There are a lot of published articles regarding what one can do to grow their social media accounts. And while it appears that most online marketers have these best practices at heart, some still … [Read More...] about Top Social Media Marketing Mistakes You Should Avoid
What once was just a platform for connecting with family and friends has turned into an effective tool for your brand. More than 320 million users are active worldwide, thus making this a powerful online marketing tool. A research conducted by Edelman also revealed that 67% of marketing professionals rated this as the most effective social media platform for marketing.
Twitter is being utilized by marketers to turn leads into sales, and Twitter conversions are vital for your brand. You would want to capture your target market, at the same time be open to reaching out to your potential followers and consumers.
Here are 5 tips that will help you double, even triple your Twitter conversions.
#1 Connect with Influencers
A great way to increase your Twitter conversions is connecting with highly influential users. Their power to affect their respective industries is undeniable. This makes them on top of your priority list.
Industry influencers usually have a large social media following. They are active in responding to interactions in social media. You can also see they are also actively engaged in their own sites via the replies they give to comments and shares they post.
They help you with your Twitter conversions by sending traffic to your account. This eventually influences the decisions of your target audience. This influence also expands to your potential consumers, those who you have not reached before but are tapped by the influencers.
When they retweet your tweets or mention you in a tweet, this could help increase your Twitter conversions. In order to achieve that, you must first find the right ones to connect with. There are several apps that will help you find power users on Twitter. Regardless of the tool you use, you need to check for those who update their profile regularly and connect with their followers.
Next, build rapport with your identified influencers. Engage in conversation with them by mentioning them in a tweet. You can make recommendations for updates they might find interesting. You can also retweet their updates or write about something that the influencers tweeted. If they asked a question or solicited a suggestion, you can give your best response. If it takes more than 140 characters to give your response, create a blog post. Remember to embed their tweet and mention them in your post.
Share your blog posts with them. Make sure that you are up-to-date with the latest news and trends in your industry. You may also offer to guest post on their blog. Remember to mention your Twitter handle to get Twitter conversions.
#2 Recycle Tweets
Recycling your tweets is also a great way to increase your Twitter conversions. This isn’t a corny tactic. You have spent time and effort to make the tweet as informative as content-rich as possible. Let your followers enjoy the information they can benefit from it, while you experience an increase in conversions.
There are hundreds, even thousands of tweets that appear on a user’s timeline in a sitting. They may not be able to keep up with the influx of all these. Recycling can help them stay informed and updated.
Your followers have affairs other than social media to attend to, and being away can make them miss out on your tweets. 90% of them may not be active on Twitter at the time you are discussing topics on your tweets. Recycling supplements the exposure your original tweets receive.
As you recycle tweets to increase your Twitter conversions, you also reap search engine optimization (SEO) benefits. Using SEO brilliant keywords can help get Google’s attention. They will be able to associate the keywords you use with the URL you are discussing. The more reposts and retweets your post gets, you’ll also rank higher on your targeted keyword.
According to statistics, similar tweets get almost the same level of attention. On average, 140 clicks on the original to 132 on the recycled one. There are several ways you can modify your original tweet, but still maintain your message.
You can paraphrase the text on your tweet. You can also add other relevant hashtags to your latest post. You may want to strategically repeat important tweets at certain times of the day.
#3 Schedule Your Tweets
Schedule your tweets to increase your Twitter conversions. You plan and compose your tweets ahead of time. A scheduling tool then publishes it for you at your specified time and date.
Scheduling helps you with your Twitter conversions to set more time for other equally vital social media activities. Once you have set your tweets, you are free to respond to comments and inquiries about your product or service. You will also be able to address positive and negative feedback promptly. This makes your followers feel important to your brand.
Your Twitter conversions increase because scheduling makes your presence consistent. This is an indicator that you are worth following and because you stay updated with your brand and your followers. Your followers get a regular feeling of you being there, and can even result to anticipating for your updates.
There are scheduling tools available online for your convenience. One of these tools is JARVEE . This assists you for future publication in Twitter, and also with the rest of your social media accounts. This is also an automation tool, so you can also check on other automation features you can apply for your Twitter account along with scheduling your tweets.
#4 Use Hashtags
Chris Messina proposed its usage for Twitter in August 2007. Formerly known as the pound sign, the hashtag has been popularized by Twitter soon after that. Almost all major social media platforms have then adopted its usage and have reaped numerous benefits from it, including an increase in Twitter conversions.
