by Aya Ali Al Zayat “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” - Albert Einstein The growth of social media has … [Read More...] about The impact of social media on interpersonal relationships
Facebook Live Video is one of the major breakthroughs in the social media sphere. As one of the world’s largest social media platforms, Facebook has expanded its communication methods to real-time updates to one’s followers. A regular user can post their personal experiences with their family and friends, a public figure can keep their fans updated with their latest gigs, and businesses can market their latest products and services to their target customers.
Businesses need to stay up-to-date with the current marketing and promotion trends, and using Facebook Live Video is definitely one of them. This new and fresh way of communicating with other Facebook users is something a marketer should know about. Read on to find out more about this exciting social media feature, and how to incorporate this into your marketing strategy.
In relation to Facebook Live Video, it is a fact that on average people watch live videos more than three times longer compared to when it is uploaded after a while. This is one of the reasons why the mobility of its viewing is being expanded by Facebook. Live video viewing is becoming more popular on mobile devices due to its convenience to Facebook users.
In the beginning, Facebook Live Video has been available to iOS users in selected countries. They were studying how people would perceive the feature and the effectivity for communication. Now, media companies are the power user of live streaming on Facebook with 18 times more live videos than brands and company pages.
Facebook Live and Instagram Stories are a great marketing opportunity right now. But since Facebook has a considerably larger user base we’ll focus Facebook live here, and we’ll cover Instagram Stories in the next article.
Facebook Live Video allows you the flexibility of preselecting your audience. This way, you can address your target market directly. You can also use this to interact with others within your niche and industry to exchange ideas and opinions on how to develop your business better. You can also host a session with influencers and select audience as a forum for your business.
Facebook Live Video allows your audience to watch the video and make comments at the same time. All of those in the session can read the stream of comments as they are being made. It can allow you to make real-time constructive changes to cater to what you read about. It also allows your audience to interact with other participants as well.
What Makes The Facebook Live Video So Important?
Your target audience is. They are the ones who you are presenting your brand for them to know your product or service offering to satisfy their needs and wants. They are the ones who make your brand more popular and even viral on Facebook, and even on other social media platforms.
#1 Facebook Live Video can allow your followers a more personal and engaging online experience. They are able to watch your featured content as it unfolds. You can use this to showcase brand events like shows, games, or contract signings. You could also have behind-the-scenes footages for the feeling of exclusivity you can give to your followers, and even random office antics to show business and team culture.
#2 A day in the life of a public figure can be broadcasted through Facebook Live Video. This can supplement posts that they have been sharing with their followers to establish a closer bond between them. Companies who sponsor the star can team up for the live video as part of their marketing strategy as well. As the comments on the video start to pour in, the public figure can see how people respond to their activities while the sponsoring company can also have an idea on the effectivity of using the personality as their endorser.
#3 Facebook Live Video allows you to articulate more about your business and your offering. Verbal and non-verbal communication can be conveyed more clearly while they watch you live online. You can have a better connection with your audience as you build context through emotions.
#4 Utilizing Facebook Live Video to bridge emotional gaps is effective as well. According to surveys, more than 77% of Americans have a deeper connection with those who sent them personalized messages compared with those who sent them emails or text messages. This gives them a more personal feeling of intimacy with your business whenever you respond to them.
#5 Facebook Live Video is also be used to broadcast sporting events. Climax of races, marathons, and cycling tours can be featured, and users will be able to interact with the live video via linking and commenting on it. Marketers can entice the users to interact by offering a prize at the end of the event.
#6 The food and hospitality industry can also utilize Facebook Live Video for their audio-visual content. Aside from those who are directly affiliated with the industry, cooking videos are becoming the hype among the younger demographic. This also increases community engagement, thus bringing more interaction with the users.
#7 Those in the health and fitness industry can also make use of Facebook Live Video for their marketing and promotions. More and more people across the globe are getting more conscious of their health, live exercise sessions is a good way to go. Though comments and interactions can only be made after, your viewers will enjoy being one with fitness with people across the globe.
#8 The Q&A sessions during Facebook Live Videos allows your business to garner the confidence of your audience. Your credibility in answering the questions on the spot can help verify your authenticity and transparency. It helps build the trust of your current followers and help potential customers learn about you and what you have to offer.
#9 Facebook Live Video is an opportunity for you to improve customer service relations. You can use this to provide solutions to common problems and concerns that your current customers experience. You can also conduct after-sales care to those who you have serviced to follow-up how they are with your product or service offering. When you do these, your customers feel that you are listening to them and are proactive enough to cater to that.
#10 You also save time and manpower during Facebook Live Video sessions. When you address your audience during live Q&A, it allows other people with the same concerns to watch your response, therefore, avoiding the same concern being asked over and over. It also frees your staff to do other equally important things for your business.
#11 Use Facebook Live Video for product or service launches. This helps boost your conversion online. As it is an interactive feature, you can address concerns by the audience and read their comments as your activity goes along.
#12 Share your latest news via Facebook Live Video. Providing your audience a blow-by-blow account of your breaking news lets them be on top of the information chain. They give credit to your effort by citing you as their source. Getting the latest scoop, and sharing it and their opinions about it can be conveniently done in one social media platform.
#13 You can look into the future of Facebook Live Video in terms of generating income for your business. 74% of B2C marketers utilize videos for marketing while 92% of B2B marketers use those as well. There are experts who suggest that when the feature is already globally established, monetization can come across the mind of the company.
#14 Facebook Live Video can contribute to the increase of social media traffic. This is estimated to be about 74% of the total traffic. Video viewers are most likely to purchase your business offering by 1.7 times more when they have live access to it, compared with reading newsletters you send them and visiting your website.
These are just some of the numerous ways you can use Facebook Live Video for your business marketing. Real-time broadcasting helps users have a more personal experience with your brand. They are able to get to know you in a more interactive scale, communicating with you in a candid manner.
Here are some tips to help you with your Facebook Live Video:
- #1 Have a stable foundation for your recording device. Use a tripod or a selfie stick for stability, and also to have it more secured. You may also use a GoPro, or a similar device when it involves something quite adventurous.
- #2 The audio and visual quality of the Facebook Live Video should be among your primary concerns. Get the best device with the best audio and visual quality you can afford, or borrow for the meantime. You can check online for suggestions, especially in the multimedia industry.
- #3 When shooting your Facebook Live Video, lighting and angles are important as well. Conduct trial shoots to check that all the controlled elements for your shooting are in place. Have backup plans readily on hand to make for any unforeseen events while you are live.
As you might know if you’re running a tourism agency it’s getting harder and harder to stay competitive and in this business in these modern days when many prefer to go online and book their vacations for themselves. There are great resources already for finding the hotel on your own, for finding the cheapest flights on your own and for creating your own vacation the way you want it. That doesn’t mean though that there aren’t other people out there that want all these stuff taken care of by someone else and those are the people you want to reach. In this guide I am going to show you exactly how to do that!
First of all, in order to successfully promote your tourism agency and offers through social media you will need a website. You might think it’s outdated and you don’t need it as it’s easier to post your offers on Facebook directly for example and people will come. It is true, though this is not a long term strategy. The idea with a site is to have one place that you promote everywhere and where you can quickly update offers or change them when you need to. Drive all the traffic to that site and even if the offers are no longer valid after a period of time and someone comes to check them out they will still reach your site and check your other offers instead of you just loosing that lead.
Your site should be easy to use, catchy and updated often. Also try to make the offers as interesting as you can to catch the attention of everyone that you manage to bring to your site. I am not going to talk more about that, if you already have a site that’s great, if not definitely build one. If you don’t have the technical skills to do so or the money to build a professional looking site I’d suggest you go with wordpress. Either go for a free blog at wordpress.com or blogspot.com or get a domain and hosting and install your own version, that will allow you to install a travel theme that would make it look quite good. Here’s an example wordpress travel theme . There are many more, once you have your wordpress blog you can go looking for the one you like.
This one is free, there are others, some better looking than others that can go anywhere between $35-$100 and will make your site looks really professional. If you’re going this way spend a little time researching premium wordpress themes online and you will surely find something to your liking.
Now that we’ve established the need of having an actual agency travel site where you publish your offers let’s concentrate on how to actually bring in traffic. This is the main problem of everyone struggling to have their own online source of income. Most go the SEO and link building way, establishing their site, building links to it and waiting to get traffic from Google and the other search engines. This is a good route but it requires time, especially if the site it new you will have to wait for at least a couple of months before you start seeing an increase in your traffic after months of link building.
Besides taking time the link building method has another great disadvantage ( a really serious one in my opinion) you’re putting your source of traffic and income in the hands of Google and the search engines. As time has shown us again and again they change the way their algorithm works frequently and many times the regular sites that haven’t done anything too extreme have to suffer the most. So are you happy with relying on someone else, someone that you can’t even talk to and explain your side of the story?
Hope you’ve been patient so far as we’ve finally arrived to the part you were most anxious to read. How to start driving immediate traffic to your travel agency website through the aid of social media. These methods work great because they are immediate, you post about your offers on social media and you see the interaction right away, you see if people respond well to what you’re offering or not. If not you can get an idea about what and how to change and can do those changes right away and improve your strategy.
There are many social networks around, some better for some niches some better for others, ideally you should start with all and see which ones perform best for you. If you don’t have a lot of time you should hand pick 1-2 and stick with them, if you have a little more time on your hands though I suggest you go with all the top social media platforms as they can all have a different impact and drive different kinds of traffic to your website.
So let’s take them one by one and I will explain everything you need to do on each of them in order to start driving traffic right away.
Promoting your travel agency through Facebook
The beautiful thing about Facebook is that if you do it the right way your posts can become viral, and when your offers are shared by other people their friends start to see them in their news feeds too and you’ll have a reach like you wouldn’t have thought possible. Also Facebook as you might know is the social platform with the highest number of users so there definitely are a lot of leads for you here.
So what can you do on Facebook ?
There are several things to do, but lets start from the beginning.
1. Create your Facebook page. This is the first and most important step. You will need your own presence on Facebook and a page is the best way to do it. It’s easy to create a page, if you don’t know how, use Google and you will find plenty of tutorials. Make sure to fill in all the details like description, keywords, link to your site, make it look good with a nice logo and so on.
