If you create YouTube content, you probably have noticed the dramatic changes on YouTube since the lockdown started in early 2020. It’s also possible that you have experienced a revenue drop because fewer companies are running YouTube ads due to the situation we find ourselves in. Well, you are not alone. Another trend that you would have noticed as well as the increase in viewership. This is because people have more time on their hands as they are forced to stay at home.
All of these trends are influenced by the COVID-19 pandemic. People now have new demands due to these unique circumstances, and you can create content to meet their needs. It’s also an excellent time to build your audience even though you are making relatively lower in terms of revenue. This means that you have to take your YouTube marketing more seriously now than previously.
In order to create a working YouTube marketing strategy, it is important to take from both the new and old. You should consider all the new features, updates, and trends on this platform and other social media platforms in your strategy. Don’t forget that you are trying to meet people’s demands at this time, and this platform gives you a more significant opportunity to create visual content to provide you with more visibility.
YouTube has always had massive viewership, but with the lockdown, more people are spending their time on this platform than before. So this is the best time to enhance your YouTube marketing, and here’s how to go about it.
Be consistent with creating compelling content for your YouTube channel.
Take your time to create content that would have people talking about it. If there’s a time to improve the quality of your content, then it’s now. It is also essential that you create content that tells your brand story perfectly.
If you are a B2B brand, your YouTube content can complement your blog posts. Make your customers go through your channels to drop their reviews. So for their experience with your product and how the customer experience has been working with your brand. This will help take your YouTube marketing to a new level. You can have a separate channel through which your brand can regularly interact with your audience through YouTube.
You can also create content interviewing subject matter experts, seniors, and professionals in your industry. The audience finds informative videos are more attractive. So how to videos for your services or products as well as step-by-step videos.
Be consistent with the videos that you post on your YouTube channel. Know when to post your content and when not to. This would mean determining when your audience is likely to be on this platform actively.
Create content towards giving back to the society
We know how much havoc COVID-19 is wrecking, how many lives it took, and how it has affected our everyday lives. However, one positive lesson from this pandemic is that it shows how much we are connected and pushes people, community members, and neighbors to be their best. Everyone is now focusing on how they can give back to society. As a YouTube content creator, you can take advantage of this for your marketing strategy. Use your niche to create content that gives back to society.
If your niche is fashion, then you can create a video teaching people how to make face masks in their homes. You will be surprised at how helpful people will find this video. Many people probably tried to make face masks by themselves, either with a machine or thread and needle, and they failed. These people will appreciate a YouTube video showing them how to do it well.
If your niche is cooking food, you can show how to prepare meals for a certain vulnerable demographic such as the elderly within your community or donate food to the local food bank.
You can be sure that you can always create content that gives back to society irrespective of your niche. Doing this will be helpful for your audience and encourage them to help in their way too. Contents like this will get a good number of shares which will increase your brand awareness.
Leverage YouTube features and tools
There are numerous features and tools on YouTube that you can take advantage of for your YouTube marketing. You can add your desired CTA with cards and end screens.
If you create a how-to video on assembling your product, you can show other similar videos to your audience, such as how the product is used, etc.
You can also include transcription in your videos. Add closed captions to your video to make its universal content. This will take away language barriers and increase the way people consume your content across different countries. You can create videos to reach out to different types and classes of people during these unprecedented times. Using video transcripts that are keyword optimized will improve your YouTube SEO.
These are some of the fantastic tools available to you and can be used for your youtube marketing strategy. You must make the most of them.
Resolve and resilience
If you are short of ideas for your YouTube content, you might as well pass a message or hope for your viewers. These days, the bad news outweighs the good news. With COVID-19 death toll major news, you can help pass some positivity across with you in your little way.
You should consider creating content offering advice, especially if you are in the medical profession or a finance expert. This is currently a popular content type, and you might want to join the trend. People need to know how to watch their health during this lockdown and keep their finances checked, especially with the imminent recession. Apart from helping them manage their finances, you can also provide links to finance opportunities and government programs to help them out. However, don’t give off the impressions that they only need your videos and not personalized advice from a professional.
You can also inspire other people to be resilient and resolute despite going through a pandemic. Document the experience of some people in the ongoing pandemic and use it to inspire others.
Plan for the future
This is a new reality from what we are used to, and it is unlikely to change anytime soon. Everyone is looking forward to things getting better and the lockdown restrictions further easing etc. So you need to start making plans for the future. People will likely need a different type of content once the lockdown is fully lifted, and you need to plan for it as well.
Create videos that urge the audience to stick to the guidelines that come with listing the lockdown gradually. Then you could talk about the places where they should visit, the areas that will likely open first, services that people will need, etc. While the lockdown continues, it is not going to last forever. So it might be wise to start planning for that time and working on videos that discuss this.
You shouldn’t stop your YouTube marketing because of the lockdown. If anything, you should focus on it more and look for ways to improve your marketing strategy. Even with the lockdown, you still need a marketing strategy and to create better content.
Jessica Chapman is a writing editor from Chicago. She provides assignment writing service at assignment help UK, where people go to get essay help. She is into sport and politics, enjoys traveling.