The entire world nowadays is using social media majorly. From Gen-Z to Baby Boomers, everyone has a presence online these days. Because of this very reason, business organizations have also started using social media channels like Facebook, Instagram, etc., to market their products and attract new customers. With the help of digital tools, companies are expanding their current market reach and enlarging their presence virtually rather than physically, just like most businesses do these days.
The drastic change in social media becoming more than just a platform to share pictures and receive information has become rather advantageous for organizations. They are using this golden opportunity to sell their products virtually. Not only companies but people have also started to rely on social media to look for and buy products. In fact, statistics determine that almost 54% of users use social media to search for products. To help businesses sell better, AI has come to their aid. AI has gained a lot of popularity and has changed the face of technology. It has made its way through almost all aspects, including business and marketing. It can help companies expand their targets, know their customers on a better level, and understand their buying behavior.
AI will give you the power to face your competitors, connect with your customers personally, and improve your sales. It provides you with the customer data you require in order to enhance their buying process and understand your target markets better. The usage of AI to market products is becoming a trend these days. Using it to enhance audiences’ purchases and provide customized products that catch their eye is undoubtedly a fruitful idea.
Let us first understand the meaning of artificial intelligence.
What Is Artificial Intelligence
Artificial Intelligence, more popularly known as AI, can be termed as a digital aspect that has the ability to mimic and carry out human tasks without the use of an actual human being. It extensively uses machines and computers to imitate human brains to understand everything with the help of the data that is fed to them. It uses the information it collects to make predictions based on past data and improve your decision-making process.
Because the use of AI systems and their tools are constantly increasing and are in demand, the field is continually changing and expanding itself to provide a better user experience. It has definitely changed the research and development game and has made it much faster than it ever was before.
How Is AI And Social Media Marketing Related
Back in the day when AI and social media weren’t a thing, organizations used to market their products through traditional means like TV, radio, and newspaper ads. Now, technology has gained a lot of demand, and it has become a necessity for companies to adapt to digitalization and use it for marketing their goods and services. To help them with the same, AI came to their aid.
A lot of businesses now have started to implement AI in their marketing strategy successfully. It follows every person’s behavior on social media, the products they look at, their posting durations, the type of content they enjoy watching, etc. For example, if I follow the show The Office on Instagram, it will enhance my search bar with memes and posts related to The Office. So, companies that make merchandise related to it can display their products to the people who like the show and target them accordingly.
Another example of the same is Instagram surveys. What they do is show us two sets of products and ask us to pick one. This goes on for 6-7 questions. They do this to enhance and personalize advertisements with the products that each user gets attracted to and would want to buy. Doing so might lead to one person purchasing from you and keep on coming back to you because of your personalized experience benefits. This is how social media marketing plays a massive role in helping you sell your products better.
How AI In Social Media Impacts Business’ Growth
Better Customer Engagement
With so much competition in the business industry these days, retaining your consumers has become more critical than ever. Because of so many choices available, they always have the upper hand in whether to buy your product or reject it. That is why holding on to them and providing them with varieties to improve their experience every now and then has become rather a crucial step to take. To do that, you need to connect and communicate with them on a more personal level, and that is the power social media provides you with.
Making a strong presence online can be tricky, but AI makes it easy for you. It will help clear all the queries you have and collect all data you need to develop and maintain consumer relationships. This will help you know and understand your customers and their choices better, and, based on the same, you will be able to create products of their choice and attract their attention.
Provides Competitor Study Evaluations
Just like AI helps study your company’s analysis, it also has the ability to do the same for your competitors. Practical evaluation of your rivals will help you understand their strategies better, what works more efficiently for their customers, and also help you improve your process based on the same.
As tough as customer data recording is, looking for it and collecting it is equally complicated if performed manually. With the help of technology tools like AI, it becomes easier for you to do so since it gets rid of all the hindrances caused otherwise by humans, making it easier for you to access the information and upgrade your strategies to a more better level.
AI isn’t just limited to collecting and recording information. It has vast features, some of which are even yet to be explored. One of its attributes is chatbots. Chatbots can track moods, identify voices and images through recognition, and understand and communicate in several languages. This has made AI’s work much easier and also help to augment user experience.
Chatbots can assist not one but many users all at the same time, unlike manual processes. Unlike humans, they don’t need rest, which is why you can use chatbots 24/7, 365 days, to users living in any corner of the world. They can assist all the customers virtually at once, no matter where they reside. Not only does this help you enhance customer experience, but it also expands your reach by making yourself available all the time of the day.
These virtual bots can become a part of any messenger application available, like WhatsApp. For example, companies like Vodafone have a bot named VI on WhatsApp, which solves customer queries and only intervenes executives if necessary.
Helps Regulate Content
It is no doubt that if you want to attract more audiences, your content should be catchy and creative. That is why you should develop content that is engaging and intriguing so that people would want to read through it. But, looking for new trends, making curated posts, etc., can be super tedious if done through humans.
This, however, has become a no-brainer for businesses, thanks to AI. It will provide you with the latest trends and topics based on the amount of data that is being fed to the internet and machines on a daily basis and help you curate posts based on your market reach. It will help you reach targets and fill the gaping holes left open by your rivals.
Brings Better Returns
Because AI reduces human efforts a lot, it becomes easier for you to save money. Apart from that, it also helps you expand your reach market-wise. This will lead to you earning more money and bring in better returns. It will help you generate better social media campaigns, leading to your company’s and revenue growth.
AI will sure have a lot of influence on your social media marketing tactics since it has the ability to change your marketing game and take your business to a whole new level.
Sweta is an experienced content strategist at FactoHR, having a keen interest in communication and the latest trends that are useful to entrepreneurs. Her passion for learning aids the team members in representing new ideas that later help businesses achieve their mission and vision.