It is a popular belief that SEO is just related to Google, but we often forget that it has something to do with other searches as well. For example, take YouTube. It is the second-largest search engine after Google and comprises a substantial amount of traffic.
Video content and content makers are increasing day by day. At this point, sound knowledge of YouTube SEO engagement comes handy to content makers if they want to gain popularity and trend on the YouTube site, defeating all the competition.
There are several benefits of using YouTube to market your business. Be it your passion or business purpose — a heavy traffic flow on your YouTube channel is necessary. It will not flourish without it. To ensure constant, ever-growing traffic, knowing how search engine optimization works and how you can employ it to your own benefits is no less than the best strategy at your hand. The more you optimize your YouTube content, the higher your chances of getting views and blog comments. Now, remember, blog comments are as useful as sharing. Blog comments practically enlarge your interaction base and develop an influx of audiences. They are themselves a part of the strategic plan. Let us dive straight into how the task you have been dreaming of since time immemorial can be accomplished.
1. The Power of Title and Description
The title and description of your YouTube videos largely determine the traffic that it will attract. Optimize it to your advantage. An unoptimized video often goes unnoticed and sometimes does not even appear on the suggestions list. You must never forget how huge the YouTube platform is. It is also absolutely free and thus has almost unending competition.
One of the best ways to deal with this is to optimize your title and description. Go for on-page optimization like you would have done for Google. On-page optimization has several benefits that are similar to those of Google. To begin with, it will sort your video in accordance with the search results. If YouTube understands the type of your video through the title, it will automatically place it on suggestions when similar content is requested. Use informational or instructive keywords like “how to,” “what to do when,” and the likes.
Titles, descriptions, and meta-tags must be strictly adhering to the content as there is a 100-character limit on YouTube. Hence, a well-written title and description will ensure YouTube SEO and an influx of visitors.
2. Never Go out of Sight and out of Mind
Like already mentioned, the YouTube site gets a lot of content and viewers, and it is pretty easy to get lost amidst all this. The YouTube algorithm is updated very frequently, and if you fail to deliver enough relevant content, your videos are likely to stop getting a boost.
The age and freshness of your video will reflect on the YouTube results. It is a known fact that the newer the video is, the more will it appear in recommendations and sidebars. Thus, in order to have a successful YouTube channel, you must keep on posting engaging content. Besides helping with the optimization, it also increases your popularity, and a regular posting will compel people to give it a try. And from there onwards, your content has to pick up the ballgame. But even if it is highly original and interesting, getting people to watch it is the ultimate challenge. SEO will help you achieve it.
3. YouTube Content Is King
Let us talk here about the most obvious, yet the most taken for granted, aspect of optimization. While you try out all the techniques of optimization, do not forget that nothing beats great content. Make sure it is relevant and diverse. Keep in mind the following while you create it:
- Consider the audience’s age: make sure you know what they are into before you produce content. If it is outdated or too complicated, the higher the chances of your channel not receiving many views, not to mention blog comments.
- Tutorials: YouTube tutorials are becoming more and more searched by visitors. Informative content is ruling YouTube. It could range from cooking tutorials to how to play online slots. People always look up to YouTube first when they wish to embark on some new activity.
- Lists: lists work great with visitors. People, who want a quick string of information or a variety of sites or objects to choose from, quickly check lists on YouTube channels. Prepare something like 10 best horror movies or 10 free no deposit casino UK. A list is easier to make and can be done with lesser efforts than other videos. It can be used to fill gaps between your main content. That way, you stay on the sidebar without having to compromise on the content of your video by releasing too many and too often.
Promote, Promote, and Promote
Share your YouTube advertising on other mediums like Instagram, Twitter, Facebook, personal blog, and similar platforms. Do not rely on people tapping on the suggested videos. Since the character limitation of YouTube does not allow you to explicitly write about your content, you can do it on other media. Also, you can personally request and suggest your friends and family view, share, and subscribe to move forward to a grand YouTube success.
You must put in enough time and effort into promoting your channel to ensure a successful project. Make sure the articles you write on your blog have SEO as well and try to aim for maximum blog comments — it will promote not only your video but also your blog.
With the above-stated points in mind, anybody can become a hit as a YouTuber in less than a year. All you need to do is follow all of them patiently and passionately. Let us know whether this article has helped you. We love to hear from you in the comment box.
About the author
Thomas Glare runs a marketing firm and believes in the power of advertising through social media platforms. He recognizes it as a vital tool in promotional mediums and uses it on a regular basis for his clients to promote his own business interests.