The marketing industry changes constantly and those who follow trends and best practices stay in the game. We are all aware of the influencer marketing expansion that happened in the past few years. Nowadays, having influencers participating as part of your marketing strategy is not a luxury and it’s not reserved for expensive brands only.
These collaborations have a great impact on campaigns. Of course, if they are handled properly. Even this looks like an easy task, there is a lot of work behind every successful collaboration with social media influencers.
This trend brought many business opportunities that created a need for experts that will be handling these collaborations. Influencer Marketing Platforms are there to make sure that you will get the most out of your collaboration. Their expertise, strategies, and different tools that you can use as part of these platforms can help you to achieve what you expect from your campaign. Below we will list some of the best platforms in this industry that you should check out if you are looking for this kind of service.
Influencity is one of the most complete AI-powered influencer marketing platforms that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.
Influencity platform will allow you to:
– Search for the perfect influencers for your campaigns in just a few seconds. Over 70 million influencers can be found combining over 20 filters (engagement, location, gender, age, interests…)
– Analyze any social media profile, create your own database, and organize your influencers in lists. Influencity will allow you to see full profile analysis (followers quality, KPIs, demographics…)
– Estimate your campaign’s results before managing them. You will be able to do this thanks to the analysis that the platform makes based on the influencers’ main KPIs. You will be able to manage as many campaigns as you need at the same time on a very visual and easy solution.
– Measure results through complete reports that include publications with its automatically generated metrics, graphs, and data of your campaign as a whole.
Tribe Dynamics is one of the industry-leading data and analytics solutions that can provide the full picture of your influencer marketing program. The platform helps you to capture the influencer content created about your brand, understand your digital community’s dynamics, benchmark your earned media performance, and refine your influencer marketing strategy to maximize your program’s impact.
Tribe Dynamics works with iconic brands, retailers, and agencies across industries—from beauty to fashion to entertainment.
– Superior post-tracking technology captures and organizes influencer mentions of your brand across all major social platforms, including TikTok and Instagram Stories, in one easy-to-use dashboard.
– Understand, segment, and grow your influencer community with our industry-leading analytics on the post, influencer, and community levels. Uncover your most valuable influencer relationships.
– Keep a real-time pulse on your influencer campaigns, or zero in on a subset of your community, with our customizable content feeds. Seamlessly measure and evaluate the impact of your brand’s activations.
– Benchmark your brand’s own performance over time, and compare your success to your direct competitors, market, and industry, so that you can validate your investment and expand your lead.
Hivency brings consumers, influencers and brands together to create authentic customer experiences. Hivency’s 360-degree solution enables brands to identify relevant influencers and ambassadors, manage their collaborations and generate and collect quality consumer reviews.
Hivency puts customer engagement back at the center of purchase decisions and enables companies to create, manage and optimize their entire influencer marketing strategies.
Founded in 2017, Hivency has over 90K micro-influencers, 200K nano-influencers and 240K consumers in 140 countries. It accompanies more than 1,000 brands of different maturity and industries, including L’Oréal, Sephora, TF1, Promod or KitKat.
Since 2013, NeoReach is one of the largest and most trusted names in influencer marketing. With data-driven approach, they power some of the best influencer campaigns in the world. Whether you need a self-serve tool, custom API’s, white labeling, launching a social network, or just want their white-glove agency services, NeoReach would be a great option.
They manage influencer sourcing, performance reporting and everything that happens in between.
Their team was a critical component to the launch TikTok in 2018 when they rebranded from Musical.ly. Their customer list includes – Amazon, Airbnb, Blue Apron, Casper, DraftKings, FanDuel, Robinhood, Netflix, Moose Toys, UFC, PGATour, 3M, Gillette, Unilever.
Keyhole is an Influencer Marketing Platform that can help you to unlock your social media potential. With their expertise and tools, you can create successful marketing campaigns and measure the results of the process.
Services that they provide are below:
– Social Listening & Brand Monitoring
– Influencer Marketing & Analytics
– Competitor Analysis & Benchmarks
– Campaign & Event Tracking
Keyhole’s user-friendly dashboard allows you to create and share reports fast, which can save you a lot of time.
With this platform, you can find influencers suitable for your brand and campaign and also measure the results and ROI. They also have great support that will support you along the way.
All these platforms have similar services and they are built for the same purpose, however, when you check them into more details, each of these platforms is unique and has its own advantages. They are useful for both marketers and influencers and present a sort of safe place where you know that your collaboration will be handled properly. If you are choosing the one that should work for you, you should go through existing options and even contact them if you have any additional questions, this way you will make sure that you made the right choice.