In general, is it really one of the best times for us? One may say no, one might say yes – all dependent on the situation we are collectively facing as a global force at the moment, fighting the Coronavirus.
We are currently facing a global pandemic which requires us to stay at home all the time. We are facing a global lockdown; schools, universities and workplaces are now closed. Organization cultures are now changing and shifting their cultures as everything is in work-from-home mode now.
The COVID-19 outbreak is hitting the demand and supply from left to right. Each day, it becomes clear how businesses all over the world are affected due to the virus. In times like these, businesses as well as individuals need to take timely smart actions in order to stay ahead of the game, while minimizing the losses.
It is also the time when business all over the world will be adapting new sorts of marketing strategies. While people remain in isolations, billboards and other sorts of traditional marketing needs to be put aside, as it could aid budget cuts as well.
With the increase in social media and internet usage by people all over the world, this situation is the testament of how crucial digital marketing is for businesses. As for you, if you are also looking to increase your skillsets, revamp your CV and learn something new, this is the right time for you to learn digital marketing. If you are good at using Instagram or other social media platforms, you might want to read what we have next for you.
1. Digital Marketing Is the Present as well as the Future
Businesses now are moving towards digital marketing more than ever. With everyone glued to their phones and sticking to social media as an outlet, brands are now focused on bringing effective content on social media.
If any business which did not have an online space before, they are doing it now to make sure their business does not suffer. Organizations are implementing SEO aka search engine optimization more than ever. SEO is the process which allows your business’s website to appear in the top ranks of Google or any other search engine. With your associated industry keyword being searched by potential consumers, proper SEO would allow you to be on the top results of the search engine. On top of this, search engines such as Google are always changing their algorithms. This raises concern on how marketers need to stay updated regarding the latest trends in order to ensure that the website they are working for attains the results they are trying to achieve.
Every business wants to do that during the current situation where digital presence is the only way to attract consumers. This signifies why it is the perfect time for you to learn about digital marketing and put yourself out there.
2. Demand and Supply is in Favor of this Profession
The job opportunities for digital marketers are increasing day by day, especially during the COVID-19 crisis. With businesses taking everything online and working on their digital presence, your profession would be a needed skillset for businesses.
With the marketing technologies advancing ever-so rapidly in order meet the standards of automation, target accessible and personalization, everyone’s in a catch-up period academically.
Businesses are catching up in order to leverage the growing field of digital marketing. Between the years of 2009 to 2015, the Indeed job listings that required inbound marketer and digital marketer rose up by 867%, signifying how important this industry is the present as well as the future, as concluded by the Creative Group.
Conclusively, if you acquire learning about digital marketing now, it will not only benefit you during the crisis, but essentially for the future as well.
3. Rise in the Tools for Digital Marketing
With increase in the demand for inbound marketing, this industry sees a shift; from the selling mindset to a helping one. Now, you won’t see interruptive, creepy content which has always been counterproductive and tagged as “negative publicity”. Marketing trends have involved – the industry is now armed with fresher approach tools that offer a lot more than they did in the past.
This industry is much more fulfilling and positive than it was before, when comparing it with traditional marketing. This is essentially why fresh, young minds such as yourself are attracted towards this kind of an industry as it allows you to be empathetic and intelligent while being creative.
4. The Golden Age to Train Yourself Is Here – Take Full Advantage of It!
As a sign of goodwill and a gesture (or maybe, JUST maybe as a marketing tactic), companies all over the world are offering free certification programs and guides during COVID-19 period.
These programs and guides will help you gain knowledge on important concepts and skills to get you going. These free training resources are crucial for you to get connected with. With you having great amount of time in your hands, this is the perfect opportunity for you to get access to these free modules and training and gain the much-needed knowledge to enter the world of digital marketing.
Keep in mind that digital marketing is a lot more than just social media presence. While having good knowledge regarding social media is important, perhaps even a key in this profession, there’s a lot more you need to learn.
As mentioned earlier, this indeed is a horrific time for the global community. We need to stand tall, together and support each other as much as we can. We need to practice social distancing as much as possible. At the same time, this is a good opportunity for you to learn something new, and what’s better than knowing the future of marketing, digital marketing?
Good luck and stay safe!
About the author
Vitalii Anufriiev is a professional digital marketer who is passionate about learning about new trends of digital marketing. He is also a writer at the Writing Metier. Aside from digital marketing, he is passionate about football and supports Manchester United.