For years, social media success was measured by one simple number: follower count. The bigger your audience, the more influential you appear. But today, that metric is rapidly losing its value. … [Read More...] about The Shift From Follower Count to Engagement Quality
10 Reasons Why People Unfollow Your Instagram Account
You have spent a significant amount of time and effort to share something that you value, but you end up losing people in your follower count anyway. This is something significant to business accounts since Instagram is the platform that they use to market their product or service. For personal accounts, one might contemplate on […]
Save Hours By Scheduling Your Instagram Content With JARVEE
Instagram is still in a rapid growth phase, with 68% of users that engage regularly with brands – which is 58 times more engagement per follower than Facebook. But even with these impressive numbers, only 36% of marketers are using Instagram to its full potential. One reason could be the lack of tools that can […]
5 Simple Steps to Get Featured On Instagram
Without a doubt, one of the best ways to increase your presence on Instagram is by getting featured. “What does getting featured mean?” you may be asking yourself. In a nutshell, getting featured is having your work showcased on an Instagram featured account. A featured account (also known as a curation account) covers specific topics, […]
The impact of social media on interpersonal relationships
by Aya Ali Al Zayat “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots.” – Albert Einstein The growth of social media has been one of the most significant characteristics of this century. Facebook, Instagram, Twitter, Weibo and many, many other social network services […]
The Power of Social Media
By Shizah Kashif Where is the world right now? For me and every millennial reading this, it’s in the virtual dimensions encapsulated by the rectangles in our palms. Or the TFTs on our desks, if you’re old school. In any case, we all live and thrive on the fibres of the internet that course through […]
Top 10 Must-Read Books For Building Your Writing Skills
Several days ago a very close friend asked me to help him with a certain job application. It wasn’t the first time something like that happened. I have always been the go-to person with my friends when they needed a hand with their job or scholarship applications. It couldn’t be due to the experience. I […]
The Complete Guide To Building A Successful YouTube Channel
Do you want to make your YouTube channel a sure hit? Check out this complete guide to building a successful YouTube channel. Having your own YouTube channel is one of the most effective ways to market your product or service online. This is the largest video sharing website to date. It allows users to upload, […]
Demerits and Merits of Social Media
by Nicola Sagay Social Media is the collection of online communities dedicated to community-based input and collaborations (Rouse, 2018) Examples of Social Media websites are Facebook, Twitter and YouTube. The world is more connected than ever. With people spending on average of 50 minutes a day on Facebook alone in 2016 this topic is critical. […]
Thoughts About Social Media Advertising
by Jessica Howell Consumerism with A Twist When you think of social media advertising, what comes to mind? I kind of have a perspective from two sides, the consumer side, and the marketing side. But if you want my honest answer?! For me, it’s seeing the ads from previous browsed items pop up in my […]
Internet Marketing and Social Media
by Lorena Leal The technology trend of internet marketing and social media has impacted the way we live, shop, work, interact, create, and do business. Some of the areas of impact are the interpersonal communication, education, businesses and the work environment. These changes are driven by technology, globalization, and competition changes. The internet is a […]
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