What’s all this fuss about chatbots? The window pop-ups offering help or the chat message program providing product information or the in-app messages to answer your queries, all are the result of different types of chatbots. Chatbots continue to take over sales, support, and in-app help functions across websites and apps.
The increasing popularity of Chatbots is allowing more ease of interaction for customers with the businesses. There is no wonder in the fact that consumers across diverse business niches are increasingly switching from traditional social networks to messaging apps powered by Chatbots. The huge popularity of Facebook Messenger, WhatsApp, WeChat, iMessage, Slack, and several others is proof of how chat messaging delivers value for social media platforms.
In many ways, the coming together of social messaging apps and Chatbots is creating a win-win situation for the businesses and their customers as well as the target audience. As the consumers are more reluctant towards ads and commercial content, ChatBot based promotion, and consumer interactions are proving more fruitful and effective. Moreover, Chatbots creates a level playing field for both small businesses and big business brands as they involve a far lesser cost than traditional ads.
Making Way for Personalization
Consumers are more prone to respond to brands that can address them personally and in a more individualized manner. A consumer not only likes to be called by their name but also with messages that keep their preferences and distaste in mind. Consumers are naturally drawn towards personalized user experience simply because they always rely on brands that have something relevant to say for their personal choices and attributes. Chatbots fit these requirements. Chatbots, unlike one-way communication of the traditional ads, can personalize the communication based on user and the context.
In multiple ways, chatbots help to facilitate personalized communication. First of all, Chatbots can ask customers seemingly harmless and simple questions for getting a clear idea about the personality attributes and gross mental makeup of the customer in conversation. This is where Chatbots can help in making better business conversions and increasing customer engagement.
Unlike conventional ads, by simply asking questions like “What is your favorite season?” or “What is your favorite cuisine?” a ChatBot can instantly create a comforting mood for the audience. Slowly, it can push customers to reveal more information about their specific preferences, choices, etc. Based on this body of information, ChatBot can suggest appropriate products, services, tips, etc.
Since Chatbots offer a tremendous opportunity of personalizing each and every conversational experience based on the personal information shared by users, they are more effective in shaping the buying decisions of the customers.
Reach Out to Users Directly With Content
If you are into content marketing, Chatbots can play a significant role in helping you to reach out to your audience with the content directly. Chatbots come as a great marketing and distribution channel allowing you to address your customers with highly personalized content and messages.
Through Chatbots, you can just publish your website content, blogs, video, infographics, and other types of content directly for the target audience. If you can use an app, thus direct publishing properly with ChatBot messages, this can help to improve the conversion rate tremendously.
Provide Great Customer Service and Support
We all know that today’s customers are an informed and information-savvy lot who always like to be informed about everything before making a buying decision. Naturally, you need to keep yourself in your toe with all the information to meet their demands.
The use of Chatbots in this respect can take off your load. As most of the common support requests and calls require similar information or similar approaches, the repetitive support tasks can be better handled by Chatbots. This will also ensure better efficiency for the customer support mechanism of the company as customers will need to wait for less for their support needs to get fulfilled.
A Robust Data Analysis Tool
Chatbots can also help businesses to gather a lot of customer data and process them further for drawing relevant insights to boost business conversion. Since analyzing customer data can really make a bigger impact on the outcome of sales and marketing efforts, ChatBot messages can be utilized as a pool of mist relevant customer data.
AI-powered chatbots can now be built to keep track of customer behavior and purchasing patterns. Thanks to this pool of relevant information about customers and their buying behavior, companies can make changes in product placement, marketing, and sales decisions.
Unique Branded ChatBot is The In-Thing Now
Finally, it has become imperative for the Chatbots to have a distinct personality of their own. Most successful business brands across the niches are now having Chatbots that are known for their funny presence, catchy name, appearance, distinct tone, and several other personality attributes.
The likes of Miss Piggy bot of Disney Entertainment is increasingly becoming an in-thing. Having a personality helped these bots to mingle with the social presence of the brands more easily than ever before. Such personified bots help a bot to maintain the conversation in sync with the business value.
There is hardly any doubt that chatbots are going to be the mainstay of business conversation techniques. Whether for providing support or for making way for increased sales and business conversion, chatbots continue to have a dominant presence across digital platforms and social media channels.
Paul Osborne Is Chief Technology Officer at Cerdonis Technologie LLC chatbot development company helping businesses in developing user & cost-friendly mobile app. With 9+ years of experience in the industry, he likes to share his thoughts, ideas, and opinions on different technology by writing an article.