Marketing your business to the customers so you can get returns for your products goes back to the time when a man would have come up with a business plan, though very small. He didn’t need do much of marketing as he then knew his audience and knew how the product would change the end user’s lives just like today what a custom writing can do for a research-oriented audience.
But today, in the age of social media, where the social media are accessible to gazillions of people across the globe with a click, marketing your product here is a necessity. We know there are a lot of options available as there’s no dearth of social media platforms, but we need to have a strategic plan to market a brand.
So, here are 6 steps that will help you create a Social Media Marketing Plan from scratch.
1. Choosing the relevant Social Media
Instead of marketing your product thinly across multiple and many a time irrelevant social sites, choose the ones that would best suit the brand services or products and the aimed demographics. We never see the Airplanes being marketed on a News channel. It is important to choose media based on where is your audience.
The social networking sites like Facebook, Instagram, etc. are more of a Business to Customer relationship (B2C) while LinkedIn is beneficial for Business to Business (B2B). To choose how many platforms you could aim for, you should consider the time that you can devote to social media. It is beneficial that you devote at least an hour of your time daily. The updates must be regular, so as you can connect and create a fan base. Also, research the social network used by your competitors to find their fan following and aim for their largest audience.
2. Allocate your time on Social Media
Marketing via Social Media can be time-consuming and act like a sinkhole, where you may invest too much time with little returns. When you have the right strategy, you could save time and utilize it on things that would help more to take your marketing and business to higher levels.
You could divide your time as below:
In engaging the customers – 35%
In research and planning – 25%
In creating and curating content – 20%
Collaborating with the team – 10%
Analyzing past performances- 10%
Analysis helps you understand whether the content that you are posting fetches you the desired results and this lays the foundation for improvement and helps you understand what suits your brand and audience the best.
Using a dedicated tool to help you mange your social accounts also can save you a ton of time that you can better spend with something else. Jarvee is perfect for this situation.
3. Choosing the content
There are various ways of marketing the content apart from words such as Email marketing, Infographics, Videos, Podcasts, Case studies, User-generated content, Courses, Contests.
You need to know the topics you have expertise in. The content has to be the one that is of interest to your audience. This will also reflect your personal interest and your brand’s interest at large. You need to complete the profile on each of the sites and maintain consistency in their content. You cannot have your audience reading different bios on different platforms since this will only add to their confusion. Create a one-liner about your brand like a slogan and then break it down.
Questions like what are the main reasons that your business uses social media could help you focus on your goals that may primarily be:
4. Create your unique proposition for selling
No two humans are alike not even identical twins. Similarly, every brand has a unique value associated with it based on its goals. Along with it, you could try to find the factor that has not been taken into account as of yet by your competitors thus giving you a boost and an upper hand in your plan. You can try “Intersection of Ideas,” i.e., try combining a few ideas together thus creating something new and refreshing for the audience to binge on.
It also provides for better engagement of the audience as a wider spectrum of the genre can be targeted and thus a wider customer base. This also keeps them involved with your brand, and you could interact with them to get a picture of what they want.
5. Define your Goals
Having your goals in view helps you to understand whether you are going on the intended track or not. What you wish to achieve from the social media varies brand to brand. When you have this figured out, it helps to create a path based on which you can decide what content or style fetches you expected results.
Like, in case you wish to sell your services as an online tutoring organization for school kids, you will aim to the younger audience. Your goal could be set in general, say, you would want more students to view your services and as well as specific, a measurable goal like you wish to go up by say 1000 views every month.
You could revisit your goals from time to time to keep them aligned with your brand. You could also update the goals as you expand the horizon for your services.
6. Make Promotional plan for your social media and a schedule
When your viewers or audience know that you return to them on a specific time of the day, it helps build a reliable and reachable relationship with them. You could choose how many posts you wish to make on each social media and also how many queries you are going to answer daily. This greatly depends on the life of the posts and queries. Each platform works differently like on Facebook and Twitter your news feed would cycle quickly, while on other networks you would need to repost to bring it to the top.
To conclude, choose your relevant media based on the type of business and where your audience is. Divide the time to be spent on posting, retweeting and catching most of the eyeballs. Try experimenting with ideas and mixing multiples services that always go adjacent to each other. Define your goals consistently across all media. Always revisit your posts and content to make sure they match with your ever-expanding goals. Remember to be always in touch with your audience and respond to them, just like people at thesis editing services do, thus building a base in the long run.