Hashtags connect a tweet to a particular topic. This expands your reach beyond those who follow you directly, thus showcasing your content to potential followers. Hashtags even connect you to a Twitter chat that other followers may find interesting as well. You can engage in discussions for relevant topics in your industry.
Select the appropriate number of hashtags for your tweets. The use of 1 or 2 of these increases your engagement by 21%. Beyond 2 hashtags, engagement decreases by 17%. Almost 40% of tweets with hashtags get retweeted.
You can measure the relevance of your hashtags by using a measuring tool. Rite Tag has this feature called “Associated Hashtags” that collect data about your hashtag’s performance. It shows related hashtags along with tweet density measurement results. It also compares the hashtag you key in with other hashtags, the tweets where these can be found, and influencers using those.
Trendsmap can also help you find trending hashtags by location. You get to have information for geo-target your message. You can see how users in various locations are discussing hashtagged events.
#tagdef, which stands for hashtag definition, can also help you identify the best hashtags to use for an increase in Twitter conversions. This lists popular hashtags by time frame. It also gives the definition for each hashtag, making it easier for familiarization of trending topics.
#5 Use Images
Use relevant images to increase your Twitter conversions. These get 18% more click-throughs than those without images. These also get 94% more views and 89% more favorites. There are also reports that indicate 150% retweets for tweets with images.
The importance of visual content has been recognized by social media marketers in 2015. 55% of content creators prioritize this and plan to create more in 2016. This ranks third among their top priorities, next to creating more engaging content and a better understanding of effective and ineffective content.
An image of high quality stands out of the thousands of tweets in the timeline. A picture does say a thousand words because of the number of elements found in an image. The layout is a vital part of this.
Your subject should be clear at one glance. Colors should be coordinated as well. Placement of the elements in the image should be strategic. You may want to consult a professional for this, or you can do it yourself and see what works best for your conversions.
Use the image to supplement your tweet for an increase in Twitter conversions. If you are promoting a product, use the best image which captures highlights of the product. If you are launching a campaign, your image can be a representation of the message you are conveying.
Aside from being relevant, images that you use should be of high quality. You can check out sites online offering free stock photos for your disposal. Better yet, take photos yourself to make it original. It also gives a personal touch that your followers will feel comfortable interacting with.
Remember the following standards for posting images to make the most for all your Twitter elements to get more conversions. Your profile picture should be 400 x 400 pixels. The header image should be 1500 x 500 pixels. In-stream images should be 440 x 220 pixels.
Wrapping it up
Hopefully, these tips will bring about a big increase in your Twitter conversion. Continue improving your presentation and content to get the best results. As a marketer, always be updated and open to trends to capture the interests of your followers to convert those leads into sales.
In this tutorial, you will learn how to schedule your Twitter content in a few minutes and how to apply the best growth hacking techniques to grow your accounts ten times faster than usual.
According to the latest stats, there are about 500 million Tweets posted each day.
In our previous tutorial, where we learned how to prepare and schedule your Facebook content in under 10 minutes with JARVEE, I mentioned how you need to start posting about 2 posts per day on Facebook. Anything more, or less will cause you less engagement rated which is not ideal if you want to grow your accounts and pages faster.
Well, unlike Facebook on Twitter you can post as much as 20 tweets per day. Actually, if you tweet less than that, your fans might never see your content, considering how many tweets are posts by the minute, each and every day.
But of course, like for any other marketing strategy, you need to find out the post frequency that works for your followers. You don’t want to lose them with not enough content or annoy them with too many tweets. You need to find the right balance. So, you can start by predicting an optimal number of posts per day based on statistical data in your niche for example, or general best practices. Measure your results and repeat.
Being such a crowded place, your best bet to succeed on Twitter is consistency. And the best way to ensure consistency and quality of your Twitter feed is to use advanced automation tools like JARVEE. With JARVEE you can schedule an entire month worth of engaging content in under 10 minutes. Let’s see how.
Create a 100% Automated Twitter Marketing Campaign with JARVEE
So, you need to post around 20 tweets per day to get in your followers feeds. Of course, the exact number of tweets will depend on your brand, your niche or even your followers’ behaviors and online habits. But as a best practice, you can start with 20 tweets per day and AB test until you get the magic formula.
You might think, where do I get all these tweets from? And who has all the time required to put together that many tweets?
First of all, it doesn’t have to be just your own content. You can curate other high-quality content. In fact, it is recommended to do so, if you want to be seen as more approachable and a true authority amongst your peers. Second, with JARVEE you can schedule all your content weeks ahead, so you don’t have to stay up all night to make your 30 tweets daily quota.
