Instagram, the social site loved and used by many, has grown and evolved over the years to be used by companies and brands for a myriad of reasons. Instagram has become the leading sites on which many rely to discover brands and products. It is used as a digital marketing site, with features that allow you to shop and discover brands and even allow you to check out items. With all these developments, now would be an excellent time to utilize Instagram to put your services and products out there and to boost your sales. The following can be used as pointers to develop and broaden your Instagram marketing strategies.
Create Your Account to Grab Attention
When creating your business profile, it should be geared towards capturing potential customers’ and shoppers’ attention. It should be attractive, curated in such a way to make it irresistible to scroll by or to leave without following. A step in the right direction to this is having a memorable or catchy bio. In your bio, you want to captivate shoppers and persuade them of the appealing content you will add to the social space. In your bio, you will want to include your business name and an exciting and straightforward description of your services. You can change your bio often to reflect any promotions or deals as often as you want and always add a link to your website or other pages.
Ensure you make fair use of Instagram stories. You can make your highlights, showcasing the different services and products you have. When doing this, it is critical to maintaining a regular, aesthetic cover that will attract customers. It’s important to choose colors that can be used to represent and identify your business and profile. Having a standard theme helps with this as well. Your stories are the virtual windows of your store. Use them to showcase what you believe your customers need to come in to see.
Have Product-Related Posts
These posts are extremely popular on this site. They should be taken full advantage of and made a key part in relation to your social media marketing strategy. To boost your sales, you have to display and showcase your products. The way you present this, however, is of utmost importance. Dull, lifeless posts won’t attract anyone. We are more likely to remember things that are pleasing to our eyes. Luckily, Instagram is a visual site and should be used to its full capacity. Taking high-quality, professional photos is key to an appealing profile.
There are many creative ways you can post and advertise your products and brands, and Instagram has many editing effects that be used to achieve this. Apart from posting images of your items or products, utilize videos in your marketing strategies as well. These will add to the interesting and entertaining aspect of your profile. Instagram features such as Boomerang-style videos are an intriguing creative way to display your services and products.
While you ensure you have your product-related posts, don’t forget to include user-generated content. This means highlighting customers who have purchase and used your services and products. Showcasing pictures or videos of customers using or even recommending your product or service is a sure way to gain attention and followers or people that like what you do. This shows that your products add value to the social space.
In addition to posting, share posts you or your followers tag you in, whether on your story or your profile. This shows that your customers’ views are valuable and that they matter. This will also encourage the constant checking of your page by customers and followers, hoping to see themselves, friends, or other people they may know. All this would equal a profitable business for you. Promoting yourself is great and is much better when your consumers and supporters help make it a reality, especially on social media.
Use Hashtags To Increase Chances of Discovery
Hashtags are a well-known feature of Instagram and are used to keep content and information relevant and easily discoverable once that hashtag is used. It is essential to have a hashtag specific to your brand, service, or product so followers and customers can always find things about you and your business. Hashtags also allow your followers to have the ability to share posts that coincide with your business and brand.
In creating your hashtag, it is essential not to go overboard. Your posts don’t need more than three hashtags. Overdoing hashtags can be visually unappealing and take away from the main idea of the post. Your hashtag should be unique, so only data about your business and brand surfaces upon using that hashtag and not data about other sources. Remember, the aim is to increase recognition.
Use Instagram as A Site for Engagement
To increase followers and boost sales on Instagram, it is critical to be in tune with your followers and customers. There are numerous ways you can do this. Firstly, when posting on your profile, you can create an inviting or enticing caption, encouraging followers to respond and share comments or views about your post. How creative and exciting your caption is, determines the level of engagement you will receive. Additionally, using your story is an excellent way to foster engagement.
Using the poll or questions features is a sure way to engage directly with followers and customers. Followers will be able to respond to your polls and respond directly to your comments or questions on your story. This provides the perfect opportunity to engage with your followers and have conversations about your brand. There is nothing customers appreciate more than a business or brand they support, taking time to allow them to partake in and voice their views and opinions about things concerning the product and service.
Engagement can also come in the format of contests and competitions. Instagram has been proven the ideal place for contests. In using competitions and contests, you will increase engagement and increase your followers as customers will be actively engaging in and partaking in activities on your page and encouraging others to do so.
Instagram affords you the opportunity and gives you all the tools you need to put your business on the social map. It is all about how you utilize the site and the spin and creativity you put on your posts, and how you treat your followers to determine your level of success. The above-mentioned strategies can be used to carve out your own space in the world of online marketing and earn you the success you deserve.
About the Author
Monica is a passionate writer and content creator for many small businesses and startups including Noria, a professional SEO agency in Brisbane. Her interests include outdoor activities, fitness, technology, entrepreneurship, and everything in between. Say hi to Monica on Twitter @monical_lee.