The use of social media is a dependable way to attract and grow a steady amount of traffic to your store. It has become an indispensable tool, to the point that avoiding it can significantly impact your company’s success. When your social media pages become popular, this can also increase the rank of your store. You can also create a culture around your product line with the help of social media platforms.
Ways That Social Media Can Help Benefit Your E-Commerce Store
Social media is new to the scene compared to other marketing methods. Despite this, it has had the biggest impact compared to most other marketing tactics.
Makes You Easier to Find On Search Engines
Your e-commerce store can help you rank higher on search engine result pages (SERPS) with the help of social media. That is because the keywords on your social media page can attract new customers, so you can tailor the keywords to target this demographic. This will vastly enhance your ability to attract and build a following of loyal customers as time progresses.
Helps You Get Your Brand Out There
Having social media pages makes it easier to launch new product lines and get the word out about them. Social media allows users to easily share content so they can repost your coupons, discounts, and other promotions. They may find your items funny or cute and show their friends simply by sending a link. Because it is so easily shared, it can make your products “go viral” so that millions see them.
Great Way to Source Customers
Around 420 billion individuals are active on social media. This number is constantly growing as more people gain access to the internet and begin shopping online. You get the opportunity to not only advertise across your state but also globally. Your customer base becomes exponential, as geographic constraints do not limit you. Also, you can target a very particular niche, allowing you to market to the right people and not waste money and time on marketing to a larger and less interested group.
New Method of Shopping
More and more virtual customers are migrating to mobile phone shopping. This is because mobile phones provide convenience and ease of use when shopping since you can use them practically anywhere. Your customers are able to shop wherever and however they want. Social media is easy to access over the phone, putting you at the forefront of the shopping experience. A majority of sales are made through mobile devices now.
Facebook® Shops is a new tool that allows you to make an online store for free without putting in all the extra time of creating a second website. Many people spend hours on Facebook and Instagram, which means you can engage already highly active social media users who pay attention to trends, new promotions, and the latest products. Facebook Shops allows you to promote across many platforms at once, tapping into a large potential customer base.
The great thing about social media is that you can advertise not only with graphic adverts but also images and videos. You can run an image-driven advertisement campaign on Pinterest and Tumblr, but you can also use videos to approach potential buyers on TikTok and Youtube. Most social media platforms allow you to integrate different forms of media, with Facebook and Instagram being very popular for allowing written, image, and video content. The ways that you can feature and promote your products and services are endless, as there are a variety of strategies you can apply in multimedia. This can specifically appeal to customers who may prefer to watch videos or customers who generally browse images to discover new products.
Call to Action Prompts
There are tools on social media platforms such as Facebook and Instagram that allow you to add a call-to-action button to your posts. This can benefit you greatly, as your customer can simply click the link featured at the bottom of the image itself to send them straight to a purchasing option. Call-to-action prompts are increasing in popularity and have a higher success rate than the average click-through rate (CTR). The CTR of a call-to-action button is 5.31%, while the average CTR is 4.23%. Applying the use of call-to-actions on social media posts can boost your sales significantly.
Instead of just relaying information about your company, you should also engage your followers in fun ways. User-generated content is a great way to get your buyers to promote your products sincerely and organically, where you are able to tap into that customer’s network. This is because their posts are seen by their friends and family, who may become interested in your product based on this word-of-mouth type advertising. Most people trust their friends and family’s word over any advertisement they see online. It is also a well-known fact that first-hand experience from someone they know is probably the most reliable form of evidence for new purchasers. To inspire your followers to post user-generated content, you can ask them to participate in competitions, free giveaways, shout-outs, or simply provide a prompt for them to respond to.
You can work with an influencer who has already amassed a large following of individuals in your niche. Social media influencers are known for their online community popularity and often have tens of thousands to millions of viewers. Influencers can promote your product to their followers in a casual way that doesn’t seem overly sales-oriented, connecting you to the right demographic. While some influencers might demand large amounts, you can work with ones that will accept a percentage of the sales you make.
Don’t Miss Out on Social Media
Even if you’re not great at marketing, you should still try to create social media posts that represent your brand. You can create a following just by getting your name out there.
Before joining On The Map, Destiny Ricks worked in a diverse range of organizations, including small business startups and large corporations. Ricks specializes in content writing and editing, as well as marketing and social media. Her varied background in copywriting and editing provided the perfect foundation for her current role. Destiny Ricks is a Content Director with On The Map; in this role, she manages and coordinates the Content Writing department.