best-selling author of Blink and The Tipping Point. His ability to transform technical strategies into charming stories is an advantage to his third-party perspective on his discussion marketing. He uses popular brands like Ragu and Prego to show the nature of choice and happiness. He discusses the proof of a study from cheerful psychophysicist Howard Moskowitz.
In this TED Talk, Gladwell tells about Moskowitz, the consultant who made fundamental changes with the manner companies align their brand and their offerings back in the 1970’s and 1980’s. One of which is using data-driven buyer personas to give the best possible value to a company’s customer base. Companies used to tackle product development in a different way.
Key takeaways from this TED Talk include diversifying the value that you offer. There are various ways of optimizing a product. This aids you discover an untapped market share which you can use as a new target market. In relation with this, Gladwell said that Pepsi was “looking for the perfect Pepsi when they should have been looking for the perfect Pepsis.”
Another takeaway you can get from this TED Talk is trusting the data. People may not be able to express what they want in a product when they are taken information in a traditional focus group or survey. Take their answers into account to humanize your perspective on buyer personas. These are part of a greater picture, and observed evidence should be a priority when coming up with future marketing strategies.
#4 Sheena Iyengar: How to Make Choosing Easier
Sheena Iyengar is the brilliant speaker of this TED Talk. She explains the choice overload problem as stretching your brand too thin, making it unrecognizable and difficult to engage with. When she was a graduate student, she conducted an experiment at a local grocery store. Findings in this experiment led to a great finding on a company’s marketing strategy.
This TED Talk helped Iyengar see that when people are presented more options, 20% more people stopped for samples. However, people who were presented fewer options bought more which makes the form of presentation as a more effective marketing too. People frequently ‘choose not to choose,’ which means lost revenue for the business.
It is emphasized in her TED Talk that when the choice presented to consumers is of greater import, they are more likely to be overwhelmed by ‘choice overload.’ When an offering if of high cost, come up with a way to show them various courses of action and reserve the detail-oriented selection later on. This allows the consumer to become more proactive and engaged.
The topic on this TED Talk can be applied in one’s daily manner of making choices. We have the tendency to tackle easy matters first, then those which are more challenging after. Now let’s look at it in a business perspective: in the mind of a potential customer, they would be drawn to a product which inspires them to take action easily. Guide them to a high-level decision first, then move on to more detailed material after.
#5 Seth Godin: The Tribes We Lead
Seth Godin hosts this TED Talk in a critical manner discussing societal trends that take people to where they are, otherwise known as a cultural moment. This point in time, the present, is vital in the way ideas are produced and proliferated. He explains that in the 1950’s when television came into its own, even a mediocre idea can be mass marketed. Conditions for this marketing strategy was it could easily be taken apart into an easily understandable 30-second advertisement through an extensive, expensive marketing budget.
In this TED Talk, this model is being substituted by a seemingly infinite series of tribes as our lives become increasingly digitized. Godin differentiates this from a sociocultural grouping mechanism to ideological groups in the modern century. TOMS Shoes has become a great example of the application of this phenomenon.
The tribe that the company created to cater to was the segment of millennials with a social conscience: that was being discussed in this TED Talk. However, these people are unsure on how to give back on a daily basis. Blake Mycoskie, the founder of TOMS Shoes, came up with a brand that narrates a story that attracts these millennials.
Godin also shared on this TED Talk that with each purchase of TOMS shoes, an identical pair is donated to someone without footwear. The company has grabbed the attention of their best audience and turned them into marketers of their brand by reaching out to those in need. The company was able to devise a wise, persuasive, and interesting way to challenge the status quo while developing their brand and narrating a story.
Wrapping it up
These TED Talks inspire marketers with the much-needed inspiration to keep them creative and motivated in their work. These influencers have been in their respective fields long enough to discuss their experiences and theories on how to improve your brand and offering marketing.
These TED Talks inspire you to revolutionize how you think about your brand, your offering, your customers, your target market, and even yourself. The human aspect that they incorporate with a very systematic and high technology industry as business strengthens an emotional connection with their audience. With each laugh, tear, and deep thought that you have is something you can let your market experience as well.
