LinkedIn Marketing

What are Stories on LinkedIn and How do They Work? LinkedIn is a social network that caters primarily to professionals and professional business brands. It has over 722 million members spread across the globe in more than 200 countries and territories. Instagram started the trend called “Story” or “Stories” where you can post daily content […]

Research shows that LinkedIn generates 3x more conversions than Twitter and Facebook. In fact, it has the highest conversion rate out of all the social platforms, with a visitor-to-lead conversion rate of around 2.74%. It’s a hotbed of qualified leads who are ready to buy. Not only do more people visit your website through LinkedIn, […]

With 675 million users, LinkedIn continues its trend of bringing innovative ideas to help companies flourish. Quick to adopt the live streaming trend on other social media sites, LinkedIn introduced live video streaming feature on its professional site. The real-time videos brought a tremendous change in LinkedIn strategies. Interestingly, live broadcasters took over the trends […]

Something special has been happening in the field of marketing these past years. Sales and marketing professionals are not relying on only the conventional forms of marketing anymore. They are now leveraging new techniques as well. And this is where video marketing comes into the game. When you incorporate video marketing with LinkedIn, the results […]

One of the biggest misconceptions surrounding LinkedIn is that it is only meant of job seekers and recruiters. If you are under the same impression, you’re missing out a wide source of potential leads. You’ll be surprised to know that 80% of B2B leads come from LinkedIn. This social media platform is considered to be […]

Have you tried using LinkedIn Ads? LinkedIn ads are self-service advertising fixes that allow you to place business ads on specific pages on the LinkedIn website. You can shortlist your target audience by any of these requisites: job function, title, industry, gender, age, seniority, geography and LinkedIn group. You can create your own budget and […]

LinkedIn Pulse is the self-publishing platform created for the biggest professional network on the internet these days.  It used to be an exclusive club that became the influencer’s program for 500+ chosen experts in their field.  Pulse gives the potential for specialized targeting and a wider audience. Since it was acquired by LinkedIn in 2013, […]