Gone are the days of running commercials and watching your sales explode. Gone are the days where you’d be excited about investing in a radio advertisement.
After the discovery of Internet, times have changed a lot. Things have become more ‘digital‘.
Social media has made communication a lot easier. This, of course, sparked many brilliant ideas in the minds of marketing experts.
The end result?
Thousands of businesses are now marketing on several digital platforms, enjoying a profitable ROI. However, the competition is slowly increasing day by day making it harder and expensive for entrepreneurs to promote their brand online.
Thus, it was only logical for the JARVEE team to compile a list of successful strategies you can implement on social media, starting today.
Let’s start right away.
1. Invest In The Right Tools
Posting content online can be a hectic and tedious task. Before the invention of software like JARVEE, you’d have to hire someone to manage and schedule your posts.
However, since most of the tasks could be automated, social media tools came into development. There are many other tools you should be using that are non-social media related. But Picking the right ones for your business can be a challenging task on its own.
To make it easy for you to understand, we decided to divide the type of tools into 4 different sections.
A. Project Management Tools
When dealing with online projects, a lot of communication takes place between your team. You have to exchange several files, spreadsheets, documents, etc. Transfer of such files can be very tedious and time-consuming.
Project management software serves as a solution to make the whole process much smoother and easier. Software like Google Docs, Microsoft Onenote, and Trello, all serve as examples of useful project management tools.
These tools make it very easy for you to collaborate, discuss, and share almost anything with your team.
B. Attraction Tools
These tools help you attract customers from social media, your current following, and other mediums. Examples include;
Email Marketing Software
There are many good email marketing software out there. A good example could be MailChimp. These products help you design and schedule emails directed to your mailing list.
Social Media Automation Software
Software like JARVEE comes into play here. With the help of these tools, you no longer have to spend hours on social media for content marketing. This post explains how you can use JARVEE for social media automation.
JARVEE offers a 5-day free trial, just so you can get a feel of how the software works. If you aren’t already using it, we highly suggest giving it a shot.
Graphic Design Software
As the name suggests, this type of software helps you design attractive graphic for the multimedia you use. Examples include Canva, Animoto, Adobe Photoshop etc.
C. Customer Acquisition Tools
These tools come into play at the customer acquisition stage of your marketing strategy. You’ll first be needing a tracking software to track your conversions. For that, you can use Voluum or Adsbridge. Then you’ll need a CRM software. There are many out there but some good ones are HubSpot, Salesforce, and Marketo.
D. Analytics Tools
You may already be familiar with these. They include Adobe Analytics, Google Analytics, Hotjar etc. There are multiple options out there to analyze the traffic dynamics on your website. We advise on choosing the one best suitable for your business.
2. Learn From Other Companies
If you own a small or a mid-sized business, you may not have an adequate amount of resources and time to pull out great content. The best step you can take then is to watch other companies, both inside and outside your industry.
You can do so by creating Twitter lists or using the ‘Facebook pages to watch’ tool. Set up a list of brands that you think to post great content on a consistent basis. Once you have a list of great brands or influencers in your industry, check back once in a while on the type of content they are posting. Are they using text-only updates? What subjects and topics are they using?
Having a deep deep understanding of the trends and whats working in your industry will do wonders for your social media content. In addition to that, watching others within your industry will spark many ideas in your mind. So, from now on, make sure to create a list of great brands in your industry and follow them on a weekly basis.
3. Remember That Engagement Drives Growth.
Whether you have a company of a hundred or just one. Engagement on social media is one of the most important factors determining the growth of your customer base over time.
One of the ways to drive engagement is by producing great content. You need to understand from the very beginning that if you have people who are regularly engaging with your content, they will soon become strong loyal followers/customers.
Interacting with your audience is also a form of engagement. Which is why it is essential for you to make a commitment to respond and answer their queries. This will later increase their loyalty towards you and soon enough, they’ll start referring their friends and family to your brand. You can later even create a referral program that rewards people who share your content. This will ensure you get a greater percentage of shares, which in turn, will drive more engagement.
Another great way of increasing engagement is Facebook groups or a Slack community. Groups or small communities are a great way to make your customers interact, learn and share with each other. If you are able to properly manage your group/small community, the amount of engagement you can get is incredible.
Producing engaging content may be challenging at the start, but it will increase the % of loyal customers among your social media channels.
4. Don’t Be The Jack Of All Trades
Before you start marketing on social media, it is important you decide on your brands’ identity. Being all things, to all people, across all social media networks is just simply unsustainable.
On the other hand, sharing a clear, specific and a concise topic that you are passionate about, will help drive a more niche-related audience. That audience will interact with your content on a much higher level.
Being specific will also give your target audience a reason to visit you multiple times.
Think about it. If the traffic comes to your social media profile without having any idea of what they’ll see, the chances of them re-visiting your profile in the future, are very slim.
However, if they know before-hand what to expect, the chances of them re-visiting your profile for that specific topic later will certainly increase.
Not being specific is like starting a business and trying to sell your product to every single person out there. It just doesn’t work. But if you start in a niche industry and you sell a very specific product to a very specific user, that product has a much greater chance of success.
In conclusion, focus on a very specific topic.
Social media marketing can be one of the most profitable ways of marketing your businesses. If you use these strategies in conjunction with quality work at hand, great results most certainly await you.
If you have any questions regarding this article, feel free to ask and we’ll answer them as soon as we can.