So, to make sure you get at least 20 tweets per day you should include curated content and retweets from high-quality and authoritative sources in your niche, along with your own original content. You can start with a plan like this:
- out of 20 tweets, 8 should be your own content: could be new or old blog posts, infographics, marketing promotions, motivational quotes and so on.
- another 8 tweets could be a bunch of curated content from other bloggers in your niche, that you admire and you want to share their work. Or it could be news or any other information you know your followers would appreciate.
- the rest of about 4 tweets could come from retweets from other influencers in your niche. This will not only help you grow your accounts with interesting, knowledgeable content, but will help you get their attention and start future collaborations.
Of course, this is just a starting point. You can play around with the numbers and come up with your own plan. Measure your fans’ response to your content and improve.
Now let’s see how we can schedule all these tweets, so you don’t have to stay all day to post them. Instead, JARVEE will post them for you, but you’ll still need to make sure you interact with your fans and answer their questions.
#1 Create your first JARVEE marketing campaign for your original content
The first thing you need to make sure you post regularly on Twitter is your blog content. This will increase your blog’s traffic and improve your SEO ranking, through social signals.
You can automatically post your blog content on Twitter with JARVEE. You just have to add your blog’s RSS to a standard scheduling campaign. Don’t forget though that one of the Twitter marketing best practices is to re-share the same post several times, to get more eyes on it. With JARVEE that’s very easy to do, we’ll just set up the campaign to re-add your posts to be shared again int he future.
This is a step-by-step guide on how to create your first JARVEE campaign to schedule your own content for Twitter:
Step 1 – First, add all your Twitter accounts you want to use to a Destination List
To do this, go to the Destination Lists tab, click on “ADD”, choose a name for your list and choose the Twitter accounts you want to use from the list of all your social accounts that you previously added to JARVEE.
Step 2 – Create a Standard Campaign
This campaign will be dedicated to your original content. We will create a different campaign for the curated content.
With a Standard Campaign you can set up how many posts you want in a day, and JARVEE will choose optimized timers based on a custom interval. There is no need in choosing the exact date and time for each post, especially on Twitter. But if you do need to post something on an exact date and time, you can do a different Scheduled Campaign. Find out how to set up a Standard Campaign here.
Step 3 – Add content to the campaign
JARVEE offers a myriad of options when it comes to adding content to the campaign. You can either add each post one by one to the campaign, or in bulk, or through RSS feeds and so on. However, when it comes to blog posts, the fastest way to add them is by using the RSS import feature. But of course, you can explore the other options by watching our video tutorials or our knowledge base.
With the RSS POSTS feature, you can add the RSS feed of your blog and JARVEE will extract all your latest blog posts and share them on Twitter. So, go to the What To Publish tab, click on RSS POSTS and add your feed’s URL in the first field.
Next, create a template for your posts. I usually keep it short, like this: [TITLE] [URL] because there is a limit on the number of characters we can use in a tweet. You can add a few hashtags to your template. Let’s say 2 or 3 hashtags that will be added to each post.
You can use a branded hashtag, or a niche one, or both. So the final template for the RSS posts would look something like this: [TITLE] [URL] #jarvee #socialmedia . But don’t forget to keep it short.
I usually Check “Create Image Post (where possible)” to also extract pictures from the post, and then click ADD FEED.
If you want to make sure everything looks nice, you can extract 5 posts to Drafts before starting your template. This way you can double check your results and make adjustments to your template, if needed.
Next, choose how many posts you want to extract initially, and click START. This will add the latest posts from your blog to the Posts List. After that, whenever you publish a new blog post it will automatically be added to the Post List.
Also, check “Add posts at the top of the Posts List” so you can always have your latest post shared on Twitter as soon as possible.
Step 4 – Add your destination list
Now you need to add the list of Twitter accounts where you want to publish to. Go to the “Where To Publish” tab and choose the list you created in the previous steps.
Step 5 – Set up when you want to post your content
Go to When To Publish and choose the time interval you want to publish on Twitter. According to several studies, the best time to tweet is 12 – 3 pm, with a peak best time around 5 pm. You can experiment with several intervals, but you can start with 12 – 5 or 6 pm and measure your results.
Step 6 – Review your posts
Go to the Posts List tab to see the posts extracted from your blog. Make sure everything is ok and check the option “Re-add published posts to the end of the Posts List”.
