There are a lot of published articles regarding what one can do to grow their social media accounts. And while it appears that most online marketers have these best practices at heart, some still … [Read More...] about Top Social Media Marketing Mistakes You Should Avoid
Social Media Tips
There are a lot of published articles regarding what one can do to grow their social media accounts. And while it appears that most online marketers have these best practices at heart, some still find themselves struggling. What could have gone wrong? How is that possible when they have followed every trick in the book?
Publishing an impeccable marketing content coupled with quality images is just a fraction of what social media marketing is all about. There are a lot of other things you need to know that have the same effect in terms of gaining potential clients which can possibly lead to conversion.
Social Media Marketing Mistakes Overview
It is no secret that the world of social media is a fast-paced environment. Each person is bustling and doing their thing. But that does not mean your actions go unnoticed. Every bit of information you post and share is recorded somewhere in the depths of this virtual world.
Therefore, awareness of “what to do” is equally important as knowing “what not to do”. This is what most marketers fail to see. It does not take a lot to hit the bottom; one blunder can ignite a major fiasco that can forever ruin your online presence.
What are the most common social media marketing mistakes?
Here is a list of the common social media marketing mistakes that more and more online marketers are guilty of and how it can be avoided.
Having Zero Game Plan
Since creating a social media account is quite easy, many businesses and brands alike just hastily jumped in and started their online marketing without any strategy at all. While it is not a real world, social media is far from being a fairytale where everything seems to magically fall into place. There is no fairy godmother that will dress you up or a genie that will grant your wishes.
In whatever endeavor you undertake, the most important thing you ought to create is a plan. If you have a team, be sure to brainstorm and jot down each member’s thoughts. It can be chaotic with many heads involved so you will need to lay out your goals and carefully weigh in all the suggestions and ideas. Make sure everybody is in tune so you can come up with the perfect yet doable strategy for your social media marketing campaign.
Creating Multiple Social Media Accounts
The more the merrier spells disaster in social media. While it is tempting to create an account for each of the social media networks out there, it will be smarter to center on the ones where your business and brand can flourish. Know where your target audience is most likely to hang out, connect and socialize there.
Being Very Corporate
Your social media account represents your company, business or brand but there is no need to be seriously uptight about it. Let us put it this way, if you were in a non-formal gathering, most folks would come dressed down, wearing their most comfortable clothes and just chilling out. If you approach them garbed in a suit and tie, they would probably exchange a few words with you but they would not engage in a conversation.
Though using your company logo is the most fitting profile picture, find other ways to incorporate your logo into the profile image or cover photo of the account. You can choose to use the image of your company, business or brand mascot or endorser instead.
Another thing, be sure to address the person by his name or mention his account when replying to a comment or message to give it that human touch.
Slow To Response
Despite having an inbound customer service, most consumers and potential clients would rather drop a message to your social media account, it is more convenient this way. Thus, if you are actively publishing posts on your page, they know you are there so do not ignore their private messages to you.
You can set up a custom reply message on your messenger for new messages but don’t leave it at that. Be sure to get back on them in a timely manner. Invest in an advanced automation tool, like JARVEE, that can speed things up for you in a professional yet non-impersonal level.
Taking Things Too Personally
Deleting bad comments, ignoring negative feedback and blocking an account is the most common social media marketing mistakes that can rapidly destroy your online presence.
Whenever you get a bad comment or review, do not react negatively, this will just add more fuel to the fire. Instead, apologize and listen to what they have to say have to say. Take action and learn from the experience.
It is your page and people get it. Still, avoid excessively promoting your business or brand on every opportunity you have. Otherwise, people would quickly lose interest and eventually unfollow or unlike your page if you keep yapping about yourself.
Aside from publishing contents that are related to your products or services, share other interesting and useful write-ups. But be mindful of what you share, do your research so you don’t end up sharing false information.
Recycling Old Posts
Recycling is good for the environment but it is not applicable on social media. When you recycle old posts on social media, it is called laziness.
Keep your posts and page up-to-date. Do not limit your efforts to stay fresh with just publishing new posts on a regular basis. Aside from that, change your profile image and cover photo from time to time as well.
Your social media account is not mainly for promotions and advertising so don’t bombard your readership with spammy links on every post. It is like watching your favorite show loaded with annoying commercials.
A few links are forgivable but don’t overdo it. Consider your social media page as an opportunity to reach out and interact with your clients, much like town halls.