Using this technique from the way influencers presented their TED Talks enables you to have a deeper connection with your market. It strengthens your relationship with them to build their trust and loyalty for your brand and your offering. It also entices your potential customers to see you as approachable and easy to communicate with, seeing how you understand well the people you are relating with.
Did you know that you can increase your social following without using ads? You can even have better results if you know the exact strategies to apply to your content marketing.
Here are 5 of the best strategies which work around what you have already been doing. Some are suggestions, but we also encourage you to take bolder steps to reach your goal.
#1 Make your content better
The best way to increase your social following sans ads is publishing more interesting/useful content. There is no way around this one. Offer something valuable to those who come across your social accounts and website. What you deliver depends on the brand of your business. When people become enriched with your content, they are most likely to share their online experience with you.
Cater to the curiosity and emotions of your market to increase your social following. They want to feel connected with you, relate with what you post. They may even want to be you. With this, ensure that you evoke a deeper aspect of each individual.
The value that you offer comes in various forms. This goes the same for the benefits as well. Increasing your social following greatly considers what they want, not just what you want for them.
You can use social media metrics to learn more about your target market. These are statistics marketers base their actions on. Jay Baer is a social media marketing expert who categorizes metrics into 4. Consumption metrics, sharing metrics, lead-gen metrics, and sales metrics are what you need to keep your eyes on.
Make the improvements relative to the online platform you use. Improve your boards and interact with communities in Pinterest. Create more inspiring images for your Instagram account and improve your CTAs in your tweets.
Improving your content also does wonders for your brand. The way you consistently carry out your identity to meet your market’s needs shows your dedication in your brand. This increases your social following as it encourages more interactions with your business in the long run.
Another fundamental action to increase your social following is getting your content shared. For those who have been in the industry for a while, you may be able to see what type of content gets a lot of shares. You can apply the principle behind that in your future posts. For those who are still establishing their online presence, it can be more challenging.
Starters have followers who they know and know them pretty well. Tag them in posts which might be of interest. If you know people who are looking for something in particular, you can tag them in your related post as well. Tagging the accounts of other users applies to most of the social media platforms.
Using hashtags is also a way to increase your social following without using ads. Twitter started this global trend back in 2009. It is now undeniably well-known and frequently used in other social media platforms as well.
You can use hashtags generally related in your industry. You will become visible in searches made by, most likely, your target audience. You can also create hashtags uniquely related to your brand. This helps establish your brand identity among those in the industry.
Unique hashtags help increase your social following because these are directly associated with your brand. You can also use hashtags for promotions of events to make people more interested. It becomes a tool for you to bring more people to know more about you as well.
#3 Improve customer service
Without ads, you can increase your social following by improving your customer service. This service encompasses before, during, and after availing what you have to offer. The success of this endeavor lies on your entire team.
The interactions of the members of your team with your followers reflects your brand. They should be able to adjust themselves to the personality and concern of each follower. You should be able to keep and make your followers happy and satisfied.
Let’s assume that not all your customers are your followers. You can increase your social following by making each customer your follower by showing that you can communicate with them easier and faster through your social media accounts and web page. Offer exclusives in your online accounts to make them visit your accounts more often as well.
In a survey conducted by JD Power, 67% of their respondents said they contacted a business via social media for support. This goes to show how vital your online presence is for your brand and to increase your social following as well. A Bain and Company study in 2011 suggests that companies who are engaging and are responsive to customer service requests over social media end up spending 20-40% more with the company. After 5 years, the importance of online customer service stays the same.
Think of after-sales interactions, whether positive or negative, as an opportunity for you to increase your social following. If they had a great encounter, they are proud enough to share it. Their investment in trusting your brand paid off. If they had negative feedback and you were able to address it appropriately, they would be happy to share the good customer service they received.
Negative customer experience is more challenging to take on compared with good experiences. The most common you might encounter is negative comments on social media. It’s better to respond to it proactively as soon as possible.
#4 Update your social media accounts on a regular basis
Be conscious of the frequency of your social media presence to increase your social following without using ads. You need to get and keep your engagement rates high. This is possible by posting on a regular basis.
