There are a lot of ways that you can use the internet to help benefit your business. This can be through the likes of having an easy-to-use website, utilizing online advertising, and building a following on social media. Also, an incredibly effective method at generating sales though is by getting some positive online reviews.
Online reviews from customers have essentially created an entirely new field in both communication and marketing. They are a great way to bridge the gap between traditional, regular word-of-mouth and a viral feedback form.
Collecting customer reviews can be incredibly simple if you integrate some kind of feedback option on your site; you could even offer incentives such as 10% off a future order to persuade people to leave a review. It is a good idea to enlist the help of a web application development company such as Make IT Simple as they will be able to build this review feature on your website so that it is clear and easy to use.
Here are some of the main reasons why getting that customer feedback is so important to your business.
You Can Improve by Better Understanding Your Customers
If you get reviews from your customers, then you will be able to understand what it is about your business you should promote more and what could need a bit of work. This is great in the long term as it means that eventually, your business will be operating at its absolute highest capacity.
You will be able to improve your customer service the more feedback you get, and it means that if there are any issues in the future, you will be able to get them resolved as quickly as possible. The end result will be you creating an all-around more positive experience for your customers.
They Provide You with Credibility
There are a lot of online threats that face consumers today, so naturally, a lot of them are hesitant when it comes to engaging with businesses. If you have a range of positive reviews across your website, it will build your business’s overall credibility. In the same way that we turn to friends and family for different types of recommendations, customer reviews allow people to know if they would like to engage with your services in just a few clicks.
Improve Your Ranking on Search Engines
Ranking highly on the likes of Google is at the forefront of a lot of businesses’ minds, and in order to do so, they are prevalent in creating an optimized copy. Rightly so, as this is effective; however, reviews can also help as they are among the most prominent ranking factors when searching locally. It seems that when your reviews contain keywords, they rank much higher in Google’s local pack. So, if you have a keyword and then also a mention of the city you operate in, this could be hugely beneficial for your business as it means that you will show up as soon as someone searches for that keyword and your city.
They Will Make You and Your Brand More Visible
Being a successful brand means that you are also a visible one. Most shoppers are going to take to search engines in order to research different products or services; however, they will also be heading over to sites such as Facebook, Twitter, Instagram, and all manner of social media. These are all places where customer reviews are going to be visible as people will discuss the kind of experience that they have had with your brand.
When it comes to creating content for your site that will allow you to become more visible, reviews are a really good way to do this. They will provide you with a constant stream of positive content that search engines and people searching on social media will be able to pick up. Plus, even if the feedback is not positive, you can create content outlining how you will rectify the issues highlighted, which will put your business in a positive light.
They Are Essential When It Comes to Decision Making
A good brand these days is a brand that is constantly expanding upon its online visibility. Today that means having a brand that keeps people talking about it. Social media and digital marketing are great tools all around, but being able to make customers continue discussing you, your business, and what sets you apart from the rest is one of the most effective forms of branding.
There are a huge number of customers that believe online reviews are an essential part of the decision-making process when it comes to choosing a business to work with—as such, having people who continue to talk about your brand will make it much more likely that they are going to be excited by the prospect of working with you.
They Have a Clear Impact on Sales
Case studies show that when you have positive customer reviews on your site, they have a clear impact on how well the sales of your organization are. For instance, there was a study carried by Revoo in 2016 that discussed the impact reviews could have on sales which found they generally tend to have an average uplift of 18%.
The benefits of this overall uplift include conversion rates, order sizes, and repeat order rates. This means that if you are frequently getting reviews from customers and are publishing them in a way that spreads the message about your brand, you are going to see a direct impact on your sales, and your business is going to grow as a result.
There are lots of ways available to businesses that will allow their organization to grow in size, and these vary from paying for online ads, digital marketing, SEO, and publishing customer reviews. Getting customer reviews will not only give you direct feedback on what you offer, allowing you to improve as a result, but they also give your business more credibility, help with your ranking on search engines and also have a direct impact on your sales.
About the Author
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.