Step 7 – Start the campaign
If everything is ok, head over to the Overview tab and click “START CAMPAIGN”.
#2 Create a different Campaign for curated content
There are two types of curated content that you can use to grow your accounts. One is from blogs, news or websites that you find useful and want to share with your followers. The second type of curated content is on Twitter already. You can search for great tweets and retweet them. This way you will keep a consistent flow of posts on Twitter, and you will get the people you’re retweeting to notice you and return the favor by sharing your content with their own followers.
So, first, you need to research and find the best blogs or websites that your audience would enjoy – around 3 or 4 blogs should be enough. Then, create a Standard Campaign in JARVEE and follow the exact steps we already described. For this campaign don’t check the option to “Re-add published posts to the end of the Posts List” from the Posts List tab.
#3 Use Auto-Retweet tool to grow your accounts
By now you automated the posting of 8 tweets from your own blog, about 8 more tweets from other blogs in your niche. That’s pretty impressing already, but let’s get the most out of it and add a few more tweets from other people’s posts.
Retweeting is an amazing growth hacking technique because you have multiple benefits: you get more content to your accounts which translates to more likes, followers, and so on. And you also get the original authors to notice you and follow you or retweet some of your posts. Humans tend to return good deeds, usually in the same form. That’s why following, liking or retweeting other people’s posts will result in more follows, likes or retweets for you.
Let’s see how to get started with JARVEE’s Auto-Retweet tool:
- go to Tools
- click on the Twitter account that you want to use
- click on the Retweet tab.
Now, here are the settings that I usually use for the Retweet tool, but you can customize depending on your own needs. However, don’t over do it. It’s best to start with a few retweets and add more in time if you notice great results.
- first we’ll retweet 4 times between 12 – 6 PM (you can adjust this later)
- select “Randomize publishing timers each day”, “Skip tweets with @” and “Skip retweets”
- also you can use “skip tweets containing keywords separated by a comma” to avoid retweeting something you don’t want, like your competitors’ tweets for example.
- retweet only tweets less than 15 days old for more relevancy
- you can choose tweets that already have some engagement – likes and retweets. This implies that they are high-quality tweets
- you can add a comment to a certain percent of the retweets if you want
You can start with these settings for now and improve later on based on the results you get.
Before starting the tool, you need to add your sources. Click on the Sources sub-tab, and you will notice that you have a lot of options. The easiest way would be to use keywords in your niche and search for tweets that match your filters. You can also use a list of favorite Twitter accounts as sources, or you can add Twitter Lists with people you want to retweet.
For better results use a combination of the 3 methods.
When everything is set up, go back to the Settings tab and start the tool. Every 2 weeks or so you can come back and review your results and adjust the settings.
#4 Grow Your Twitter Accounts Faster With The Auto-Follow Tool
Based on the reciprocity principle we discussed above, if you follow other people in your niche, a significant percentage will follow you back in return. So, the strategy goes like this: search for potential customers, follow them and in a few days unfollow those that did not follow you back.
This sounds and is very time-consuming. But with JARVEE you just need to set up the search filters for your potential customers and start the Auto-Follow tool. JARVEE will do everything else.
First, go to the Tools tab and select the Twitter account you want to grow using this method. Next, click on Auto-Follow. You will see 3 sub-tabs: Settings, Sources and Results.
- to use this tool properly you need to set up some delays between the “follow” operations. You can start with the default settings and tweak them later.
- next, you need to choose how many people to follow each operation. You can start with about 10 – 20 people and you can increase this number in time.
- now you need to choose the filters for the search: if you want them to have a profile picture, how many tweets to have, characters in their bio, keywords to avoid, and so on.
#2 The Sources
Just like for the Retweet tool, you have several search options:
- by keywords
- followers of selected Twitter accounts. You can target competitors this way
- followers of your followers
- or you can add people you want to follow one by one.
After you figure out all the settings and sources for the tool, you can go ahead and start it. Next, you may want to set up the Unfollow tool, to unfollow the people that did not follow you back after a few days. You just need to choose the number of days you want to wait before unfollowing them.
Of course, like for any other tool, you need a few delays between each unfollow operation. But you can safely use the default settings. Start by unfollowing just a few people per operation and slowly increase the number in time.
Another great tool you can use on the same principle is the Favorite tool: you set it up to search for tweets in your niche and like them. People will get notifications from your likes and like your content in return, or even follow you if they find it interesting. Learn more about this tool here.