You will use this page every time you post something on your website, post it on your Facebook page too with a link to the actual offer on your website. This way it will act as a gateway, funneling people to your website. After you create your page make sure you post 15-20 offers on it before doing anything else so anyone that sees it won’t think it’s empty and not like it for that reason alone.
Here’s an example of a nice looking Travel related page on Facebook:
As a first step you can also ask some of your friends to like it so it doesn’t look like a newly created page and it has a couple of likes.
2. Now you will need to promote your page. There are 2 ways to do this, the way Facebook wants you to – spend on Facebook ads to get likes to your page and the way I’m going to teach you that won’t cost anything.
If you have the money and want to, you can try Facebook ads a little, though I really don’t recommend you do it especially if you never did it before as it will be expensive and not really worth it. Though if you try, the likes that come in this way are of high quality. One suggestion is cap your daily spend, make it like $5-$10 / day and see if it’s really worth it for you.
Here’s the better way to promote your Facebook page for free. You’re going to join groups and share and post in those groups about your page. Groups are a huge part of Facebook and a lot of people use them for different reasons so why not use them to your advantage? Some groups can be huge and have hundreds of thousands of members, some might be smaller and have only a couple hundred members.
Don’t be quick to dismiss the smaller groups though, sometimes they can be worth a lot more than the big ones. This is because big groups also tend to have a lot more posts added to them by their members so your post will fall below the fold really quick and only a small portion of the members will have the time to see it. On the other hand the smaller groups have fewer posts so your post has the chance of being on top for a longer period of time.
So getting back to it, what you need to do is find a lot of groups about travel and join them. After you have been approved as a member start sharing the posts you made on your page in those groups.
As for the searching and joining of the groups you can do that manually, that will take a while, or use a software specifically designed to help you with social media, JARVEE . It can automatically find thousands of groups for you for your given keywords and after that join them over time so you don’t get blocked by Facebook for joining hundreds of groups in one day. It will also help with sharing the post you made on all those groups, all you need to do is set it up and let it do the work for you.
To start you off here are a few big groups related to travel on Facebook, there are thousands more, some related to one region in particular others general:
|Group||Number of users|
|Toronto Flight Deals & Travel Specials||83.209|
|LETG (Lesbian Events & Travel Group)||15.342|
|FB ASSOCIATION OF TRAVEL AGENTS||14.546|
|Travel and Tourism||35.519|
|NamLifts – Travel with Friends||15.104|
|Travelling Winemakers – Living the dream!!||24.414|
These are just a couple of the groups you can find using the JARVEE group finder tool. Here’s a list with 269 such groups that I found in just a couple of minutes. Of course not all will be usable by everybody, depending on what kind of tourism agency you have you might target a country or area and not operate worldwide. That is why you will need to find the groups that are an exact match to your needs. These are just to get you started. Here is the 269 facebook travel groups file.
If you have offers only for a certain country/ area you can further refine your search for Facebook groups and only find groups that are about that. It’s also a good idea to create your own group, it will be practically automatically taken care of when you post in it so you don’t need to invest too much time into it.
For the above list I used only 5 keywords in the Group Finder tool, namely ” travel offer,travel,travel destinations,exotic destinations,travel agency” . You can add a lot more to this list and find a lot more groups. I also chose to find groups with a minimum of 500 users, you can go lower than that and find even more. When and if you run out of groups about travel, you can also try finding groups about “promote my business, promote my site” and so on. There are a lot of them and some do actually work and send you likes and traffic. Sky’s the limit when you’re doing this automatically and not wasting hours each day doing it manually.
Take action now, start implementing this and you will soon see a steady flow of traffic towards your site. This is just one of the things you can do on Facebook start with it and keep it going and after that you can also do the following:
– Directly contact other members.Extract members from targeted groups you find and send them direct messages within Facebook. If you join the group before sending the message it will create a link between you and those members and Facebook will actually deliver the message in their inbox. Make sure it doesn’t look like spam though, relate to them first before you start selling. Both the extraction and the message sending is done automatically by JARVEE after you set it up.
– Post on other Facebook travel pages. Believe it or not you are not the only one having a page about travel on Facebook, there a lot of other people, you can find those pages and go and interact with them. Post in those pages inviting people to your own page . Both the finding of the pages and posting on them is done automatically by JARVEE after you set it up.
As you can see there are a lot of things you can do on Facebook and it will work and drive traffic and new leads to your website, all you need to do is start implementing it right away. So stop procrastinating and do it! It will take a little while in the beginning as you get used to everything but in under a day you can have all these set up and running almost on auto pilot and you will see the benefits on your own.
Promoting your travel agency through Pinterest
Ok, so the title said promoting your travel agency through social media, so we’re not going to limit ourselves to using only Facebook. Pinterest is definitely a great platform on which to advertise your travel agency because you have access to a lot of amazing photos of all those exotic destinations and guess what – Pinterest users love amazing photos. Things here are even simpler than on Facebook, but let’s start from the beginning and take it step by step.
1. Create a Pinterest account. In case you’re new to Pinterest, boards are basically collections of photos, they are called boards because all photos are on display. you can create personal boards but that wouldn’t really help with the promotion. Make sure you fill in all the relevant details for your account and also make sure you link and verify your url in your Pinterest account ( this will consist of uploading a file to your site or adding a little line of code in your header file – it’s all explained nicely by Pinterest)
2.Create a couple of Pinterest boards. You can either group them by destinations or just create one board for your site and the rest about other related things so your account look as natural as possible. This you will have to decide on your own depending on your exact needs and what you’re promoting through your travel agency.
3. Start by adding at least 15-20 photos to those boards that link back to your site (the link back is called the source url). This will make it so if anyone on Pinterest clicks on one of your photos they will be sent to your site. You will need to keep adding 5-10 photos each day to all the boards, all using your site’s url. This way you’ll get traffic and back links that will also help with your SEO. Don’t worry, again JARVEE comes to the save, all you need to do is set everything up, load all the pictures you want, add your site and it will automatically post each day at the times you tell it to, all those pictures that will link back to your site. You can also add rss feeds as sources for the images and it will automatically extract them from there.
4. It’s time to start growing your account. The way things work on Pinterest is that each board can have its followers and also your account has its followers. So people can either follow you and all the images you post will show up in their image feed or follow one of your boards and see only images you post to that particular board. So what you need to do now is interact with as many people as possible in order to gain as many followers as possible. All these followers will see your pictures and if they re-pin them their followers will see them and the viral effect will start to take place.
So how do you gain as many followers as possible? There are several ways:
– Start following other people. You can search for them using targeted keywords like travel, travel destinations and so on. When you find those people (or you can find specific boards on this topic) follow them. This way they will receive a notification that you followed them or one of their board so most will come and see who you are. If you’ve set everything up nicely as I told you and also created those boards and added great images to them they might like what they see and some will follow back. Some won’t but it’s a numbers game. After a certain period of time ( 5-7) days you can unfollow the ones that did not follow you back so you don’t have an account with a follow to followers ratio that is out of balance.
You can do the auto follow/ un-follow by hand and it will take a while or once again, you can set JARVEE to do it for your and it will be a set and forget kind of thing.
– Start re-pinning other people’s pins. Don’t think that you’re doing free promotions for someone else, think of it as giving and receiving. As above, when you re-pin another pin the author will receive a notification about that and might come to see who you are and follow you. Again, this is a thing you can automatically set by using JARVEE.
– Start liking other people’s pins. This will have the same effect as the above actions, the author of the pin will be notified and might become a follower. Here you can use two strategies, either like the pins that have the highest number of re-pins so your are sure that is a great picture to like or you like the ones with the least amount of re-pins and make sure the users sees your notification and it’s not lost between hundreds of other notifications. Also you can either do it manually or automatically.
– One final thing you can do is commenting on other people’s pins. This will create interaction between you and that user, they will get a notification, they might want to answer and the chances of them becoming a follower are quite high if you do this right. Ideally you would do this manually as you can’t really target pins with relevant comments automatically, though if you want to, JARVEE can do that for you as well.
This is basically it. You will need to keep posting interesting images on your boards, re-pins some good images from other people too, so everything looks good. Keep following, liking and commenting on other pins and you will soon have a Pinterest account that will buzz with interaction and will drive a lot of high quality traffic back to your site.
There is one more advanced technique you can use here though I don’t advise you to jump into it straight away but first establish your presence on Pinterest. Any board can be a board where only the user posts or a collaborative board. Meaning you can get invited to post on other people’s boards and you can invite other people to post on yours. Why would you do that? Well here’s the interesting part.
Let’s say you have a board and invite 5 more people to post on it, they will become co-authors on that board, so every times any of you make a post on it that image will show up in the image feed of all the followers of all the authors of the board. This means you will increase the reach of that image by a lot as the other 5 people might each have hundreds or thousands of followers that will all see that pin when posted. This will enable you to use the power of the community and really benefit from it.
This concludes the Pinterest part of this guide, make sure you use Pinterest to your advantage as it’s quite easy to use once you get used to it and it can be an amazing source of traffic.
Promoting your travel agency through Instagram
I’ve picked this 3rd to talk about before Twitter and Google+ because it works a little like Pinterest, the one we talked about before. You might think Instagram is for kids and wouldn’t like to bother with it, but you’ve got it quite wrong. Instagram is a really powerful social media site that can drive amazing traffic to your website. Here are two articles that will help further with this Instagram Marketing: How To Get Your First 1000 Followers. and How To Grow Your Instagram Accounts Like a Pro With JARVEE A lot of powerful brands are using it successfully and they are reporting that it works better for them than Facebook and Twitter combined.
So, why would you try to market your travel agency through Instagram? Simple – it’s because like Pinterest, it’s a visual environment. People like amazing images, share and follow them really quick if they like what they see. The only downside of this platform is that because the way it was designed you can only post images on it from you smartphone. You cannot post images online from your computer or by any other means. This is where JARVEE comes to the rescue, it does have the ability to post for your on Instagram. After the posting is done there are a lot more things it can automatically do for you so your account grows really nice and quick.
So let’s see how to start to promote your travel offers on Instagram
1. Create an Instagram account, do that from your phone so you get accustomed with the way it works, set everything up, details about you/you company, enter an url and nice profile images. Make your account look good so people that see it will follow you without thinking too much about it.
