It is not a secret anymore that social networks are getting more and more popular in all spheres of a person’s life. Imaging a successful business that doesn’t have a social media profile is really hard. Still, it is even more difficult to make it prosperous and popular with users. The algorithms of social platforms are constantly changing, meaning that you also have to make improvements to your strategy to stay competitive. Things that worked a month ago may already be inefficient. If you are eager to stay closer to your key audience, then discover how to write Facebook and Instagram posts that the followers can’t miss.
7 Social Media Posts Writing Tips
If you spend a lot of time and invest money into preparing great posts on Facebook and Instagram, then there is no doubt that you want to see a good return. In other words, you are eager to reach the goals that you have set for each platform. But mind that you waste time, money, and effort if you are posting without having a definite social media strategy. Exactly an action plan is what you should focus on. It must reflect your business goals, available time, and resources. However, even with a great plan, you should create engaging posts to reach your audience, the same when you write essays at college. The following tips will help you make your message more appealing to current and prospective clients.
Perform a deep research
If you want to be successful with your audience, you should know it well. Creating relevant content that solves people’s needs should be your priority. Of course, it requires time, so you will start with some general data and go deeper step by step. You need to know everything about visitors. What are their challenges, needs, and even obstacles? Discover all this and create the posts that will give them the desired solution. For example, they need to know a site that writes essays, so you can give some recommendations and make their life easier. Additionally, your content can be based on the audience statistic which you can find on Instagram settings. If you need deeper knowledge about followers and their needs, then you would better seek help from PR agencies.
Speak the correspondent language
Go deeper and determine what language people are using to speak about their challenges and needs. Using the proper language for messages will show people that you understand them and their urgent challenges well. For example, if you are writing a post on how to choose a college for future students and how to feed a baby for moms, you should use two different languages and overall approaches.
Discover your voice
Even if you need to create posts using the language of your audience, you should develop your own voice that will be recognizable. Moreover, you should use it every time that you interact with your audience. Put consistency above all if you want to boost engagement. This way, you are building an emotional bridge between you and your customers. As a result, you will enjoy trust from the audience. For instance, you can come up with your own idea of how to greet your followers. Once you come up with your greeting, you can start with it in your conversational Instagram stories, videos, or some of your Instagram or Facebook posts. Using a trick like this, followers are going to remember you with your own developed thing. Simply put, tone and language are crucial.
Do not confuse such notions as positive and happy. Staying cheerful doesn’t mean that your posts must be only excited. The main idea is to inspire the audience and make them engaged. Some of your posts may tell something important, like branding mistakes, while others just share your opinion. You can also share your personal failures and breakdowns in life, critical and not quite enjoyable situations. Such information will also help to show your subscribers that your life is not perfect and that most people can have tough times. If you have already chosen to talk about such things, then it is worth outlining ways to solve such cases and showing your followers the concept that there are no hopeless situations and it is up to us to make our lives better.
Add pictures and videos
Mind that even interesting and clear text is not as engaging as visual content. Using pictures, videos and graphics will help you quickly tell the story and stand out in the crowd of competitors. Both Instagram and Facebook have video features that will help you create a greater message and connect with your clients on a deeper level. So, use visual content whenever it is possible.
Keep it short and simple
Time is one of the most important person’s resources. If you show your clients that you value their time as well, then you will get more attention for sure. Moreover, none of your subscribers will want to read long texts in which you put all your thoughts. Even if you can’t make the text shorter, it’s better to divide it into two posts. Then the likelihood that your point will be understood is much greater. Here are a few nice options:
- Make your text more readable with the help of headings and lists
- Write not more than 3 sentences in every paragraph
- Keep to your action plan when creating posts
Your post will have no meaning if it doesn’t contain a call to action. That’s why you should add CTA at the end of every message. Otherwise, clients will not take any action afterward, even if your post was of high value. Pay attention that CTAs have different purposes and forms; for instance, you can:
- Send the clients to a landing page
- Ask questions which they can answer under the post, in comments
- Direct clients to the website
- Engage them to subscribe to the newsletter
- Direct readers to another post
- Ask to subscribe to other social channels
Standing out in the crowd and engaging your target audience may be quite challenging and time-consuming. The secret to a successful outcome lies in having a clear content plan and interesting posts that solve the user’s tasks. For this, explore your audience well, speak to the client their language and develop the brand’s voice. Keep all messages positive and make sure that every person can understand them easily. And last but not least, add visual details to boost the effectiveness of the content. Do your best, and soon, you will notice the first great results that finally end up with your business success.
About the Author
Caralee Adams is an excellent сase study writer and successful businesswoman. Caralee likes sharing efficient tips and helping other people reach their goals. Now she lives in Manchester and runs her business online. In her free time, Caralee likes studying marketing tendencies and share her knowledge with different people.