Should we need to tell how important social media is?
The definition of social media has been changing over the years. Now it is not limited to likes and shares. You can engage with users, promote your brand, establish strong connections with your users, and much more. Marketers like to play with different social media tools and strategies; after all, it drives direct traffic to your website and increases business exposure.
Irrespective of size and type, today, every business is using social media in order to promote its products and services. Indeed, personalized emails and referral programs are equally important, but social media is something that instigates people to at least notice your product in this crowded niche market.
You might wonder now that the global population is 7.8 billion right now, and nearly one-fourth of them are using social media. It means two billion people are there to experience your product, all you need a solid strategy to reach them.
Today, the majority of marketers use social media for their business. It looks overwhelming, but it’s not. Along with sales, it also manages your brand reputation on the web.
If the Internet is Boon, Then Social Media is a Magicstick
Wide-used social media networks such as Pinterest, Facebook, Instagram, and Snapchat making their prominent way in the marketing world. Moreover, you can post content and engage with maximum users without spending a buck. In the modern business world, social media and internet marketing go together like salt and pepper. Social media marketing adds fuel to your overall marketing efforts and adds extra oomph to your marketing campaigns.
Now you got the idea of why social media marketing is important because it presents an equal opportunity to all kinds of businesses. Nows lets see what you can do for your business with an effective social media strategy,
- Promote your business online without any boundary
- Keep hooked customers with your products and deals
- You can read customer’s mind
- Entice new customers
- Help you get genuine buyers
Whether you are running a restaurant, bar, grocery business, supermarket, or selling digital products, social media is crucial because your potential customers are online. Your customers are scrolling their feeds the whole time, interacting with their friends, like other brand’s pages, and doing much more. Now imagine if your brand is not around there, they will surely head to your competitor.
- According to Marketing Prof’s research, here you can see after apparel, the restaurant is one of the industries that make most of the social media marketing.
- Another study stated that while choosing a restaurant, 99% of GenZ and Millennials rely on social media reviews.
- In addition to that, today’s modern people spend more than three hours per day on social media platforms and messaging. (Data from GlobalWebIndex,2019)
Therefore, more and more restaurant entrepreneurs are now revamping their existing business and giving it a digital touch by embracing mobility solutions like ubereats for delivery business as it enables customers to view menus and read reviews of other diners quickly. Whether you agree or not, with Instagram and Facebook being claimed as popular social media platforms, the battle for engagement and conversion is intensifying on these platforms.
Social Media Tools that Makes SHARING Easy
The above statistics and research clearly define that social media marketing grows your online visibility and lets you connect with customers without paying much.
Now imagine this situation as a marketer.
You are active on Facebook, Instagram, Twitter, LinkedIn, Reddit, Pinterest, and Quora, and you are posting content 3-4 times a day. After posting, you also need to analyze which post brings you more traffic, what excites customers, how many thumbs up and shares you got on each post, and much more. It seems cumbersome, right?
Therefore, marketers use social media tools that make sharing easy and let you create a comprehensive content posting schedule so that you can focus on other core objectives of your business. Advanced social media tools level up your marketing game and let you manage and optimize traffic in real-time.
There are a bunch of social media tools available on the Internet that streamlines your operations, saves time, and even ensures real traffic on your social media posts. However, you need to choose the best that automates your workflow and gives you incredible results while spending less.
Getting Started with Social Media
Now one thing is sure; you can not overlook social media for your business. To get desired results, you should create a bullet-proof social media strategy; it could be a daunting task if you are unaware of your customer’s preferences and tastes. It includes so many things such as content planning, listening, engagement, which tool to use, and much more.
Take your time and create a solid social media marketing strategy that drives maximum traffic and helps you build brand advocacy in the long-run. If you are new to the social media world and have no clue where to start, let’s see what steps to include while making a purposeful social media marketing plan.
- Define goals and objectives
- Track your buyer’s preferences
- Get visuals and work on your content marketing
- Choose a platform based on your product and audience
- Create catchy headlines and captions
- Opt for the best social media tool
- Analyze and optimize results
Today, social media marketing is significant for brands because it helps to drive sales and users. Marketers should learn how to grow their business reach and harness the power of different platforms in order to bring better results and maximum exposure.
Over to You
Social media is one of the pocket-friendly tools to promote your products and services in front of the world. Advanced tools and tactics make it easier for marketers to upscale their social media games. Social media is not all about getting likes but it unwinds the digital landscape and allows enterprises to establish strong flags in the modern world.
Having More than three years of experience, Nirav is an outreach expert at Elluminati Inc. Having a keen interest in communication, content, and digital marketing, he has worked with many brands and helped entrepreneurs to establish an online presence that drives their business forward.