2. Post 15-20 nice images about your offers so your account doesn’t look brand new and people actually take a look at it. After the initial posting you should add 5-10 new images each day to keep the ball rolling. Make sure to use up to 30 relevant hashtags with each image, they will increase the chances of other people finding your posts.
3. As before it’s time to start growing your account. You will need as many followers as you can get in order for them to like your images and share them with their friends so more people see your offers. This part will go pretty much the same as on Pinterest, you will need to :
– Start following other people. Use the search function and find people with interests related to travel, be creative and target them as best as you can. I could put here some general travel related terms but the truth is that every travel agency is different and you should know better your target audience. The people you follow will receive a notification and will follow you back if they like your account, or sometimes without even looking.
Of course there are always people that won’t follow back, some might be dead accounts or not that active, some might not be interested. For this reason you should un-follow the people that don’t follow you back after a few days (3 – 5 days). If you have your target keywords ready you can do both these tasks automatically with JARVEE, just enter your keywords, select how many follows you want to do each day and you’re done, the software will do the follows for you. Also set after how many days you want to un-follow people that did not follow back and that’s it, everything is on auto- pilot.
– Start liking other people’s images. People like to see they are appreciated and liked and they also receive a notification when you do this. For those two reasons many will be grateful and follow you in return. If they don’t the first time keep liking stuff from the same people and they will start noticing you after a while and will want to reciprocate at least.
– Start commenting on other peoples’ images. This is a task ideally done by hand as done automatically it might not target the correct images with good comments. You should try doing it manually and see what effect it has and if it works for you. It can also help to create connections that could help you to further grow your account. This action can be automated by the use of JARVEE if you so like, just make sure to use it properly and don’t overuse it and it will work nicely.
Check out the nice stats each of this account’s images have :
One final thing you can do on Instagram to boost your followers growth is to talk with other people on Instagram with big accounts and ask them to post one-two images from you to their followers. This works great, however most of those people will ask for money in case you don’t have a big enough account yourself so you can make a trade.
Post amazing images for your travel offers, keep growing your account and you will see quite a nice and steady increase in traffic, it works and it works great, you just need to put the initial effort of setting everything up in the beginning.
Promoting your travel agency through Twitter
I am quite sure you know about Twitter, everybody is using it and everybody has an account there. If used correctly, just like the other social networks it can have a good impact on your marketing and drive a good amount of traffic and leads to your site. The most important thing is to have good quality followers that will actually see what you share. You must have seen everywhere people offering thousands of twitter followers for a few bucks, those are pretty much useless. Except for the fact that it makes your account look a little better because you have a lot of followers they are good for nothing. Most of those accounts are bots so no one will ever see what you post.
Let’s start with our strategy or promoting a travel agency on Twitter:
1. Create an account, the good thing here unlike the other social platforms is that you can create an account in the name of your site, you don’t need to create it as you. So do so, create a twitter account for your website. Make sure to enter all the necessary information, a killer description, add your site, upload nice images for your profile and twitter page. Make your account likeable so people will hit the follow button easily.
2. Post 15-20 tweets, add images and info about your offers and post them. They will look great on your profile and images really do well conversion wise on twitter. After that you should keep posting 5-10 tweets each day. Try not to post only offers, you can post other things related to your travel niche, a joke once in a while, news, information about places and so on. Keep posting constantly and your account will begin to have a lot of information quickly.
You can schedule everything through JARVEE so you don’t need to manually go several times a day and post. You can either schedule posts in advance or if you have a rss feed of all your offers you can enter it in JARVEE and it will extract those offers and create posts with links back to your site. Tell it how often to post each day and you’re set. You can get other feeds from news related travel sites and have your account be like an aggregator for everything related to your niche.
3. Growing your account. Followers is the name of the game on Twitter as well, you need to get as many followers as possible so you need to start interacting with other people so they notice you and they follow you. Here’s how to do that:
– Follow other people. Search for people that would like to follow you and what you provide and follow them. As with every other social network, they will receive a notification and most will check you out, if they like what they see some will follow back.
This is true for all the social networks though, some accounts are used rarely, some are dead and some people are just not interested in what you offer, so not all will follow you back. After a certain period of time (5-10 days) it’s a good idea to un-follow the ones that did not follow you back so you keep your followers/follows ratio in a good balance. JARVEE will help with the following and un- following of other people, again all you need is the keywords for which to search all these people.
– Follow people back. Just like you follow other people and want to be followed back in return other people will follow you with the same idea in mind. Although these might not be the people you want to target, in the beginning it’s a good idea to follow everybody back so your have a nice looking profile with a decent amount of followers. If you don’t follow them back fast they might un-follow you, so keep that in mind.
Check out how good it can get on Twitter:
-Re-tweet other people’s tweets. Find tweets that are in the same area of interest as your page and re-tweet them. They don’t necessarily have to target the exact same thing as you do but they can be closely related. There are a lot of interesting things on twitter that you can find and re-tweet. The user that made that tweet will get a notification and might follow back. If he doesn’t do that the first time just keep at it. You can also target certain people with this. Find people that are high up with great accounts and re-tweet and interact with them often. They will eventually notice you and will help if you ask nicely or at least re-tweet some of your tweets for all their followers to see.
This is basically it, schedule posts, get other posts from other people on twitter, get some posts from different other rss feeds that are highly relevant and you have a recipe for a great twitter account. People on this social website are really active and you will see your account growing really fast and starting to work for you. Keep at it and it will soon pay off.
Promoting your travel agency through Google+
Yes, you’ve heard me right, you should definitely use Google+ to promote your travel agency. Most people disregard it but it can be an extremely good social platform to take advantage of. Using Google+ is kind of like using Facebook but with fewer restrictions, easier and without the probability of being penalized for everything you do.
On G+ groups are called communities, most of them are instant approval so you don’t need to wait for someone to approve you before you start posting. You can also create your own page on G+ and link it to your site so make sure to create that as well, it won’t take too much and you can just pull in a rss feed from your site and keep that page updated on auto pilot.
Ok, so what’s there to do on G+ in order to better market your travel agency’s offers?
1. In case you don’t have one – create a G+ account, it’s quite easy and it takes just a little time. As with all the rest make sure you fill everything up, details, your url, some nice profile and header images and so on. A nice and appealing account is also performing good when it comes to followers and conversions. As we’re on this step also create a page and a community on Google+ . Fill in everything and make them look nice as well, you will be setting your posts to automatically appear on both of them as well so more places for people to find what you have to offer.
2. Now there are 2 ways you can go, either do it like on Facebook and build up your page and try to get all the people there first and from there to your website, or just market your website directly. Either way is good though I prefer the second one for G+ because as I said they are a lot more accepting of anything you might do. So we’re not going to concentrate on building the G+ account here, this will come naturally over time as you engage with other people. We will concentrate on simply marketing your travel offers to G+ communities.
First things first, search for g+ communities that are closely related to what you’re going to market. There are some big communities on G+ as well, though generally you will find fewer than on Facebook. On the other hand many of them might be a lot more active than you might think. After you found your target groups go ahead and join them. As I said G+ is a lot more permissive of what you can do so most of the communities here are set to accept new memberships right away. You can also join 50 G+ communities in the first day even with a new account with no problems ( unlike on Facebook where you most probably would have been penalized after joining the 15th group in the first day with a new account).
After you find and join these communities you can start posting you offers in them. Make sure to go ahead and browse them first at least once as G+ communities have one major difference from Facebook groups, they can have categories for the posts you place in them ( not all of them are set up this way but some will be). So you will need to take a note about the common categories the niche you’re in uses and make sure your posts go in the right category or your post might get deleted and your efforts will have been for nothing.
Check this example of a nice Google+ travel page, notice the interaction and number of total followers:
You can do the searching and joining of all these groups manually or you can use JARVEE, as before to do it all automatically for you. Enter the keywords you’re interested in and it will bring up a list of all the available communities. Select which ones you want to join from the list and send them to the group joiner so it will join them automatically for you. When everything is done you can use them from within you account to start posting on all of them. It also takes care of all the scheduling and posting in all these communities as well as your page and profile. You can just set up your site’s rss feed to be posted automatically and when you add new offers to your site they will automatically be added to your Google+ properties as well.
Here are some of the biggest communities on Google+ concerning travel at the moment of writing this:
|Travel Around the World||311.689|
|Places To See Before You Die||100.058|
|Travel Bloggers and Photographers||60.536|
|Amazing Places to Visit||121.540|
|Best Places to Travel||100.052|
As you might have noticed if you looked closely at the number of members in the top G+ communities compared with the number of members in the top Facebook groups here you can find much bigger communities even though there are fewer overall. Be advised these are the top communities on travel, this doesn’t mean they are the best fit for your needs. You will have to decide that on your own depending on what you’re promoting at your travel agency.
In order to get you started we’ve created a .csv file with 247 Google+ communities related to travel. They are all over 500 members and were found using the following keywords “travel offer,travel,travel destinations,exotic destinations,travel agency”. You will still need to go through all of these and select and join only the ones that are a best match for your travel offers. Also, you can always find more communities by searching for them manually on G+ or by using the group finder tool in JARVEE. Here is the file with the 247 GooglePlus travel groups over 500 members.
In case you’ve reached this far, congratulation – you now know most of the things you need in order to successfully promote your travel agency through social media. Start today and implement all that I have told you, take it one social website at a time and within a week you will have the foundation for a social media traffic funnel that will grow into something amazing. No more relying on search engine traffic and the whims of google or any other search engine, you are the master of your fate now. Take action and make all this come together!
Final words of advice
Everything might be new to you in the beginning and as with everything there’s a learning curve until you get the hang of it, so here are some things you should take into consideration if you’re just staring on this road:
– Don’t over-do it, take it easy at first, each social platform has its rules and limits, don’t just start joining 200 Facebook groups in the first day if you’ve never joined groups before or if the account is new as you’ll only get that account banned. Take it easy, and grow everything over time.
– Keep watch over all your accounts in the first couple of weeks so you make sure everything is in order, especially if you’re also using JARVEE and not doing everything manually. You need to make sure everything is set up correctly and won’t get your accounts in trouble.
