To design a clear picture of your target population is a crucial factor in providing your customers with a better and more beneficial experience. The happier your public is the more thriving your business goes. Nowadays it poses no difficulty to conduct a research upon people interested in what you have to offer. However, there would be no such article if things were so apple pie easy. You are welcome with these top 10 tips on how to upgrade in the department of research upon your targeted market.
1. Define your ideal buyer and then revisit your definition
From the mission of your product, you might have an idea of who it might be of use for. However, that clear picture you have in mind does not always reflect the true situation with people interested in you. You have to get into a deeper examination of your audience, since this way you will get a chance to know more about their needs and answers they seek. Why to pay much attention to that? Well, for the benefit of improvement. You, as a proactive entrepreneur, have to use that data to make your product even more desirable by the clients. Knowing their pains exactly gives you odds to refurbish what is excellent with some new features.
2. Customer analytics is your way to audience awareness
The first thing that comes to your mind is probably Google analytics that is well-equipped to provide with your public info. However, now there are more alternative services existent to serve these needs. Do not ignore the importance of analytics tools. They are your greatest assistants in learning about how the visitor behaves on your page and what to do, so they perceive you as the only holder of the “cure” for their pains.
3. Project your customer’s buying journey
Up to this very place you pretty much know how the buyer’s journey is mapped. First, they have to get aware ( lead to your source of information). After potential customers get to consider how good your intentions, help-wise, are. Sometime later decision phase is looming upon the horizon. Your aim is to have them close the deal. Learning about their behavior on every phase, depending on who they are and what struggles they deal with gives you: a) to have and idea about your targeted market in deeper details, b) to optimize your content for gathering more data from your visitors and hopefully turning them into leads and of course much-desired clients.
Let me show you a real-life example of my cousin, the owner of a chinese food restaurant. First he did not do delivery, but then added this option too. Things were going pretty well. Not long ago he has decided to made some changes on his website concerning the menu. There has happened drop of orders. Regulars were cool, the newcomers were of major concern. Analytics showed that most of the visitors were leaving the menu page not ordering anything, and checking through just one page and that was it. The food is great, prices are reasonable. So what seemed to be the problem? Menu design itself was it.
People were leaving never reaching the consideration phrase, because they did not feel like roaming through an overloaded page with pictures, letters, jumping prices…Well, it was served and he managed to fix the “bug” so to speak, and ordered a decent, appealing restaurant menu design.
4. Social media for more detailed personal profile
The time when people were afraid of oversharing their personal info on social media are long gone. Who knows whether it is for better or worse, but definitely beneficial for you to educate yourself about a whopping ton of useful data. Who your audience follows, trusts, what content, and even separate words resonating with them, things that entice them and holds their attention for long. That will help you get closer to your market and empower you to perform, acing the deals.
5. Surveys matter
Only a few will get annoyed with this format of gathering information. Conducting surveys has proven itself to play a significant role in analyzing what works best and how to tweak the rest. Questions opting for extended response will be of prime ones to focus on. Feedback surveys perform a significant part in learning about users` experiences with your brand.
6. Learn from the successful experiences
Learn about the services that your audience already finds useful. Check out for those to know how exactly they position themselves on the market so fruitfully that people turn to them for certain solutions. Do not copy them exactly, you are original for who you are, just get the gist of what brings success and a large number of clients to those industries.
7. Listen to people talking.
No, this is not about classical eavesdropping with further rumor distribution. It is about knowing how your audience interacts with your company and whether they are treated well enough by your support team. Listen to the recorded conversations, read chats. Reviews !! This way you know if your target population have their demands satisfied exactly as they need them to be according to who and what they are.
8. Launch a focus group
This survey tool is somehow similar to conducting surveys. However, it reaches a narrow group of participants who can qualify for the profile of your ideal buyer. Prepare a specific list of questions aligned with the purpose of the group and have the knowledge flowing to your analytical charts.
9. Observe customers’ field of competitors
Please keep your business ethics up and do not smile widely at researching for unhappy comments left by the users. You are there not for basking in the sun of your competition’s failure to fulfill the needs of customers. The goal is to study more about those exact needs and things to be implemented to have a solution to the still-existing problem. Classical learning from the mistakes of others. Competitors’ area might own a clue for your success.
10. Ask around
So simple idea and yet so often ignored. Going far to get the answer we overlook those the closest that can provide us with valuable knowledge and direct us towards the right direction. Honestly, your vocal coach ( if you of course have one, but you get the idea) may be the one who can express insights for your brand. Get offline and engage in face-to-face conversations.
To sum up
There is never an end to what can be done for learning about your targeted population. Market changes so do the buyers’ preferences on how, when, and what to buy. Keep your eyes wide open and implement any great tools or suggestions offered for your business to thrive and your clientele base to expand and stay loyal.
About the author
Being an expert in creating engaging and useful content on various topics, I decided to share best practices for copywriting, my thoughts, knowledge, and experience with other professionals. Presently, I write posts, guides, surveys that can help other copy-writers and bloggers to improve the website’s content, making it appealing to the readers.
My Linkedin – http://linkedin.com/in/anastasiia-poloklyvets-27a353131