Being Clueless About Your Followers
This is a classic among the top social media marketing mistakes that online marketers still do. It does not matter how loud you speak, talking to a deaf would not work. You’ll get pretty much the same results when you don’t make an effort to know who your target audience is.
If you want to get optimal engagement on your account, you should work on getting to know your followers. Observe what sparks their interest and when they are most active. Use the data you gathered to help you decide what and when to publish your post.
Collecting Fake Followers
A lot of rookie online marketers are lead to believe that massive followers equate to being successful. Well, it can be confusing and there will always be that debate between quantity versus quality. So how do you really measure success? The answer is quite simple, dummies don’t have brains, period.
Experience is the best teacher and mistake is the finest lesson there is to learn. Knowing failure is half the battle. This is what most, if not all, successful social media marketers share with each other. Thus, we can benefit from their social media marketing mistakes.
However, it does not imply that breathing through the list guarantees instant victory. You are still bound to commit mistakes here and there. But don’t let that stop you. Keep experimenting, combining different methods until you find the balance, that sweet spot and be your own success story.
Knowing the best image size to use for your profile picture, cover photo, content and more across different social media networks is vital for your social media presence. Each social media platform has its own image requirement and if you are cross-promoting your brand or business on various social networks, it is best to use the recommended image size that is suitable for the respective platform.
Importance of using the best image size
As we have mentioned in our previous article, adding and knowing where to get free yet captivating images for your content is one of the factors to consider in achieving a highly engaging post, but having an eye-catching visual is not enough. You have to make sure that the image you use will not only look good on your Timeline but more importantly, it needs to be perfect when viewed in the News Feed.
Further to that, imagery does not stop on your content, it includes the profile picture and cover photo of your social media account. Hence, you also need to use the best image size for your page for stronger representation.
This is you. The image you use for your profile photo will be seen on your page, when you publish your content, make a comment, in search results and much more. Therefore, make sure that you use a decent photo that best identifies yourself, brand and business.
This is the area on your page where you can make use of an image that advocates your brand and business. It should convey a concise message about what people can expect from your offerings at a quick glance. Thus, you should be creative in choosing the photo in addition to using the best image size for your Cover /Header Photo.
Best image size for top social media
Below is the list of popular social media along with the ideal image size you can use for the profile picture, cover photo and more.
When you think of social media, the first thing that comes to mind is Facebook. Thus, it is no surprise that it is the go to platform of online marketers, businesses and practically everybody on the planet. But before anything else, make sure that you have setup your page accordingly.
- Upload an image that is 180 pixels wide and 180 pixels tall
- On a computer, it will display at 170 pixels wide and 170 pixels tall
- Will appear at 128 pixels wide and 128 pixels tall on smartphones
- Will show at 36 pixels wide and 36 pixels tall on majority of feature phones
- Appears at 820 pixels wide and 312 pixels tall on a computer
- Displays at 640 pixels wide by 360 pixels tall on smartphones
- Image upload should be minimum of 399 pixels wide and 150 pixels tall
- Ideally, image should not exceed 100 KB
- Use image file format sRGB JPG, PNG (best for logo and image with text)
Single image upload on Timeline
- Upload at 476 pixels wide and 714 pixels tall
- For vertical image (or portrait), maximum ratio of 3:2
- For horizontal image (or landscape), it would be scaled to 476 pixels wide with aspect ratio of 3:2
This is the most often used image on Facebook. It will appear on your profile’s Timeline as well on other users news feed, so make sure you use the best image size to make your post stand out.
- The suggested image upload is 1200 pixels wide and 630 pixels tall
- Displayed image will appear at 470 pixels wide; scaled down to maximum ratio of 1:1
- While on page it will appear at 504 pixels wide; scaled down to maximum ratio of 1:1
- Suggested image upload size 1200 pixels wide and 627pixels tall
- Image thumbnail in feed will display at 476 pixels wide and 249 pixels tall
- Images will be scaled down to square images with minimum dimensions of 154 pixels wide x 154 pixels tall in feed and 116 pixels wide x 116 pixels tall on Page.
Instagram is the most popular social media platform in terms of sharing images. It used to only display square images but has since supported 2 other image orientations namely portrait (vertical) and landscape (horizontal) pictures.