– Ideally create backup accounts for all the platforms, 2 accounts are always better than 1, JARVEE can be used with more accounts for the same platform at the same time so why not take advantage of that. If you have two accounts you can post less with each and be more safe from bans or other trouble that might come down the road.
– Post high quality stuff everywhere. Even though you’ll automate everything don’t just spam all these social accounts as many before you have done as you won’t succeed, many people are sick and tired of spammers and will report your posts and you’ll get those accounts banned really fast. Post high quality stuff, provide amazing content and images, something that people will like and share and want to read about and the world of traffic will open for you. Take the time to do it right if you’re going this route!
– What I’ve told you in this guide on how to promote on each social account is the basics of what you need to know. The more you use each of the social platforms the more you’ll learn about them, understand their limits and news ways of using them to your advantage. What I mean by this is there is a lot more to learn about each platform but just start with the above and you’ll do just fine. You’ll do the learning over time.
Good luck with it all, you have all the knowledge you will ever need to succeed in bringing loads of traffic to your travel agency. It’s up to you to use all the information I have provided and use it right. If you have any questions about any part of this guide don’t hesitate to leave a reply. Also do leave a reply if you’ve implemented all the above and let us all know how it’s going for your.
To your online success,
JARVEE & The Team.
This is somewhat of a hot subject lately, many of you probably read my previous article on How To Successfully Post To Multiple Facebook And Not Get Your Accounts Limited. I have detailed different things you can try and might help you continue to post on Facebook groups with no problems. Many people complained that some of those methods were a bit hard to implement though so I kept testing things out in the hopes of finding a good and easier way to continue posting and it’s good that I did because I think I found one that still works.
What I’ve discovered is that Facebook doesn’t really care about the total numbers of groups you post in, it mostly looks at your actions. So if all you do on Facebook is post on groups, it will see that fast and take action. What you need to do is hide the group posting among other actions you do on Facebook, those are: wall posts, likes, comments and likes on pages, send messages and friend invites and so on. So what you need to do is set your accounts to not only post in groups but do all these other actions and do a lot of them, the one you can do the most is post on your wall so you can start from there.
Let me show you how you can easily do this:
- The first and most important thing is to create a secondary campaign ( let’s name it “Wall poster”) that you will be using to publish on your wall. Create a destination list with just that account as a destination. Select this destination list as a destination to post to in the where to publish tab of the “Wall poster” campaign.
- In the When to publish tab of the “Wall poster” select maximum number of posts per day 60-80 or something high enough that will ensure this campaign posts often to your wall to hide the group posting. For the publishing delay you can use 300-400 seconds.
- Go to the What to publish tab -> add posts from RSS and add at least 4-7 different RSS feeds that are updated often. The idea here is to have a lot of fresh and good content. The RSS feeds can be anything you want, from news sites, joke sites. You can create an RSS feed from any Pinterest board by adding “.rss” at the end of the URL ( for example for a board from our account you can create an RSS feed like this: https://pinterest.com/jarveesocial/jarvee.rss/ ). You can create an RSS feed for almost any Tumblr site by adding “/rss” at the end of the URL and so on. RSS is almost everywhere on the web so I am sure you can find a few great source. Here is how it should look like in the RSS table:
You can play around with the feeds, add links back to the original article, post only images and so on. I would advise that at least for some of the posts you add backlinks to the original article, this way Facebook will see you posting other links as well, not only your link to the groups.
- Now that you have your Wall poster campaign created with unlimited content just start it and it will begin to post on your wall. This will hide your post on Facebook groups really well.
This alone will help you a lot by creating a more random pattern of you using your Facebook account, now let’s see what else you can randomize:
- Set the account actions tool for that account to automatically like stuff on your wall that your friends and sites you follow post. You can also enable auto accept friend requests if you have enough spots left as well as automatically send a message to the people you accept as friends. Most of these actions are not shown anywhere though, so it doesn’t hurt you in any way to be generous. Remember not to set it too aggressive as Facebook can ban you from liking stuff as well if you over-do it.
- Set up the “Contact” tool, that can help you send messages to other people or send friend invites. You might want to use only the send friend invites, just go to a group that is in your niche, extract all the members from there and slowly send them friend invites. Make sure to check the “cancel friend request if they do not accept” option and set it to 5 days. Also, don’t over-do it, 5-20 friend requests per day should do it and make your account look good. In time, you’ll have plenty of friends that will follow what you post.
- Lastly there’s the Comment&Like tool. With this tool you can comment and like on posts from pages and groups. As we want to make this as varied as possible, I would advise you to only comment and like on pages, not groups.
I want to re-iterate something that I also said in the previous article. Spinning your post is a must if you want to post on Facebook groups, it needs to be as different as possible. Spinning is quite easy if you use the provided tool in Jarvee, and it usually takes only a couple of minutes. Here’s how one of my articles that I posted with this account looks like:
As you can see all the text is spun and I also add a couple of extra random symbols before the text and around the link. The link is not spinned, just shortened with goo.gl as the main idea of this share is to get more social signals. If you’re not looking for those and just want people to go to your landing page you can spin the URL as well, thus leaving even fewer traces
In case you’re wondering about the settings of the campaign that is actually doing the group posting here you go :
You will notice that the delay between posts is quite high, 720 seconds to allow time for the wall posting and other tools to do their part as well. This is what worked for me with an old account; you can experiment with the settings and see what works for you. Your account might be new, and you will need to higher the settings even more or you might decide to try and be more aggressive.
This is pretty much it. Again, the idea is to make your account do as many varied actions as possible. For my experiment with this account I only posted to the wall a lot and used the Account Actions tool. I did not set the others to run and it still worked nicely. At the moment I am doing tests with these other tools running as well to see how much I can get away with. I will update this article as soon as I have more results.
What you should take from this is the following: To post on Facebook groups is still very much possible and many people keep doing it because it’s one of the main techniques to drive a lot of traffic from said platform to your site. Don’t give up, just do it smarter.
Let me know how this works for you so we can all improve!
What better way to drive more traffic to your website than adding as many social networks as possible into your marketing strategy. You will reach new audiences by having your content shared on more than one social network. Some people prefer Facebook, other prefer Pinterest, or Twitter or even Google Plus. If you build a consistent presence on multiple social channels, you will undoubtedly increase your audience in no time.
We already discussed how to get traffic from the most popular social channels: Facebook, Twitter and Instagram. Today we will add Pinterest, Google Plus, and LinkedIn into the mix. We will see how to use these platforms to drive significant traffic to your website, and how to promote your business on multiple platforms at the same time using JARVEE.
Not only you will get more exposure, traffic, and therefore more clients, but you will improve your productivity and save days of hard work thanks to JARVEE.
Add Pinterest Into The Marketing Mix
On Pinterest, people are practically creating shopping lists with their boards. There is no other social platform with so many people engaged and ready to shop. You shouldn’t think twice before adding Pinterest to your marketing strategy.
If you don’t have a business that revolves around beautiful visuals, here are some ideas for you:
- you can create a board with pictures from your blog posts, thus creating a link back to your website and getting extra traffic from Pinterest
- you can create a board with the pictures you share on Instagram
- research your target audience to find out what their passions are and create more boards for them.
- study your competition and get inspired
If you still need convincing here are some of our guides on how to create and optimize your Pinterest boards:
- How To Make A Pinterest Board That Rocks
- 10 Ways to Improve Your Pinterest Boards and Grow your Following
Now let’s see how to best automate your Pinterest posting with JARVEE, step by step:
- Step 1 – Create a Destination List for your Pinterest Marketing
- Step 2 – Create a standard campaign
So, if you want to promote your blog on Pinterest, the best way to start is to create a board where you will be adding suggestive pictures from your articles that will link back to your site. This way you will create a new traffic source for your blog. After creating the board and setting up your Pinterest account in JARVEE, you need to go to the Destination Lists section and create a new destination list for this board.
So, click on the ADD NEW DESTINATION LIST, and select the board you just created in the Pages/Boards section. Click on the checkbox in the SELECTED column and, of course, give a name to your board.
- Step 3 – Add your Pinterest content
So, if your plan is to promote your blog posts, the best way to add this type of content on auto-pilot is to add the RSS feed from your blog to the campaign.
To do this, go to What to Publish and click on the RSS POSTS tab. Add your feed URL and template in the corresponding fields. Your template can be something like [TITLE], without other tokens, because we will set the blog post URL to be the pin’s Source URL.
Make sure you check “Create image post(where possible)” and “Set the feed link as the Post’s SourceURL”. This will ensure that your pin will direct users to your website.
Now click on ADD FEED.
In the table below you will see your newly added RSS feed. Here you can review your settings again and you can choose to extract as many posts as you want (by default it will extract the latest 10 posts). If you want to review your posts you can do that by clicking on the GET 5 TO DRAFTS. This will extract five posts and send them to the Drafts tab. You can check them out and see if it’s what you want, or you need to adjust the template or settings.
When ready you can click the START button. This will start the extraction of your latest posts and add them to the Posts List tab to be published when the campaign starts. Every time you will have a new blog post, it will be automatically added to the Posts List.
- Step 4 – Choose your timers
Go to When To Publish tab and choose how many posts you want to have per day. On Pinterest, you can have 5 or even more posts per day. If you have enough content you can easily share 10 or 20 posts per day without affecting your engagement. The best times to post though is in the afternoon and evenings.
In my Pinterest campaigns, I chose 5 posts per day between 10:00 AM and midnight, but you might want to test a few intervals and see what works best for you.
- Step 5 – Review your posts and start the campaign
Now you can go to the Posts List and see your first Pinterest posts. Make sure everything is ok and then go to the Overview tab to start your campaign.
That should keep your Pinterest account active for quite some time.
Just like for your Twitter or Instagram accounts, we have extra tools that will help you grow your Pinterest accounts faster than ever before. You can use the Follow and Unfollow tools to search and follow pinners in your industry. Some of them will check your account and follow you back. Then you have the Like, Comment and Repin tools that you can use in a similar way, to find pins in your niche and engage with them. People will notice you and either follow you or engage with your content.
We have video tutorials for all these tools, so if your goal is to grow your Pinterest accounts fast and quick, you should check them out.
