It’s no doubt that the world of Search Engine Optimization (SEO) only grows ever more complicated. This is due to the unending updates of search engine algorithms. Marketers will always need to be on top of this increasing complexity. Failure to do so, and your site might not show up in searches.
Keeping pace with these changes isn’t easy. In terms of achieving SEO success on your site, there’s one element that remains a tried-and-tested method for getting your website to show up when users search something—keywords.
The Importance Of Keywords For SEO
When you search on the internet, you type specific words into the search bar and wait for results to appear. The words you type are called keywords. These keywords dictate how search engines rank sites. Thus, whether those keywords in those pages or content are relevant will depend on what the user typed and other factors.
Search engines will look at web pages for common keywords and phrases related to the user’s search. Your website will more likely appear among the top search engine results by using relevant keywords. This results in driving traffic to your website.
Understanding Keyword Optimization
The objective of keyword optimization is to ensure a high enough ranking rate. It also is an ongoing process for some webpage and content. Since the usage of search terms switches, the combination of optimized keywords for your search status also changes accordingly. You might need to use different keywords to make your webpage relevant.
If you want your website to have a potential high ranking, here are steps on how you can optimize your website keywords.
1. Review Your Ranking
The first thing you need to do is to measure your website’s current ranking. This is done by determining and understanding the baseline of your keyword’s performance. After doing so. You could know how far you’ve come and how you can improve.
You can export your keyword data from landing page traffic with a content analytics tool. Therefore, you may analyze the data and take note of the most and least valuable keywords. This can be a venue for learning about your website’s areas of opportunities and improvement. You may improve if you focus on the keywords in the fifth to tenth position. For these keywords, a simple tweak can push your site to be on the first page of a search inquiry.
2. Search For The Right Keywords
There are various ways to find the best keywords for your SEO strategy. First off, you can look for what’s currently trending in the search results for your specific keyword targets. Also, incorporate autocomplete suggestions from browsers and related searches. You could try different search terms in different browsers or use SEO tools with keyword finders.
Then, start a list of phrases and keywords associated with your website. Systematically enter each keyword into the SEO tool. Also, keep track of the analytics of each word on your list. Finally, identify those that have the best conversion rates or the highest searches. Keyword tools can also help you find extra related keywords to boost your website’s ranking.
3. Insert Keywords Naturally In The Right Places
To optimize your website and web pages for keywords, you’ll need to insert those keywords on your website. But to place them anywhere is a big sin. There are specific areas on your site that are ideal for keyword insertion than others. Some of the most important places to insert your specific keywords include titles, headings, descriptions, content, Uniform Resource Locator (URL), and image alt text.
If you haven’t adjusted these sections of your website, then you’ve got a lot of work to do. It is recommended to start with the pages that get the most traffic. As you create more pages, be sure to develop as you go.
Also, make sure that you’re inserting these keywords naturally. Search engines have only gotten better at identifying when you’re just forcing or stuffing keywords into the content. It’s also worth noting that more keywords can result in higher search rankings. Although, if you repeatedly use keywords with poor and irrelevant content, then the effect will be the opposite.
Whenever you create pages and content, focus on what matters to your user rather than how many times you’ve included a keyword in that page. Doing so, ensures your web pages are naturally optimized for the important keywords.
4. Do Keyword Mapping
You may prevent forced keywords from happening with keyword mapping. Once you have a list of specific keywords relevant to your website, determine what makes each webpage distinct and arrange the keywords to align with it. Also, decide where to use each keyword based on the content of each page on your website. This may prevent overstuffing keywords, inserting all good keywords on a single webpage, and duplicating a set of keywords for every page.
5. Use Mobile Keywords
Users don’t often use queries to search across all device platforms. Thus, the most popular keywords may change depending on the device or platform the user is searching from.
In particular, queries on mobile are usually longer, thanks to voice search. It can also be shorter due to possible difficulties with typing on a small keyboard. So, make sure that you take both forms into account when optimizing keywords for mobile users.
Also, location is a major component of mobile searches. For example, if you have a physical store, then you should pay attention to keywords with the terms ‘nearby’ or ‘near me.’
You should maintain your keywords to promote search traffic for your website. Optimizing your keyword lists regularly keeps your website and its pages high up in search engine rankings.
Keyword optimization is not always easy, thanks to the constantly changing algorithm of search engines. The above tips may help your site reach and maintain its place in the top search results for a specific target. Thus, bringing in more traffic and possibly increasing revenue.
Neil Scott is a Content Marketing Manager whose greatest passion includes food, technology, and all things outdoor. He also has a background in web development and loves to be among the first to find out about new trends and technologies.