Scams and fraud are an all too often occurrence in the modern world. While the behavior is not new, many of the techniques and tools used to fool people out of their money are. Thanks to the rapid … [Read More...] about The History of Phishing Scams: How They Started and Why They are Still Effective Today
Archives for October 2020
5 Ways Gamification Can Magnify Social Media Campaigns
With every rising day, the power of social media platforms has been on a significant rise. These platforms have become powerful marketing tools that most companies are now exploiting to promote awareness of their brands. With the worldwide connectivity that social media has, a single video or a tweet has immense ability to reach a […]
Traffic Potential With YouTube SEO
It is a popular belief that SEO is just related to Google, but we often forget that it has something to do with other searches as well. For example, take YouTube. It is the second-largest search engine after Google and comprises a substantial amount of traffic. Video content and content makers are increasing day by […]
How to turn Social Engagement into First-Time Buyers: Social Commerce?
Ecommerce has just started to surpass physical store deals. As indicated by a U.S. Business Department report, the complete piece of online U.S. retail deals was higher than general product deals last February. It’s simple to perceive the reason why brands are progressively organizing their interest in online deals. An ongoing review of more than […]
The Art of Curating Viral Content for Social Media – Tips
Social media has integrated into all our lives in such a way that we cannot imagine our days without it. You may prefer Facebook over Twitter, or Instagram over Facebook, but almost everyone has a social media platform that they follow diligently. As the content consumption rate is so high on social media, it holds […]
Why Your Marketing Plan Is Failing Your Business (And How to Fix It)
There’s no guarantee of a marketing plan’s success. Fortunately, there are aspects within your control that can make it more likely to get the desired effects. The first aim is to figure out why your efforts are not working as expected. Here are some frequently seen reasons for failure and how to fix them: 1. […]
5 Best Video Game Marketing Strategies
The gaming industry is fast becoming a billion-dollar one. Projections estimate that the industry will still grow further in the coming years. Gaming enthusiasts, including developers, are having the moment of their lives and raking in profits while at it. Thus, it is understandable if you want a piece of this pie. If you have […]
TikTok Advertising vs YouTube: Which One is Better
The advertising campaigns highly depend on the number of factors and tendencies that are unique for each platform. So, before jumping to share a promotional message to your audience, it is crucial to understand what form advertising fits in. Or, in other words, what connects the worlds of your viewers with specific advertised products and […]
Leveraging Social Video for Your Next Marketing Campaign
Social media is an extremely fertile ground for video content, and it’s not hard to see why. Whether looking for entertainment, actionable tips, or updates from their favorite brands, social users are into fast and easy-to-consume content – which is what video is all about! Video can cover even the dullest topic in a dynamic […]
How Artificial Intelligence Will Change Stimulation Marketing by 2021
The use of artificial intelligence for marketing is advantageous for many reasons. Keep reading to discover 7 ways how AI-powered systems can improve your marketing strategy. The number of AI startups since 2000 has increased 14 times. AI capacity continues to grow, encompassing more industries where it can make a difference. One of the latest […]
7 Low-Cost Ways to Increase Sales for Your Business
Whether you have a start-up or a seasoned entrepreneur, your business’s primary focus must be on boosting your profits and sales volume, which requires attracting the right kind of customers. There are always growing challenges in every business and retaining customers and enticing them to buy your products and services may not be as easy […]
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