At the moment, Instagram is the most popular social media, having over a billion monthly users. This social network is especially popular among the younger population, and some statistics show that it’s used by 57 % of users under the age of 30. If this group of users is part of your target market, then you should definitely create a business page on Instagram and make the most out of all the advertising opportunities that it offers.
No matter which platform you use, data analysis and monitoring the success and results achieved by your social media page itself, as well as marketing campaigns, is essential. Instagram, like Facebook, has built-in mechanisms by which you can track certain analytics, such as reach, number of new followers, and the like.
However, there are applications/tools for Instagram analytics that provide a truly detailed insight into the performance of your Instagram page.
Instagram Analytics Tools
There are various tools for Instagram analytics that are important because they provide insight and detailed analysis of followers, reach, measuring the success of posts, the success of ad campaigns, hashtags… Extracting parameters of these analyses, you can determine the optimal time to place ads, the structure of your page’s followers, who visits it the most often, as well as geographical, demographic, and other relevant data.
In case there’s website standing behind your social media page to which links from your Instagram posts or bio lead (if you’ve got more than 10,000 followers, you can put links into your Instagram stories), you need to make sure it’s visible all the time, meaning no crashes or slow website loading is acceptable because this will hurt your business.
When choosing a web hosting service, some of the hosting services have advantages over others. MySQL is known for being reliable and a highly secure database hosting system, which is why all large businesses should take it into consideration. Improved website performance and faster load times are what’s guaranteed when leasing MySQL hosting packages. There are few more benefits of having hosting services based on the MySQL open-source databases, such as domain associated web addresses and improved security. Also, MySQL supports a wide range of platforms for building websites, including WordPress, Drupal, and Joomla, as well as all the most popular web apps.
Below are the 10 most popular free tools for Instagram analytics. Some of those are completely free, while some have a restricted time period with the free version.
Instagram Insights is an integral part of the Instagram app itself that provides business users with page analysis. The analytics you can see through this tool relate to followers’ activities, most popular posts, reach, optimal posting time, and the like. You can also compare the success of the post before and after the promotion.
Squarelovin is a tool that provides an analysis of posts on a daily and monthly basis and offers insight into the interests and engagement of followers. With this tool, you can determine which is the best, but also the worst time to publish content.
Union Metrics is one of the simplest tools for Instagram analytics. It offers a short-term one-month overview of activities on the page and identifies the most successful hashtags. With this tool, you can determine your most dedicated followers, at what time followers most often use the application, the average engagement on an individual post, etc.
Keyhole allows direct tracking (real-time tracking) and analyzes hashtags in detail. This tool analyzes the frequency of use and correlation of specific hashtags and provides ideas for using the optimal number of hashtags.
SocialRank provides detailed information related to Instagram followers. It also provides insight into which words are most often used by followers, which are their most popular posts, and allows searching followers by interests or by location.
TapInfluence analyzes and reveals who the influencers are in a particular field or according to the use of certain hashtags, and you can even find out the engagement prices of certain influencers. This can benefit brands that strive to make a greater impact and furtherly expose the brand itself.
Iconosquare analyzes the relationship between the frequency of posts and the increase/decrease in the number of followers. It detects the most popular posts but also estimates the average number of likes and comments on posts. This tool even has its own stock of images that you can use in posts, as well as a calendar to plan and schedule posts.
With the Simply Measured tool, you can measure followers’ engagement, highlights, best day and time of day to post, and more. You can also track the use of keywords, hashtags, as well as to track influencers and even commentators of your posts.
The best thing about this tool is comparing your page to competitor’s pages to see your own strengths and weaknesses. Socialbakers analyzes which are your best posts, which are the most commonly used hashtags, the most effective filters, and basic information about the number of posts and followers.
Pixlee provides free reports on the performance of your page and detects influencers who could promote it. Information about the growth in the number of followers, the popularity of hashtags, and the like are part of the analytics provided by this tool.
Why Should You Use Instagram Analytics?
The benefits of using Instagram analytics for marketing purposes are numerous and it’s hard to argue with some of those. They will help you perform at the top of your industry, plan campaigns and strategies, deeply understand your target audience, and save time and money, i.e. resources that are limited to most businesses.
The above mentioned Instagram analytics tools are free or, at least, have a free trial, but insight into the analytics offered by these tools is of great importance. The tools are very easy to use and by using them, you can access data that will help you manage your business page on Instagram more successfully.
The success of social media marketing depends on monitoring analytics, that is, analyzing all the information that you can gather using various tools and applications.
About the author
Mahendra Baiya is digital marketing manager and entrepreneur. He is interested mostly in tech, marketing and startups. Content creation has always been his passion. Founder of miguestpost.com and a huge fan of gaming.
Reach him out here: https://www.linkedin.com/in/bajiya/