Marketing

The outbreak of COVID-19 disrupted our lives, and our businesses have suffered for it as well. This pandemic has changed the landscape of business totally, with the whole world feeling the consequences. No business was left untouched, but fortunately, not all hope is lost. There are always opportunities for growth and mechanisms for overcoming challenges […]

Ever since the very first email was sent by Ray Tomlinson about 42 years ago, the way emails have been used has changed in major ways. Email marketing is one of the latest strategies being used by several businesses across various industries all around the world. It is, in fact, a very cost-effective and efficient […]

It’s highly likely that, as a leader, you’ll find yourself making presentations on the company’s financial results and projections. In such situations, you should be armed with meaningful data to make an impactful presentation to your audience. In today’s digital marketing world, data is visually presented, unlike in the olden days when long, boring sentences […]

If you’re running a business, you cannot afford to ignore social media as a promotional channel. It’s one of the most popular ways to reach potential customers and increase brand awareness. Companies that don’t leverage their social media presence miss out on an excellent opportunity to expand their reach and grow their business. While social […]

Every business’s target is to get potential customers to trust their brand enough to buy their product or service. Most companies focus on marketing strategies that encourage content creations, SEO, and other social media-based campaigns to achieve this. While these are all important, the aspect of building a customer journey, from a potential to existing […]

Many people create blogs today that generate plenty of revenue but others fail miserably and abandon their blogs after a few months. This is because there are methods you need to follow if you expect to create a blog, grow it, monetize it and increase sales. Before you can think about monetizing a blog, use […]

The past year has been one of the most unique times in recent history. Businesses faced challenges they never expected and full recovery from the shutdowns is still in the works. The way companies do business in 2021 is bound to change based on the shifts in the world and even based on economic adjustments […]

Electronic commerce is growing at a breathtaking pace. In recent years, the trend for online shopping has become especially evident. More and more people all over the world choose in favor of buying online. Because it is fast, convenient, and saves a huge amount of time. In the US alone, every 4 of 5 people […]

In the online-industry, competition is rising with each passing day; getting your business on Google’s first page is becoming essential for business survival. Google wants to provide meaningful content to its users. Therefore, it always shows up the most relevant and reliable sources. Businesses having hefty budgets cannot get the first-page rank until they start […]