By having a stable social media presence, your existing followers can frequently visit your page or subscribe to notifications for updates. They know they have something to look forward to. As you keep your posts frequently coming with interesting, entertaining, or useful content, more people will be enticed to follow you. They know you deliver quality content of value to them.
There are several pitfalls if you fail to do so. Your avid followers may get frustrated when they do not hear from you in a while. Those who may hear from you just a few times may not remember you anymore.
Remember that your current followers will greatly help you with your goal. You want them to be loyal to your brand. You want to establish a strong connection to give them an enriching experience worth sharing with others. These people they know online and even outside the social media world are your potential followers.
There may be times that you get preoccupied with other important matters. There are also days when you need to relax and unwind. An effective way to maintain your online presence is by scheduling your posts in advance. There are several scheduling tools available online, one of which is JARVEE.
You can schedule posts on all your social media platforms from a single dashboard. This saves you precious time and effort. You are able to set the type of content you want to post at a specified date and time of your convenience.
Scheduling helps you allot more time for other matters relevant to increase your social following. You can check on the engagement rate your posts garner. This will help you improve the content, time, and date of your future posts to get more engagement, therefore, more followers in the long run.
Working together with other brands and influencers can help you increase your social following. You obviously have to team up with those in your industry to put your name on the map. Eventually, you may want to make bold yet exciting moves by working in partnership with those in other industries.
Consider collaborating with a brand with a similar target market. You can team up to tap various audiences. This gets the both of you a bigger exposure for your brand and your offerings. Make sure that your connection with them is strong from start to finish, so look up some of the best ways to connect with them.
Working with an influencer in the industry can be a good endeavor as well. These people have established themselves with much credibility of who they are and what they believe in. When you are able to get one to spread the word about you, you will be gaining the interest of your influencer’s followers (which can be quite a good number seeing their status in the industry).
How do you select the brands and influencers you collaborate with? They should be aligned with your brand’s identity. Consistency goes a long way, including in those who you are affiliated with.
In collaborating outside the industry, make sure that the both of you will garner an advantage at the end of the day. Cross-industry collaborations broaden your reach and increase potential followers. When they see the unlikely yet sensible connection that the collaborators have, the interesting twist will bring about more followers.
Wrapping it up
Let these 5 ways to increase your social following guide you not only to reach your main goal but also improve your brand in general. These will help strengthen relationships you already have. These will also create opportunities for more people to engage with you in the future.
If it wasn’t already obvious, Influencers on social media hold a lot of power. With them, they’re just one click away on Facebook, Twitter, Snapchat and so on, from relatively launching your unrecognized business or brand right in the spotlight. Industry leaders can put your brand right in the center of an enormous radar you didn’t even know existed. It’s why when they have positive ratings and can vouch for you by promoting your brand, that one mention alone holds all the power.
But it’s not as easy as it looks; you don’t just send them an add-up and figure it all work out from there. You have to build up the rapport and put work into building a relationship with them. This can give both parties long-term benefits, so here are a few ways how:
#1 Start Following the Feeds of Potential Influencers on Social Media
A good start would be a little research and start checking out the potential influencers on social media. Look at what they’re doing or what they’re marketing at the moment. Try to figure out how they connect with their associates and how you can better communicate with them.
You can also share their content on your own feed to start reaching out and making that connection a bit stronger. It will not only show that you value what they have to say, but it will also put emphasis that you know what you are doing. When your potential influencers on social media get in touch, do your best to respond to what they’re trying to say. Try your best to be consistent without channeling an irritating persona.
#2 Practice E-mailing
Another good practice would be to try or make it an option to directly email your influencers. If you don’t have their contact details, there’s always the option to direct message on almost every single social platform. You can try personally contacting them through their own backlink or website; it’s less invasive that way. When sending those first e-mails to your influencers on social media, pitch about what you’re offering and all of its pros.
When your potential influencers get back in touch with you, don’t hesitate; now’s the time to start talking about how things will go from there. Remember they’re the ones doing you a favor, after all.
