Social media is your best bet as a small business owner to give your brand the exposure it deserves. That is the reason you clicked on this article after all, right? Social media has been a fantastic hit in the freelancing and small business arena for years.
Like it or not, the relationship between freelancers or small businesses and social media is long-term. The good news is that your brand doesn’t have to be a household name to get more attention. A simple hack can boost your social media following and help you stay connected with your virtual community.
As demand for an on-demand workforce grows, social media will play a vital role in these ways:
Direct Customer Targeting
Social media is changing the way small businesses and freelancers connect with their potential customers. It is connecting entrepreneurs to relevant and impactful marketing campaigns to maximize ROI.
Targeting is easy and highly effective on social media. The advertiser only needs to identify their ideal customer – what they like, where they live, demographics, and consumer behavior – to entice them with great marketing content. The networks then display the advertiser’s content to this specific audience.
Social Media companies are rich with personal data on your potential audience. Whereas TV, Radio, and Print advertising mainly were too expensive for small businesses, social media delivers a level playing field. Here, the little guy can compete for the same audience as a legacy company.
The ad game is completely broken. Where consumers go, social media notes and advertisers follow soon. That’s the power of personal data. Rather than make guesses on what customers want, you can obtain high-quality analytics.
Now a small business can get every detail of its potential customer. This marketing approach is the central catalyst for success at an early stage of your business.
Growth in the Freelance Economy
The rise of social media use has disrupted nearly every facet of the business. Perhaps, no area has been more disrupted, like the Freelancer economy. What started as space for people to connect with long-lost friends has morphed into a space where people share their skills with potential customers.
Social media is the ideal landscape for a freelancer or a small business to launch a product or service successfully. These entrepreneurs can reach a bigger audience for a lesser budget than before the internet.
Usually, there is a large incongruence between what companies want and what the labor market offers; it’s economics 101. Social media is helping freelancers break this principle by providing on-demand services. It provides the tools to present their professional skills and establish their brand for legacy companies to notice.
Social media platforms like LinkedIn for small businesses can be excellent channels to get and give professional tips. This interaction can help highlight your product and emphasize the merits of what you have to offer.
Growth in Online Staffing
Ever since on-demand working came to the scene, social media has connected freelancers to their audience free. Companies are changing the way they are hiring and moving away from the traditional recruitment process. The freelance economy is here to stay. Social media know it, and established businesses now, know it as well.
A study by Adweek reveals that the share of companies that are using social media to find the right teams has been on the rise since 2015. Social media takes away the hard work of finding the best talent in a particular field.
The idea that a business can recruit and hire staff on social media is no longer a gimmick. Social media is now a critical component for sourcing candidates and talent. It essentially works like a directory of professionals.
Most people share their passion and ideas, which can attract companies looking to hire the services of a passionate person. Besides, social media profiles are excellent for identifying the sort of personality a candidate may possess.
Increase in Productive Works
Social media has indeed become a central contributor to distraction in the workplace. Simultaneously, it has also encouraged people to get creative and promoted outside the box thinking. Social media is abundant with creative works.
Until graphics designers or web developers share their works on social media, nobody will ever know what they can do. Social media is the best platform to showcase your expertise and build a reputation; plus, it’s free to use.
If done tastefully, your work can help get your name out there. It will eventually result in some inquiries about your services from potential customers. You can also become a valued member of a community of professionals like you.
Social media is an excellent place to position yourself as an industry leader. It’s the perfect avenue to share and get feedback on your content and get ideas to share with your audience.
Facilitating Personal Interactions
Social Media has revolutionized over the years. As you continue to use social media, a conversation about your brand and service will also grow. Regularly interacting with your existing and potential customers is a fantastic way to promote and build your customer base.
The power of social media in a world where it is an essential part of daily life is immense. A lot of people check their social media feeds the minute they wake up and just before bedtime. For a freelancer or small business, this is the best opportunity to become a part of active conversations.
It’s an open invitation to get involved in the community, including entrepreneurial and business communities. Many people today ask for industry expert service of social media forums. Such interaction can lead to new and recurring clients.
Social Media will continue to evolve. Successful freelancers and small businesses are adapting to the changing landscape to accommodate the growing and ever-changing audience. The key is in keeping track of technology and consumer trends.
Freelancing or small business and social media is a match made in heaven. It delivers the platform to give your brand a personality by showing a different side of your brand. How has social media changed your entrepreneurial game?
About The Author
Lori Wade is a journalist from Louisville. She is a content writer who has experience in small editions. Lori is now engaged in news and conceptual articles on the topic of business. Time management is critical to career success. That is why she uses the todoist time report to stay in the lead at all times. If you need more tips on time management, entrepreneurship, or leadership, you can find her on LinkedIn.