While many people use social media as a means to make new online friends, connect with friends and families, and put out themselves and their thought to the world. Business owners and entrepreneurs see it differently. As far as they are concerned, it’s nothing more than a marketing tool and a means to an end (get new customers and drive sales).
If you fall into this category, you probably have a small business or startup that you are pushing on your own, and you are looking to adopt social media as a marketing strategy to grow your startup.
Irrespective of what stage you are in with your startup or how much you have grown, you will always need social media to reach more people and make more sales. If you don’t know how to use social media for your startup, here are few tips that will help you.
Have a strong social media profile
Your social media profile is what your audience will check out once they find you on any social media network. You must create strong and convincing profiles on the different platforms you are on. It means that you have to fill in various details, but it is worth it in the end. The more information you put out about you, the more your audiences know and become drawn to you.
Your profile must include a link to your website (where you can add the link). This can help you drive organic traffic for your website and get you more leads.
Create and share unique, high-quality content
Content marketing is a significant part of your social media marketing strategy. According to content creators at different help services, there are different types of content that you can create and share on social media platforms. This includes blog posts, videos, infographics, podcasts, presentations, etc.
Your post’s kind of content will depend on factors such as the product/service you render, your industry, and the type of audience. Not all content types are appropriate for all audiences. Once you’ve determined the appropriate content type for your startup, the next step is to create high-quality content for your audience.
Note that you will have to find a successful content marketing strategy to find the balance between what your audience needs/want to hear and the message you want to convey.
Consistency is how to grow your startup on social media and maintains its relevance with its followers. While you create unique and high-quality content, it will be less effective if you are not consistent with it. There is too much information on social media that cuts across your audience’s feed, as well as other startups trying to target them. The only way to remain on their mind is by being on their face regularly through consistent posting. If you’re unable to maintain a certain level of consistency, then you’re likely to fade out quickly on social media.
Engage with your audience
Engaging with your audience and followers on social media helps to build a stronger connection with them. So, if you have made a post that they have liked and commented on, even shared, you should interact with them by replying to their comments or reposting it. This bridges the gap between the brand and the prospects/customers. You could also come across some of their posts as well, like them, and comment on them. This interaction endears the brand to the target market.
By being active on social media, you can easily get feedback and direct answers about you and your startup.
Cross-promote your social media accounts
Once you can build your audience or number of followers up to a considerable amount on one platform, you can cross-promote your other social media accounts. It doesn’t have to be something massive; a small, simple post will do it. For instance, if you are on Twitter and want to cross-promote your Instagram account, you can make a simple tweet saying: “Follow our Instagram page.” That’s all. This is an effective strategy as some of your Twitter audience will follow you and repost your content on Instagram and other platforms. Consequently, your startup’s visibility on social media will increase.
The hashtag is a real thing on different social media networks. When you post something on social media, you should include a hashtag to it. The hashtag increases your visibility on social media. Once someone searches for that hashtag on the platform, it brings out all the posts that used that same hashtag (including yours) and shows them to the searcher. This makes it easy for many people to find you, go through your profile.
Post your content at the optimal time
Since you have a target audience, then you have to know your audience. One thing you have to pay attention to is what time your audience is available online and when is the best time to post on each social media platform. Once you know this, you know you have to post your content at that time to reach them quickly. This will ensure that your post is more visible to them.
As a brand that wants to be successful on social media, you can’t decide what time to post your content on your own. It has to be dependent on your audience. For instance, posting important content by 10 am, when your audiences are the working-class group, is inappropriate. This is an expressway to getting little to no engagements. This is because your audiences are busy at work at the time and are unlikely to be off social media at the time. The probability that they will find such a post by 8 pm when they are at home, relaxed, and ready to scroll through their feed is very low. If your audience cannot like, comment, and share your posts, you can’t grow on social media.
Even there are many different approaches to using social media to grow your startup, there is no one optimal solution that will work for all. These are just a few of the tips that you can adopt. The best way to see what will work best for you is to try different methods and see what will bring you the results that you are looking for.
Susanna Balashova is a creative magician in a world of (mostly) boring Marketing. She turns dreary work things to be exciting and effective with her college essay help and likes creating her creating with dissertation help service within some fanfic sketches. Reach out to her on Twitter or Linkedin.