Marketing for your brand is incredibly important, different types of marketing will attract different types of prospective clients, and depending on your target market it is important to understand all of your marketing options. Getting your brand and your company the appropriate marketing strategies can be the most important undertaking in your business. While you may offer great products and services, it will be a moot point if the public is unaware of your company.
If you are struggling with your marketing, or are looking for new and innovative ways to put your company in the forefront, then never fear, there are multiple options available to you. Whether you are looking to launch a massive marketing campaign or start small with a shoestring budget, there is any number of options available to you, and here we will present some of the most popular methods of marketing in today’s economy.
Types of Marketing
There are two main types of marketing available today, digital marketing and print marketing. Within these classes of marketing, there are many subcategories, and we have provided a list below of the most innovative and prominent marketing subtypes. No matter what you are looking to achieve through your brand, you will not reach your goals without the proper use of marketing to draw in your target audience to increase your consumer portfolio.
Digital marketing is an online marketing strategy that utilizes differing digital options, and in today’s technologically advanced globalized marketplace, digital marketing is the number one way to get your brand out there. But what is digital marketing, and how does it work?
1. Social Media Marketing
Social media marketing is a way to get your brand out there over the multitude of social media sites that are prolific in these times. Utilizing social media marketing has differing ways of drawing attention to your brand. You can start small using online marketplaces such as Facebook, TikTok, and Snapchat to start creating content that draws viewers into your specific brand and its products and services.
Nowadays, the general public is glued to their smartphones, and the first way they hear about new and innovative brands is through social media via those smartphones. Be it drawing attention to your brand, or making money through affiliate marketing, social media has opened up an entirely new way to reach consumers. Ensuring your social media pages are strong, well-informed, and have great content will increase consumer traffic and allow you to increase business through your social media pages.
2. Search Engine Optimization (SEO)
While Search engine optimization is not a direct marketing technique, such as running advertisements or putting your company on a billboard, it is an incredibly important part of ensuring that search engines will provide your website information to prospective clients.
What is Search Engine Optimization?
SEO is the science behind how search engines such as Google and Yahoo decide how to rate suggestions when prospective customers type their needs into the search bar. The first suggestions provided by the search engine are usually where the consumer will follow, so it is important to get your brand to be included in those.
SEO depends on your website content, the links, blogs, information, and authoritative keywords you provide on your website. When a prospective client searches on an engine, that engine runs an algorithm, scanning the internet for the most authoritative suggestions that intersect with a client’s search. If your SEO is working to your benefit, your webpage will be a first suggestion, rather than being buried within the list pages deep. If your SEO is not up to par, then you will not be a top-rated suggestion for clients.
If you are struggling with this concept, or are not having luck generating customers from online searches, then it may be a good idea to hire an SEO consultant. These professionals specialize in Search Engine Optimization and will format your website to allow it to be an authority and a top rate suggestion when customers are looking for the products and services you offer
3. Email Marketing
Email marketing is another form of digital marketing that can not only help you attract new clients, but better service the customers you currently have. Email marketing works by sending advertisements and information regarding your company, its products, services, and specials. Keeping in constant communication with your current clients, and maintaining a pipeline of prospective customer leads active, can make a big difference in the bottom line of your business growth.
Email marketing is another example of a digital marketing technique that you can use to attract prospective clients to your brand.
4. Print Marketing
Print marketing can be a good way to get your brand out to those consumers who may not be plugged into the worldwide net. Print marketing includes running advertisements in local newspapers, magazines, and different physical methods of communicating with consumers. While many people no longer rely as heavily on print marketing, it is still an important avenue to follow, especially when trying to reach the unplugged members of society.
No matter what venue you choose to follow when it comes to your marketing needs, there are many ways you can utilize a combination of these suggestions to increase your customer base and bottom line profits. Maintaining good leads, exposure, and being a highly rated search suggestion are the early steps to any successful marketing campaign.
Marketing is the best way to get exposure for your brand, and with appropriate exposure, your leads’ pipeline is sure to expand. With open communication towards your clients and prospective consumers, you will be sure to see an impact on your business growth and attraction rating. Starting small on social media marketplaces, and increasing your marketing range as your customer base expands, is a sure way to get a firm foothold within your target market.
Following these tips and researching what type of marketing works for your business will have you drawing in consumers in ways you never knew possible, and now is a great time to start.
About the Author
Alicia Kidd has over a decade of experience in writing about business, technology, entrepreneurship, social media marketing, and all things SaaS. She loves to split her time between writing, editing, and hanging out with her family.