Design is often one of the most underrated aspects of marketing. Many people think that if the product or service is good, then design doesn’t matter. However, this could not be further from the truth!
What Is A Great Design? How To Create It?
A great design is not only about how the product or service looks. It’s also about how it works and how it makes people feel. Creating a great design is a complex process that involves understanding the user, the problem they’re trying to solve, and the brand.
Good design is essential for any marketing campaign, and here are 10 reasons why:
1. Good Design Makes Your Brand More Recognizable
A well-designed logo, for instance, can be the difference between a potential customer remembering your brand or forgetting it.
When people see your branding, they should instantly think of your marketing agency. Design can also be used to create a unique visual identity for your agency that will make you more recognizable and memorable.
For example, if you are a SaaS marketing agency and you want SaaS businesses to remember your website whenever they think of marketing. For that, you can create a professional design that has elements of cloud computing, and if you are using Procreate for making your design, then make sure you check for the best Procreate brushes on the market that are related to SaaS.
2. Good Design Makes Your Agency More Professional
First impressions matter and potential clients will judge your marketing agency based on its appearance. If your website and materials look amateurish, then they’ll assume that your agency is too.
On the other hand, if your materials are well-designed, it will give the impression that you’re a professional operation that takes its work seriously. This can be the difference between winning and losing a client.
In simpler words, good design will give the impression that you’re a professional operation that takes its work seriously.
3. Good Design Helps You Communicate Your Message More Effectively
Design can be used to communicate your marketing message more effectively. A well-designed ad, for example, will grab attention and communicate its message more effectively than a poorly designed one.
It can also help you to better target your audience. If you know who your target audience is, you can design your materials to appeal specifically to them. This will make your marketing more effective and efficient.
4. Good Design Makes Your Materials More Persuasive
If your marketing materials are well-designed, they will be more persuasive. Design can be used to highlight the most important information and make it more visually appealing. This will make your materials more effective at convincing people to take the action you want them to.
Design can also be used to create an emotional response. If your materials are designed to evoke an emotional response, they will be more persuasive.
5. Good Design Makes Your Agency Trigger Greater Engagement
When people see good design, they’re more likely to stop and take notice. This is because good design is visually appealing and catches the eye. If your marketing materials are well-designed, they’re more likely to stop people in their tracks and get them to take notice. This increased engagement can lead to more sales and more success for your marketing agency.
In short, good design makes people stop and take notice, which can lead to more sales for your marketing agency.
6. Good Design Helps You Build Trust With Your Audience
If your marketing materials are well-designed, it will help you to build trust with your audience. People are more likely to trust a company that has well-designed materials.
Well-designed materials also show that you care about your audience and are invested in providing them with a good experience. This can help build a trusting relationship between you and your audience.
Also, when your audience trusts you, they are more likely to do business with you or recommend you to others.
7. Good Design Makes Your Website More User-Friendly
A well-designed website is more user-friendly and easy to navigate. This means that people are more likely to stay on your website and explore it.
A user-friendly website is also more likely to be visited again in the future. This increased traffic can lead to more sales and more success for your marketing agency.
8. Good Design Improves SERP Rankings
If you want your marketing agency to be successful, you need to make sure that it’s visible online. One way to do this is to ensure that your website has a good design. A well-designed website is more likely to rank higher in search engine results pages (SERPs).
And as per the last update from Google, the search engine will now be prioritizing mobile-friendly websites. So, if your website is not designed keeping mobile users in mind, it might get a lower ranking.
9. Good Design Increases Conversion Rates
If your marketing materials are well-designed, they will be more effective at converting leads into customers. A well-designed website, for example, is more likely to get people to take the action you want them to.
This increased conversion rate can lead to more sales and more success for your marketing agency. Also, if your conversion rates are higher, it will cost you less to acquire new customers.
10. Good Design Helps You To Stand Out From The Competition
If you want your marketing agency to be successful, you need to make sure that it stands out from the competition. One way to do this is to ensure that your materials are well-designed.
Well-designed materials will help you to stand out and be remembered. This can lead to more sales and more success for your marketing agency.
Things To Remember
- Keep it simple
- Use contrast
- Use typography to your advantage
- Stick to one message per design
- Pay attention to detail
- Use negative space
- Use color wisely
- Think about the user experience
- Consider different mediums
Design is important for marketing agencies because it can help to increase sales, build trust with your audience, improve SERP rankings, increase conversion rates, and help you to stand out from the competition. Keep these things in mind when designing your marketing materials.
About The Author
Vibhu Dhariwal is Co-Founder & Director of Marketing at Digital Gratified, a Digital Marketing & Web Development company. He likes sharing his experience in outreach marketing, link building, content marketing, and SEO with readers. To know more about him, you can connect with him on LinkedIn.