#3 Practice Patience
Talk about one of the hardest things to practice, but the truth is patience is a virtue. Sometimes you won’t hear back till after a week, which you can usually amend with a follow-up. Sometimes that’s the little push that your social media influencers need for a faster response. However, if you’ve waited more than a week, it’s probably time to cut your losses.
Don’t get upset if you don’t hear back though; most influencers have their own goals and things to focus on. And sometimes they just don’t connect with what you have to offer. However keep trying to reach out to other potential influencers on social media, everything is in good time.
#4 Always Stay Engaged
If you really want to keep up with the social stakes and competitors all around you, you need to properly engage your influencers on social media. Try blogging for other sites, instead of going straight to the top. Reach out for the smaller potentials first, seeing as there is a lot they can also offer you in return. From there move your way up, till you see the highlight of your efforts in doing so.
When potential influencers in your niche see you actively communicating with multiple connections, they will want to make people connect with you. Constantly creating content and being involved will really help in showing them, this is something you take seriously. You have to prove them that you are indeed committed to your ideas, simply because you are always engaged.
Staying engaged and maintaining this practice to build a stronger relationship with influencers over time will definitely give you more benefits and more opportunities. Reach out from time to time and get plus points for the effort.
#5 Figure Out What You Can Offer In Return
Take the time to also figure out what’s in it for them. This is very important to potential collaborators; they care about this across the board. Figure out what you can offer and then offer to do it for free. When you get connected with your influencers, you bring value into everything. This can be something as little as your time, designs or skills that could help them benefit. Try offering to do certain things for free. If you can offer up enough value for their efforts and deliver accordingly, you’ll create an opportunity for them to recommend you to their own network.
For some more strategic and higher up strategies you can try these 3 important things:
#6 Be Your Own Social Media Power User
The greatest thing about the internet is that it’s a gaming field for everyone and every brand. Anyone can publish their own thoughts and ideas, and make something out of it. The only question is having the skills to make something great or mediocre. If the quality of your work is the best of the best, you have a greater chance of getting recognized, not just by anyone but including those influencers that you honestly need. They, in turn, will give you that audience that you desperately are searching for.
If you’re a business expert, there’s no limit to the number of accounts you intend to get connected with. So find those top influencers in your target market who are constantly active and give them a roll for their money.
Start building a presence with them, that they will deem worthy of their time, don’t have them second guess you. Make sure all the information they can find about you is complete and that you already have a good following behind yourself. Promote quality content and make sure to share your thoughts accurately. With a little bit of luck, and a tad bit of hustle you can be a power user.
#7 Be a Part of Industry Lectures and Events
Just because you have easy access to the internet, and it seems like things can get done from there, never substitute that for a meeting face to face. Being up close and personal with the very people you are trying to connect with is the best way to get things rolling. You want to make a lasting impression that they are going to love, and connect on a more personal level.
So attend those formal events and meetings, make sure to stay connected with your new found friends and start making a name for yourself. Join their networking community and get related to their interests and professions. Be at those monthly lectures they might host, and show that you’re paying attention. The more consistent you show yourself to your influencers on social media, the more confident you will seem.
Do your best to push yourself to refine your skills, and let others know that you’re an expert in what you’re doing.
#8 Authenticity is the Key to Everything
The most important tip we would give any brand is this:
Being authentic is the main point of everything.
Don’t play the field simply because you’re going after recognition or money.
Remember you want to be happy doing what you are doing; you should have that feeling of being satisfied with your work and achievements. Sometimes the temptation to fear or doubt a move you might make can hold us back.
However, replacing that with confidence and drive will only help you build a better foundation not only in yourself but your brand. You have the skills and the knowledge, use it. If you can, take the time to explore things you never thought you’d be comfortable exploring in.
Influencers are always a big deal, but don’t let that get to your head. Never lose your originality or the thought of why you started everything in the first place. Just think that, if you so happen to be able to get their attention and build a good relationship with them, it will indeed benefit your brand and your reputation, including those long-term benefits.
Wrapping it up
Put it in your head that influencers on social media are honestly vouching for you and your brand. You can just as quickly gather traffic, build your brand awareness, boost your reputation, and possibly increase your sales.
