Having brand communities is like having a loyal pool of customers that are invested in your product policy and encourage your business to perform its best. Brand communities have now become a usual norm, and have an exemplary approach in delivering success to an enterprise that offers great satisfaction to its customers and thrives on their contentment factor.
Imagine having your dedicated pool of customers, loyal and owing allegiance to the brand by frequently purchasing and enquiring about your products. Brand communities are a great source of generating revenue, and some social community wordpress theme but by far, the most exquisite function of cultivating a brand community is the fact that a brand gets to indulge and entertain its consumers at a personal level, establishing a humane connection that lets the brands prosper ahead in the long run.
How To Create A Brand Community?
With the advent of WordPress as the best and supreme content management system, creating compelling websites and enriching them with top-notch features and functions has become a simpler task for any enterprise to conduct and finish with. WordPress’s easy-to-users and drop toolset delete web admin to create a flawless website with the necessary installation in mere minutes. On top of it, WordPress’s abundant theme archives let the users install stunning themes that can embrace the existing features of the website and add more momentum to such websites through accelerated productivity. A user must first create a domain name, and purchase a web host to create any niche website. Later, the user must install WordPress on their desired computing device and create a website along with the necessary plugin and theme installation. A theme is an important aspect of any brand community as it accentuates the existing features of the website and enhances its overall look and feel.
Similarly, installing brand community themes like BuddyX can add a lot more layers to an existing community WordPress website by letting the brands create online social networking websites, where users can create their member profiles, add friends and family and have access to an activity stream like Facebook to enjoy the pleasures of accessing out of the league social networking features. BuddyX lets the users have access to a website that can seek transformation to a marketplace website through Woocommerce integration where users can sell their merchandise directly from the website. Another compelling feature of BuddyX is it lets you create websites equipped with social learning plugins (TutorLMS, LifterLMS, and LearnDash) to sell creative academic curriculum, design new courses, and add fun quizzes to your website to be sold to people across the world.
Once the theme has been installed, and a website has been configured to go live, the brands can now catch a breath and focus on creating a brand community by serving their customers wholeheartedly and offering exemplary services to support their clients and users across the platform.
8 Brand Communities And Why Are They Successful?
Brand communities are a group of loyal clients and customer base that is ready to invest their stake in the company’s product and policies. To cultivate a successful brand community, enterprises should become more attentive towards their clients and serve them with utmost priority so that the client feels loved and cared for in an endeavor to boost sales and also create a loyal and dedicated client base. Let us now discuss 8 brand communities and the reason why they are so successful in their respective domains.
Gymshark has acquired an integral position as one of the leading brand communities that have been serving its clients with incredible healthcare and fitness expertise and have generated a loyal customer base that is ready to invest its stake in any initiative that the company wants its clients to participate in. The reason why Gymshark has managed to create a successful brand community is via offering immersive and comprehensive fitness advice through video tutorials and engaging blog posts. The brand has been serving logically weighed details regarding many fitness regimes and ideas that have been a great source of information for the users and have earned the brand a recognizable name as one of the primary leaders in the field of fitness and healthcare domain. Other than their blog posts, the brand has rigorous social media marketing tactics, where they usually pick a handful of influential athletes to market their product and information to establish brand loyalty and let the customers invest their stake based on the advice of such athletes and great blog content.
Who doesn’t love a cup of steaming coffee? Starbucks is a world-renowned brand that has delivered innumerable cups of hot macchiatos and cappuccinos to customers across the world. To decode their success trajectory of being one of the most loved beverage brands of the world, the brand has successfully been able to cultivate a large following mainly through the policy of keeping their customers engaged with the brand and keeping them updated with their newest introduction and change initiatives. Starbucks refers to their employees as Starbucks partners which makes a huge difference in the way the brand comes across to their clients and customers. Another impeccable move that makes them unique among their competitors is the fact that they have always prioritized their customers in terms of keeping them engaged and invested via their inbuilt customer reward program which offers stars, bonus points, and rewards through their app. Each time a customer purchases a Starbucks product, they get a star or a digital reward which can be redeemed with another purchase. This tactic works each time and makes a customer feel immensely valued and respected which obliges them to purchase more from the brand by becoming a loyal brand community customer.
