Everyone in the digital marketing space has heard of OKRs at some point. They are often viewed as one of the best ways to push SEO and marketing strategies to hit the company’s objectives. Even if you’re skeptical, there is truth to these claims and data to back them up. Reports show that businesses using OKRs can expect an average of 30% increase in yearly growth and 32% in employee engagement.
Yet, many business owners still need help to adopt OKRs frameworks, especially with their SEO strategy. For one, there is no one-size-fits-all formula, making it confusing to know what to do. Luckily, there are many great web resources with great insights and tips that you can follow. Still, to save you time, we’ve prepared a quick guide for creating SEO OKRs that work. But first, how exactly does an SEO OKR function? Keep reading to find out.
SEO OKRs: What Are They With Examples?
The principle behind using SEO OKRs is quite simple. You want to demonstrate and prove how you have achieved your objectives and results. Unlike KPIs that track long-term work process, OKRs is primarily focused on monitoring your set goals and achievements within a specified time, say monthly or quarterly basis. Compared to traditional SEO weekly reports, with SEO OKRs, you are more intentional with every decision you make.
You build a laser-like focus on priority tasks and tactics that correlate with your objectives and achieve desired results faster. For example, if you aim to earn 100 inbound links to your site in the next quarter. Your key achievement could be creating 55-70 unique, high-quality content pieces and contacting about 60 relevant websites to get links to your article. Throw in guest posting to at least 5 sites with high domain authority, and you have clear-cut SEO OKRs. Naturally, you would want to have hands-on tips on how to use your content to drive conversions as well.
Of course, this is a lot of work for many businesses, especially if you are doing link-building in the USA and other saturated markets. Your primary intention is to check customer satisfaction and ensure the company runs smoothly. Usually, some choose to delegate link-building to a reputable white-hat SEO agency. The same principle still applies whether you choose to go for more paid or free links. It is necessary to have these SEO OKRs clearly outlined so you can keep track of your performance.
Why Are Writing OKRs Important for Effective Marketing
The most obvious reason for writing OKRs for your marketing strategy is that it helps sharpen your focus and that of your team members. Reports show that employees working with team OKRs have up to 72% better understanding of the company’s vision, impacting their productivity. This helps everyone focus on efficient steps and initiatives that help make those set objectives a reality.
This makes it easy for the team to brainstorm and come up with the best tactics. With everyone collaborating to achieve the same outcome, pushing the business to a new level is easier. Besides, by writing OKRs, team members clearly understand their role in making these goals possible. You can also use the OKRs to evaluate performance and see where you need to make some tweaks for better results.
How to Craft Link-Building OKRs for Your SEO Strategy
Creating link-building OKRs for your SEO strategy is a challenging task. You must do a lot of research and explore several link-building tactics before deciding. Also, the wrong choice can cost you dearly. To skip all that hassle, here is a simple yet practical guide you can implement right now.
#1 Get Ready – Start Strong With a Solid Framework
Laying solid groundwork is essential when creating your link-building OKRs. You want to start by defining your company’s goals and setting a clear timeline for these objectives. Break these down into quarterly and annual plans for better clarity. You want to ensure you have short-term, medium, and long-term goals. It is also necessary to conduct a thorough analysis of your current SEO performance.
This helps you define your further objectives better and provides a background for comparison. Ensure that you communicate your ideas and targets clearly to your team. A brainstorming session with them will be essential as you form your strategies and allocate resources to these goals.
#2 Set and Go – Define Your OKRs and Dive In
This is the next critical step in your link-building SEO OKRs strategy. Ask yourself, “What do I want to achieve with this link-building?” Once you have answered this question, you can go ahead and draw up your tactics for achieving your targets. Next, decide how you are going to judge results or progress. Ensure that you align these key results metrics to your goals. For example, how many articles or guest posts do you expect to publish in two weeks? Be realistic as you set timelines for each milestone.
Setting a few objectives and expected results biweekly is a good idea as it helps improve focus and makes tasks more manageable. As you progress through your link-building process, ensure that every team member is on the same page and that they document their progress.
#3 Performance Evaluation – Review and Restrategize
There are no good link-building OKRs for SEO strategy that don’t include the review or analytical phase. This is when you examine your entire strategy, implementation, and progress made so far. This kind of check helps you evaluate how effective your actions were and what needs to improve. If you achieved every objective, congratulations! Now, how can you optimize your methods so you do even better, spending less time?
If you failed to achieve your goals, try to identify why your tactics failed. Perhaps the timeline was too short, or the resources were simply not enough. Performance evaluation is essential for formulating better plans for the future. Remember to be realistic, though. You do not need a 100% success rate to celebrate. A 70-80% success rate is plenty of proof that you are on the right track.
Hands-On Tips and Techniques to Create OKRs Effectively
Whether you are a business owner or a digital marketing agency looking for effective ways to scale your business, having OKRs can enhance productivity. Here are some tips you can use to create OKRs that are effective.
- If you are a team leader, take your time to explain the company’s goals and how your OKRs tie into these larger objectives. This keeps the team motivated and helps them see the larger picture.
- Do take advantage of tools and software like Google Workspace, Miro, etc., that can enhance your workflow.
- Ensure that everyone does their bit. Every team member should have tasks designed for them and set targets for each part of their job.
- Meet regularly with the team to go over issues and challenges. This is very important as those struggling will be able to get needed helpful suggestions.
- Carry out regular competitor analysis to identify opportunities for business growth.
It takes careful planning to implement an effective SEO OKRs strategy. You must start by defining your objectives and what it will take to achieve them. Also, you want to collaborate with your team and establish result metrics for the performance. A clear picture of where you are headed and what you need boosts motivation. By applying these tips and being consistent, you will definitely see better output and growth.
About the Author
Thomas Lore is a 27-year old writer. As a creative and diligent freelance blogger, he is always seeking new ways to improve himself.