Improve Your SEO With Google Plus
You might think that there is little incentive for you to start marketing your business on Google Plus. However, you got one thing right: this is no “ordinary” social network. Google Plus is, in fact, a social layer over Google’s products. This means that developing a strategy for this social channel, will not only help you reach a new, niched, audience, but will help you improve your relationship with other Google Services.
Let’s take the Google search for example. We can’t know for sure how Google’s algorithm works, but most certainly your presence on Google Plus can only help with your position in the search results.
If you already studied our tutorials on how to schedule your Facebook Marketing for an entire month in just 10 minutes with JARVEE, and how to grow your fanbase and traffic with sharing your content on specialized groups in your industry, then you pretty much know how to set up a campaign for Google Plus too.
You just need to follow the exact steps, and instead of adding your Facebook page, accounts, and groups you belong to, you need to create a destination list with all your Google Plus accounts, communities, and Pages.
Just like with Facebook, you have a Group Finder and Joiner tool that will help you find communities in your niche where you can share your content.
With Google Plus, you can adapt the same model to frequency and number of postings per day as for Facebook. So, the best strategy is to create a standard campaign that shares your marketing content on both social networks at the same time.
With JARVEE, you can easily do this, with no changes in the campaigns you already set up. If you already created a campaign for your Facebook Marketing using our previous tutorial, then in about 3 minutes you will have your Google Plus content automated as well.
How, so? Well, you just need to go to the Destination Lists tab and edit the Destination list you created for your Facebook Marketing:
- click on the destination list you created for your Facebook accounts, pages and groups
- select your Google Plus account, the pages, and communities you want to share your content with
- and you’re done, the same campaign will also post on your GooglePlus account.
Develop Your Business Connections With LinkedIn
LinkedIn is another social network that can help you expand your reach and improve your business results. It offers a wide range of tools for job seekers or HR departments, but not only that. It can be a powerful platform for business development and, if used right, can increase your traffic considerably.
One way to drive traffic to your website is to use your LinkedIn Profile to share the latest blog posts and news with your connections. You can promote your blog on LinkedIn simply by adding your profile to the destination list you created for your Facebook and Google Plus Marketing in the section above.
Another way to drive traffic to your website using LinkedIn is by searching and joining groups in your niche, where you can share your content with like-minded professionals. This way you will reach an entirely new audience that might not be present on Facebook or Twitter.
Searching for groups in your niche is quite easy when you have powerful tools like JARVEE’s Group Finder. To use Group Finder for your LinkedIn profiles, you need to go to the Tools section.
Here, click on the LinkedIn profile you want to use so you can access the tools available for this social network.
Click on Finder and set up your searching filters:
- first, add the keywords that define your industry so you find the most relevant groups
- also add an exclusion list of keywords to refine your search: for example, I want to find groups with people discussing social media topics, but I don’t want to find groups about social media jobs, so I add “social media jobs” to the exclusions list:
- now, you might want to skip groups that are too small or too big. You can set up minimum and maximum number of members.
- when ready you can start the group finder.
When the tool finished searching for groups based on your filters, you can review your results. If necessary, you can add to your keywords list or the exclusions list. After a few searches, you should have a nice collection of groups.
Select the ones that are big and active enough to meet your goals and send them to the Joiner tool.
The Joiner Tool will help you join all the groups you found with the Group Finder. All you have to do is set up some delays to avoid joining too many groups in a short period of time. I usually use the default settings to be safe.
After you click on the START GROUP JOINER you will see your groups moving from the “Waiting for a Join Request” section to the “Active Join Request” section in the Joiner tab.
Once you joined your targeted groups you can create a JARVEE campaign to share your content with the members of these groups.
So, in a few minutes, you did what other marketers do in hours, if not days of work.
Did I mention that we have video tutorials for all our tools and features? If you want to learn more about how to improve your social media marketing, check them out in the Video Tutorials tab.
Social media is one of the most influential marketing channels right now. And Facebook, even with their constant changes in its organic reach and News Feeds algorithm, is still the most effective in acquiring new fans and customers. Even without having to pay for Facebook Ads!
In our previous guide, we showed you how to schedule one month worth of content for your Facebook Marketing in just 10 minutes with JARVEE and when to post your updates for maximum reach. You know now that you can schedule all your content and still look genuine if you use the right tools.
In this new guide, we will get a bit more advanced. We will explore JARVEE’s tools and some advanced settings to get to the next level with your Facebook Marketing, to speed up the process of growing your Facebook Page and acquiring new followers for your Page and customers for your business.
The whole point of Facebook Marketing is to get people to click on your links so they reach your website, where they can become your clients. This means that you need to know your potential customers and target only those that are more likely to buy your products.
So the first thing to ask yourself is: How to find and connect with the right audience on Facebook?
#1 Finding Your Target Audience On Facebook
I’m sure you have a clear understanding of your target audience. You know how to define your niche and your ideal customer. If you need help with this, let us know in the comments below, and we will write a complete, step-by-step guide on how to define your target audience.
Now, once you have this cleared out, you can start using Facebook Groups to find and attract the right audience for your content. Together with JARVEE’s powerful modules, you will reach more potential customers than ever before.
Facebook groups are communities of thousands of users that share the same interests. Not only that, but they are quite active and engage with fellow group members. So, if you find groups in your niche, join them and start sharing your updates, engage with existing posts and help other members. You will soon start getting impressive traffic and fans from these groups.
The secret is to know how to reach your potential customers and how to present them your offers without sounding like a constant sales pitch. On Facebook, people don’t have the “buy things online” mindset. They’re looking for entertainment. So if you share your sales page with them, they will not click through to it, even if it’s something they might actually need.
Instead, you need to share entertaining, and useful content, that will convert them into buyers later on.
Another strategy would be to invite them to join your mailing list. If you build a reputation of authority in your niche, they will gladly join your mailing list. Then you can convert using e-mail marketing.
Or you can share cleverly crafted landing pages, with proven higher rates of conversion. But again, you first need to build trust among members, and they will certainly follow you.
#2 Find Groups with JARVEE
So you know your audience, your keywords and how to define your niche, now you have to find those people that match your criteria using Facebook Groups.
I’ll show you the exact steps on how to find hundreds (even thousands, depending on your niche) of targeted groups.
First, you need to go to Group Finder:
- in the Tools section select the Facebook account you want to use to join the groups
- the first tab in the Tools window for the selected account is Finder.
- you will see 2 sub-tabs: Group Finder and Page Finder. We will focus on finding groups now, but you can use Page Finder the same way if you want to look for other pages in your niche.
For this exercise, I’ll search for groups within the “social media marketing” niche. This is how I usually do the search:
- Step 1 – Add your keywords in the Keywords field, in the Settings area, separated by comma. I will add keywords like “social media marketing,social media,marketing”. I added just three keywords, but you should add all the keywords that describe your niche to find as many groups as possible.
- Step 2 – Add keywords to be excluded from the search in the Exclude Keywords field. This is very useful to refine your search and get only relevant groups. For example, I am interested only in groups with discussions about marketing with social media. I don’t really want to join groups about “social media news”, so I’ll add this keyword to the exclusion list. But don’t worry, you don’t have to know all the exclusion keywords from the beginning! After the first search, you will see the results that are not relevant and add those keywords to the exclusion list. After a second search, you will see some other irrelevant results and so on. Soon enough you will have a comprehensive exclusions list.
- Step 3 – Choose how many members your groups should have. You can set up a maximum and a minimum number of group members for your results. As you can see in the screenshot, I want to skip those groups with less than 5000 members to make sure I have a pretty decent audience. Depending on your goals you can choose to skip groups with more than a certain number of members as well.
- Step 4 – Choose how many groups you want for each keyword. I will try to find 500 groups for each keyword. This means that JARVEE will find up to 1500 groups for my keywords. Of course, this depends on the popularity of your niche. I’ll suggest starting small on this one, so you can easily review the results. You can run the tool as many times as you want.
- Step 5 – Final touches. Before starting the tool, I suggest ignoring the already joined groups (check the corresponding option) and checking the option to get only open groups. If you choose only open groups, chances are that it’s easier for you to share your content. Usually, the closed groups have more rules in place like only the admins are allowed to post links, or all your content needs to be reviewed each time you share something.
- Step 6 – Start the Group Finder tool. Depending on the number of groups you want to find and the keywords you added, this can take a while. But don’t worry, it is well worth it.
Once the search is over, you can go to Group Finder and review your results. Delete those that are not relevant to your business. Start with the obvious ones. For the remaining ones take a look at their activity, rules and so on.
Click on Browse or Browse Embedded to open the group’s page. You should keep the ones that are more active, with posts in the latest 1 or 5 days, and where you can easily share your content without breaking the rules. If you have a decent amount of groups this shouldn’t take too long.
Try avoiding groups where there are too many rules for posting your own content, or where you need special approvals and so on. This will make it hard to automate the process and can cost you a lot of time and … headaches.
For the best results stick with the highly targeted groups, where you can add value with your content and the members are very active. This will help you grow your fanbase and create a great community in your niche.
#3 Join Groups With JARVEE
So, now you have a good-looking list with groups in your niche. The next step is to join all of these groups.
- Step 1 – Send the groups to the Group Joiner tool. After you reviewed your groups and you settled with the most attractive and targeted ones, you need to select them and send them to the Joiner tool. Either you select them one by one, or use the Select All button, after you’re done click on the “Send Selected To Joiner” button in the drop-down above the list:
- Step 2 – Joiner settings setup. You will see the selected groups in the Joiner tab now, in the Waiting for a Join Request section. Before starting the Joiner tool, you need to pay attention to a couple of settings.
First, you need to have delays in place before joining another group. Second, you need to set a maximum amount of groups to be joined per day. If you are just starting using this method, I suggest leaving the default delays: between 1800 and 3600 seconds (JARVEE will choose a random number in this interval each time, to avoid looking “too automated”). And start by joining between 10 and 15 groups per day. You can increase these numbers over time.
The trick is to pace yourself and not join too many groups too fast because Facebook will consider this suspicious. If you want long-lasting results, you need to be patient.
- Step 3 – Start the Group Joiner Tool. Once the join request is sent to the groups, you will see them move from Waiting for a Join Request to the Active Join Request area. The “status” for each group will be updated after the group owner approves the request.
#4 Share Your Content On Targeted Groups
You discovered your audience, you joined their communities, now it’s time to build trust, to grow your Page and get traffic to your website.
