Understanding Pinterest and, subsequently, understanding how to get the best from it, is a really challenging task and one which provides as many doubts as it does opportunities. What is for certain is that social media marketing is vital, and Pinterest can do you and your company some real good. So, let’s take a look at how to use It effectively.
- Saturday Morning Effect
Statistics have proven that the best time to do your posting on Pinterest is on Saturday morning. It’s the best time for engagement.
- Pin Top 10 Lists
As far as pins go in Pinterest marketing, lists are some of the best. Everyone loves a list since there’s a sense of expectation as you progress through each item. It’s likely to draw attention.
- Go For Location
Localized content is crucial in all sorts of marketing strategies, not least of all those that use search engine optimization. In this instance, location specific boards can help to boost engagement and interactivity, marketing more specifically and to greater effect.
- Create Lifestyle Advice
Putting together boards that help people can be an excellent way to create an audience for yourself. Offer advice through boards on Pinterest, be the page that people turn to for help.
- Promote Users
Pinterest is somewhat less easy to win over as an audience of users, than other platforms like Instagram. The users tend to be a bit more discerning. Try winning people over by engaging with users through promoting their work and creativity.
- Pin Your Values and Missions
Users like to get to know the real you, or at least the more relaxed side to your company’s appearance. Share what your company believes in to connect effectively with the users around you.
- Devote A Board To Your Employees
Another great way to show some character is to let your employees do the talking for your company. Devote a board to your salesforce to demonstrate a human side to your company, it will soften the corporate edge to marketing through Pinterest.
- Use Image Height
There’s no question as to whether images help digital marketing. Use Pinterest fully by taking advantage of image height fully.
- Board Your Products
Pinterest can actually be adopted as a sort of salesroom, where you can link to purchases through the attractive board medium. Don’t let it consume your page, but it is very useful for boosting sales.
- Use Gift Ideas Boards
A really smart marketing technique that will always bring results. If you create a convincing gift idea board, then you can slip your own products into the list to get yourself some sales.
- Provide A Testimonial Board
Customers want to be able to trust your company and your social media. Testimonials are immensely effective at building trust and can be neatly incorporated into your Pinterest through the board system.
- Embrace Philanthropy
Philanthropic endeavors always play well with social media audiences and they can make a big difference to people’s lives! Pinterest is a good place to engage in conversations surrounding these sorts of topics.
- Follow Your Competition
It’s important that you stay up with others as you create your Pinterest, never falling behind the trends. Follow the people you consider your closest rivals as a technique for never missing a beat.
- Hire A Professional
Pinterest, and all social media marketing in fact, is an area that specifically lends itself to outsourcing. It’s not hard but it requires a very specific approach that often clashes with other departments in your company. Consider looking elsewhere for help.
- Be Consistent
A bit of a blanket rule when it comes to your posting habits for all social medias. Keep the rate at which you post content very consistent so that you build a rapport with your customers across time.
- Be Frequent
A subtle distinction, but a vital one, frequency is about ensuring you post a lot, while consistency is about keeping things moving at a regular pace. Don’t be afraid of bombarding your user audience, just keep it coming.
- Go Behind The Scenes
The Pinterest page for a company is a chance to remove some of the effortless gloss of the rest of the company and unveil some of its inner workings, and the hard graft that goes into making the machine tick.
- Cultivate A Blog
Blogging is an organic way to guarantee yourself a healthy amount of content all the time, rather than desperately clutching at straws. Create a blog post board system for posting your updates.
- Use Influencers
Influencers are a huge resource for social media marketing teams. Collaborate with an influencer who connects with your products and use the board system to invite them to pin things they like for all of both of your followers to see.
- Keywords are…Key
Keywords are really valuable as you go about creating your Pinterest. They have the power to dictate exactly how and when internet and social media users will discover your pages and they can shape your analytics, not to mention feature as a massive proponent of your search engine optimization. Always look for opportunities to slip valuable keywords in.
Hopefully, somewhere in this long list, you will unlock the potential Pinterest has for your next social media marketing campaign. It’s a very valuable resource that is under-utilized and ought not to be neglected anymore by marketing teams invested in garnering views, reactions and engagement. So get out there and get involved.
About the author
Katrina Hatchett, a lifestyle blogger at Academic Brits and writer for Phd Kingdom, is involved in many business projects. She enjoys identifying project problems and solving them, with her goal being to improve the effectiveness of our communication.