There’s a world of differences between blog posts and press releases that people need to learn. While both are important for SEO and need to be written regularly, knowing what they mean helps you create them effectively.
For blog posts, it is possible to draw a map for the topics that you will be writing on because they are not time-sensitive. On the other hand, press releases are time-sensitive. So, it is impossible to have a plan on what to write weeks or months ahead. With press releases, you are sharing ideas and information about your company.
Press releases are essential for your organization as they are a significant player in your marketing efforts. It gives you the first chance to show the products or services which you have for your audience. So it would be best to get things right. If you are going to build a content strategy that is effective for your press release, you need to write in line with SEO to be more relevant.
Know your angle
You have to know what approach to take so that your audience understands the value of your service or product. One way to do this is to create a catchy story that ensures that your audience can see themselves using your product or service. It will be easier to convert them this way.
Your angle has to be focused on finding a solution to a significant issue that the audience faces or shows your company’s excitement is posting the press release. These angles help your company be more memorable. Showing your company’s brand to be informative and unique raises your audience’s interest to be more invested in the service or product you offer.
Know your audience
When you are writing any content, you have to put your audience in mind. They are the ones you’re writing for, so you have to know what to write to entice them. Before you start, be sure to do some customer and demographics research. This will help you achieve your goal.
For instance, if your audience is people within the age group of 45 and above, you wouldn’t effectively communicate if you are using modern terminologies that they aren’t used to and don’t appeal to them. This is why it is essential to know your audience. Crafting a newsworthy press release has to do with its impact on the audience.
In writing your press release and blog posts, you should stick to the rule of 5 Ws (who, why, when, where, and what). This makes it easy to personalize your content and appeal to your target audience.
Including these details allows your audience to visualize the service or product you are offering. Using this tactic alongside the use of keywords motivates them and increases their interest.
Use enticing headlines
Your headline is as important as the body of the press release, if not more important. It is the part of the content that either attracts or repels the audience. No matter how good the content of the press release is, if the headline doesn’t sit well with the audience, they won’t read the content, and it won’t have the desired effect that you want. Almost everyone that comes across your press release will read the headline. The significant difference between those who read the body and those that don’t is the headline.
The fact is that your audience sees so many headlines every day, and they possibly can’t read everything. You have to make yours stand out to make them read it. Your readers’ likelihood of decreasing is high if you can’t consistently come up with sound and catchy headlines.
Make sure that your headlines are short and keyword-focused. It should not be more than 80 characters so that it’s easy for the readers to understand the subject matter.
Cross-promote with other brands
Cross-promotion is an effective way for brands to reach a wider audience and also increase their credibility. Cross-promotion is free advertising, and it can help you quickly spread information across different platforms.
There are three main rules at play for cross-promotion: credibility, cost, and control. It is easy to find a partner to cross-promote with, especially if you already have other brands you do business with. This helps to boost your overall reach and improve your branding.
You can as well try to reach out to a few of your business partners and see if you can find a partner for cross-promotion.
Adding media to your blog post or press release makes it easy for your audience to remember the information you’re passing across. Research by Brain Rules concluded that blog readers have a 55% likelihood of remembering your content when you add visuals to it. Additional media such as audio clips, videos, and photos will make it easier for your audience to understand your service or how to use your product.
To get a good SEO result, add some keywords to the files, caption, and alt text names. Google takes this information into record when trying to understand your brand’s image and make sure that your SEO rank increases so you can reach your audience better.
Add a call to action to your content.
You must make sure that your blog and press release includes at least one engaging CTA. The kind of CTA that you use will depend on what you are trying to achieve with your blog or press release. You can’t use the same kind of CTA when you’re trying to boost your company’s sales and when you need people to subscribe to your email list.
Irrespective of your press release intention, you must make sure that your CTA is inviting for the readers to engage it and give you the result you desire. This approach is subtle and friendlier than the common ‘click here’ CTA. Other examples are offering readers instant deals for clicking your CTA or giving free products, etc. With this CTA, you are able to engage your customers even further and build a strong relationship with them for a long time.
Creating blog posts and press releases that are successful is not an easy thing to do. It becomes even harder when you are trying to make them relevant to SEO. Creating a successful blog post or press release means that the readers can see that you are a trustworthy and reputable brand. Using the SEO tips discussed in this article will help improve your exposure and make your releases even more successful. A good press release can help to enhance the reputation of your brand.
About the Author
Charlie Svensson is a fast, engaging freelance. He is skilled in content writing and blogging. His posts’ favorite topics are education, social media, marketing, SEO, motivation blogging, and self-growth. Excellent adaptability of skills to reach diverse audiences.