- 110 pixels wide and 110 pixels tall
- Maintain an aspect ratio of 1:1 (square image)
- Best image size is 1080 pixels wide and 1080 pixels tall
- Maintain aspect ratio of 1:1
- Will display at a maximum of 600 pixels wide and 600 pixels tall
Vertical Image (Portrait orientation)
- Suggested image upload is 1080 pixels wide and 1350 pixels tall or aspect ratio of 5:4
- Image will display at 480 pixels wide and 600 pixels tall; On retina display, will show at or 920 pixels wide and 1200 pixels tall
Horizontal (Landscape orientation)
- Use an image that is 1080 pixels wide and 608 pixels tall or with aspect ratio of 16:9
- Will display at a maximum of 600 pixels wide and 337 pixels tall
- These are the collection of images that you posted which people will see when they visit your page.
- Will display at 161 pixels wide and 161 pixels tall
- Non-square images will have white borders to maintain an aspect ratio of 1:1 (square image)
Image for Stories
Not long after Snapchat became a huge success, the widely recognized social media platform copied the concept and called their version Stories. And considering the number of heavy Instagram users all over the world, it was expected to slay the competition.
- Best image size is 1080 pixels wide and 1920 pixels tall or aspect ratio 16:9
Twitter is among the extensively used social media to date. It has approximately 328 million active users and 157 daily active users, thus a majority of businesses and personalities use this platform to promote and discuss their brands, projects and so on.
- Should be 400 pixels wide and 400 pixels tall
- Image displays at 200 pixels wide and 200 pixels tall
- File format can be in JPG, GIF or PNG format
- File size should not exceed 2 MB
- Suggested image size is 1500 pixels wide and 500 pixels tall
- File format can be in JPG, GIF or PNG
- File size should not exceed 5 MB
This is the image that you can attach to your tweets and fortunately, this no longer counts against the character limit like it previously did.
- Image should have an aspect ratio of 2:1
- Should be minimum of 440 pixels wide and 220 pixels tall
- Can attach 4 photos per tweet
- File size can be a maximum of 5 MB for images, 5 MB for GIFs and 15 MB for web
- File format can be JPG, GIF or PNG
- Does not support BMP or TIFF file formats
Another social media platform that focuses on image sharing is Pinterest. It is a great social tool for online entrepreneurs. You can easily create a specific board where you can showcase each of your products and so on.
- Displays at 165 pixels wide and 165 pixels tall on your page
- Appears at 32 pixels wide and 32 pixels tall everywhere else on Pinterest
- Supported file formats are JPG and PNG
- Maximum image upload is 10 MB
Pin (the image you add to your Pinterest board is called Pin)
- Has width limit on image upload; none on height
- On board and main page, pins appear at 236 pixels wide and height is scaled
- Will appear at a minimum width 600 pixels wide (height is scaled) when pin is expanded
- Suggested image aspect ratio is 2:3 to 1:3.5
- Displays at 222 pixels wide and 150 pixels tall for large thumbnail
- Displays at 55 pixels wide and 55 pixels tall for the small thumbnail
Tumblr may not be as widely held as Facebook, Instagram or Twitter but it is the preferred social media platform of bloggers.
- Displays at 128 pixels wide and 128 pixels tall (minimum)
- Supported file formats are JPG, GIF, PNG or BMP
Image for Post
- Should be 1280 pixels wide and 1920 pixels tall
- Shows at 500 pixels wide and 750 pixels tall when viewed on feed
- Image should not be more than 10 MB
- Supports animated GIFs but should not exceed 3 MB
- Animated GIFs should be maximum of 540 pixels wide
LinkedIn is a serious social media platform. This is where professionals, job seekers, companies and the likes connect. Hence, your personal or company page needs to be well-thought-of.
- Ideal is 552 pixels wide by 368 pixels tall
- Will show in feed at aspect ratio of 3:2 and 522 pixels wide
A website that offers free images for your content is every web designer, blogger, and social media marketer’s sanctuary. It is a known fact that one of the most important elements to consider that can make your write-up more interesting, with a huge probability of going viral, is the visuals that come with it.
There are numerous places that promote copyright free images or have Creative Commons Zero CC0 license. Simply put, you can download and use however you want, no need to get permission. On the other hand, you need to be mindful of how you intend to use the pictures as some of them need attribution. Thus, you have to do a bit of research to understand how to use the images.
Why do you need good images for your post?
Before we get into details on where you can grab free images, let’s talk about why the images are significant to your post.