What better way to do this than to share your content with the members of the groups?
The key to growing your Facebook Page or account (on any social network for that matter) is consistency. This is why people always fail: they get started strong by sharing content for a few weeks and then drop off for an entire month.
To get more followers and traffic you need to have a consistent activity on social media. That’s why tools like JARVEE can make your life ten times easier. You can schedule your valuable content to be shared on your profile’s wall, on your Facebook page or with any group that you belong to.
We already showed you how to build up a steady stream of valuable content for your Facebook page in our previous tutorial. You can always add to the campaigns other types of content depending on your niche and marketing materials.
Now, our plan is to get the attention of as many potential clients as possible by scheduling our blog posts, marketing offers or updates with the members of the groups we just joined using Group Joiner.
This time, we’re talking about hundreds of groups, so we can’t use a standard campaign to schedule the updates. We need to use a Volume Campaign.
The first difference between a standard and a volume campaign that you will notice is that you can’t set up timers for your updates. Let’s say you joined 500 groups in your industry. You want to share your blog posts with all these groups, right? If you shared your content with all these groups at the same time, considering there is no human being on this planet that could post something in 500 groups that fast, Facebook would have probably sense that something is out of this world. And then you would wake up to a message from Facebook saying that your account is restricted due to some strange activity.
That’s why JARVEE will use some delays when posting your content on all the groups you joined and it will take some time until it is posted in all the groups.
So, here are the exact steps on how to create a volume campaign that will share your content with all the targeted groups you joined:
- Step 1 – Create a destination list of all the Facebook Groups you joined.
Go to Destination List tab, click on ADD DESTINATION LIST and give it a suggestive name. Check the option to “Auto Select New Groups for the chosen accounts” – this is important because you don’t want to come back every time a join request was approved to add the newly joined groups. Group Joiner will continue doing its job, and the new groups will be automatically added to the destination list.
Now Select the Facebook account and add the already joined groups.
- Step 2 – Create a Volume Campaign
- Step 3 – Add your marketing content.
We’ll skip the adding content part in this tutorial. If you want to read this again or need a few pointers, just take a look to our previous guide here or to our video tutorials.
- Step 4 – Add your destination list. Go to Where To Publish and choose the destination list you created for your targeted groups.
- Step 5 – Choose proper settings for your posting. This is what I was talking about before. You will not set up timers but instead delays to make sure you don’t post too fast. If you have hundreds of groups, I recommend starting with the default settings. With time, when you get more experience with the groups you can play around with the number of posts per day and the delays. But for now, these are pretty safe.
- Step 4 – Review your Posts List and start the campaign. If everything is ok in the Post List tab, go to the Overview tab and start your campaign. Don’t forget to add a descriptive name to your campaign.
If the only thing that you want to do on Facebook is to promote your offers to a large number of groups, then you need to read this tutorial too:
This is one of our case studies on how to automate your posting on Facebook without getting your accounts temporarily restricted. What we found is that you need to pace yourself and don’t post too much content in a short period of time, take other actions apart from posting on groups like wall posts, likes, comments and you will be just fine.
#4 Like And Comment To Grow Your Fanbase
In social media, there is an unwritten law that when people like or comment on your content, you should return the favor. This works wonders on Twitter, Pinterest or Instagram, where if you like or comment on someone’s posts, they will like or comment back on some of your content. Or if you follow people, a good percent of them will follow you back.
On Facebook, you can put a spin on this strategy with similar (or even better) results. You can use the “like & comment” strategy to get the attention of your target audience. Whenever you like someone’s post in a group, for example, that person will get a notification, and they can check you out. Or you can comment on a post and get the attention of all the group members involved with that post.
Another trick is to search for your competitors and reach their fans. It’s not stealing customers; it’s just “sharing” followers. If these, people like to follow your competitors’ pages, then there is a good chance that they would like your page too. And maybe down the road, you can manage to convert them (with honest, good value proposition 😉 ).
You can do this manually or, of course, you can use this on autopilot with the JARVEE’s Like&Comment tool. If you want to explore more about this tool you can watch our video tutorials or check out our knowledge base.
#5 How to maximize your Facebook traffic even more
By now, you have your content that you share with your followers and potential customers on a regular basis. You grow your fanbase and at the same time, you drive more traffic to your posts than ever before.
How to still maximize these benefits?
Here’s a trick: start sharing your old posts for even more clicks and traffic. The chances are that the first time you posted them, they reached only a part of your fanbase. Thus increasing your exposure on the second and third time you share them.
With JARVEE you can check the “Re-Add published posts at the end of your post list” option in the Posts List tab of your campaigns, and your posts will be added to be published again at a different time in the future.
An even better trick is to avoid using the same descriptions every time you share your posts. This will make you look spammy or just ignored and hurt your growth. You can avoid this by using spin syntax in your posts description.
Another trick to effectively explode your traffic is to contact influencers in your niche and convince them to expose you to their audience. One way to do this is to contact them after you publish a blog post and ask them to check it out and share it with their followers (if they like it). You can do this by e-mail, or using the Contact Members Module in JARVEE.
Here is a video tutorial to explore this tool: 6. Getting More Attention to Your Account.
- Know your target audience if you want to make it big with Facebook Marketing and get all the traffic that you want (and deserve)
- Use Group Finder to search for groups that match your target audience
- Join the active groups in your niche and start sharing your content with their members
- Like and Comment to posts shared by your target audience to get their attention
- Search for your competitors and interact with their followers too by liking and commenting to their posts
- Share your blog posts more than once for double the traffic
- Don’t use duplicate descriptions for your posts
- Your traffic will surely explode if you get influencers to share your posts.
I am sure you’re already aware of this, Facebook is the number one social media platform in the world right now. As such, the appeal to use its traffic for your own good is high with everyone from people just starting social media marketing to seasoned marketers. Posting to Facebook groups is one of the main ways to get traffic to your site.
And what’s the first thing that comes to your mind when you think Facebook traffic?
You might be different or not, but I can tell you what most people think: Spam it like hell and some traffic will come.
Unfortunately for them it’s not like this anymore. It hasn’t been for over a year. If you want to take advantage of what Facebook can offer, you will start to be smarter about what you do and how you go about doing it. It still works, but you need more finesse and less random spamming.
OK, enough of an intro, let’s dig in and see how you can improve your Facebook marketing skills:
How to Successfully Post to Multiple Facebook Groups and Not Get Your Accounts Limited
1.Do not post the same link in all the Facebook groups you’re posting to. This is a dead giveaway and it’s one of the most common mistakes people make when starting. Using bitly, goo.gl or similar services won’t help either. Facebook goes through most redirects and actually see what’s behind them. Either use several landing pages that through a form redirect to your main site or if you absolutely must different urls from your own site.
2. Do not post in too many Facebook groups with one account in one day. . Some time ago it was possible to post in hundreds of groups daily with just one account. Things changed a lot since then and now if you try that you’ll get your account limited from posting to groups for a period of time ranging from a week to a month. Start slow, join a couple of groups per day, post in 2-3 groups per day. Increase the number of groups you post to every 2-3 days until you reach a number that you’re comfortable with. Just to be sure I’d advise you not to exceed 50-60 group posts per day at most.
3.Your accounts age and activity patterns matters. . You might already know that the age of your Fb account matters, if it’s older you will get away with more than when you do when you create a fresh account. What most people don’t know is that the activity you did with the account also matters a lot. If you have a 10 years old accounts that you never used to post on Facebook groups and you start posting on 50 groups in day one you’ll get in trouble for sure. Whatever you do, you have to take it slow and grow over time, don’t jump into it.
4. Leave no footprints when you post. This is not always 100% doable, but there is plenty you can do to minimize footprints:
- always use spin syntax for your text and make sure it’s a high quality manual spin not some automatic spin that will give you away, people will still read your post and can report it if it looks like spam.
- If you’re going to post to a lot of destinations (50+) do a spin of your link as well, instead of using just one link, make it a spin of 2-3 or even more links. As I said using an url shortener won’t work. There are a couple of thing that you can do, you can create a couple of subdomains on your main domain for example, and post the same thing there or simply redirect them to the main page or iframe your main page in the subdomain page. Just make sure the actual urls that you post are varied.
- A couple of people tried paying for Facebook ads and it seems this helps too, so if you have some money to spend promoting a post on your page from time to time seems to help in case you’ve posted too much, they’ll let you get back to it soon.
- Facebook looks at the images too so just make sure you vary your images as much as you can, Jarvee has an option that will change the images you post a little, the human eye won’t see it but checks from facebook and other platforms should think the images are unique. You can do this on your own as well, even if you have the same image, edit it a little a couple of times and save it, make it smaller, bigger, cut off parts of it and so on, after that use all of those in a spin if you’re hosting them somewhere.
5. You should have your account do other things as well, not only post to groups as that’s a dead giveaway. Set up 1-2 rss feeds from news sites or anything else you like and post on your wall, like other people’s posts, make some friends. Make your account look as human as possible.
6. If you’re using multiple accounts to promote the same url/domain always avoid positing with 2 of them at the same time! This is very important as it’s a huge footprint for Facebook. Just set up your accounts to post at different times of the day and you’ll be fine.
7. Post less with one account, instead post with several accounts. Think of it like this – instead of trying to post to 400 Facebook groups with one account why not try to post to 40 groups with 10 accounts? This will spread the load and you won’t have to worry about your one account being penalized.
8. Another tactic you can use is – post only clickable image links. This is especially good if you got your site banned on Facebook and cannot post that link anymore. Also it might even allow you to post links towards the same site at the same time. The settings should be done like this. Take 5 accounts for example, you should set 4-7 clickable image servers for each account and add those servers in Social Profiles – click on each account – “Show advanced profile settings” – clickable image servers.
This way each account will use its own servers. Where to get that many servers? You can get a cheap domain for each account a .info should be around $1, create a couple subdomains on it and you have the 4-7 clickable image servers you need for an account as each subdomain is treated different by Facebook.
You should also use a spin syntax for your images and host the same image in a couple different places. Someone suggested you could use an AWS S3 account which is free to host the images – haven’t tried that so it’s up to you to give it a try.
