With over 2.19 BILLION monthly active users, Facebook is one of the most active social media platforms.
It doesn’t matter if you’re just starting out on Facebook or you’re a seasoned expert. It’s always better to have a little refreshment on marketing tactics that can benefit your brand.
With that said, let’s start with our Facebook marketing tip #1:
1. Repurpose And Re-share Your Top Performing Content.
It can be challenging to stay consistent at putting forth brand new content every other day. Thus, the point of re-sharing content on Facebook is to save time and resources.
You’ll probably have a lot of doubts about this. However, there is no harm in re-sharing your content across Facebook. Take a look at the top brands and publishers on Facebook and observe their Facebook strategy. One thing that’s very apparent is that they’re sharing top posts that have performed well on their Facebook page in the past.
To help put this in perspective a little bit, if you take a look at the actual data, only about 2-5% of your audience is actually going to see any given piece of content that you post. Meaning 95-98% of your audience isn’t seeing your content at all, so this proves that there isn’t any harm in re-sharing content to Facebook.
A good rule of thumb for re-sharing content to Facebook is to wait 3-4 weeks before you publish a certain piece of content.
Ideally, you’ll have a never-ending supply of great content that you can post on your page. Especially when done in tandem with curated content.
2. Facebook Pages To Watch
You’ve probably heard some of the top marketers talk about this specific tool. It’s one of the most powerful tools for creating quality social media content. In addition to that, you have a more flexible ability to set goals and benchmarks.
However, there is a catch. In order to use it, you have to fulfill 2 conditions.
1. You need to be a Facebook page manager having access to your insights
2. You need 75 or more likes to your Facebook page.
Once you have access to Facebook Pages to Watch, you’re granted the ability to watch up to 100 pages. This could be your competitors. Your peers. Inspirational pages that you view and love. Basically, any sort of page you want as long as it’s a registered Facebook page into Facebook Pages to Watch.
After you’ve formed a list of about 25 to 50 pages that you can find inspiration from every day, It’s time to figure out the best ways to use this tool. We recommend using Facebook Pages to Watch in 3 unique ways:
1. Set Goals And Benchmarks
As you can see here within the tool, Facebook Pages to Watch provides a host of amazing analytics about your peers and competitors that you can use to set your own goals and benchmarks.
You can use this data to set audience engagement goals and audience growth goals.
2. Use Facebook Pages to Watch to curate content.
There are several ways of curating content on Facebook. Facebook Pages to Watch, tops as one of the best content curation tools for finding amazing content.
Now, as you can see below when you click on a hyperlink to a specific page that you’re watching, Facebook sorts the content by the most engaging over the previous seven days.
This a very useful feature. Facebook is essentially giving you a playbook for what’s successful for other brands in your industry on Facebook. The cool part is that Facebook actually ranks the posts by the most engaging over the previous week.
3. Use Facebook Pages to Watch for developing your own content.
You can use Facebook Pages to Watch to find and get inspired for your own content on Facebook. Finding original ideas on a consistent basis can become a tedious task. Sometimes, you require inspiration from others.
“I take inspiration from everyone and everything. I’m inspired by current champions, former champions, true competitors, people dedicated to their dream, hard workers, dreamers, believers, achievers. ” – Connor McGregor
Facebook Pages to Watch is the perfect tool to follow inspirational brand accounts that you can derive amazing ideas from. You can later turn them into your own and then post them to your Facebook page. Don’t copy their ideas, simply find inspiration for things that you might be able to relate to your own brand.
When you discover the power of Facebook Pages to Watch, you’ll find it hard to not use this tool.
Heres a short video that summaries this awesome tool:
3. Facebook Messenger
Speaking of exciting and emerging platform tools for Facebook, Messenger is a popular topic of social media nowadays. Lots of brands and publishers use it to connect with their audience in new ways. There are tons of ways one can use Messenger to help amplify one’s social media marketing efforts.
These 3, among many, are some of the highest rated on the market and we highly recommend that you check them out. So how does one implement Facebook Messenger in their marketing strategy? The first thing that comes to mind is using Facebook Messenger to deliver content in new ways to your audience.
With the power of Facebook Messenger there exist tons of ways that you can achieve that.
Here are a few strategies you can test.
1. You can have people opt-in on your blog to receive the content via Facebook Messenger. Many brands and businesses create ebooks, studies, reports etc. and deliver those in bite-sized chunks through messenger.
2. You can create a super simple chatbot menu that allows people to pick and choose the type of content they want to see
3. You can ask them a series of questions once they opt into your Facebook Messenger bot. Based on their answers, they’ll be able to choose the content they might like.
But, are you one of the unlucky few who lacks a huge Facebook audience? Are you unsure about different ways to get people to opt into your messenger bots?
Don’t worry, there exists another feasible option for you.
Messenger ads offer a perfect opportunity for brands and marketers with either small Facebook pages or an unclear strategy. It is great because of several reasons:
1. It’s very inexpensive to advertise on Messenger.
2. Click-through rates are extremely high. Why? Because people are still shocked and awed by the fact that they’re interacting with brands through Facebook Messenger.
Now that’s on the content side of things, but the power of Facebook Messenger also lies in customer service. You might have seen all the features that Facebook has released. People now have the ability to direct message your brand through messenger.
People are also able to see your business store hours. They can know how fast your company is likely to respond to someone and even see the percentage at which they respond to customers.
Hence, we can conclude that Facebook is creating this new ecosystem of customer service and people are starting to expect it. In fact, if you have a question for Facebook, you’ll notice their own support team will respond to you through Messenger.
It’s a really exciting time if you’re a marketer and you’re experimenting with Facebook Messenger. It is novel, new and people are really engaging with it.
4. Facebook Groups
Facebook Groups are still a huge opportunity for brands and businesses to build a massive community around a vertical. However, a lot of times Facebook Groups tend to be ignored by people. Either because they don’t know how powerful Facebook Groups are, or they just don’t have the time or resources dedicated to building a thriving community.
If you’re interested in marketing to Facebook Groups, here are a few tips you can follow.
1. Start with a niche and build a small, highly dedicated, highly active community around that specific topic. In other words, don’t try to be everything for everyone. Build your group around a topic that is very specific to serving customers needs.
2. Ask yourself, what are your audiences pain points? What if people asked you about your business on a regular basis? What are the top questions on Quora in your industry?
Those all make for great topic ideas to use in your Facebook group.
Your Facebook group will start out small but the key is to avoid using it to sell your products from the very beginning. Your group should be centered around value, education, and usefulness. Believe it or not, the less you sell your product to your group’s members, the more attractive your products will be.
If you provide people useful, relevant content that helps solve their challenges, you’re going to get more customers. Not through talking about yourself all the time. When it comes to building a successful Facebook group, you have to remember that it will take a lot of time and dedication to making sure that it is successful.
This article shows you how you can use Jarvee to find niche-relevant Facebook groups to get inspiration from or to share your content with. Be sure to check that out as well.
That will be it for today’s tips on effective Facebook marketing. We hope you learned a thing or two from the article.