by Lorena Leal
The technology trend of internet marketing and social media has impacted the way we live, shop, work, interact, create, and do business. Some of the areas of impact are the interpersonal communication, education, businesses and the work environment. These changes are driven by technology, globalization, and competition changes. The internet is a tool and is an essential requirement for the success of any organization in succeed in the twenty-first century.
Increased need for data and analytics tools
Most companies are finding ways to reach a broader audience by posting their services or products in social networks. As we know, most of the population is connected to a mobile device and has exposure to many marketing postings in social media. These encourage us to consume or share with others allowing for business to expand rapidly. Some businesses offer their free mobile application to get up today news and updates. This an opportunity for enterprises to reach the potential market in an efficient, and inexpensive way. Another advantage of technology is the flexibility that offers employees by developing programs such as the Bring Your Device (BYOD). This program allows staff to bring their smartphones, electronic devices, and laptops which may be used to do their jobs from anywhere they are and not just in an office setting. This trend is an advantage for the salesforce who work from the comfort of their homes in promoting their employer’s services or products.
Roller (2015) states the most significant impact on our workforce environment is due to technology being prevalent in all aspects of social life. The dynamic and technologic effects have changed our everyday life in how we interact, communicate, recruit, social life, and work.
The utilization of technology platforms has become our method of marketing to sell products, post job, and recruitment, promote business in social media, announce new products and latest technology. The information technology, network systems, and data communication are skills requirements for all of us to survive this technology generation. Technology provides the required tools to promote, recruit and screen potential candidates when searching for employees. An example is LinkedIn, which as the tool to use for highly skilled candidates; this platform is a medium used to post open opportunities, attract, screen and identify the most qualified candidates.
Any business can use social media to promote and advertise its products and gain recognition in our communities. Business communication has shifted from a standard document via fax to emails and small text messages. Considering the demand for fast, quick connections by electronic notes, there are also situations that a formal memo or a letter is required. This approach applies to our internal and external audience.
Employee culture, work-life, engagement
Google is one of the first enterprises of the country’s 100-list of best companies to work. According to Google’s Great Place Work information employees participate and collaborate effectively. Google has over 200 teams and learns that team dynamics work better than the individual or structured groups. It is not just the high pay, benefits and excellent perks offered to its employees, not just the flexibility and technological resources, but significant difference factor is how Google values, fosters and provides support programs to its employees, which makes it a significant contributor to our world. (Fortune 100 List, 2017). Other organizations are following this trend and finding ways to sync and connect through social media, screen and recruit the best candidates for their business, retain and grow to build a competitive edge.
Generations in the workplace
Previously an office setting relied on a fax machine and regular mail correspondence to runt their business, and this is no longer feasible. When instant messaging (IM) and email were introduced to the business environment, this created a new way of day to day operation in any business entity. The internet marketing approach initiated and social media platforms are used where a broader audience is targeted and attracted to the business. These days, most households rely on internet services and have at least one computer, and smartphone, or electronic devices that allow this access to marketers.
The way we did business in the 90’s is in the past; there are new opportunities and challenges that we face about security and internet regulations. Further review and enforcement guidelines must be in place to protect information accessible through this electronic media. The recent data breach to the credit bureaus in 2017 and 2018 is an indicator of how sensible confidential data is exposed and can end up in the wrong hands. It is imperative there are specific regulations to protect the consumers from these cyber attacks that can affect anyone, including the government.
The Group Y, also known as the millennials is the new generation to target for this century. The group is formed by recent graduate students who are familiar with all gadgets in technology and are the future workforce for organizations. The strategic plan to manage this changing trend in human capital should focus on training, engagement, benefit packages, technological, and flexibility. Jiří, B. (2016).
The success of any corporation’s success in the last decades has changed and transitioned the focus on investing in promoting the usage of internet marketing and social media platforms to expand and gain a competitive edge in the competitive global economy. It is essential for companies to promote their services and products through the various technology platforms. The universal, technological, and competitive areas have shifted how corporations operate and succeed in their businesses, and this continues to change as we enter the new century.
Fortune 100 List. (2017). Great place to work. Retrieved from http://reviews.greatplacetowork.com/googleinc?utm_source=fortune&utm_medium=referal&utm_content=reviews-link&utm_campaign=2017-fortune100-list Management, 19(12), 2133-2154. doi:10.1080/09585190802479389
Jiří, B. (2016). The employees of baby boomers generation, generation X, generation Y and generation Z in selected Czech corporations as conceivers of development and competitiveness in their corporation. Journal of Competitiveness, 8(4), 105-123. doi:10.7441/joc.2016.04.07
Roller, A., & Zubic A. (2015). Development trends of international human resource management in banks. Knowledge Horizons. Economics, 7(3), 211.
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Name: Lorena Leal
Age: not specified
School: University of Phoenix
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