Email marketing is the key to growing sales and audience engagement. Your business can flourish if you make the right strategic decisions and maximize the effectiveness of every email. But where should a beginner start? What are the key features of creating effective newsletters? Here are five secrets to help you start from scratch and achieve great results in no time.
1. Start With a List
You are probably going to maximize your profits with emails. But you shouldn’t add all contacts to one mailing list. There are several reasons why such a solution is ineffective. The main goal of all email newsletters is link clicks. Select a market segment, and you will see an increase in response.
Moreover, open rates will also be higher if you focus on a specific group of people. There are many reasons why making 3-5, or even ten lists is a good idea. The secret is that different social and age groups react differently to promotional emails. Divide your database into specific categories and tailor each letter to suit your goals.
2. What Do You Want to Say?
Now you know that you should divide your potential customers into groups according to certain criteria. The next secret is why you are going to create your newsletter. What’s your goal? Here are some templates for you.
- Educate: Tell your customers what they don’t know at the moment.
- Inform: Choose information that is important or useful to them.
- Engage: Show them perspectives and options for a product or service.
- Entertain: Create positive content to build a loyal audience.
Your main task is to focus on those goals that are relevant to you. Imagine your emails are like writepaperfor.me reviews. So this means you need to create honest and feature-rich content that is relevant to your audience. The overall concept is important; the point is that you do not know who will receive your letter. Let’s say you are going to create a mailing list for thousands of people across the country. Surely you shouldn’t forget about all of the above aspects. Also, don’t forget about the tone of voice. Try to strike a balance between restraint and marketing message.
3. Know When to Automate
Automation is critical to creating successful marketing campaigns. The point is that you are unlikely to send emails manually. What if your database has thousands of users? It will take you weeks to do this manually. But you have to follow certain rules to stand out from the crowd. Create weekly and monthly emails. Stick to a single template, but remember to change emails based on a specific list or focus group. The headline should always inform people about what they will see in the body copy. You may need to practice and create a few variations to choose the best template.
4. Not Just Words
Nobody likes boring emails with a lot of text. Most likely, you want to educate your potential customers about all the benefits of your products and services. Try to keep it concise and include only the most important aspects to motivate your audience to take certain actions. You also need images. Use free photos downloaded from Pexels.com and other sites. However, no one forbids you to hire a photographer and illustrator to create graphic content.
Add links to your site so that users can navigate to specific product categories on the site. Plus, you can add video or GIF animation to make your email more informative. Alternatively, you can use HTML templates to help your letter look stylish. On the one hand, you have to spend more time. On the other hand, however, this trick will allow your emails to be stylish. By the way, if you are ready to spend some money, then hire a freelancer and order stylish templates. Then you can create the importance of your brand and raise its value in other people’s eyes.
5. Small Things Matter (Like Keywords)
You should check all important psychological patterns like keywords beforehand. The point is that some people spend a lot of time finding something important. So give them keywords like “free download,” “trial period,” “all information is available here,” and so on. This trick helps to increase the number of clicks on links. Plus, your email will make sense. Chances are, your goal is to attract people to your site to buy products or services. This trick is great for beginners.
The First Impression
A subject line is what makes your email attractive. So this is why you should avoid banal phrases or clichés. Many newbies make a key mistake at this stage. Think about what words to choose so that your potential customer wants to open your letter. Build on people’s self-interest. Find out what your audience cares about and what products and services you can offer.
Clickbait and curiosity are similar terms, so you should be proficient in speculating on hype topics. But try not to cross the line so as not to scare your audience. You can also tell people about the opportunities you provide or about unique limited offers. News or facts can also be used to create successful emails.
Make a Test Newsletter
Chances are, you’d better send an email to your friend or your second email. Take a look at how all images, templates, text, and videos are displayed. In some cases, even one mistake can render your template ineffective. No one will read an email with incorrectly displayed content. Your newsletter needs to be polished to a high gloss.
As a general rule, you’d better think about a focus group in advance. Find a company that provides similar services, or gather friends to discuss the concept of your newsletter. Let people be honest about the strengths or weaknesses of your emails. Most likely, you can miss something obvious, and only an impartial audience will help you correct some of the shortcomings.
As you can see, several general factors are affecting the effectiveness of your newsletter. You should practice and create some lists to tailor your content to the needs of your audience.
Follow all the tips, and you can be successful.
About the Author
Andy Johnson is an E-commerce writer and marketer with over fifteen years of experience creating commercially successful digital products. His passion is building the image of companies through correct positioning, brand strategy, and local marketing. Andy is always striving for excellence and testing new strategies to bring new products to the market.