It does not take a genius to know that the brain works hand in hand with the eyes. From the image we see, it transmits the information to the brain where it gets processed. Next, it will send a command to the conforming body part that will then execute the required action accordingly.
While it may sound like it would take some time, in reality, the entire process happens in approximately 50 milliseconds only. Therefore, you only have that minuscule window to snatch someone’s attention and be judged, “to click or not to click”.
Where do you get free images for your content?
The best place to download free images depends on your preference. If you google “free images “, you’ll see top suggested sites, but which one should you pick? Well, you’ll never really know unless you take a peek on each one but that would take some of your precious time, which most of us can’t afford.
We have rounded up some of the finest websites that offer a wide range of high-resolution images which you can freely download and use for your social media accounts and marketing blogs.
Boasting a massive collection of top-notch quality images and still growing. To date, Pixabay houses roughly 1,120,000 free photographs, videos and more. All their contents are distributed under CC0 license.
You may download free images without creating an account. But if you want to be a pro-active member of the community, feel free to create an account. You can upload and share images (subject to their terms), bookmark your top picks for future use and so on.
Next on the list is another site that offers high-quality images but has a bit smaller collection compared to Pixabay. Pexels also promotes CC0 license, however, require that the recognizable personalities on the images should not be placed in a compromising or in an unpleasant situation lest they give their consent.
Third on our go to website for crisp free images is StockSnap.io. It has different categories for specific images and their collection gets updated on a weekly basis. You may sign up for their weekly newsletter, without creating an account, to get the freshest uploads readily accessible through your inbox.
Unsplash has around 200,000 images that were contributed by very talented photographers. And while it’s not mandatory, they encourage giving credit to whom it is due to boost the morale of the respective photographer, not a deal breaker if you think about it.
You can opt to join their community and start interacting with almost 42,000 highly competent shutterbugs. You may follow your favorite photographers and be updated with their latest prints.
Burst by Shopify
If you are more into e-commerce, then this would probably be the most suitable place for you. Burst offers free images tailored for product related businesses. In addition to that, they also provide business tips for wannabe online sellers, talk about killing two birds with one stone.
Are you looking for photos that center on the beauty of nature? Then be sure to visit Jay Mantri. From breathtaking sceneries to random themes, all his snapshots have that certain feel to it.
You can grab his free images through StockSnap.io or through his own website. You can also follow him via Tumblr.
Yet another place to be if you want to download landscape inspired images is Magdeleine. What I love most about this website is it lets you search images depending on the dominant colors, popular tags, category and license type.
You may submit your best photo and get a chance to be featured as the photo of the day as well as Editor’s pick.
The website has an RSS feed which is a huge plus if you are using JARVEE for automatically publishing your posts across all your social media accounts.
If you are looking for old-fashioned, antique feel free images in black and white, you can browse through New Old Stock. But if you have a fondness for the colored, quirky, blast from the past posters, I’m pretty sure you will go gaga over Viintage.
The only down side to Viintage is that the site is not user-friendly. It does not have a search function for keyword or category, hence you’ll need to do a good amount of browsing, but it’s worth the trip as most of the old posters are funny as it is entertaining.
As the name implies, FoodiesFeed promotes an assembly of genuinely mouthwatering food pictures perfect for food bloggers and the likes. You can download free images without creating an account. But it’s better to sign up for one and share your images, it would be a great source of exposure for your social media account.
There are tons of websites that that promotes free images but I guess we really have not addressed the question “Where is the best place to get free images?”
We have talked about our top picks, but then again, we love to save the best for last. And before you start bookmarking all the places we cited above, take a closer look first at The Stocks. Unlike the other sites, it is more like a free images convenience store.
Yes, you read it right! It is one stop shop. Most, if not all, the places we named earlier are accessible through this nifty website. That said, this website is the most deserving of that bookmark.
Content curation is all the rage these days. It is vital in content marketing because it can help you to attain various goals and complete your overall marketing strategy.
But what exactly is curated content?
It’s simply correlated content that is amassed from a myriad of sources and presented in an organized manner. When it’s published, credit is given to the original source.
As a content curator, your job is to find related content in a certain category and present it to your followers in a mash-up style. Content curation makes a blog a one-stop shop for quality content. You build your authority on a subject, create an incredible resource for your readers, form a good relationship with sites whose content you distribute, and avoid creating content from scratch.
