Pinterest is one of the world’s largest platforms for sharing visuals and ideas. Pinterest is creating an excellent opportunity for brands and businesses like – marketers, sellers, or artists. It is just like a search engine where users are looking for inspiration, ideas, and exploring brands. According to a study, 68% of women users on the platform are between the ages of 25 and 54. It does have more female users. But it doesn’t imply that men are not using it. In 2019, 40 percent of new users are men.
Social media marketing is built upon many strategies. Each platform has a unique note on which they increase their traffic. You cannot post anything on Pinterest. You have to make sure that the image is right and visually appealing. Pinterest is a visual-oriented platform. And it is essential to know what distinguishes it from other social media channels and how you can leverage Pinterest to become successful and expand your business. Let’s begin by understanding the Pinterest network. Pinterest is different, and users are not there to connect. They are actively looking for life hacks ideas or solutions over a vast range of subjects. There are various ways to get found and be trending on Pinterest. On Pinterest, users determine what they wish to see on their feed. Hashtags are one of the ways to get trending on Pinterest.
What should I do to boost my Pinterest profile?
Pinterest is excellent for marketing purposes. You can use it to boost your online presence and promote your brand. Here are some of the ways and tips for you to rightly start and become a successful professional on Pinterest.
- Complete your Pinterest profile
You must have a new and unique username. Make sure you use the right and relevant keywords to complete the details in the description box. Use the industry-related keywords to boost your online presence. Next, upload the most exceptional profile picture to become user-friendly.
- Create 4 to 5 Boards cover
One prefers to follow or connect with you only if you have complete details on the Pinterest profile and have few visuals. Don’t keep your Pinterest boards empty. Begin with creating your first five boards related to the topics that your target audience would love and feel difficulty in finding. Then, add a few pins to every board. Make sure you add enough visuals to each board. Add DIYs, trending stuff, and inspirational posts.
- Focus on high-quality image
Pinterest is all about good visuals. Therefore, you should avoid posting a poor-quality picture. Make sure the resolution is higher, and the images are easily readable and appealing. More interesting the image or graphic you post on Pinterest, the more engagement you will gain. For instance, if you post high quality and visually appealing photos, people will be more likely to pin those who will help you in boosting your online presence on Pinterest.
- Use the right keywords and hashtags
Keywords play a significant role when it comes to online searches and SEO. It is crucial to include the right keywords in the description and use the right hashtags to reach the right audiences. Using the right keywords and hashtags can help you in targeting your ideal audience. This way, more and more users can connect with your Pinterest account. Hence, your fan followers will increase as well.
- Create Pins every day
Consistency is the key, and to become a successful professional; you should post new pins every day. Create about 10-20 pins every day. Posting every day will help you in increasing your reach and customer engagement with your brand products. Social media scheduling tools in Pinterest ensure users to plan and schedule their pins in advance. You can also schedule pins on Pinterest. Check the analytics to understand the reach of your posts and find out what type of posts are doing better.
- Analyze your competitors
Competitor research is necessary to understand the relationship between the target audience and the competitors and to analyze where they are lacking. A little research, and you can discover out your competitors and what they are doing on the Pinterest account and learn from their actions. Growing business profile followers is very important because there is enormous competition among professionals.
- Share blog post
Don’t just repin content of other users. Create new and fresh content. If you see any interesting blog posts on Pinterest, try to create an infographic and share. It is using similar content but representing it through visuals. Invest your time in creating some compelling and appealing visuals, and you are all set to post. You can use canva.com or design it using Photoshop or Illustrator.
- Use images to link back to your website
If there is an old blog post that you would like to promote on Pinterest, and the original article does not have a pinnable high-quality image. Try to create visuals and link back to your website and improve the traffic to your site.
It might be difficult for you to engage with your audiences in the initial phase. However, the key only to reach out to a more potential audience is to involve them. Direct messaging the followers is an excellent way to create that connection. Reach out to people who have liked or saved your pin. Send a thank you message to people who follow you and save your pins. Messaging is an effective way to create that personal touch and build the connection.
- Join Pinterest Group Boards
Joining the group boards on Pinterest is another excellent way to connect with audiences and people from your industry. To join the board, you should either contact the admin or the contributors and ask them to add you.
How Pinterest boosts your google rank
Pinterest search handles thousands of queries every month. If you pin helpful or interesting content on your Pinterest board, there are chances of increasing your traffic organically. We all know that pins are not considered as a follow link. But, if a pin is performing well, it will naturally get repin more times, which might help in increases traffic organically.
The Pinterest site has a higher Domain Authority (DA) of 100. So, business users can rank on the top spots of search engine result pages. Just post good content and useful visuals. Make sure to use the right keywords.
Pinterest is an excellent platform and has more than 200 million active monthly users. The platform is not for inspiration and ideas. Various businesses are using it to drive valuable traffic to their site.
Pinterest marketing is different from other social media platforms. On Pinterest, people are looking for inspiration and specifically seeking out ideas about products to make a purchase decision. As a professional marketer, you can use this platform to create content, ideas, and solutions for your target audiences. You can increase your reach on Pinterest, either organically or through paid advertising.
Understand your industry and your target audiences, and then create pins according to your industry. Focus on the quality of the images and the keywords.
About the author
Aditya works as a Growth Assistant at AirTract.Com, a social platform wherein people ask questions, get expert video consultation, share knowledge and experience. He has a Bachelor’s Degree in Computer Science Engineering and has been working in the field of Digital Marketing for the past two years. He is also a voracious reader and a big sports fan.