Social media, and especially Instagram, is one of the strongest and most powerful marketing tools today. Your social media presence can help you improve various segments of your business. That includes the relationship with your customers, customer engagement, branding, sales, and so much more. The important thing is that you use all the tools and strategies available to you, including the power of Instagram Story. There are more than 500 million stories posted on Instagram daily. And, Instagram poll questions should be on your list of regularly used Instagram Story strategies.
If you’re not sure how Instagram poll questions can benefit your business, just keep reading. Here are 7 ways using this Instagram tool can help you boost your audience engagement. Let’s take a closer look.
Gather Feedback & Insight
Instagram poll questions are a great way to engage your audience by offering them a chance to participate in the decision-making of your brand. By asking them for an opinion, you’ll be able to get to know them better and gather customer insight from them.
Then, you can use the information you gathered for your future social media posts and boost engagement.
So, let’s say you’ll be hosting a Live event on your social media. You can ask your audience to help you choose between:
– potential topics to discuss
– potential guests to invite
– the setting of the event
– the clothes you’ll be wearing
– the products you’ll be presenting
Based on your niche, industry, customers’ demographics, and other factors, you’ll be able to decide what to ask them in your feedback polls. Giving them a chance to vote, decide, and participate in decision-making will keep them actively engaged in your future posts.
If your Instagram page is focused on sharing tips, advice, and educating your audience on niche-related topics, you can use poll questions to check your audiences’ knowledge. Quizzes are a great way to interact with your audience and keep them more interested in the content of your Instagram profile.
They’ll have fun answering your questions and seeing how well they know the subject matter in question. You can organize quizzes such as:
– how well do you know our products
– true or false
– brand trivia questions
– questions about your website or blog content
For example, you wrote a new blog post and published it on your website. Then, you can create a quiz dealing with that content. It should interest your audience to visit your website and read the whole thing. You can also invite them to visit this page which makes studying super-easy and helps them acquire knowledge better.
This way, you’re boosting their engagement even outside your social media and expanding your reach to the other platforms you’re using.
Present Your New Products
Statistics show that 50% of people visit a website to buy a product/service as a result of seeing it in Stories. Instagram poll questions are great for introducing and promoting your latest product or entire product catalogs. In essence, you’ll be asking your followers questions as simple as:
– What’s your favorite look?
– Which design do you prefer?
– Which one would you put in your living room?
– What would look great in your backyard?
You’d be giving them a choice between two sets of jeans, sofas, bed linens, lipsticks, or whatever your new products are.
After seeing your products in the poll questions, your social media followers will become interested in seeing what else you’ve got to offer. It’s a fun and entertaining way to promote your products by making them a part of a personalized poll for each Instagram follower.
Create Content Teasers
You must use Instagram to promote your global content marketing strategy. That means you should use the platform to inform your followers of the content you’re sharing, such as:
– blog posts
– YouTube videos
Instagram poll questions are handy for creating content teasers that will inspire your followers to “Swipe up” or “Learn More”.
Let’s say you published a new video tutorial on making DIY wedding invitations. You can ask your followers in the polls to:
– vote for the prettiest invitation
– guess who made which invitation
– guess how long it took you to finish
Then, you can tell them to watch the whole video to see whether they’ve answered correctly or to learn more about making DIY wedding invitations.
Sharing small fragments of your content from other platforms will boost your followers’ engagement both on Instagram and outside it.
Use Emoji Sliders
Emoji sliders are fun, cute, and so easy to use. Instagram users love sliding that emoji up the scale, ad leaving their responses on their favorite brands’ question polls.
You could ask a question and arrange the answer along with the emoji slider. This way, followers can stop the slider at the answer they want to choose. It helps make your poll questions more versatile and fun.
Show Behind the Scenes
What makes Instagram such a brilliant marketing tool is the fact it brings brands and their customers closer together. Customers get to learn about their favorite brands up close, interact with them and feel more closely bonded.
This is why it’s always a good idea to share some behind-the-scenes footage. You could share stories about:
– your team meeting
– a brainstorming session
– decorating your offices
– trying out one of your products
– product creation process
– your team members
You can ask poll questions such as:
– Do you like the new prototype?
– What do you think Kate is doing?
– Is this a smart idea?
Not only will your followers be glad to see some specific details and behind-the-scenes of your brand, but they’ll enjoy being a part of those mini-stories as well. This is the key to making your followers and customers feel like a part of your little family.
Address Trending Topics
Instagram poll questions are a great place for addressing major trending topics and events that are currently shaking up your industry. Staying updated and providing the latest information to your followers is another way to keep them interested and engaged, even during the pandemic.
So, keep up with the latest trends and cover those topics in your Instagram poll questions. Here’s what we have in mind:
– there’s a major fashion show happening in a couple of days, so ask your followers to vote for their favorite designer
– an environmental problem has occurred, so ask them what’s the best way to help
Address the topics your target audience is interested in and give them a reason to keep following your page and your content for more similar posts.
Instagram question polls may seem silly to you at first, but the engagement rate they bring you is mind-blowing. You just need to know how to use them the right way, and you’ll have nothing to worry about.
Use the tips we’ve shared above to boost your engagement rate by creating fun, interactive and effective Instagram poll questions.
About the Author
Kristin Savage is a content marketing specialist and a blogger. She mainly writes about social media marketing, email marketing, and building an online presence for businesses of all sizes.