These influencers can and will make a huge impact on your campaign. Thanks to the endless possibilities social media has provided, it’s now easier than ever to find and connect with these influencers. So start creating a long-term, mutually beneficial relationship; and maintain it.
Oftentimes, we jump into action without fully understanding the situation. Thus, before you delete your Pinterest account, it would be clever to make a checklist of all the reasons why you want to delete your account.
Perhaps you got tired of pinning, ran out of inspiration, have multiple accounts and so on. Whatever reason you have, it is good to know that there could be a workaround, explore your options and put it to good use.
On this article, we will take a look at some of the most common reasons why some people choose to delete their accounts and what could have been done instead.
What Can Trigger Pinterest Account Closure
Having Multiple Pinterest Accounts
Deleting a Pinterest account is as easy as creating it, all you need is a valid email address and a few minutes for signing up and you are good to go. Hence, there are some people who have a collection of Pinterest accounts and more often than not, they only use one as they have already forgotten the login credentials for their other accounts.
Before Instagram got big, for a brief moment, Pinterest owned the playing field. And while they are both image-based social media networks, they are quite different and each has their own strengths and weaknesses.
While the number of Pinterest active users may not be as massive as that of Instagram or other social networks, with 200 million monthly active users, it just proves that they still have a strong presence in social media and you cannot discount that fact.
Quite similar to a writer’s block, some may be experiencing lost mojo. It’s like you are no longer inspired, no fresh ideas and zero zest for adding new unique pins to your Pinterest board. And so you think that you ought to delete your Pinterest account.
Since Pinterest is an image sharing site, whatever you pin on your public board is a buffet for all members, thus you cannot complain about your pins being saved by other members without your permission.
Why You Should not Delete Your Pinterest Account
Although you may have a sensible motive, just give it a moment before you make the final click. Here are some things to ponder on before you decide to bring the curtains down.
Discard and Rebuild
We all deserve a second chance and that includes your Pinterest profile. Rather than terminating your account, why not consider re-inventing it.
For most social media, the maturity of the account is imperative. Therefore, instead of creating a new one and going through the hassle of warming it up, you can just do some spring cleaning on your account, a bit of de-cluttering from here then give your account a makeover, come out stronger, better and wise, the updated you.
Get Some Air
If your creative juices are not flowing, never force yourself to produce an output, that would be a waste of time, it’s not going to happen, at least not at that moment. Nevertheless, it does not mean you’ve reached a dead end; it is just a bump in the road.
Take a short break, it could be as simple as going to a spa and getting that rejuvenating massage, taking an early morning run, an afternoon walk or whatever it is that would relax and calm your senses.
There is no need to rush, you can lay low for a couple of days and once you have rested well, you would be surprised how fast ideas would kick in.
You may not have the need for your Pinterest account at the moment but it does not guarantee that you will not need it for future projects. Hence, rather than choosing to delete your Pinterest account, you can simply deactivate it, put it on temporary hold.
When you choose to deactivate your Pinterest account, your username or email address would not be removed from the system.
Now, if you have a new niche that is perfect for Pinterest, you can reactivate your account by going to the login page, enter your email and password and you are all set. Then you can customize your account to your new image by changing the username and email via Settings.
Do you still want to delete your Pinterest account?
If you are really firm on your decision to permanently close your Pinterest account then so be it. However, keep in mind that in doing so, you will lose all your pins and boards for all eternity.
To delete your Pinterest account you must
1. Log-in to your Pinterest account
2. Click your profile button at the top of Pinterest
3. On your profile, navigate to the bolt button
4. Scroll down to the bottom of Account Basics and click “Deactivate Account”
5. Click “Permanently close my account” at the bottom of the options
6. Confirm that you want to close your account
7. Finally, you will receive a confirmation email regarding the closure of your account, simply click “Yes, close account” to confirm your action.
After closing your account, you still have 14 days grace period to undo your decision. Within those 2 weeks of closing your account, you have the chance to reactivate by logging into your account.
You will then receive a reactivation link through your email. Otherwise, there is nothing more you can do about it once the 14 days is up.
Whether you choose to temporarily deactivate or permanently delete your account, is a decision only you can make. Just know that there are alternatives and more often than not, it presents a possibility, a greater chance of successful returns.
