Why bother with repurposing content? Whether you like it or not, social network activities are a mandatory attribute of doing business today. It’s good when you have a personal brand website. However, do not cherish illusions of constant and lively interest in your page when you haven’t connected it to such massive communities as Facebook, Instagram, or LinkedIn.
Surely, your main purpose is to attract people, be they, new customers or employees. Social networking sites are ideal places to find them. There are plenty of modern, handy tools at your disposal to expand your potential clientele. Instruments for finding the leads’ emails such as Getprospect form just a basic point in it. However, there should be a solid strategy for further promotion of your product or service with refreshable rich content being its key element.
What is Repurposing Content?
To reach out to the audience on LinkedIn, you do not have to write anything completely new. Instead, you can go repurpose the content you already have. You may have generated many high-quality articles, images, and videos. To repurpose them into Linked in, you only need to pour some creativity into your content.
Your next question might be, why should I bother recycling content? Isn’t it enough to copy, paste, and share? Well, this still works, but when you think of LinkedIn as a website where one can post a resume or an insipid-style text only, you definitely fall behind the times. Today, this is a great multifunctional platform where multiple repurpose ideas may be applied in full measure. Now, you can:
- post images, videos, stories, etc;
- add them to your text posts directly – not in form of a link to a side site;
- create polls, graphics, and podcasts;
- invite users to your webinars, and more.
So, your ideally written articles and other promo materials cannot only be repurposed into your LinkedIn blog – they can gain a completely new look. The main benefits will include increased traffic and stronger brand awareness.
6 Quick Ways to Republish Content
How to create attention-grabbing posts on LinkedIn? In fact, today’s LinkedIn has enough capability to allow its users to easily express their creative minds. Let’s aggregate the most effective ways of repurposing blog content on this platform.
1. Start Your Slideshow
Wish for lots of views? Then make your posts visible. In this respect, the best way you can reuse content on LinkedIn is to turn it into a slideshow. There are ways to share it on LinkedIn just from everything – articles from your website, a pdf file, webinar, images, etc.
There are lots of content repurposing tools to help you redesign your materials and turn them into a slideshow fast and easily. For example, slides can be created within minutes when using such instruments as Canva, SlideShare, or Prezi. A nice tool for working with presentations and design is Haiku Deck.
2. Supply Your Blog With Infographics
The fact is that most people prefer watching to reading. But don’t be too fast to throw away your cold hard figures out of your LinkedIn blog! One more great content reuse strategy is showing your data in form of infographics.
This way of representation is quite popular with social network users. So, you will be able to grab their attention and encourage them to read a longer piece of information on your page. The main rule here is to supply the graphics with your logo and other distinguishing facts about your business. Once shared, your infographics will continue to promote your brand. Great examples of infographics tools include Canva and PowerPoint.
3. Add Rich Media Content
One more repurposing content strategy is providing your content with rich media. Rich media are whatever smart elements you can add to your post and turn it therefore into creative content worthy of attention and repost.
When you have a professional-quality article on your website, do not simply post a link to it onto your LinkedIn blog – this will cut its effectiveness! Instead, you still can copy-paste the entire text into it, but be sure to add one or more animative elements as well. Again, these can be images, graphics, slideshows, videos, etc.
4. Short Videos Are a Must
When you are not filled with much enthusiasm about sharing videos about your company, think about it one more time. One of the main ways of recycling content today is to turn it into a video. The reason is that people tend to share videos 20 times more often than other types of content.
Already have creative videos? Post them in the .mp4 format directly on your LinkedIn instead of placing a link. You will find plenty of instruments for creating and editing video materials. Take Animoji or Lumen5 as examples of easy-to-manage instruments for repurposing content into a video.
5. Try Live-Streaming
Live streams gain more and more popularity with LinkedIn users. The good news is that the platform now allows anyone to become a LinkedIn broadcaster without submitting an application. Simply learn the live video access criteria applied on the social network.
But do you have to create anything completely new for your streams? The answer is no. Feel free to reuse content. By the way, you can read scripts to your live streaming from your Google Docs, Word, or just from your posts.
6. Remember the Hashtags
Yes, hashtags are also available on LinkedIn. So add them to your blogs and make sure people find your content when searching for a specific category of blogs. Be sure to use the correct keywords after “#’ so that the exact audience you are looking for gets engaged with you.
Thus, repurposing content into LinkedIn is a great opportunity for your business to attract new customers and partners. Its most effective techniques are easy to implement, so it won’t take you too much time. Moreover, this might become a nice source of inspiration that will open new ways to development and success for you.
About the Author
Maksym has 15 years of experience in marketing at B2B and B2C markets for engineering solutions, e-commerce, and product distribution in EU/US markets. He helps small and medium businesses to build and optimize digital performance. Now he is a marketing strategist at GetProspect leads finder. If you have any marketing questions or would like to offer cooperation, please feel free to contact on LinkedIn