What once was just a platform for connecting with family and friends has turned into an effective tool for your brand. More than 320 million users are active worldwide, thus making this a powerful online marketing tool. A research conducted by Edelman also revealed that 67% of marketing professionals rated this as the most effective social media platform for marketing.
Twitter is being utilized by marketers to turn leads into sales, and Twitter conversions are vital for your brand. You would want to capture your target market, at the same time be open to reaching out to your potential followers and consumers.
Here are 5 tips that will help you double, even triple your Twitter conversions.
#1 Connect with Influencers
A great way to increase your Twitter conversions is connecting with highly influential users. Their power to affect their respective industries is undeniable. This makes them on top of your priority list.
Industry influencers usually have a large social media following. They are active in responding to interactions in social media. You can also see they are also actively engaged in their own sites via the replies they give to comments and shares they post.
They help you with your Twitter conversions by sending traffic to your account. This eventually influences the decisions of your target audience. This influence also expands to your potential consumers, those who you have not reached before but are tapped by the influencers.
When they retweet your tweets or mention you in a tweet, this could help increase your Twitter conversions. In order to achieve that, you must first find the right ones to connect with. There are several apps that will help you find power users on Twitter. Regardless of the tool you use, you need to check for those who update their profile regularly and connect with their followers.
Next, build rapport with your identified influencers. Engage in conversation with them by mentioning them in a tweet. You can make recommendations for updates they might find interesting. You can also retweet their updates or write about something that the influencers tweeted. If they asked a question or solicited a suggestion, you can give your best response. If it takes more than 140 characters to give your response, create a blog post. Remember to embed their tweet and mention them in your post.
Share your blog posts with them. Make sure that you are up-to-date with the latest news and trends in your industry. You may also offer to guest post on their blog. Remember to mention your Twitter handle to get Twitter conversions.
#2 Recycle Tweets
Recycling your tweets is also a great way to increase your Twitter conversions. This isn’t a corny tactic. You have spent time and effort to make the tweet as informative as content-rich as possible. Let your followers enjoy the information they can benefit from it, while you experience an increase in conversions.
There are hundreds, even thousands of tweets that appear on a user’s timeline in a sitting. They may not be able to keep up with the influx of all these. Recycling can help them stay informed and updated.
Your followers have affairs other than social media to attend to, and being away can make them miss out on your tweets. 90% of them may not be active on Twitter at the time you are discussing topics on your tweets. Recycling supplements the exposure your original tweets receive.
As you recycle tweets to increase your Twitter conversions, you also reap search engine optimization (SEO) benefits. Using SEO brilliant keywords can help get Google’s attention. They will be able to associate the keywords you use with the URL you are discussing. The more reposts and retweets your post gets, you’ll also rank higher on your targeted keyword.
According to statistics, similar tweets get almost the same level of attention. On average, 140 clicks on the original to 132 on the recycled one. There are several ways you can modify your original tweet, but still maintain your message.
You can paraphrase the text on your tweet. You can also add other relevant hashtags to your latest post. You may want to strategically repeat important tweets at certain times of the day.
#3 Schedule Your Tweets
Schedule your tweets to increase your Twitter conversions. You plan and compose your tweets ahead of time. A scheduling tool then publishes it for you at your specified time and date.
Scheduling helps you with your Twitter conversions to set more time for other equally vital social media activities. Once you have set your tweets, you are free to respond to comments and inquiries about your product or service. You will also be able to address positive and negative feedback promptly. This makes your followers feel important to your brand.
Your Twitter conversions increase because scheduling makes your presence consistent. This is an indicator that you are worth following and because you stay updated with your brand and your followers. Your followers get a regular feeling of you being there, and can even result to anticipating for your updates.
There are scheduling tools available online for your convenience. One of these tools is JARVEE . This assists you for future publication in Twitter, and also with the rest of your social media accounts. This is also an automation tool, so you can also check on other automation features you can apply for your Twitter account along with scheduling your tweets.
#4 Use Hashtags
Chris Messina proposed its usage for Twitter in August 2007. Formerly known as the pound sign, the hashtag has been popularized by Twitter soon after that. Almost all major social media platforms have then adopted its usage and have reaped numerous benefits from it, including an increase in Twitter conversions.
Hashtags connect a tweet to a particular topic. This expands your reach beyond those who follow you directly, thus showcasing your content to potential followers. Hashtags even connect you to a Twitter chat that other followers may find interesting as well. You can engage in discussions for relevant topics in your industry.
Select the appropriate number of hashtags for your tweets. The use of 1 or 2 of these increases your engagement by 21%. Beyond 2 hashtags, engagement decreases by 17%. Almost 40% of tweets with hashtags get retweeted.
You can measure the relevance of your hashtags by using a measuring tool. Rite Tag has this feature called “Associated Hashtags” that collect data about your hashtag’s performance. It shows related hashtags along with tweet density measurement results. It also compares the hashtag you key in with other hashtags, the tweets where these can be found, and influencers using those.
Trendsmap can also help you find trending hashtags by location. You get to have information for geo-target your message. You can see how users in various locations are discussing hashtagged events.
#tagdef, which stands for hashtag definition, can also help you identify the best hashtags to use for an increase in Twitter conversions. This lists popular hashtags by time frame. It also gives the definition for each hashtag, making it easier for familiarization of trending topics.
#5 Use Images
Use relevant images to increase your Twitter conversions. These get 18% more click-throughs than those without images. These also get 94% more views and 89% more favorites. There are also reports that indicate 150% retweets for tweets with images.
The importance of visual content has been recognized by social media marketers in 2015. 55% of content creators prioritize this and plan to create more in 2016. This ranks third among their top priorities, next to creating more engaging content and a better understanding of effective and ineffective content.
An image of high quality stands out of the thousands of tweets in the timeline. A picture does say a thousand words because of the number of elements found in an image. The layout is a vital part of this.
Your subject should be clear at one glance. Colors should be coordinated as well. Placement of the elements in the image should be strategic. You may want to consult a professional for this, or you can do it yourself and see what works best for your conversions.
Use the image to supplement your tweet for an increase in Twitter conversions. If you are promoting a product, use the best image which captures highlights of the product. If you are launching a campaign, your image can be a representation of the message you are conveying.
Aside from being relevant, images that you use should be of high quality. You can check out sites online offering free stock photos for your disposal. Better yet, take photos yourself to make it original. It also gives a personal touch that your followers will feel comfortable interacting with.
Remember the following standards for posting images to make the most for all your Twitter elements to get more conversions. Your profile picture should be 400 x 400 pixels. The header image should be 1500 x 500 pixels. In-stream images should be 440 x 220 pixels.
Wrapping it up
Hopefully, these tips will bring about a big increase in your Twitter conversion. Continue improving your presentation and content to get the best results. As a marketer, always be updated and open to trends to capture the interests of your followers to convert those leads into sales.