Instagram tools for marketers will help you make the most of your Instagram efforts. Each follower you have is a business opportunity you should take advantage of. With carefully selected Instagram tools you will be able to create more attractive posts, to schedule your posts for better engagement, monitor your analytics, and sell more of what your business has to offer. Using these tools correctly and strategically, you will be able to convert your followers to customers.
There are several Instagram tools for marketers available online. How do you know which one is appropriate for your business? See our 5 suggestion to help you decide.
#1 Scheduling and Automation Tool: JARVEE
Scheduling tools are marketers must have tools, because they help them post their content at peak times to reach their target audience more effectively. Peak times depend on the type of industry, time zone, and the audience you intend to make an impact to. Engagement rates are higher when your posts are scheduled at peak times. Due to the increasing number of scheduling tools available online, developers have expanded their service to other facets of social media marketing as well.
With JARVEE’s Instagram Poster you can not only schedule your content for automatic posting at the optimal times but also, boost your Instagram growth using the wide range of growth-hacking tools. You can find your target audience using extensive filters and engage with them by liking and commenting on their posts.
You can automate your Instagram marketing in just 10 minutes, add more content to your profile using the Repost tool and get more followers with Instagram Advanced Tools. All these with JARVEE.
These Instagram tools for marketers gives you the convenience of posting your content as scheduled, instead of reminding you to be on your phone at specific times for posting. You can upload images and videos from your phone or computer, or any other device, if you use the Monitor Folder feature where you set up a Dropbox folder with your images and JARVEE will automatically exact the newly added photos and post them.
If you have several Instagram accounts, JARVEE can help you manage all of them. You can avail of the free 5-day trial period. Should you choose to continue with the service, subscriptions start at only $19.95 per month.
#2 Analytical Tool: Union Metrics
Social media analytical tools are vital Instagram tools for marketers as well. These help you keep track of important statistics to know and understand general engagement activity in your account. It also helps you decide what to maintain and improve on your account in the future.
Union Metrics is an example of a great tool to help you examine the numbers behind your posts. This is an initiative by Hayes Davis and Jenn Deering Davis in 2009 in Austin, Texas. They were curious about the number of people were reached by a Twitter topic. Soon, they realized the demand for a broader and more in-depth analysis of social media metrics in other social media platforms, including Instagram.
This Instagram analytics tool can give you results in 2 minutes. Its free analytics check-up will analyze the last 30 days of activity of your account to give you data to help you learn about your activity. It presents your statistics via graphs, charts, and easy to understand statistical results.
This tool will help you learn what time it is best to post your content to get the highest engagement rate possible. It also aids you to understand which images and videos create impact with your followers, so you know what to avoid and do better next time. It also gives you data which interacts with your account for you to know who are loyal to your brand. This also shows which hashtags get a lot of engagement to make you more popular with potential followers and customers.
Other free analytics tools for Instagram:
- Keyhole – offers a preview for its paid service
- Simply Measured – provides a free report for accounts with up to 25k followers
- Websta – it another powerful, free Instagram Analytics tool that you need to check out
- INK361 – get basic insights with its free plan
#3 Editing Tools
For this category, we have a lot of examples depending on what you want to achieve. If you want to add text to your pictures, to create quotes or memes then you have WordSwag or Typeorama. If you want to edit blemishes in your pictures, remove objects, add filters or change colors, then you can use Airbrush, Retouch or Snapseed. You can use all these tools right from your phone, but if you want to make these changes on your desktop then you have Canva. These tools can help you create professional level designs for your profile without spending a huge budget and hiring expensive designers. You can find an impressive number of free high-quality images that you can use without even having do credit them.
#3 Selling Tool: Soldsie
Choosing a selling Instagram tool for marketers is critical since you can’t include links on your posts, unlike with other social media platforms. A lot of apps and website developers have seen this need and addressed it by creating ways to cleverly work around this marketing limitation.
Soldsie offers marketers a clever workaround to help them directly with sales of products and services. The only link you are allowed to use with your Instagram feed is the one in your bio. Soldsie uses the link in your bio to showcase your products, link your photos with the corresponding content and help your followers find and buy the items they want. The software is a more convenient way of uploading products, getting them listed, promoting, and shipping to customers.
This tool is suited for those who have virtual storefronts in various places. By having a storefront through your Instagram profile link, this could then be linked to store on Woo, eBay, Shopify, and Etsy. This makes monitoring and managing of your inventory and sales easier.
This is how it works: you post a product on Instagram, then your customers that want to buy the product will add a “Sold” comment on the photo and will be automatically emailed the invoice by e-mail to finish the purchase.
#5 Hashtag Research Tool: Keyhole
A tool for searching and identifying the right hashtags for your niche is also a vital Instagram tool for marketers. Hashtags are one of the most popular trends of this generation, an effective marketing tool for promoting various brands and causes. It goes on a global scale, reaching those beyond your sphere of direct interest. Hashtags also improve your branding and exposure for your posts
Keyhole.co is an Instagram tool for marketers to help you discover the most efficient hashtags for your posts depending on the niche you’re in. You just have to enter a niche hashtag and then you will get top hashtags related to your search. Enter another keyword for a new group of popular hashtags and so on, until you have a good enough list to use in your marketing.
You can also use Keyhole to research Twitter hashtags, but for Instagram, it is indeed a gold mine. On top of that, this particular feature is free.
Businesses can greatly benefit from researching your hashtags. You can follow our complete tutorial on how to nail down your best hashtags to ensure your brand’s success. With the right hashtags, you can create a social community around your brand and highlight your products or services.
Wrapping it up
With all the Instagram tools for marketers we have presented, it goes without saying that your images and videos should be of the best quality. Getting the attention of the millions of users through your beautiful and content-rich post will get them engaged with your post, account, and business. Remember that your followers are business opportunities that you have to study carefully to know what approach is best to make your offering worth availing.