Types of Curated Content
People love social proof, period. Before they make a purchase, they will look for product testimonials, reviews, videos, and anything else they can find. Prospects want to know the experiences others have had with a product or service before they make a purchase. What better way to showcase your products and their benefits than using success stories and case studies.
Ask your customers if they want to share their story and some of the ways they’re successfully using your product. Or better yet, test the most common usage scenarios and publish the results.
If you want to refute or emphasize a point or idea, use case studies.
When done well, these keep on giving. A roundup post is comprised of input collected from different people – mostly experts in your niche, thought leaders recognized and admired by your audience. The information collected is used exclusively in the article. As the author of the post, you look for content and edit the final draft. You can add a brief introduction and analysis. Some roundup posts merge original and curated content.
Webinars and Presentations
Popular marketers and speakers make their webinar archives and presentation slides available online through sites like SlideShare. Use keywords to search for the best presentations on industry-related topics. Afterward, create a curated post comprising the best presentations or webinars on a specific topic. This will draw a lot of attention and will also help you connect with other prominent voices in the industry.
People love quotes. They are widely shared on social media and garner a lot of attention. You can create a compilation of quotes from industry experts and present them in a visually captivating way. But do not overdo it. Don’t create a blog post listing 100 quotes because readers will get bored. Add value with visual elements. You will make your curated content more interesting.
Another all-time favorite of readers from all kinds of niches are the infographics. Publish a curated post with infographics and see how popular it becomes. You can search for infographics on Google or Pinterest. Choose a few great ones then write a brief introduction about their content. But remember to credit the original source before publishing your post.
With so much content available online, you don’t have a reason not to create step-by-step guides. Select a topic your audience is interested in and create a guide on it. Don’t waste your time creating a guide that no one will ever read. A guide enthralls readers, attracts traffic, social shares, and links.
Graphs, Charts, and Statistics
If you write blog posts regularly, you know how hard it can be to find statistics to back up points or ideas. A statistic is a valuable commodity that fascinates readers. Merge top statistics in your niche into one large post. You can also create a list of the most interesting graphs or charts.
In every industry, there are must-read books and eBooks. Create a reading list for your audience by selecting the best books they have to read to better understand the industry. You will prevent them from reading those that add no value and introduce them to books they will love.
How Curated Content Can Help Your Brand
If you are a marketer or an entrepreneur, you’re probably asking yourself “can curated content help my brand to grow? The answer is a resounding “Yes!” Here are some ways content curation can benefit your business.
Websites with curated content attract a lot of traffic. Sites like BuzzFeed and BrainPickings draw millions of visitors every month. Content curation helps you to provide a wide range of content formats, types, and topics. You can offer a mix of short and long content to give readers what they want. They will visit your site to find specific content. But always remember to add your own insight to curated posts. Don’t simply throw some subpar pieces together. In this way, you will position yourself as a thought leader.
Help You to Create Content Quickly
One of the most difficult tasks for bloggers is producing great content on a regular basis. This is why you must include curation in your content strategy. It can fill the gap between creating and marketing original content. You only need to find great content and piece it together. While content curation is not an easy task, it sure trumps churning out multiple posts each week.
Create an Identity for Your Brand
By curating certain types of content, you can emphasize and broadcast your brand values. When you define your brand, you reduce prospects’ purchase risk. If a prospective customer is unfamiliar with your brand, they will hesitate to buy from you. But if they know and trust your brand, they will easily make a purchase. Use curated content to clearly define what you do. You will decrease the perceived risk linked to buying your products.
Help You to Build a Community
When you curate a specific type of content, you attract readers that love that type of content. For example, when you curate marketing and entrepreneurial content, you attract marketers and entrepreneurs. When you publish technical guides and programming tutorials, geeks and programmers will become your diehard fans. Readers will start gathering on your blog, making it a platform to invent and discuss fresh ideas.
Why is curated content so popular? Because it solves one of the biggest dilemmas that exist today: discovery. While there is a vast amount of content online, most of it remains unseen. Sure, thousands of articles are shared on social media every day, but some valuable pieces go unnoticed.
Automated discovery tools are the best option for any successful marketer.
On social media, you can use all-in-one tools like JARVEE that not only can help you schedule your posts and automate all your social media tasks on multiple networks, but also helps you find new content to share with your followers.
