In designing their social media strategies, some marketers invest in Facebook ads in the hopes of reaching that wide user base. Others focus on the fountain of youth that is Instagram. And B2Bs, of … [Read More...] about Twitter Optimization Tips for 2019
Marketing
Reveal Why You Should Use Video Content in Your SMM Strategy
Video content is the most popular medium for brands today, and for a good reason. Videos are more memorable, more popular, and more engaging among users than any other content type. For example, 76% of brands say video marketing has helped them in boosting their sales, whereas 80% of marketers say video marketing has improved […]
Why Micro-Influencers Are The Key To Reaching Digital-First Shoppers
The days of the average shopper’s primary destination being a physical store (whether near or far) are long gone. There remain some product types that drag buyers to brick-and-mortar locations more often than not — toiletries, cleaning products, and regular groceries, for instance — but even those exceptions are being threatened by the ravenous ecommerce […]