Collaborating with Instagram influencers can only do your brand a world of good. When it comes to spreading awareness about your brand, promoting your brand, and increasing your Instagram engagement, the most effective means to achieve this is through collaboration with Instagram influencers. In recent years, the power of influencer marketing in helping brands achieve their marketing goals have continued to rise. This has made influencer marketing a strong marketing strategy for both big and small brands looking to reach out to their target market and generate more leads.
Influencer marketing campaigns help business brands in many ways. Some of these include increasing traffic, more engagement, and more sales. Ultimately, it helps marketers achieve their marketing goals. While there are different types of Instagram influencers depending on their field of engagement, there’s also a variation that depends on their engagement rate and the number of followers that they have. There are significant influencers with millions of followers (which are mostly celebrities), and there are also some micro-influencers with a fewer number of followers (maybe tens to hundreds of thousands). Still, they also enjoy a lot of engagement on their posts.
The choice of influencer for any business depends on the business needs, and this may be hinged on the type of product or service that the company provides, the area of operation of the influencer, and the demographics of the business’ target audience. The choice of influencer is more comfortable if you’re convinced about the prospect of collaborating with Instagram influencers. To help you with this, this article focuses on some of the advantages of working with influencers on Instagram and how it affects your market.
Advantages of Collaborating With Instagram Influencers
If you’re looking to give your business a boost through social media, and especially Instagram, then you can’t look past the influencers. There’s no one reason for this, there are a number of them, and this is because of the benefits that you stand to enjoy from it. Below are some of the benefits and advantages of research paper services on Instagram influencer marketing.
More than anything on social media, every brand needs this awareness, for people to know them and the products or services that they offer. This is, in fact, one of the reasons for the rise of social media influencers and influencer marketing as a whole. By collaborating with influencers on Instagram, they can spread awareness on the platform about your brand. They have a wider reach than you, so they can get to your target audience faster and reach more of them than you can. This puts your brand and brand products out to people that haven’t contacted it earlier. This wide reach can result in the generation of more leads, conversion of more prospects, and more traffic to your website. Ultimately, this will lead to an increase in the sale of your products.
For a brand that is willing to get to the top of their industry’s pyramid, brand awareness is a necessity. And the surest way to do this is through social media and influencer marketing. The role of the influencers is to create content that’s authentic for/about the brand for their followers (who are also the brand’s target audience). The content might not even be promoting the brand directly; however, it provides the audience with some valuable information about the brand and the products. The content type can vary from product review to a tutorial or other forms of content that the audience can relate to and mentions the usefulness of the product as well. Like this, brand awareness continues to improve.
The success of any business depends a lot on their ability to win over the trust of everyone, both customers and prospects alike. Social media is an open space, and there are plenty of brands providing both good and bad products. It becomes a struggle for brands to win over trust in the same market with many fake products. Many people might be unwilling to trust your brand, and they don’t have to. However, Instagram influencers have followers that believe them, their judgment, and recommendations. That’s why they’re called influencers. The same people that are unwilling to believe you would readily buy your product because they trust their influencer who has recommended it. That’s why you need Instagram influencers.
Once you collaborate with an influencer who have also tried your product and love it, it’ll be easier for them to create genuine and authentic content that’s more convincing to their followers. The influencers would likely prefer to ascertain the genuineness of your product by using it before creating content about it. This is because they stand a risk of losing their followers if they recommend brands or products that aren’t genuine. In research by Bloglovin, 61% of participants promise to stop their engagement with an influencer whose content isn’t genuine. So, they have to be sure they don’t lose their followers’ trust. If you win their trust, you win the trust of their followers as well.
Generation of high-quality leads
One of the biggest positives of influencer marketing is that it generates high-quality leads for brands. As influencers get more engagement on their posts, you have a higher possibility of reaching more prospects and generating leads. This is even easier with micro-influencers who tend to engage more with their followers than celebrities. So, they’re able also to convince their audience better and create more high-quality leads for your business. The fact that these influencers are experts in their fields makes it easier for their followers to believe and trust them, and hold their reviews and opinions in high regard. So, these followers develop an interest in your brand and what you offer because of an influencer’s review or recommendation and could end up being a loyal customer as well.
Improve your content marketing strategy
Content creation style is different from individuals and also among influencers. Since you’re collaborating with the influencers, they have to create unique content for your brand as their responsibility. For your brand, this means that you have access to more high-quality, exclusive content that you can use as a part of your content marketing strategy. One massive advantage to this again is that you have content on the ground from these influencers, which you can use to fill up spaces in case you are out of ideas. You are also able to share some of these content on your Instagram handle, and the brand’s other social media handles. This will ensure that you have a consistent flow of unique, high-quality content for your followers on social media.
According to an influencer marketplace study, the ROI for influencer marketing is very high. For every dollar you spend on influencer marketing, you get $6.50 returns in revenue. Many other marketplace experts have also marked out influencer marketing as one of the fastest-growing and most productive digital marketing techniques, way ahead of different methods such as paid search and display advertising.
So, you have more to gain from investing in Instagram collaboration with influencers. All of the awareness, traffic, and leads that it brings in to your business often result in 6 times more in revenue than you paid the influencers.
Build strong relationships
When you go into collaboration with an Instagram influencer, you’ll be building a long term relationship with plenty of potentials between them and your brand. This relationship can kick start the building of a set of followers with a strong faith in your brand and brand product. There’s always room for more possibilities in business and better collaborations as well.
Collaborations are a big deal on Instagram, and there is a lot that you tend to achieve from collaborating with influencers on Instagram. However, there’s another form of collaboration on Instagram that’s less common but is also very productive. This is the brand of brand collaboration.
Brand To Brand Collaboration
This type of collaboration involves two or more brands coming together to develop a product that can profit their combined audiences. This way, the brands involved will get a massive reach and help each other grow their brand awareness with very little or no budget.
In this type of collaboration, multiple businesses form a team and create an Instagram marketing campaign across their products to reach out to their combined audience. This is a win-win marketing strategy for all parties, and the fact that it costs the brands nothing makes it even more attractive. It offers the brands a chance to grow across multiple channels, increase their network reach, and align their opportunities and strategies to create something extraordinary for their target audience. There’s only one result of a campaign like this, massive exposure and brand awareness, as well as an incredible addition to the brands’ revenue stream. Other benefits of brand collaboration include audience engagement, creation of content, increasing publicity, networking, and social media community growth.
Instagram collaborations, whether between brands or with influencers, can only bring about positive outcomes for the brand involved. Apart from creating strong bonds between brands and with influencers, there’s also more interest and trust from the target audience, which is what leads to more website traffic, leads, prospects, and sales. All of these come with more awareness and exposure for the brand as well. Collaborations have a financial investment and high rewards potential.
About the author
Alice Jones is a digital marketer and a professional writer who specializes in social media and email marketing. She’s a manager at a research paper writing service and she also contributes to a number of dissertation writing services that provide assignment help.