Video content is the most popular medium for brands today, and for a good reason. Videos are more memorable, more popular, and more engaging among users than any other content type. For example, 76% of brands say video marketing has helped them in boosting their sales, whereas 80% of marketers say video marketing has improved the time spent on their sites. So, it is quite clear that videos are more convenient for the audience to engage with.
With the growing popularity of social media among all people across the planet, you might understand the importance of an effective social media marketing strategy for your brand growth, as an entrepreneur. But are you doing everything possible to get positive results? In the present era, where videos are making a great impact on the audience minds, nothing can be more appreciable than collaborating video marketing with your social media marketing strategy.
In this post, you will find why you need to use video content in your SMM strategy. Let’s dive into details:
Importance of Video Content in Your SMM Strategy
As social media is becoming more and more popular, there is a massive change in marketing efforts too. Video marketing has become a basic necessity for the marketing success of businesses operating on social media.
Video marketing is a hot topic for a while now and it’s not going to end soon. More and more businesses are leveraging video marketing for boosting their online reach and brand growth, and it is working efficiently. The data shows that views on branded videos have improved by 258% on Facebook and 99% on YouTube between 2016 and 2017, and definitely, this ratio is even higher now.
Video Content on Social Media
Branded video content is the king on social media and there are several video marketing stats to provide a backup to this statement. Unquestionably, social media is one of the most popular platforms for all businesses for their promotion. Since social media took over the people, old tactics did not work as well as they used to.
As an online business, you need to understand how to use this trend for your brand benefit, to conquer social media, and to engage more and more eyes to your video content. For successful brand promotion, you need to be stand out on all social media platforms your brand is operating on. The only way to do that is to post content that users find valuable, i.e. branded video content.
If you need any assistance to handle your brand social media accounts, you may approach tools like JARVEE. This tool can help you automate all your social media accounts to get more website traffic, followers, clicks, and leads. It can be the best way to take your brand in a positive direction if used wisely.
How to Be Unique from Competitors on Social Media
Today, social media is filled with a lot of content that is bringing almost zero value to the users. The best way to be unique from the crowd is to post something out of the box, refreshing, and engaging. You need to create videos that can educate, entertain, and engage the audience.
By uploading creative videos on your brand social media pages, you can stop the thumbs of your audience from scrolling and encourage them to watch your videos. Think of your videos like funnels and you will surely win. Creating videos for social media marketing is an art. To make a perfect SMM video, you need to come up with ideas, themes, and a well-defined strategy to reach optimum results.
You can build innovative SMM videos within minutes with the right online video making tool. You can find a plethora of video making tools on the internet to create engaging videos. From so many options available, Renderforest is a tool that can help you make quick and effective videos for different social media platforms to promote your brand successfully.
Advantages of Using Videos in Your Brand SMM Strategy
The human brain processes a video 60,000 times faster than traditional text. As vision is the most dominant sense, there is no wonder that more and more brands are adapting branded video content for their advantage. Let’s talk about the advantages of using videos in your SMM strategy.
- Brand Awareness: Posting a clear, entertaining, and relevant video on social media can enhance your brand association by 139%. The audience prefers to buy products from brands they trust, like, and find genuine. Putting a face to your business can help people get to know your brand more easily. Inserting videos in your SMM strategy serves to boost the reach and awareness of your brand. That’s why you need to create excellent videos to attract more and more audience for improved brand awareness.
- Increased Engagement: Videos deliver outstanding results when it comes to improved engagement as they can help you produce more likes, comments, and shares as compared to other forms of content. If you want positive reactions from your prospective audience, better incorporate video on your social media platforms.
- Lead Generation: People who watch a product video on social media are more likely to buy it (only if, it is presentable and enjoyable). You can generate more leads to your brand by uploading video content that is strategically planned, generated, and distributed for the target audience. Uploading at least one minute of creative video on social media platforms is a powerful thing to attract the right visitors, engage them to your brand, and generate more leads.
- Inexpensive & Time-Saving Solution: Creating videos and posting them on different social media platforms is a cost-effective and time-saving approach. All you need is a well-planned strategy and a video making tool. A professionally created and optimized video can be used over and over and helps you save both your valuable time and money.
Sharing brand videos on social media platforms is the key to success for any brand. The information available in this post can be helpful to develop a successful social media campaign to get substantial results. As you know, there are numerous social media platforms including Facebook, YouTube, Instagram, Twitter, etc. For desired results, you need to understand how the audience see and interact with the content on these platforms.
More than half of the people across the globe are using social media and all of them prefer to watch videos on different devices like mobile, tablets, or laptops as per their convenience. So, you need to ensure that the videos you are creating and posting on social media are responsive to all these formats. No matter which industry you belong to, this strategy can help you generate engaging and watchable branded video content. Use this branded video content in your SMM strategy for expanded brand reach and improved revenue.
Roman Daneghyan is Chief Marketing Officer at Renderforest, specializing in social media marketing, content marketing, and SEO.
team koderey says
Wow, great article. VIDEO IS AN EFFECTIVE FORM OF COMMUNICATION THAT NEEDS TO BE INTEGRATED INTO EACH AND EVERY ASPECT OF YOUR EXISTING MARKETING EFFORTS. Insightful guide. Keep the good work up 🙂
Thank you. Appreciate the comment 🙂
Hey Roman, thanks for sharing. Video content can be one of the best free options to promote your social media profiles. Good phone camera can be enough, you just have to use creativity and send a good message.
Thank you for this great article. I just want to share my personal experience with all of You. When I have started using videos instead of images, my profits jumped 120%, so, please follow all instructions from this article and You’ll see significant increasing in your results.
People will absorb content via video easier than writing. It’s more convenient to tell your story via video. Thanks for sharing guys!
Thank you for sharing! To add, I also read somewhere that search engines love when you have video embedded on your website.
Rock Star says
Videos are in and it will remain like that in the near and maybe in the far future. If You’re not able to get or make a video, at least make some good slide shows, or slide shows in the form of videos, Facebook and Instagram are offering those possibilities already.
Social media re replacing traditional ways of informing like TV’s, so, it’s natural that they will keep on with extending their offer in forms of videos. They will keep increasing video lengths and all other stuff related to them. Thanks for the article.