LinkedIn Pulse has been around for a while. It has proven its effectivity in enhancing one’s professional profile by sharing of valuable content by the users. It has also developed brands, especially with its connectivity with industry influencers. It has also brought information and more intelligent insights and angles to various industries.
Given all these benefits, how does one maximize their LinkedIn Pulse benefits? Here are 5 of the best ways we believe to help you with this. Read on to learn more about LinkedIn Pulse and how to improve your profile and posts.
The Pulse app has come a long way from being a class project at Stanford University in 2010. Akshay Kothari and Ankit Gupta designed, built, and launched its first version in 6 weeks. In 2013, they realized that content recommendations are important for Pulse to become an authoritative source of daily news.
They joined LinkedIn to create a bigger awareness of who they were and who their audience is. They worked hard to incorporate Pulse’s content with LinkedIn’s identity and network data for 2 years. With this, they were able to create the world’s first personalized business new digest.
Fast forward to you, the modern day user, LinkedIn Pulse has been a vital tool in your professional life. Your industry is a dynamic one, with continuous developments to cope with the times. You have to be as dynamic as your industry, and you should be able to exceed the benefits you are reaping from LinkedIn Pulse.
#1 Repurposing of Your Existing Content
You have actively been engaging with people related to your profession for a while. You communicate with them via emails and text messages. You create slides, videos and other forms of presentation to share information to your audience. You may have also been recorded for several trainings, interviews, and conferences.
You joined LinkedIn to widen your professional networks. LinkedIn Pulse is a venue for you to get reliable information in your industry. Professionals interact using posts with valuable content. You have the power to share your own content as well.
You are able to position yourself as well-versed in your industry when you post valuable content via LinkedIn Pulse. Use the information you already have and tailor-fit it to the platform. Compose it in a way it garners more interest to the users. There are features which will be discussed later in writing your LinkedIn Pulse post.
You will be able to get LinkedIn Pulse benefits through this technique since you can link your original content with your post. You can give a teaser of what your topic is, and direct them to the link for more information. With that said, you have to maintain consistency with your brand with all your platforms.
Cross-platform marketing helps you garner more followers in all the platforms involved. This makes you and your content more visible to those who search your topic or something related with your industry. This also goes beyond whatever gadget they use to access your content.
For experienced bloggers, post your blogs to get LinkedIn Pulse benefits. Compared with company websites, online users tend to visit LinkedIn more often. You can copy and paste your content as LinkedIn Pulse copies the links as well. Insert your blog images, or upload new ones if you want.
#2 Utilizing the Writing Ideas Feature
You may experience writer’s block when you try to compose your post. You may have exhausted all your existing content. You may not be able to come up with a new topic. There are times when you want to look at a topic from a different angle, but do not know which angle is best.
Maximize your LinkedIn Pulse Benefits by utilizing the Writing Ideas feature. This is ideal for those looking for interesting topics to write about in their industry. This is useful whether you are new to the industry or have been around for a while.
It presents concepts on what people in your industry are interested to read at the moment. The timeliness of the potential topics makes it more appealing to your followers. Select the one which interests you the most to get started.
This tab is located at the top left-hand corner of your LinkedIn Pulse Editor. There is a link you can click for each idea aptly named “Write about this.” You can now begin creating your post related to your selected idea.
Some of the basics in writing the post include the insertion of an image, headline, and quotes. You can also edit text properties as well. The most important feature is the tagging feature.
#3 Tagging Appropriately
Tagging is an excellent way to maximize your LinkedIn Pulse Benefits. This enables you to label your post via categories. Category based tags will make your post easier to find.
Choose the appropriate tags for your industry. Do your research on what tags top the industry. Also, check on interesting ones which are still on the rise.
Include 3 highly targeted tags in your post for Search Engine Optimization. This will make it easier for users to search your post. This increases mileage in the industry as well.
Combine the use of keywords tags and strategic keyword placements in your post. This will boost your SEO, thus having your content among the tops results in keyword searches. Take note of the consistency of the tags with your title, post, and keyword tags.
Quote and tag industry influencers to reap LinkedIn Pulse benefits. This helps you get their attention for possible insights and suggestions to improve your content. They may also be able to facilitate in your promotion by sharing that post where you have quoted them on. You may also be able to do a collaboration with them in the future.
Aside from the said benefits, tagging the right words and phrases aids in your post to be featured on a Pulse channel. Your post gets categorized by algorithms and editors of LinkedIn Pulse. This helps match the right content with the user who is most likely interested in the post.
#4 Using LinkedIn Analytics
Maximize your LinkedIn Pulse Benefits by being conscious of your stats on analytics for publishing on LinkedIn. You share your professional experience and expertise with other users. You discuss relevant matters in your industry with them. How do you know your communication approach is effective?
Analytics helps you know what is resonating with the users. You’ll know if you’re reaching the right audience relative to who you are and your content. This also aids in your knowledge of your listeners. You are also able to know who engages with your posts.
Maximizing your LinkedIn Pulse benefit this way enables you to make an evaluation. After analyzing the data collected, you can implement necessary adjustments. These all depend on the alignment you want to attain your goal and the reception of the people.
You may want to take notes on how David Petherick maximized his LinkedIn Pulse benefits. He took the time to study all the aspects of the feature to know which one he needs for this brand. He was able to discover some facts that were not apparent prior to analytics.
Petherick was able to see the audience he was reaching by industry, location, and job title, and saw its alignment (or not) with his target audience. He saw where traffic is driven from. He also saw where he could stimulate more traffic.
He was able to see patterns of visit behavior. He used this to share more whenever traffic starts to dwindle. It also became easier for him to acknowledge and thank people who interacted with his work.
#5 Communicating Your Brand More Effectively
LinkedIn Pulse has a reputation for delivering quality articles from industry influencers and top publishers. As you publish your articles and garner your target audience’s attention, more people will become aware of your brand. This is also true to your reputation as fluent in your niche.
Maximize your LinkedIn Pulse Benefits by being consistent with your brand. There is great emphasis on this as it makes your brand easy to associate with across various notification platforms. You have to be conscious that all the elements of your post are relevant to your brand’s identity.
Upon publishing, your post appears automatically in the timeline of your connections. They will also be getting a notification in their inbox. Mobile users will be notified via the app as well.
Simultaneous multiple notifications save you time and effort in informing your followers. It frees you to do equally important tasks, like engaging with your followers. It also gives your post a possibility of a wider reach. This is for your target audience, and to those who will potentially be part of your target as well.
Maximize this LinkedIn Pulse benefit by improving all the aspects of your post. This should guide you especially with the title of your post. When your followers read the title, make sure that it is creative and interesting. This should be brief and concise enough, especially for mobile users who are usually on the go.
Wrapping it up
These 5 ways to maximize your LinkedIn Pulse benefits enhance the success you are garnering now. If there is still a lot you need to improve, then it is a great growth opportunity for you. This growth is not only limited to LinkedIn, but your entire profession as well.