With the beauty industry thriving and soaring high due to many beauty influencers who have now become aware of taking care of their skin, in turn, gave birth to brands like Glow Recipe that offer impeccable beauty advice portals and expertise to clients. Glow recipe offers fun and fruity skincare care essentials with zero parabens and toxic irritants that have made the brand amass a huge fan following. Other than that, the brand follows a dedicated blog service where users can read and learn about emerging skincare routines, the essentials of taking care of the skin, and having their own Glowipedia to help get “the” look. With such components of using social media customer service and keeping the followers updated and invested with new beauty content, the brand has established a marketable reputation that has earned revenue and a loyal brand community of devoted customers.
The brand community has now evolved into a complete brand advocacy portal where users are ready to vouch for the brand and help it thrive and prosper in the long run.
When was the last time you saw a Disney movie that was not emotional, touching, and heartwarming at the same time? The answer is never! Walt Disney was founded 100 years ago, and the company is still thriving and prospering primarily because the company has mastered the art of keeping its customers engaged and entertained through directing compelling movies and narratives that continue to drive and keep their customers fascinated.
Disney was able to establish its brand niche by serving its customers in the domain of entertainment and media. Their movies are encouraging, contemporary, and laden with noble moral values that continue to inspire generations even today. Apart from that, their signature amusement parks along with innumerable fan clubs have managed to keep their fans and followers grouped and immersed. Similarly, the brand has created some of the most iconic characters through which users were able to establish a connection that has ensured that the brand still is quite capable of delivering stellar service dedicated to keeping their fans entertained through and through.
Inkbox is one of the most widely acclaimed temporary tattoo makers who have developed an exemplary
fan following that can be attributed to the fact that the brand has instilled the products inspired from the local tribe of Panama to form a personal connection with their respective clients. Their leading brand community strategy that makes them prosper in the long run is the way they have revamped their social media imitative by allowing users to tag them in photos of their tattoos by using the hashtag #tattoosfornow. This has allowed the global social media fraternity to tag their photos and get a chance to get featured on their website which according to many digital gurus, is one of the best ways to gather dependable and long-term clients.
Lululemon Athletica is one of the leading athleisure companies that highlights the importance of having a fitness-driven lifestyle and how to cultivate just that in our routine lives. Lululemon Athletica has been able to garner loyal brand community members due to its vigorous social media marketing and offering free Yoga classes to beginners to get them acquainted and accustomed to the nuances of a healthy lifestyle. Similarly, the brand has been serving its customers by recently launching a store in Chicago that supplies quality athleisure gear to the community members and empowers them to take charge of living a healthy and fitness-filled lifestyle.
Itzy Ritzy caters to the parenting niche and has developed a faithful band of followers who have over the years evolved into dedicated brand advocates. The parenting brand has been facilitating the sale of parenting goods and products and has managed to gather a devoted following due to the touching and heartfelt parenting stories that the brand’s blog section has been highlighting to get in touch with clients and empathize with the emotions of being a parent. Their content which offers a certain amount of depth and emotional factor has driven many parents and consumers to become brand advocates and continue to make purchases to make the brand stand tall in the long run of business.
The brand also runs a referral and reward program for their dedicated customers who have been with the brand for a long and serves them with inhouse discounts and referral bonuses to keep them content and satisfied.
Charlie Hustle is a sports t-shirt brand that allows users to express their team spirit by donning their signature t-shirts and expressing support to the teams playing matches across the country. The brand is one of the local community brands that focus on inculcating a community that is closely knit and grouped to form interconnections and mutual friendships. The brand offers its signature branding on each clothing item to publicize its products on a local scale.
Charlie Hustle is incredibly loved because of their content humanitarian initiates that include raising money for local organizations and frequently engaging with clients to ensure healthy relationships and a standard reputation of being a locally recognizable and successful brand.
One of the standard governing factors that make a brand community successful is the fact that they have always prioritized their customers to be the kings of business and have devised plans and strategies to keep the relationship uncomplicated via simpler business antics and letting the customers feel content through extended services of the brand and enterprises. Let us know what you think a brand community can do to better their services in the comment section below.
Shashank Dubey, a contributor of Wbcom Designs is a blogger and a digital marketer. He writes articles associated with different niches such as WordPress, SEO, Marketing, CMS, Web Design, and Development, and many more. Twitter Account – Wbcom Designs