Understanding the psyche behind social networking... Let’s face it. We all are guilty of giving more time to social media than necessary. In today’s fast-paced world, we are all connected … [Read More...] about Why Is It Important To Learn Social Media Psychology?
One of the biggest misconceptions surrounding LinkedIn is that it is only meant of job seekers and recruiters. If you are under the same impression, you’re missing out a wide source of potential leads. You’ll be surprised to know that 80% of B2B leads come from LinkedIn. This social media platform is considered to be […]
Have you tried using LinkedIn Ads? LinkedIn ads are self-service advertising fixes that allow you to place business ads on specific pages on the LinkedIn website. You can shortlist your target audience by any of these requisites: job function, title, industry, gender, age, seniority, geography and LinkedIn group. You can create your own budget and […]
A lot of people have mentioned the desire to join LinkedIn groups, without having a clue how they can help with your business growth. To start off, LinkedIn is basically a large database of professionals. It’s a social platform that standardizes information that’s been entered by its users into already defined categories. Besides being just […]
Mobile is no longer just an option when it comes to marketing. Optimizing your social media posts for mobile is really important. You should start doing this if you want higher user engagement and better sales conversion for your brand. Creating mobile-ready content goes beyond the resizing of images or the shortening of the tweets. […]
LinkedIn Pulse is the self-publishing platform created for the biggest professional network on the internet these days. It used to be an exclusive club that became the influencer’s program for 500+ chosen experts in their field. Pulse gives the potential for specialized targeting and a wider audience. Since it was acquired by LinkedIn in 2013, […]
What better way to drive more traffic to your website than adding as many social networks as possible into your marketing strategy. You will reach new audiences by having your content shared on more than one social network. Some people prefer Facebook, other prefer Pinterest, or Twitter or even Google Plus. If you build a […]
LinkedIn Pulse has been around for a while. It has proven its effectivity in enhancing one’s professional profile by sharing of valuable content by the users. It has also developed brands, especially with its connectivity with industry influencers. It has also brought information and more intelligent insights and angles to various industries. Given all these benefits, […]