Brand awareness pertains to the way your consumers recognize, understand, and remember your brand. Brand awareness helps consumers become comfortable with buying your products and availing themselves of your services. When you have well-conceived brand awareness, your brand is more likely to be one of the first your consumers would consider when making a purchase.
Why Is Brand Awareness So Important?
With so many other brands out there vying for their consumers’ attention, it can be difficult to get the recognition your company needs to stand out among its competitors. Establishing a strong brand awareness can help your company distinguish itself in its respective industry. This ultimately establishes a sense of trust among your consumers when they see your brand as the go-to standard for the products or services that your company offers.
Once your audience has become more familiar with your brand, it also becomes much easier to push your marketing strategy further. For instance, you can easily introduce new products and services if your customer base can trust you to deliver on these things with a degree of quality and reliability. This can also help you find and retain loyal customers. When it comes right down to it, having good brand awareness is vital in achieving a company’s marketing goals and making a business successful.
Listed below are some ways to improve your company’s brand awareness:
1. Create shareable content
Social media has become a pivotal tool in increasing a company’s brand awareness. It provides free advertising in the form of engagements, such as profile clicks, likes, and shares. Shares, in particular, are crucial for expanding a company’s follower base because they allow your content to be seen by people outside your current customer base. They also increase engagements on your content. These engagements are picked up by social media algorithms, which in turn, enable them to deliver your content more frequently to consumers.
There are a lot of options when it comes to rolling out shareable content on social media. You can create infographics, infomercials, posters – the list goes on. The trick is to get imaginative, so you can stand out among the thousands of other brands appearing in people’s feeds.
2. Offer free trials or samples
A big part of building brand awareness is letting consumers know who you are and what you offer, without asking for anything in return. This strategy can come in the form of free trials and free samples. For example, app developers can offer limited-time trials or subscriptions to first-time users. Similarly, companies can give away custom tumblers, shirts, or mugs to select users or social media followers.
If you’re looking to increase your company’s brand awareness, you must be ready to take the first step in reaching out to your consumers.
3. Maximize your SEO
Search Engine Optimization, or SEO for short, is a fundamental part of improving a company’s brand awareness. SEO is a process that aims to increase digital traffic to a company’s website by putting them at a higher rank on the search engine results page when people search for terms and keywords related to their products and services. The higher the rank, the more chances of consumers clicking on the page. This drives traffic to the site, which in turn, increases a company’s digital visibility.
4. Partner up with other brands
Collaboration goes a long way in increasing brand awareness. By teaming up with other brands, you can build a solid partnership, expand your respective customer bases, and broaden your marketing strategy. Collaboration also helps strengthen the audience’s confidence in both companies because it displays mutual trust.
In deciding which brands to partner with, you must be able to determine the company’s vision and see if it aligns with yours. This would help in setting goals for and creating a strong representation of the partnership.
5. Partner up with influencers and content creators
Nowadays, social media influencers and content creators play a big role in developing a company’s marketing strategy. These people have a large follower base that you can leverage to market your brand. In addition, a significant portion of consumers trust products endorsed by influencers.
Influencers know their audience very well and collaborating with them would not only allow you to reach your target market but would also enable you to create contents their audience resonates with. You can ask them to make a review of your brand or create social media content such as a vlog or podcast to advertise your business in exchange for free products or services.
6. Run ads
While social media engagements can definitely augment a brand’s online presence, gaining traction might prove to be a little difficult, especially for new companies. This is where advertisements come in. By launching sponsored ads and brand awareness campaigns on social media platforms such as Facebook, Instagram, and Twitter, you can increase your visibility and improve brand recall. You can even target a particular audience by tailor-fitting your ads according to age, gender, and location. The catch? These ads are paid. But they will definitely be worth every penny.
7. Start a social media contest
Social media contests are a fresh way to turn up engagements in your company’s social media profile. Most social media contests work like this: participants will be asked to leave a comment, share, like, or tag a friend on a particular post. Winners will be chosen at random, and they will receive a prize. You can also add instructions such as asking the participants to share the link with family and friends to get votes. All of these actions create a snowball of engagements that the algorithm will recognize, allowing the platform to show your content more often on feeds.
There is no hard and fast rule when it comes to improving your brand awareness. The key is to analyze your audience and keep experimenting with new strategies to see what works for your brand. By making use of various channels, such as social media, SEO, and creating partnerships with other brands, you can raise up your own brand and establish a strong presence that will have your consumers talking about your company for a long time.
About the Author
Alex Williams is a writer by profession. He has written extensively on the subjects of entrepreneurship, business, and technology. His work has been published across many news and information websites and publications. In his free time, he enjoys hiking, surfing, and traveling across the contiguous US states.