There are a lot of published articles regarding what one can do to grow their social media accounts. And while it appears that most online marketers have these best practices at heart, some still find themselves struggling. What could have gone wrong? How is that possible when they have followed every trick in the book?
Publishing an impeccable marketing content coupled with quality images is just a fraction of what social media marketing is all about. There are a lot of other things you need to know that have the same effect in terms of gaining potential clients which can possibly lead to conversion.
Social Media Marketing Mistakes Overview
It is no secret that the world of social media is a fast-paced environment. Each person is bustling and doing their thing. But that does not mean your actions go unnoticed. Every bit of information you post and share is recorded somewhere in the depths of this virtual world.
Therefore, awareness of “what to do” is equally important as knowing “what not to do”. This is what most marketers fail to see. It does not take a lot to hit the bottom; one blunder can ignite a major fiasco that can forever ruin your online presence.
What are the most common social media marketing mistakes?
Here is a list of the common social media marketing mistakes that more and more online marketers are guilty of and how it can be avoided.
Having Zero Game Plan
Since creating a social media account is quite easy, many businesses and brands alike just hastily jumped in and started their online marketing without any strategy at all. While it is not a real world, social media is far from being a fairytale where everything seems to magically fall into place. There is no fairy godmother that will dress you up or a genie that will grant your wishes.
In whatever endeavor you undertake, the most important thing you ought to create is a plan. If you have a team, be sure to brainstorm and jot down each member’s thoughts. It can be chaotic with many heads involved so you will need to lay out your goals and carefully weigh in all the suggestions and ideas. Make sure everybody is in tune so you can come up with the perfect yet doable strategy for your social media marketing campaign.
Creating Multiple Social Media Accounts
The more the merrier spells disaster in social media. While it is tempting to create an account for each of the social media networks out there, it will be smarter to center on the ones where your business and brand can flourish. Know where your target audience is most likely to hang out, connect and socialize there.
Being Very Corporate
Your social media account represents your company, business or brand but there is no need to be seriously uptight about it. Let us put it this way, if you were in a non-formal gathering, most folks would come dressed down, wearing their most comfortable clothes and just chilling out. If you approach them garbed in a suit and tie, they would probably exchange a few words with you but they would not engage in a conversation.
Though using your company logo is the most fitting profile picture, find other ways to incorporate your logo into the profile image or cover photo of the account. You can choose to use the image of your company, business or brand mascot or endorser instead.
Another thing, be sure to address the person by his name or mention his account when replying to a comment or message to give it that human touch.
Slow To Response
Despite having an inbound customer service, most consumers and potential clients would rather drop a message to your social media account, it is more convenient this way. Thus, if you are actively publishing posts on your page, they know you are there so do not ignore their private messages to you.
You can set up a custom reply message on your messenger for new messages but don’t leave it at that. Be sure to get back on them in a timely manner. Invest in an advanced automation tool, like JARVEE, that can speed things up for you in a professional yet non-impersonal level.
Taking Things Too Personally
Deleting bad comments, ignoring negative feedback and blocking an account is the most common social media marketing mistakes that can rapidly destroy your online presence.
Whenever you get a bad comment or review, do not react negatively, this will just add more fuel to the fire. Instead, apologize and listen to what they have to say have to say. Take action and learn from the experience.
It is your page and people get it. Still, avoid excessively promoting your business or brand on every opportunity you have. Otherwise, people would quickly lose interest and eventually unfollow or unlike your page if you keep yapping about yourself.
Aside from publishing contents that are related to your products or services, share other interesting and useful write-ups. But be mindful of what you share, do your research so you don’t end up sharing false information.
Recycling Old Posts
Recycling is good for the environment but it is not applicable on social media. When you recycle old posts on social media, it is called laziness.
Keep your posts and page up-to-date. Do not limit your efforts to stay fresh with just publishing new posts on a regular basis. Aside from that, change your profile image and cover photo from time to time as well.
Your social media account is not mainly for promotions and advertising so don’t bombard your readership with spammy links on every post. It is like watching your favorite show loaded with annoying commercials.
