With 675 million users, LinkedIn continues its trend of bringing innovative ideas to help companies flourish. Quick to adopt the live streaming trend on other social media sites, LinkedIn introduced live video streaming feature on its professional site. The real-time videos brought a tremendous change in LinkedIn strategies. Interestingly, live broadcasters took over the trends on the social networking site and got 7% more reactions than a recorded video.
Let us see the best uses of LinkedIn Live by some big shot companies:
- Emirates NBD conducted a question/answer session, allowing the prospects to ask anything
- Best Buy featured its CEO’s interview in a live session
- Hootsuite used live streaming for attracting new candidates
- Digital Trends uses it to share daily news and increase user engagement
The live streaming initiative proved to be a success story for businesses; it changed the way companies interacted with potential clients and employees.
Let us learn how this live streaming can contribute to business growth:
1. Direct Interaction With Prospective Clients
The main distinctive feature of live video is real-time interaction with clients. This is not possible in ordinary videos, where the client-company exchange has many limitations. For instance, a startup business introduced a conditional flash discount via recorded video. Customers got excited and asked a huge list of “what if” questions.
Answering the questions repeatedly took a lot of time. Alternatively, when the brand switched to LinkedIn Live for the same promotional campaign, they were able to conduct a productive real-time session with their clients. The brand answered user questions in real-time, which cleared many doubts.
2. Promoting Your Company’s Growth
Gone are the days when a single post was enough to announce your new launch. Marketers are reaching out to innovative ways of declaring their new launches. A step- by –step guesswork approach leading to a new product creates excitement and thrill.
Since it is a live video, you can share reasons to launch the product, how the idea came into your mind, and how passionate is your brand regarding the new launch?
A new firm used LinkedIn live videos to promote their new product. They came live and revealed that the product will be a helping hand for new moms. Moms and their little newborns can have a peaceful night with no nose blockage. Little ones can now breathe easily.
However, it did not reveal what the product is, which created excitement and engagement with the brand. In the next live session, the brand declared that the new product is Nose Freeda that sucks up the mucus from the nose.
3. Attracting Talented Employees
LinkedIn live gives a peek into the company’s culture, work environment, and value. Live streaming allows companies to show real-time efforts that highlight the authenticity and genuineness of the brand. It helps you build the desired company image and invites potential employees to your company. Once the brand is successful in building trust, there is no doubt that you will be able to attract talented employees.
4. Inviting Your Audience to Special Events
Even if you hosted a small event, the live video makes it visible to a greater audience. Many professionals are big scale companies present on LinkedIn. It might also play a role in building third-party relations, B2B relationships, and hiring the best talents.
Given the growth in teleworking due to COVID-19, many freelancing experts are holding live sessions on LinkedIn to help others reap the benefits of remote work. They include corporations and industry experts in their live sessions while also taking interacting with the audience directly. This is amazing, as it put corporations in direct contact with a pool of talented employees and helps the employees gain exposure simultaneously.
5. Showcasing Work Culture
Company culture is an important aspect of any business. Some companies cook healthy meals for employees on a daily basis. Other companies offer a big office filled with snacks and games, it all depends on the nature of work they are doing. Showcasing your company work culture is extremely important for new hires also. Companies looking for mergers and B2B clients often share their work cultures via live videos. B2B clients usually use LinkedIn to seek the brand of their choice. Targetting the customers by showing off the friendly and relaxed work culture is an ideal way.
6. Sharing Tips
Since live streaming is mainly used for user-engagement, sharing tips is perfect for it. Brands can select any topic as per the nature of their business. For instance, many brands are sharing disinfecting videos due to the current pandemic issue.
Brands show their loyalty through this act. It depicts that the brand is not just greedy for earning revenues, it also stands beside the customers in case of crises.
7. Engaging Clients with Regular Series
When people anticipate your content, you will get more viewers than usual. Do not go live on a whim. Decide a particular time and day when you will come live regularly. Promote it as much as you can so that people will log in at the same time. Promotion is essential because people are not checking their LinkedIn feeds instantly.
8. Showcasing Connections
Many brands are now making live interview videos with influencers, industry specialists, big clients, and more. It makes the potential clients glad as they get an opportunity to connect with other relevant businesses and specialists through your company. Especially during these days, when the whole world is locked down, networking through LinkedIn seems like a Godsend.
9. Discussing Business Issues
Many companies are making the most of live videos by discussing the latest trends and topics. This act is making the prospects, suppliers, and retailers know that the firm is playing its active role. It keeps the business in limelight and helps in connecting with new people.
LinkedIn Live opens up a bundle of opportunities for various businesses. With the use of coherent strategies, the right timing, and appropriate approach, companies can experience substantial growth in no time.
About the author
Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Carpet Cleaning Dartford.