Making a Pinterest Board can be fun and exciting. This is especially true for people who are visually creative and artsy.
But what if your forte is more on creating words than setting up a visual board that tells the story about your business?
Pinterest is a great social media platform to use when you want to explain your business through a series of images instead of just relying heavily on written content. You can show your audience pictures to help you describe to them what your brand is all about.
Creating a Pinterest Board is not just about slapping several images to your board and hoping for great results with your web traffic and sales conversions. It takes a certain amount of flair and panache to make a Pinterest Board that rock. You don’t have to be professionally trained or even enrolled in several creative classes just to design your Pinterest account.
But first thing’s first. Setup your Pinterest Business Account and make effort to make your Pinterest account really attractive to users. Since this is for your enterprise, create a Pinterest business account by following these steps:
- Go to www.pinterest.com and join as a business.
- Confirm your website.
- Get access to analytics for your business.
- Ensure that your company logo is always included in your pins. This will help your business when it comes to branding.
Once you have taken the steps in creating your business account, then you can start strategizing for your Pinterest Board.
#1 Create your Keyword List
A keyword list is very crucial to the success of your board. Keywords are similar to tags that let people shortlist the things that they want images of. The keywords you select should be relevant to your chosen industry.
You can create a spreadsheet for your main and subtopics. In doing so, you have already shortlisted the tags you want your Pinterest to be associated with. They will also serve as your inspiration for your own pins.
You could also use online tools to help you look for the most appropriate keywords for your business. Some examples of these tools that you can use include: Keyword Tool, SEMRush, Google Adwords Keyword Planner and many more.
Use Repinned.net to look for similar boards for your selected categories. This tool will also help you keep track of how well popular boards and pins fare.
#2 Choose Content Type for Boards
Before you choose content for your boards, you must have a clear vision of how you go about using Pinterest to promote your business. Don’t just start using without any concrete plans because your boards will only look confusing.
Even selecting the names for your boards should be well thought of. You can put different types of content on your board other than your usual images. You can upload GIFs, infographics, slideshows and even videos.
If you are selling different kinds of products, you can create a board for each of your product categories. For example, you sell different kinds of dresses online, you can create a board for each type of dress- casual, formal, evening dresses, for office, for party, etc….
Other boards that you can add- client testimonials and customer board where you can post different images of your customers wearing your products.
#3 Know Your Competitor’s Activity
There’s a saying, “Keep your friends close, your enemies closer” and it could be applied to your competitors here. It’s imperative that you know what your competitors are doing. You do not have to duplicate what they are doing but being familiar with their activities will make it possible for you to level up with them.
#4 Find Pinners
The next logical step now is to look for pinners that you can follow. By signing up on PinAlerts, you will receive notifications every time someone pins something they have taken from your website. You can also use this feature to track your competitor’s activities.
Using PinAlerts is easy. After logging in, you can just type the URL you wish to monitor. It could be yours or that of your competitor’s. You even have the options to select the frequency on when you would like to receive alerts. It could be as it happens, once an hour, once a day or even once a week.
Pinterest also gives you the option to know who pinned content with live Pinned By. You can visit the profile of the pinner and follow him/her.
#5 Sync your Pinterest with your Facebook account
Does your business already have a Facebook page? Then sync your Facebook page with Pinterest using Pinvolve, an application that you can install that updates your Facebook with the latest pins from your Facebook account.
#6 Watermark your own pins
To establish branding, always put watermarks or logo on all pins you will upload to your Pinterest Board. That way no matter how many times your image gets re-pinned, Pinners will know where it came from. Aside from the logo, you can also create your own template or frames to use for the images.
This is advisable as it creates a trademark for your business.
#7 Curate Powerful Content
If you are just starting with Pinterest, a good thing that you can do is to upload or re-pin valuable evergreen pins that will motivate pinners to follow your board and share your images.
Looking for content to curate is quite easy with the aid of a tool like BuzzSumo. You just need to type your keywords and the tool will provide you with all kinds of information. This can be filtered by Pinterest shares.
#8 Look for Evergreen content pins
Evergreen content is vital content that remains relevant for quite some time. You can search for evergreen content from sites like Reddit. Metareddits help you find popular subreddits. Subreddits with a good following are written on bigger fonts. You can sort through the best performing submissions of all time.
#9 Track RSS feeds
Using an RSS reader, build your own dashboard filled with custom RSS feeds to get valuable content for your Pinterest board from blogs performing well on Pinterest, subreddits and other resources.
#10 Keep track of your metrics
Tracking your performance in all your marketing efforts is a rule of thumb. Pinterest should not be an exemption. Determine which metrics you want to keep track of.
#11 Put the Pin It button
According to Pinterest, the Pin It button is the “best way for your business to get discovered on Pinterest. When you add the Pin It button to your site’s pages, you let your customers save things they like onto Pinterest, which means even more people can find it”.
Wrapping it Up
A great Pinterest board has a lot of followers and pins get shared all the time. You don’t really have to pin as many images as you want. What is important here is that the pins on your Pinterest Board are relevant and valuable to pinners who follow your account.