A few links are forgivable but don’t overdo it. Consider your social media page as an opportunity to reach out and interact with your clients, much like town halls.
Being Clueless About Your Followers
This is a classic among the top social media marketing mistakes that online marketers still do. It does not matter how loud you speak, talking to a deaf would not work. You’ll get pretty much the same results when you don’t make an effort to know who your target audience is.
If you want to get optimal engagement on your account, you should work on getting to know your followers. Observe what sparks their interest and when they are most active. Use the data you gathered to help you decide what and when to publish your post.
Collecting Fake Followers
A lot of rookie online marketers are lead to believe that massive followers equate to being successful. Well, it can be confusing and there will always be that debate between quantity versus quality. So how do you really measure success? The answer is quite simple, dummies don’t have brains, period.
Experience is the best teacher and mistake is the finest lesson there is to learn. Knowing failure is half the battle. This is what most, if not all, successful social media marketers share with each other. Thus, we can benefit from their social media marketing mistakes.
However, it does not imply that breathing through the list guarantees instant victory. You are still bound to commit mistakes here and there. But don’t let that stop you. Keep experimenting, combining different methods until you find the balance, that sweet spot and be your own success story.
Knowing the best image size to use for your profile picture, cover photo, content and more across different social media networks is vital for your social media presence. Each social media platform has its own image requirement and if you are cross-promoting your brand or business on various social networks, it is best to use the recommended image size that is suitable for the respective platform.
Importance of using the best image size
As we have mentioned in our previous article, adding and knowing where to get free yet captivating images for your content is one of the factors to consider in achieving a highly engaging post, but having an eye-catching visual is not enough. You have to make sure that the image you use will not only look good on your Timeline but more importantly, it needs to be perfect when viewed in the News Feed.
Further to that, imagery does not stop on your content, it includes the profile picture and cover photo of your social media account. Hence, you also need to use the best image size for your page for stronger representation.
This is you. The image you use for your profile photo will be seen on your page, when you publish your content, make a comment, in search results and much more. Therefore, make sure that you use a decent photo that best identifies yourself, brand and business.
This is the area on your page where you can make use of an image that advocates your brand and business. It should convey a concise message about what people can expect from your offerings at a quick glance. Thus, you should be creative in choosing the photo in addition to using the best image size for your Cover /Header Photo.
Best image size for top social media
Below is the list of popular social media along with the ideal image size you can use for the profile picture, cover photo and more.
When you think of social media, the first thing that comes to mind is Facebook. Thus, it is no surprise that it is the go to platform of online marketers, businesses and practically everybody on the planet. But before anything else, make sure that you have setup your page accordingly.
- Upload an image that is 180 pixels wide and 180 pixels tall
- On a computer, it will display at 170 pixels wide and 170 pixels tall
- Will appear at 128 pixels wide and 128 pixels tall on smartphones
- Will show at 36 pixels wide and 36 pixels tall on majority of feature phones
- Appears at 820 pixels wide and 312 pixels tall on a computer
- Displays at 640 pixels wide by 360 pixels tall on smartphones
- Image upload should be minimum of 399 pixels wide and 150 pixels tall
- Ideally, image should not exceed 100 KB
- Use image file format sRGB JPG, PNG (best for logo and image with text)
Single image upload on Timeline
- Upload at 476 pixels wide and 714 pixels tall
- For vertical image (or portrait), maximum ratio of 3:2
- For horizontal image (or landscape), it would be scaled to 476 pixels wide with aspect ratio of 3:2
This is the most often used image on Facebook. It will appear on your profile’s Timeline as well on other users news feed, so make sure you use the best image size to make your post stand out.
- The suggested image upload is 1200 pixels wide and 630 pixels tall
- Displayed image will appear at 470 pixels wide; scaled down to maximum ratio of 1:1
- While on page it will appear at 504 pixels wide; scaled down to maximum ratio of 1:1
- Suggested image upload size 1200 pixels wide and 627pixels tall
- Image thumbnail in feed will display at 476 pixels wide and 249 pixels tall
- Images will be scaled down to square images with minimum dimensions of 154 pixels wide x 154 pixels tall in feed and 116 pixels wide x 116 pixels tall on Page.
