Whether you have a start-up or a seasoned entrepreneur, your business’s primary focus must be on boosting your profits and sales volume, which requires attracting the right kind of customers.
There are always growing challenges in every business and retaining customers and enticing them to buy your products and services may not be as easy as it seems. On the other hand, for small and medium-sized enterprises, they also need to work within a tight budget and accomplish their sales goals.
Also, companies with an online presence need to use an SSL certificate to increase customer trust and loyalty in their brand.
How to skyrocket your company sales using low cost methods?
According to statistics from Small Business Trends, 65% of the sales come through existing customers. The chances of selling to existing customers are around 60-70%, whereas enticing new customers to buy products is only 5-20%. This means the chances of converting a current customer is higher.
Here are a few tips for increasing your company sales:
Establish social media presence
With many customers using mobile devices and websites for searching for products and services, businesses need to relate to them via social media platforms. They need to have a Facebook page as a bare minimum with their contact details and giving information about their company. Also, companies need to create social media posts that are interesting and relevant to their business line.
- Choose the right promotional products
Promotional products can go a long way in engaging your prospective customers and building trust for your brands. Think from your customer’s perspective and what they would want in the first place. The products need to be appealing and useful to them in the first place and, at the same time, budget-friendly to make it affordable for your company. Example-travel bags, mugs, free downloads of content, or e-books may be good ideas for promoting your products.
- Identify your target audience
Companies need to find the right buyer persona for advertising their products based on gender, demographics, education level, etc. It would also help if you looked at their interests, goals, job profile, location, and address different challenges they may have using a survey. It is essential to target one buyer persona for about three months and then go on to the next rather than target multiple personas simultaneously.
- Use a captivating landing page
A home page or landing page must be dedicated to a specific goal and engage your website visitors by persuading them to act. This may be signing up for a newsletter, get a no-obligation free quote, or even downloading an e-book. Make sure your landing page aligns with your sales goal and use targeted ads to engage the right audience.
- Have a professional and well-trained staff
Customers are key to the success of every business, and it makes sense to ensure that they have an overall positive experience with your staff members as well. Your sales staff must be able to communicate well with customers and address all their queries. It is essential to keep your team up to date and informed about the new products. If they have any complaints or concerns, it is necessary to address them as quickly as possible.
- Use email marketing for lead nurturing
Email is the best method for attracting your sales leads and turning them into prospects. However, permission-based email marketing may be the best method of business communication; otherwise, customers might be turned away if they regularly receive sales offers. Use a monthly newsletter to share company-related information or blogs, including industry advice, to keep your customers informed.
Email marketing is becoming more comfortable than before with automation and using the right tools. It is possible to connect your email campaigns to chat, making real-time communication more comfortable with your customers.
- Provide discount deals and bundle offers
Use creative ways to combine your offerings to the customers using bundles or packages. It may be a good idea to put similar services together as combos or other kinds of services with discount offers. This offer may seem lucrative to your customers and give them a feeling of getting more value for their money.
- Use compelling CTA on your homepage
Calls to action are critical elements that need to be considered for boosting sales prospects for your products or services. Thus, CTA on the landing page can help in making navigating smooth and easy for your visitors. Make sure to use an effective and engaging CTA to engage your website visitors leading to higher conversions.
- Increase customer trust in your brand
It is quite unlikely that customers will make purchases on websites that may not be secure. Hence, most businesses with an online presence must ensure to have best SSL certificate, which allows for safe and secure transactions across the Internet. The communication is encrypted, which can help in preventing online phishing scams or frauds.
There are numerous brands in the industry that make online transactions safe for their customers like CheapSSLShop, GeoTrust, Comodo, DigiCert are few of the leading SSL providers that comes with some of the superior encryption features that can boost trust and confidence among your customers.
Selling can be a challenging task, especially for companies that operate on a shoestring budget. Besides, the sales process itself is as complicated as it involves understanding human behaviors and buyer motives for targeting the product to the right audience.
This requires effective sales strategies by companies to create demand for their product and ensure advertising them to build engagement among customers.
Luckily, most brick-and-mortar companies have an online presence, which can prove to be useful in selling their products more effectively than ever before.
Thus, customer experience is key to boosting your sales and improving brand loyalty among your customers.