9. I know many of you are promoting your site but you might consider changing your tactic a little. Create a page for your site on Facebook. Promote that page on group using the share function. You can then funnel the traffic from that page to your site and you only have to post a link to Facebook towards your site, to your page that is, no more spamming hundreds of Facebook groups – at least not with your main link. You’ll just be posting/sharing your Page’s link instead, which should be a little safer to do as it’s part of Facebook.
10. Use the bump feature more. This will basically breath new life into your posts and if you post the same thing over and over this will be especially helpful. In case you don’t know how this works – it’s actually quite simple. It will go to a post that you’re already done, comment something on that post and then delete the comment immediately. This will bring that post back in first position in the group it’s posted to, without leaving any trace as to why it’s there. This way more people visiting that group will see your post and you don’t have to re-post it.
11. Aim for quality rather than quantity. Instead of trying to post to 50-100 groups that are in your niche and you thing would work, try and be more selective, go to each group and see which one is active and where the members interact the most with what it’s share with them. You only have to do this once, and if you know which groups are actually worth posting to you can concentrate on better posts on a lot fewer groups that bad posts on all the groups you can find.
Facebook is still very much at the top of the list for social media traffic and posting to Facebook groups is a very common tactic used by many. Be smart and take it easy, it can be done and it is still very profitable for people that know how to do it right. The above tips should help you get a head start but they are only the beginning, keep your eyes open and constantly test new things and variations. There’s no golden rule that works for everyone, each account and niche can behave differently and you might be surprised of how easy it can be when you get the hang of it.
In you have any questions or want to share your experience about this don’t hesitate to comment below 😉
And if you have some more reading time and are interested in the subject you might want to also read : Top Social Media Marketing Mistakes You Should Avoid
The Facebook Contact Tool in JARVEE is where you go to when you want to send a message or friend request to people who are members of a group, likers of a page, users that interacted (likers) on a specific post which is relevant to your niche and so on. If used the right way, it’s a pretty useful feature that may definitely help you grow your account.
It has 6 tabs as seen below and on this post, we will go through each of them to help you better understand what the tool is capable of.
How To Extract Users From Facebook?
Extract Members tab (semi-automatic method of extracting users)
First stop is the Extract Members tab. Basically, this is where you add a valid extraction link from where you want to scrape the users you either want to message or send a friend request to.
In the Extract Members tab, there are several ways of extracting users:
- The usual way is to add the extraction link in the designated box and click ‘Extract Users’
- You got 3 other options on how you can extract users. You can:
- Find Friends with Find Friends with Highshcool
- Find Friends with Find Friends with College
- Find Friends with Current City
On this method of extracting users, JARVEE will go to https://www.facebook.com/find-friends/browser/ and do a search based on the Highschool, College or Current City you specified. As you can see this Facebook contact tool is quite versatile.
Note: When you click on the Extract Users button, the link will then move to the table below and you’ll see how many users got extracted or if there was an error with the extraction (0,-1)
Auto Extract tab (fully automatic method of extracting users)
As you’ve read above, when extracting users via Extract Members tab, you’d still need to click on the Extract Users button to execute the action, so whenever you need to scrape users from the extraction link, you’d need to add the link and click extract which could be bothersome if you’d be extracting from the same link over and over again to get new members. Therefore, if there is a particular link where you want to scrape users from on a regular basis, then go to the Auto Extract tab.
- Same with the Extract Members tab, you’ll need to add the extraction link/s in the appropriate box
- Set how often (in hours) you want to extract from the link
- Set the scroll time, again, the more scroll time you use, the more results you’ll get, don’t set it too much though or it can timeout.
- Skip Non-English names (optional)
- Start the tool
NOTE: Same thing with the Extract Members, you’ll see the extraction results on the table below.
Where do I find the Facebook extracted users?
Use Members tab
All extracted members/users are sent to the Use Members tab. From here you can select the users by ticking the check box of the respective user.
After you have selected the users, you can either
A.) Send Friend Request, just tick your preferred options then click Send button.
NOTE: Keep in mind that if you have ticked the option to ‘Automatically send new members…’, the extracted users will no longer appear on the Members List, they get automatically sent to the Friend Request tab.
B.) Send Message to Selected Users
– Create your message (for personal touch, you can use tokens and spintax; there is no option to attach an image but you can add an image link and Facebook will automatically display the preview of that link)
– Tick the check box of your preferred options (see below for more information about ‘Send a second message’ option)
– When you are done with your setup, you can click on the ‘Add To Send Message List’ button and it will send the selected users to the Send Messages tab and get queued for execution.
NOTE: You can opt to ‘Send a second message’. Same thing, you can use a token , spintax and include an image link if you want to. The JARVEE Facebook contact tool has it all!
You can take advantage of this option if you want to make a follow up on the initial message you sent when user has not replied within X hours. Or you can choose to send a second message only when the user has replied.
More on Use Members tab
You also have there several action links such as Advanced Selection, Remove Selected, Export Selected, Import Users and Add Friends.
Advanced Selection — from here, you can filter users, select all users, remove selected users, tag selected users, export selected, send selected to Facebook Comment and Likes tool, remove tag and so on.
Remove Selected — you click on this when you want to remove all the users you’ve manually selected
Export Selected — click on this option if you want to export the users you’ve selected
Import Users — if you have a list of users you want to add to the tool, you can import them by clicking this link. Learn about the import file format here.
Add Friends — to quickly add your friends, just click this action link.
Below the Members List, you’ll see more quick options:
Select All, Select None
Split Between Same Tag Accounts – this will split and send the users to other accounts that had the same tag as the account (at least 1 same tag)
Split and Send To ‘Friend Requests’ of Same Tag Accounts – this will split and send the users to the ‘Friend Requests’ tab of other accounts that share same tag (at least 1 same tag)
Split and Send To Send Message of Same Tag Accounts – this will split and send the users to the ‘Send Message’ tab of other accounts that share same tag (at least 1 same tag)
And let’s not forget the “Copy Settings” button at the very bottom of the Use Members tab, with this magic button, it would let you copy whatever you want from the source account to selected accounts in just a few clicks.
Friend Requests tab in the Facebook Contact Tool
This is the tab where the users you’ve previously selected and sent to friend request go to and it would only take a few minutes to configure and get this tool running.
- You start by choosing the X-Y minutes before each new operation
- Choose the number of friend request you want to send each day
- You can also cancel X-Y number of requests each day
- When cancelling a request, you can choose to cancel after X days as well as opt to keep your pending requests at a minimum since it’s not good to have a lot of pending requests.
- By default, the requests are sent from top to bottom, but you can choose to pick a random user from the list
- Decide on the hours when you want the tool to send the friend requests
- Also, select the days of the week when you want the tool to
- If you want to cancel the requests you’ve sent outside JARVEE, you can choose to do that in the Friend Requests tab, just tick the corresponding option, configure the given settings and click the Extract Friend Request button.
- You may also send a message to people who have accepted your request and even send a second message if the user replied to the said message.
- As soon as you are finished with your settings, you can start sending out requests by switching the tool on.
NOTE: This will only send the message if the Send Messages tab is switched ON
All the users that you’ve previously selected and sent to Friend Request tab will appear under the Pending table and when the tool starts sending requests, it will move the user that received the request to the Results (Successful Requests) table. From the Results table, you’ll also see the status of the requests, either Accepted otherwise those that have not been accepted yet will show as Pending.
Auto Reply To New Messages tab
As you can see from the highlighted text on the image below, this tool visits the Facebook Messenger, will scrape users that have sent a message and sends them to the Send Messages tab where they will wait for execution, hence the Send Messages tab should be switched ON to start sending auto replies to new messages.
The message text you create here supports tokens and spintax. You can also set how often the tool will check for new messages every X minutes and should you wish to extract the users immediately, you can click on the ‘Extract Now’ action link at the bottom. Don’t forget to switch the tool ON once you’re done with setting it up.
How do I start sending the messages from the Facebook Contact Tool?
Send Messages tab
This is the tab where all the users you’ve sent from Use Members, Friend Requests and Auto Reply To New Messages go to. That being said, they will all respect the settings you indicate here when sending out the messages. In order to use the Facebook contact tool successfully make sure the settings you choose here are the right ones.
- Set the wait between minutes before each new operation. You have X-Y minutes and on every operation, JARVEE will choose a random minute based on the values you’ve selected for X-Y.
- Choose how many messages will go out on each operation. Again, it’s random between the 2 values you put there.
- Decide the maximum number of messages you want to send each day. You may increase the number of messages you send daily until it reaches the maximum number you prefer.
- Just like when sending a Friend Request, JARVEE goes from the top of the list moving downwards by default but you can have it pick randomly from the users on the Pending Send Message table.
- You can also delete pending messages that are older than X days
- As previously mentioned, there is no option to upload an image to your message but you can add an image link (or whatever link) and Facebook will automatically display the preview. In connection with that, you can choose to delete the link after the preview has been displayed.
- Sometimes, when you send messages too fast or too much, Facebook will display a captcha, hence you can select to stop the tool when it does get a captcha and let it rest for a few hours to keep your account safe.
- Decide on the hours when you want to send messages.
- Also, select the days of the week when you want the tool to send out messages.
- When you are all set and ready to go, just turn the switch ON and it would start sending messages depending on your settings.
All users queued to receive a message are listed in the Pending Send Message table then they will move to the Results (Successful Requests) table as soon as they’ve been processed.
Additionally, you can import users on the Pending Send Message table in case you already have a list of users and messages prepared, just make sure you have the correct import format.
Now you know everything you need to in order to use the Facebook Contact Tool in JARVEE successfully. Should you have any additional questions feel free to post below or contact our support.
In this guide, you’ll learn how easy it is to schedule all your Facebook Marketing for months in advance if you have the right tools at your disposal. And you need only about 10 minutes of your time. No more late nights or lost weekends.
I’ll show you how to keep your Facebook Pages and Profiles active with relevant and high-quality content, how to attract potential clients and how to save up to 90% of your time and put it to better use, like further growing your business.
Another important thing that you’ll learn in this guide is how important the Facebook reach is for your social growth, and how to use JARVEE to optimize your organic reach with minimum effort and no costs.
But first, let’s see what the Facebook organic reach is and why it is so important for your accounts’ and pages’ growth?
