How do qualified candidates evaluate potential employers nowadays? Earlier, they could learn the primary information about a business only during the interview. Today, it’s enough to visit a … [Read More...] about 5 Awesome Employer Brand Examples on Instagram
Sales Tips
Content Marketing Metrics That Matter to Your B2C Business
Content marketing is a fundamental pillar of any growth marketing strategy. It covers everything from brand awareness and engagement to lead generation and conversions. Content marketing is a no-brainer for businesses in the travel industry, but it isn’t easy to know which marketing metrics to track. There’s no cookie-cutter approach to measuring content performance, and […]
How To Market Your Side Project When You’re Strapped For Time
Side projects are fun and often made to scratch your own itch. They can consume hours of your time in the evenings and weekends while you iron out all the kinks. For many, that’s where it ends. For others, their side project has the potential to help thousands or even millions of people. The only […]
7 Ways to Pump Your Sales Lead Generation Capabilities
If you don’t have leads, your business is destined for failure. Leads are potential customers, and if you play your cards right, they can become spokespersons of your business. Of course, your organization will have various goals, but a significant portion of your goals must be dedicated to lead generation. Marketers utilize various channels to […]
9 Best Writing Practices To Move Leads Into Sales
Lead generation is essential to the growth of any business, but you can only benefit from it by converting those leads to sales. In contemporary marketing, content and copies drive lead conversion campaigns for companies. According to Demand Metric, 90% of companies rely on content marketing strategies to generate leads. With this figure in mind, […]