Another option would be to use content discovery tools, free or paid, but that will need your 100% attention because you will have to manually search and find new content each day.
The bottom line is that content curation helps people to find new content that suits their needs and tastes. So if you want to distinguish yourself as an influencer in your business, you must incorporate it into your content strategy.
A viral post is the holy grail of all social media marketers. It is the elusive cup that almost everybody wants to get their hands on. And just like the search for the sacred cup, numerous books and articles have been written which claimed the secret formula on how to create a viral post.
While most of what is written somehow make sense and really convincing, there is no guarantee for 100% success rate regardless if you follow it to the dot. To put it simply, there is no secret to the formula, going viral is anybody’s game, it’s unpredictable and happens when least expected.
Why do I need a viral post?
Viral comes from the word virus which is described as something contagious and easily transmitted which can infect any organism. In the cyber world, any piece of information or content that is shared from one person to another and spreads like wildfire across social media sites is viral.
To be a successful social media marketer, you need to invest a good amount of time and effort in building connections. To achieve that, you got to have a strategy, a good one at that. A viral post is a good source of traffic and would greatly help you in boosting your social media exposure which can possibly lead to gaining new followers.
How can I go viral online?
Although there is no exact formulation for your posts to go viral, there are several pointers you can consider that may give you a better chance of going viral online.
Be up to date on what’s IN and what’s OUT
By nature, people want to be always on top of recent happenings. Always take time to read the news and check out what’s trending on Twitter and Facebook, take note of the hashtags and keywords used. Google Trends is also a good source trending stories.
Ponder on your keywords and hashtags
You don’t need to be a superb writer to create a viral post. However, you do need to know what keywords to use and where to place them.
Think of keywords that easily identify your topic and relevant to your niche. Try to add as many keywords as you can which can best describe your content. In addition, also use the appropriate hashtags or tags that would help make your post more searchable.
Create an awesome video
The best videos are the ones that capture raw emotions such as funny or inspiring moment, something that your viewers can definitely relate to. Keep in mind that when you share something, you do it because it triggered something in you.
Have a great sense of Humor
Everyone loves a good laugh. Thus, show the comedic side of you by incorporating humor into your posts. Funny posts the most shareable content on almost all social media sites. The more hilarious it is the more likely it will spread.
If you can’t be funny, you can try to be controversial. Just like what celebrities use to say, positive or negative, it is still publicity and that is all that matters. Being popular for something bad may not be ideal but it would definitely bring traffic and result to good interaction rate considering all the reactions you’ll be stirring up. You can expect that hate comments will come pouring in. Therefore, unless you are prepared to deal with the forthcoming hostility, stick with being funny.
Be very creative with your visuals
Visual content is not just about crisp images. However, it should be good enough to catch the attention of the readers in a blink of an eye because most people would just quickly scroll down their feed. Hence, you only got a few seconds to make an impression.
Try to focus on being ingenious with your images in the sense that it is expressive and witty at the same time. You can use memes or GIFs which you can create or download from sites that specialize in such images.
Start a contest
If you can afford to give away something of great value to your followers, don’t just hand it over. Let your audience compete for it. This tactic would increase the engagement on your account and has the potential to attract new followers too.
Build up your credibility
All relationship regardless if it is personal or business is based on trust. You need to gain your audience’s trust through your posts. Avoid being an advocate of fake news, research carefully on your sources. You should always be accountable for what you publish. When people feel that you are a reliable source, it would translate to higher odds of getting shared.
Be smart when scheduling your posts
Last but definitely not the least, you need to know when your followers are online and most active. This technique results in a higher probability for post reach. Do a couple of experiments on each social network you have before deciding on the best time to publish your post.
All it takes is one viral post to make your social media presence known. It will not happen overnight, at least not for most. But when it does happen, seize the moment and own the opportunity by strengthening your relationship with your followers; strive to be consistent, reliable and upbeat.
Social media automation means using tools to automate the procedure of posting content to social networks and social bookmarking sites. It helps social media marketers and entrepreneurs who are strapped for time. However, it also has its downsides. You can easily get carried away and stop engaging with your audience. Here are some reasons why you should embrace automation, how to use it, and its pros and cons.
Why Use Social Media Automation?
It Helps You to Manage Your Marketing Strategy Effectively
If you have many social media accounts, it can be hard to focus on all of them at once. Automation helps you to gain more control over your social media accounts. You can control the content you share, the time you post, and the frequency of posting. You can also keep track of engagement and adjust your strategy in order to get more shares, likes, and retweets.
