The outbreak of COVID-19 disrupted our lives, and our businesses have suffered for it as well. This pandemic has changed the landscape of business totally, with the whole world feeling the … [Read More...] about 3 Essential Marketing Strategies to Adopt After COVID-19
Social Media Tips
7 Creative Ways to Use Social Media for Your Events
Are you tapped into all of the creative ways to use social media for your events? Your strategy should go beyond simply creating an event on Facebook, and range from creating a buzz when you promote your event to attendee interaction during the event itself. If you’re not sure where to start, here are 7 […]
Diplomatically Handling Negative Comments on Your Social Media Feeds
Social media has become the largest communication platform work worldwide, boasting more than 3.8 billion aggregated users across platforms as of January 2020. With the rise of social media, marketers have shifted towards digital advertising and online viral or sponsored campaigns to help promote their business and brand. As more businesses become accustomed to using […]
How to Maintain Positive Customer Experience on Social Media
Customer service is an integral part of communication. It significantly affects the company’s image. Therefore, it is necessary to work on improving customer support. However, users often reach out to companies through social media. Studies show 67% of people do this. Therefore, we decided to share secrets that preserve and improve positive customer experience. 7 […]
10 Hot Social Media Trends Of 2020
While news channels and newspapers are becoming outdated, social media has become the new source of information for most individuals. User-friendly interaction is one of the main reasons why it plays such an active role in society. Most people feel the need to be seen and heard, so social media provides the perfect environment for […]
How to Solve Common Social Media Marketing Challenges: A Quick Guide
Social media marketing might seem simple at the outset, but can be quite challenging once you actually learn the nuances. Most popular social media platforms have millions of users, a good share of which are businesses. The growing number of brands, marketers, and influencers on social media make it a highly competitive environment. Moreover, there […]
Social Media Marketing Industry Report 2020
Social media marketing and digital marketing now go hand-in-hand. Businesses start promoting themselves on social media right from the beginning so as to build a presence as quickly as possible. It involves posting high-quality content on social media, connecting with the potential customers, advertising, and establishing your authority. Social media marketing has undergone many changes. […]
Why Social Media Is Important for Your Career Today
There is every indication that social media has taken over many aspects of life, and the development of careers is no exception. Today, people from different backgrounds and ages have resorted to platforms like Twitter, LinkedIn and Facebook to sustain connections and also build new networks. It is also easier to communicate your professional skills […]
The Metrics of Social Media Monitoring: Determining Performance Success Metrics of Social Media Monitoring
A list of social media metrics that a market researcher should or must use does not exist. The choices that are made by enterprises should be driven by their business goals. A list of performance metrics follows. It is intended to be a guide and a jumping off point for market researchers. Quality of New […]
Why Chatbots can be Beneficial to Your Business’s Marketing Strategy
Chatbots have proven to be beneficial in different ways. In this article, the main focus will be on how Chatbots may be advantageous to the marketing strategies you have implemented in your business. Over the years, chatbot marketing has become common. Numerous benefits accrue from using chatbots since they are also powered by artificial intelligence. […]
Tips on How Your Business Can Break Into the Social Video Community
When looking to get the most out of your business, your company needs to ensure it has enough rods in the fire—that you’re not putting all of your eggs into one basket. Rather than relying on traditional advertising such as USPS mail flyers, billboards, and radio advertisements, your business needs to build an online presence. […]