How to Improve Your Facebook Organic Reach
The Facebook Organic reach is the number of unique Facebook users you can reach with your Facebook content for free and not as a result of ads.
When you post something on Facebook, your content will be displayed only to some of your followers (people that liked your Facebook Page) or friends. It will not be visible to all your fanbase, but to a certain percentage, depending on your organic reach.
Your organic reach is calculated based on the engagement you get on your posts. As well on the amount of other competitive content that tries to win the attention of your fans at the same time.
Think of it this way: your followers like hundreds of other Facebook pages as well. All these pages compete with each other for a spot on your followers’ feeds. When there is too much content, there must be an algorithm in place to sort and prioritize what will eventually end up in the users’ News Feeds.
So you have a lot of competition (think of all those kittens pages!), which means you need to think strategically when posting your content. And of course, when crafting it.
First, you need to make sure your engagement rates are as high as possible. Lots of engagement translates into great content, and great content is highly appreciated by Facebook’s algorithm.
And second, you need to schedule your posts and try to avoid the “peak hours” – when everybody else is posting their own content. But of course, you also need to take into consideration your followers’ time zone and their online habits (when they actually show up to read their feeds).
So when to post your content on Facebook to optimize your reach?
The best way to find out is to check your Facebook analytics and see when your fans are on Facebook. The second best way is to start with a general guideline based on several studies and do a lot of AB testing until you find the winning formula.
According to the most recent studies about the best practices when it comes to posting on social media, the best time to post on Facebook would be anywhere between 9 a.m. and 7 p.m. with the most clicks and shares around 9 a.m., 3 to 4 p.m. and a little after 7 p.m.
This is where JARVEE comes in. Using the latest and most performant technology, with JARVEE you can schedule your content to be posted between the most optimal time interval. You don’t need to stay up all night to share your updates. You can do this during your regular working hours, and just let JARVEE do the overtime.
Here is a step by step guide on how to schedule your updates to be posted during 9 a.m. – 7 p.m., or any other interval for that matter:
Step 1 – Create a Destination List for all your Facebook Accounts and Pages where you want to post your content (your destinations)
Yes, you can work with more accounts and Pages at the same time. You can even add groups that you joined and can share updates with.
The destination list must contain all the accounts, pages or groups where you want to publish your content. It is external from a campaign, to make it easier for you to add other accounts, pages or any social places where you want to post something, without changing the campaigns. This is extremely productive especially if you work with lots of pages or groups.
To create a destination list for your Facebook accounts, you need to
- go to the Destination Lists tab
- click on ADD DESTINATION LIST
- name your list, to make it easily recognizable
- check the option “Auto Select new Groups for the chosen Account” – in case you plan to join niche groups over time, where you want to share your posts, and you don’t want to come back every time to add each newly joined group
- for the Facebook accounts you want to work with, select the groups and pages you want by clicking the links in the GROUPS and PAGES/BOARDS columns. You will see a list with all the groups you belong to and the pages you own.
- if you want to also post on your wall, check the checkbox in the WALL/PROFILE column
- don’t forget to check the checkbox in the SELECTED column, for the accounts you want to use with your Facebook Marketing. When you want to stop using an account – even for a brief period – you just come back here and uncheck this checkbox.
Step 2 – Create A Standard Campaign
If you want a consistent social media activity to promote your business, products or even your personal brand, a standard campaign is your best bet.
Let me explain why.
A volume campaign is for the marketers with too much content, too many accounts and too little patience. Actually, it’s like this: if you want to schedule a large amount of content, with more than ten destinations to get faster results, you will have to use volume campaigns.
With a scheduled campaign you get to choose the specific hours for each and every post you want to share on Facebook. This can be very time consuming with little benefits. If you have content that absolutely needs to be posted at the exact hour and minute of a certain day, then you can, and I encourage you to, create an additional campaign, this time scheduled, for these posts only.
But for the most of your content, you can safely choose a standard campaign. You can set up an interval for your updates and the number of posts you want to make during this period. Then, depending on the number you choose, JARVEE will automatically assign optimized timers for each Facebook update. One trick here is to select the option to change these timers each day. But I’m getting ahead of myself here. Let’s proceed to step 3!
Step 3 – Add Your Content
There’s much more to talk about content. That’s why I’ll talk about it more in a future blog post. But for now, let’s see the basics.
First, we will see how to get started with the basic amount of (high-quality) content for your campaign, and then we will build on that until you have a completely automated strategy in place.
To add your content you must go to the What To Publish tab of your campaign. Here you will see several options:
- Add Post – use this if you want to add your content, one by one, to craft it using the editor, add pictures and so on. You can also add multiple posts with just one click.
- Flickr/Pinterest Post – here you can search and extract photos from Flickr or Pinterest based on keywords. Really helpful if you have a “creator’s block” and you’re in need of original content.
- RSS Post – this one will be the most useful feature for you if you want a consistent stream of content for your social channels. First of all, you can (I mean, you must!) add the RSS feed of your blog so that each new post will be automatically added to the campaign. Then, you can add the RSS feeds of other high-quality blogs or news outlets in your industry, to diversify your content and attract more followers.
- Monitor Folder – this feature is a life saver for your creative content. Set up folders to add your images once you finish creating and editing them and JARVEE will automatically add them to the campaign.
- Clickable Image Post – this is one of the most engaging type of posts on Facebook. Basically, you will add an enticing image to your post, to convince people to click on your links. But it’s more of an advanced option.
- Share Post – the already posted Facebook updates will be shared on your destinations for increased engagement and reach. You can even set up a Facebook page that will act as an RSS feed, and JARVEE will automatically share all the new posts from that page to your destinations.
Now let’s see how to make a minimum posts list for your destinations, which will ensure a constant flow of Facebook updates.
The first thing to do is to add your blog’s RSS feed. If you have a podcast, add that RSS feed, too:
- click on the WHAT TO PUBLISH tab, then on RSS POST
- add each Feed URL in the first field. Each on a new line like this:
- Feed Template – I usually use only the title of a blog post and its URL, so my template would look something like this: [TITLE] [URL]. This is because I want to avoid having too much text (studies shows that posts with short texts are performing much better on Facebook).
- check Create Image Post, so JARVEE will extract the largest image and create a nice looking image post (posts with images are performing much better than other types of Facebook posts).
- Click on ADD FEED and your feeds will be added to the table below
- To test out your template, click on GET 5 TO DRAFTS. This will extract the last 5 posts and add them to the Drafts.
- Check your posts in the Drafts tab. If you need to adjust your template you can come back and do that. If everything is ok, then return to the RSS Post sub-tab and choose how many posts you want to extract (for example 30) and click START
- for your own blog’s RSS feed you should also check out the option to “Add posts at the top of the Post list” – this will ensure that your blog posts will be shared on Facebook as soon as they are released
Next, add some other blogs in your niche, blogs that you like to read and want to share with your audience, or blogs that you know your audience will enjoy. Choose the best 2 or 3 blogs in your niche and add their RSS feeds as you did with your own blog. Extract the latest 30 posts from each blog, which will give you about 90 posts in your Post list. 120 posts if you count the 30 blog posts from your own blog.
Step 4 – Add The Destination List
Remember the list we created in the first step? Well, now it’s time to use it.
Go to Where To Publish and select your destination list. This will tell JARVEE that your campaign will publish on the accounts, pages, and groups on this list.
If you wish to add a new account or to remove an old one, you can do this in the Destination Lists area, without interfering with the campaign. If you add a new account or page, the campaign will start posting your content on that account too. If on the contrary, you remove an old account from your destination list, the campaign will simply stop posting on that account.
Step5 – Set Up The Timers
Go to When To Publish and
- set up the number of daily posts. I suggest starting with about 2 or 3 posts per day. According to several studies in the business (from companies like Hubspot or SocialBakers), the sweet spot of Facebook sharing is at 2 posts per day for most of the online brands. Too many or too few and you have a significant decrease in engagement. (We don’t want that!)
- set up the time interval for your posts. Like I said before this should be between 8 PM and midnight for your target audience. (JARVEE will use the time zone of the operating system it’s installed on)
- I usually check the option “Randomize timers each day” to make it look more genuine
- check the option “Publish on all selected destinations” and leave the default settings for the rest of the options
Step 6 – Review Your Campaign
Time to review your Post list. If you go to the Post List tab, you can see all the posts extracted from the RSS feeds, which should be about 120. Don’t worry; you don’t have to read them all.
If you used the [TITLE] [URL] template for your RSS posts, as I suggested, it should be pretty simple to scroll through the posts list and figure out if you should remove some of them. There are already high-quality articles (because you selected the top 2 blogs in your niche), so just a look at the title should be enough to figure out if your audience would appreciate the read.
Remove those that don’t match your criteria. By now you should have about 100, or 90 good articles to share with your fans. With three posts per day, this should easily last for a month (not to mention that JARVEE will automatically add all the new blog posts from these feeds)
Step 7 – Start Your Campaign
Now you can go to the Overview tab, make sure you add a recognizable name to your campaign and click on START CAMPAIGN.
That’s it. You just created a fully automated social media campaign for all your Facebook accounts with high-quality content that will last you for a full month! Maybe it didn’t take you just 10 minutes, but it was pretty close, right? This was just the first time you did this though, I am sure the second time it will take you 5!
What are the next steps? Whenever you have new content, like a contest, some inspirational quotes, questions or giveaways, you can come back to the campaign and add them using the What To Publish tab.
Once a month you should check your Posts List to filter out the posts that came from the RSS feeds (this shouldn’t take you more than 2 minutes).
This shouldn’t come as a surprise, but each business and industry behave differently. This means that you could try changing the time intervals for your posts once a month and see when you have maximum reach. But it’s better to start off with something that was tested and proved by other businesses to be effective, as we suggested in this tutorial.
- Schedule your posts to be shared with your fans between 9 a.m. and 7 p.m. to get the most clicks and shares
- You can set up a month’s worth of Facebook posts in 10 minutes using RSS Posts in JARVEE.
- When you get started, limit your posts to 2 per day, as it was shown to be most effective for most online businesses.
- Once you start getting to know Facebook Marketing and JARVEE test out new things, new time intervals, post frequency, and types of content. This will help you come up with a personalized strategy that is the most efficient for your business.