Automation tools help you to gain a deeper insight into the nature and personality of your readers so you can share content in a targeted manner. They help you to post more content on multiple platforms and easily deal with the volume.
Social media can take up a lot of time, time you can’t afford to waste. The best thing about automation is that it frees up your time. You don’t have to spend hours sharing content your readers might like and prospects might be interested in; all you have to do is use tools to share relevant content. You can schedule content on a centralized dashboard in advance and avoid the hassle of logging in to each account individually to post your content.
But automation doesn’t give you an excuse not to spend time on your social media accounts. You have to monitor each one and answer comments and mentions. How will you increase brand visibility if you never take the time to engage with clients and prospects? You must communicate properly with your target audience if you want your marketing strategies to succeed.
Helps Maintain Consistency
The key to building a strong social media presence is consistency. Lack of it can spell doom for a business. When you are consistent, you get more fans as they know what to expect from you. They know you won’t share great content one day and disappear the next. Automation helps you to create a balance: you neither clutter your fans’ feeds with content nor neglect them. Your social accounts remain active even when you are offline.
How to Use Social Media Automation
Know When to Automate
Automation helps you to post social updates when your audience is most active, whether you are online or not. Know when your audience is active and post content within that time window to increase engagement. If your followers are in different geographical locations, study their demographic information. Timing necessitates a trial and error approach, but you can research data on audience behavior on different social networks.
When scheduling posts, always leave room for important updates. You may need to make an announcement concerning your business, share viral content, or post some interesting news. Sometimes, events occur and disrupt your schedule. Be sure it allows for unplanned posts. However, don’t post ad-hoc posts all the time as they make automation ineffective.
After establishing a strong presence on social networks, take time to see how you are performing. Use analytics tools to gauge the performance of your tweets, posts, and pictures. They should take you closer to your business goals. Don’t focus on the views your posts get when your goal is more sales. Focus on the metrics that will help you to attain your goals.
Pros of Social Media Automation
#1 Boosts Reach
When you automate posts, you are able to connect with all your fans, including those in different time zones. You can use analytics tools to see the best time to share your content for maximum reach. You can also schedule posts for weekends or when you are away.
#2 Helps You to Become More Productive
There are times when you are so busy you can’t afford to log into your social media accounts. You may be in a meeting or working on a project that requires undivided attention. Automation can help increase your productivity. You will feel like you have more hours in a day as you are able to do more in less time. You can schedule posts in advance and rest assured that they will be posted.
#3 Helps You to Manage Content
Automation can help you to balance different types of content for the best results. You can share text, videos, images, and links to guide people down the sales funnel without leaving anything to chance. You can create a strategy that incorporates various forms of content which resonate with your audience.
#4 Enhances Your Strategy
When you control what you share with your followers (and when you share it), you can track your performance and compare various approaches. Even after scheduling posts, you can change them depending on their performance. You can check how your audience responds to each post, test different approaches, and easily tweak your strategy.
#5 Improves Visibility
The more you tweet or post, the more exposure you get. When your fans share and like your posts, they can help you to reach people who never knew you existed. The more you post interesting and helpful content, the greater your chances of increasing your social media influence.
Cons of Social Media Automation
#1 Lacks Personality
The biggest downside of social media automation is that it lacks personality. When you automate too many posts, tweets, and pictures, your followers may lose interest. When connecting with people in real time, you are able to continue conversations or react to comments. This is hard to do when you automate posts.
That’s why the best strategy is to have a balance between automated and manually posted content. You don’t just “set it and forget it”. You need to check your activity, answer to questions, reply to comments and show your personality through spontaneous posts.
#2 It’s Easy to Miss Opportunities
When you schedule posts all the time, you can easily miss opportunities. You may be unaware of major industry events or news as they unfold and fail to publicize them. As a result, your audience may start seeing you as an unreliable source.
A way to prevent this is to always stay on top of the industry news. You can easily accomplish this by using social listening tools that will also help you identify and assess what people are saying about your products or brand.
Wrapping It Up
When it comes to social media automation, marketers are divided. Some say that it’s anti-social while others say that it’s efficient. But there are many great reasons why you should integrate automation into your strategy. The key is to mix real engagements with automated updates.
Deliver a consistent presence and you’ll be a success!