Social Media Content Optimization is indispensable for your growth in the digital world. Millions of brands and businesses compete against each other for people’s attention. To stay ahead of your competition, your content needs to be top-notch. However, good quality content alone can’t assure the success of your business. You need to optimize your social media content to get the best out of social media platforms.
What is Social Media Content Optimization?
Social media content optimization is the process of optimizing all content that you share. That is the verbal content, visual content like images, infographics, Gifs, memes, podcasts, videos, etc.
It includes effective usage of titles, branded links, and hashtags too. Finding the right topic & time to post your content is another crucial aspect of social media optimization.
Why do you need to Optimize Your Content on Social Media?
Failing to plan is, planning to fail. Without proper optimization, your content on social media sites will not reach the right audience. It will under-perform and wane into obscurity. Fortunately, we have many tools that make social media content optimization simpler.
Check out these 9 Social Media Content Optimization Tools:
Ahrefs Content Explorer
Ice Bucket Challenge was one of the most shared content globally, but it doesn’t work today. Ahrefs Content Explorer provides you with data and trends of a topic for a period of up to 3 years. It helps you to find out important metrics like the most viewed pages, length of the content, authors, languages, social shares. With this information, you can craft the perfect social media marketing strategy for your business.
With Ahref Content Explorer you can quickly test if a topic will work or not. You can get information on what content will work, what won’t, without performing A/B tests and spending your time, effort and money.
Hashtags can break or make your brand on social media. Using the right hashtag takes your content and your brand to the right set of people. Hashtags play an important role in Twitter, Instagram, Linked In, and even Pinterest. BrandMentions hashtag tracker provides you with real-time data about the most used and most followed hashtags on social media. The free tier gives you ample information to optimize your social media content. You get data like mentions, the number of interactions, total reach, and the number of likes and shares. You can see the performance of posts, demographics, sentiment, and many vital indicators. Paid plans provide historical data and real-time tracking.
Links bring traffic, i.e. customers, to your sites. Lengthy links on social media dissuade your followers from clicking them. With Bitly, you can shorten the links to your website or articles. You can also brand them with cleaner and shorter links of your choosing. This makes your brand look professional in the eyes of a follower. Bitly allows you to track and optimize every link that you share on social media. You can include UTM parameters and track the effectiveness of your campaigns. You also get in-depth campaign management and analytics dashboard for all your links.
Imagine planning and creating your content calendar within an hour. That is what Canva helps you to do. Canva makes you a designer with almost zero experience of using any image or video editors in the past. The simple drag and drop editor makes everyone a designer. The large pool of templates, stock images of Canva, makes it the perfect designing tool. You don’t need any designing skills to create incredible designs at Canva. You can use the tool to create images, Pdfs, Gifs, videos, infographics, and other forms of content. The branding kit in Canva allows you to rebrand existing designs easily. You can personalize the designs with your elements, themes, and color schemes in a click.
Any social media manager knows that repurposing of content is the cornerstone of an endless supply of content. It also keeps your wall and content feed fresh and lively. Wavve helps you to create beautiful animated videos that you can share on social media. The audio and video searches are increasing in numbers and reach. It is high time that you shift to the video content marketing approach.
You can convert your podcasts, music, or any form of audio into an attractive and engaging video. Again, you don’t need any designing or editing skills to create stunning videos. All these with an intuitive click, drag, drop, and edit approach.
Although Canva has the ability to design videos, it is primarily for image creation. InVideo, provides you with more than 4000+ templates to create videos that sell. It also offers easy video editing and video exports.
With InVideo, you can create engaging videos that your audience love to share. It helps in establishing your authority in your domain. Customize video size, dimensions, and duration for each social media. Create custom videos for YouTube, Facebook, Instagram, or for your blog. These features make you an effective social media manager who grows your brand.
Lumen5 is an AI-enabled video maker that streamlines your digital marketing strategy. As a social media manager, you need not spend hours and hours creating your video. Lumen 5 helps to create Facebook videos, Instagram stories, and slideshows. You can create memes, custom-made videos such as e-commerce videos, business intro, infographics, etc.
With the power of AI, you can repurpose your old blogs and podcasts into a clean and engaging video. You also get access to a large number of free video stocks and templates to start from. Branded videos drive traffic to your website and establish your authority in the domain.
Quality Content creation is a challenge for every social media manager. But content management and promotion are the keys to growing your business. You can improve the reach of your content with Quuu Promote. It automatically promotes your posts and content on social media. You can also choose the manual approach to grow your reach organically. Quuu Promote has more than 420+ categories for automated content promotion. It engages with real users to provide a targeted follower base on social media.
Have you ever heard of social media automation? Jarvee does exactly that and also more. It has automated features like follow, like, share, unfollow, follow back, etc. An active account on social media draws more attention and followers on social media. Jarvee automates your Facebook, Twitter, Instagram, LinkedIn, Tumblr, Pinterest profiles. It also provides other tools for content scraping, hashtag research, auto hashtags, etc.
A large number of social media content optimization tools are available today. The efficiency and effectiveness of your tools don’t guarantee your growth. Proper usage of these 9 social media content optimization tools will help your business grow 2x to 10x within a year.
About the Author
Vaishali Badgujar is a content marketing specialist. She writes about SEO and Content Marketing at GrowthWonk.