Instagram is the most popular social media platform in terms of sharing images. It used to only display square images but has since supported 2 other image orientations namely portrait (vertical) and landscape (horizontal) pictures.
- 110 pixels wide and 110 pixels tall
- Maintain an aspect ratio of 1:1 (square image)
- Best image size is 1080 pixels wide and 1080 pixels tall
- Maintain aspect ratio of 1:1
- Will display at a maximum of 600 pixels wide and 600 pixels tall
Vertical Image (Portrait orientation)
- Suggested image upload is 1080 pixels wide and 1350 pixels tall or aspect ratio of 5:4
- Image will display at 480 pixels wide and 600 pixels tall; On retina display, will show at or 920 pixels wide and 1200 pixels tall
Horizontal (Landscape orientation)
- Use an image that is 1080 pixels wide and 608 pixels tall or with aspect ratio of 16:9
- Will display at a maximum of 600 pixels wide and 337 pixels tall
- These are the collection of images that you posted which people will see when they visit your page.
- Will display at 161 pixels wide and 161 pixels tall
- Non-square images will have white borders to maintain an aspect ratio of 1:1 (square image)
Image for Stories
Not long after Snapchat became a huge success, the widely recognized social media platform copied the concept and called their version Stories. And considering the number of heavy Instagram users all over the world, it was expected to slay the competition.
- Best image size is 1080 pixels wide and 1920 pixels tall or aspect ratio 16:9
Twitter is among the extensively used social media to date. It has approximately 328 million active users and 157 daily active users, thus a majority of businesses and personalities use this platform to promote and discuss their brands, projects and so on.
- Should be 400 pixels wide and 400 pixels tall
- Image displays at 200 pixels wide and 200 pixels tall
- File format can be in JPG, GIF or PNG format
- File size should not exceed 2 MB
- Suggested image size is 1500 pixels wide and 500 pixels tall
- File format can be in JPG, GIF or PNG
- File size should not exceed 5 MB
This is the image that you can attach to your tweets and fortunately, this no longer counts against the character limit like it previously did.
- Image should have an aspect ratio of 2:1
- Should be minimum of 440 pixels wide and 220 pixels tall
- Can attach 4 photos per tweet
- File size can be a maximum of 5 MB for images, 5 MB for GIFs and 15 MB for web
- File format can be JPG, GIF or PNG
- Does not support BMP or TIFF file formats
Another social media platform that focuses on image sharing is Pinterest. It is a great social tool for online entrepreneurs. You can easily create a specific board where you can showcase each of your products and so on.
- Displays at 165 pixels wide and 165 pixels tall on your page
- Appears at 32 pixels wide and 32 pixels tall everywhere else on Pinterest
- Supported file formats are JPG and PNG
- Maximum image upload is 10 MB
Pin (the image you add to your Pinterest board is called Pin)
- Has width limit on image upload; none on height
- On board and main page, pins appear at 236 pixels wide and height is scaled
- Will appear at a minimum width 600 pixels wide (height is scaled) when pin is expanded
- Suggested image aspect ratio is 2:3 to 1:3.5
- Displays at 222 pixels wide and 150 pixels tall for large thumbnail
- Displays at 55 pixels wide and 55 pixels tall for the small thumbnail
Tumblr may not be as widely held as Facebook, Instagram or Twitter but it is the preferred social media platform of bloggers.
- Displays at 128 pixels wide and 128 pixels tall (minimum)
- Supported file formats are JPG, GIF, PNG or BMP
Image for Post
- Should be 1280 pixels wide and 1920 pixels tall
- Shows at 500 pixels wide and 750 pixels tall when viewed on feed
- Image should not be more than 10 MB
- Supports animated GIFs but should not exceed 3 MB
- Animated GIFs should be maximum of 540 pixels wide
LinkedIn is a serious social media platform. This is where professionals, job seekers, companies and the likes connect. Hence, your personal or company page needs to be well-thought-of.
- Ideal is 552 pixels wide by 368 pixels tall
- Will show in feed at aspect ratio of 3:2 and 522 pixels wide